PetersenDean Roofing & Solar Acquires Haleakala Solar

PetersenDean Roofing & Solar has just acquired Hawaii-based Haleakala Solar. Founded in 1977, Haleakala Solar is Hawaii’s largest solar and battery installer.

Haleakala Solar has been installing photovoltaic (PV) solar and water heating systems as well as battery storage solutions for more than 40 years and has completed more than 15,000 projects. There are plans to add roofing installations in the first quarter of the transition. The company operates on three of the Hawaiian Islands and plans to expand into a fourth in 2018. The newly acquired company is poised to add approximately 1,000 new jobs and grow to approximately $100 million in sales over the next 24 months.

Jim Whitcomb, founder of Haleakala Solar, approached Jim Petersen, CEO and President of PetersenDean Roofing & Solar, late last year for a strategic purchase.  “It seemed like the perfect synergy between the two companies,” stated Whitcomb. “In 40 years, Haleakala has grown into the largest residential PV installer in Hawaii so it would only make sense to go straight to the largest rooftop PV installer in the United States when the time came to hand over the reins. We share a commitment to excellence and PetersenDean’s size, organization, and impeccable reputation will take the company to a new level.”

This new acquisition now positions PetersenDean as the nation’s largest publicly- and privately-held roofing and solar company.PetersenDean is a perfect fit for Hawaii given our size and product offerings, in addition, we have the finance options to truly help the island community to install a new roof, solar or a home battery at very low monthly payments,” said Petersen. “We look forward to growing our business in Hawaii and adding more American jobs in doing so.”

Gary Liardon, the President of the Consumer Division of PetersenDean Roofing & Solar, is heading up this transition as well as the additional acquisitions planned across the United States in 2018. “We are excited to add Mr. Whitcomb and the Haleakala team to the ranks. Mr. Whitcomb will stay on and take an active role in the sales development segment of the company in Hawaii as we add new verticals to the market and expand to the remaining islands.”

This planned expansion will increase employment in this Hawaiian segment of the organization to over 1,000 jobs in the next 24 months. Currently, Haleakala Solar employs about 125.

Hawaii has long been a leader in renewable energy. In 2015, it set a mandate that 100 percent of the state’s electricity come from renewable energy by 2045. Regulators also just approved Hawaii Electric’s grid modernization plan along with a suite of demand response and solar tariff programs.

“Solar is a critical part of the state’s energy portfolio. The islands are a virtual incubator for all new technology in this space especially because of the state mandates that require all of the islands to be operating on 100 percent renewable energy by 2045,” said Liardon. “Hawaii already boasts some of the highest shares of renewable energy in the country, all on islands isolated from the stability of neighboring grids. That’s made them a natural testing ground for new technologies and regulatory models, including battery-backed solar and wind farms, aggregated demand response and energy storage, peak-shifting electric vehicle charging, and voltage-smoothing smart inverters and grid power electronics.”

PetersenDean continues to represent stability and innovation in both renewable energy and home improvement markets. The company’s solid fiscal performance and scalable systematic approach are paving the way for substantial growth over the next few years.  “With the balance sheet, leadership, and strategic growth roadmap currently in place the company is on pace to grow from $400 million to over $1 billion in revenues over the next few years,” said Petersen.

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MFM Celebrates 30th Anniversary of Peel & Seal Waterproofing Membrane

MFM Building Products announced that its flagship product, Peel & Seal, is celebrating its 30th anniversary in the marketplace.

MFM has been the manufacturer of a full envelope of self-adhering waterproofing and weather barrier products for the building industry since 1961. According to the company, Peel & Seal was first introduced in 1988 as a self-stick, roll roofing waterproofing membrane specifically designed for low-slope roofing and general flashing applications. The product received several U.S. Patents for its unique composition of laminated aluminum foil, high-density polymer films and a layer of rubberized asphalt adhesive. The product adheres directly to the substrate and is self-sealing around fasteners to create a watertight bond. This product provides a long-lasting, durable, maintenance-free roofing surface without the use of coatings or coverings. The aluminum surface reflects heat keeping internal temperatures cooler, lowering utility costs.

Usage of the product includes whole roof coverings, flashing around exterior protrusions and skylights, as well as any hard-to-waterproof architectural detail. Peel & Seal is compatible with EPDM roofs when utilizing specialized EPDM primers. This 45-mil product is available in 3-inch, 4-inch, 6-inch, 9-inch, 12-inch, 18-inch and 36-inch wide x 33.5-foot length rolls (1 square). Color options include aluminum, white, granite gray and almond. Peel & Seal® comes with a 10-Year Limited Warranty.

For more information or to request a free sample of Peel & Seal, visit

RCMA Presents Industry Awards, Names Two New Board of Directors at 2018 Annual Meeting

The Roof Coatings Manufacturers Association (RCMA) hosted more than 100 industry attendees at its 2018 Annual Meeting on February 4-5 in New Orleans, LA. The Association recognized a number of its members for their exceptional contributions to the roof coatings industry and elected two new individuals to its Board of Directors.

