With technology changing the way the roofing industry communicates, the Asphalt Roofing Manufacturers Association (ARMA) has made its website more interactive in an effort to keep users better connected in today’s fast-paced world.
The website’s new capabilities will mean convenient access to information for roofing professionals working on job sites and more content on asphalt shingles in the hands of consumers where they are increasingly demanding it—on their smartphones and tablets.
“ARMA makes available industry-leading roofing information to the public through our website,” says Reed Hitchcock, executive vice-president, ARMA. “Now that the site features mobile responsive functionality, roofing professionals and consumers alike will be able to easily access the same resources from their phone or tablet as they do from their desktop or laptop.”
All of the features available on the ARMA website are now optimized for viewing on Apple or Android mobile and tablet devices. ARMA’s popular resources, including Technical Bulletins, Fast Facts, commercial and residential photo galleries, FAQs and videos, have been formatted to fit on the screen of the device with which they are being viewed.
“Whether you are a roofing contractor who’s looking for shingle installation tips while working on a home or a homeowner who wants to see different design options while shopping at the store, visitors to the site will benefit greatly from the more easily accessed information that ARMA’s upgraded website will offer,” adds Hitchcock.
ARMA redesigned its website a year ago to provide visitors with both enhanced user-friendly features which improved navigation and online shopping for roofing publications. ARMA offers a wide variety of general, educational and specialized design and installation guides for both residential and commercial asphalt roofing systems.
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