The RCMA Martin A. Davis Award, the highest honor bestowed by the RCMA, is presented annually to an individual, selected by his or her fellow RCMA members, who has exemplified outstanding service and made significant contributions to the roof coatings industry. The first Martin A. Davis Award was presented in 1985, designed to honor and serve in memory of Davis, a visionary founding member of the RCMA who served both the Association and industry with distinction and exceptional service.

RCMA awarded Helene Hardy Pierce, Vice President of Technical Services, Codes and Industry Relations at GAF, the prestigious Martin A. Davis Industry Leadership Award for 2017. Pierce has been a passionate advocate for RCMA, serving as a past president of the association and on its current Board of Directors. The award was presented by outgoing RCMA President John Stubblefield, Polyglass, USA. “I was most honored to be able to speak with the membership not just regarding Helene’s numerous industry accomplishments and her technical product expertise, but also regarding her strong personal integrity.” said Stubblefield.  “And that last point is truly what this legendary award best encompasses – recognizing someone like Helene who is a genuine leader in our industry.”

RCMA awarded its James “Tim” Nelligan Industry Statesman Award to Greg Johnson of KST Coatings, a division of Sherwin Williams. Johnson is the 11th recipient of the award a discretionary distinction only designated when deemed appropriate. Industry Statesman Award recipients are honored for outstanding interest and activism in promoting the roof coatings industry and exemplary efforts to achieve significant advancements through the implementation of new technical programming, regulatory or governmental affairs incentives, research activities, technical publications, and RCMA and industry involvement.

Johnson serves as the co-chair of the RCMA Government Affairs Committee and has been an invaluable resource for advocacy in government affairs and regulatory issues at both the state and federal level. “There is no greater honor than being recognized by your peers. Greg exhibits his passion for service through his involvement with RCMA’s Government Affairs Committee. His tireless engagement on key advocacy issues has made Greg a tremendous asset to the organization and the broader roof coatings industry,” said RCMA Executive Director Matt Coffindaffer.

In addition to the awards that were presented, two new members were elected to the RCMA Board of Directors for the 2018-2021 term. Ariel Lender, Polyglass USA, and Brian Anthony, The Brewer Company, were elected by the RCMA membership to sit on the Board of Directors.

The RCMA will next convene July 23-26, 2018, for the International Roof Coatings Conference (IRCC) at the Fairmont Millennium Park in Chicago, IL.

For more information, visit



Firestone Building Products Names New Executive Director of Marketing

Firestone Building Products Company announced Michelle Lane has been named executive director of marketing for the company. In this role, Lane will be responsible for the overall marketing strategy for FSBP, including programs, product development, channel management, education and communications.

“Michelle has exceptional business acumen and an extensive background in driving research-based marketing strategies that generate successful business results,” said Taylor Cole, president, Firestone Building Products. “We are confident that her leadership will help us further our goal of setting the standard for trusted roofing and building solutions.”

According to the company, Lane brings more than 16 years of marketing experience to her new role, 13 of those with Bridgestone, where she has held various roles of increasing responsibility. Most recently, Lane was director of marketing for the truck bus radial (TBR) business, where she led marketing strategy and initiatives for the overall TBR portfolio. Previous roles within the company include director of marketing for the commercial off-the-road (OTR) business; channel marketing manager, mining division; and commercial marketing research and training manager. Lane started at Bandag in 2005, where she held marketing positions before and during the 2007 Bridgestone acquisition of the business.

Lane earned a bachelor’s degree in economics from the University of Northern Iowa and an MBA from the University of Iowa. She was recognized as one of Tire Industry Association’s Women to Watch in 2015.

For more information, visit

New EagleView Mobile App Provides Streamlined Access to Reports Anywhere

New EagleView Mobile App EagleView Technologies offers a new mobile app for roofing contractors. According to the company, the new app enables contractors to see key measurements quickly, introduces a new dashboard for report access and status updates, and provides the ability to upload user-generated images. Users can download the EagleView app from the iOS App Store.

The app utilizes EagleView’s library of more than 350 million aerial images to provide contractors with accurate measurements at-a-glance, and instant access to their data and reports anytime, anywhere.

EagleView’s own high-resolution images of the property are used to produce a detailed report which is rapidly delivered to the app. Contractors preparing bids can now upload user-generated images from their phone to track their jobs and include in the EagleView report. With all this critical information at their fingertips on the measurements at-a-glance screen, contractors have everything they need to prepare a bid before even visiting the property. The EagleView app also allows contractors to share files on any device and access them at any time in one place.

“We are constantly exploring how to use our technology to improve the way contractors do business, and are extremely excited to share this new app,” said Rishi Daga, CEO of EagleView. “From the clean, easy-to-use interface to the ability to quickly access reports on the go, the EagleView app is going to dramatically improve workflows and make the bidding process a faster, smoother experience for all involved.”

A release on Android platforms is planned for later this spring.

For more information, visit

Roofing Industry Stakeholders Meet Elected Officials on Roofing Day in D.C. 2018

More than 400 roofing industry stakeholders from 47 states are in Washington, D.C., on March 7, meeting with their elected officials as part of Roofing Day in D.C. 2018. Led by the National Roofing Contractors Association (NRCA) and more than 20 partner associations and organizations, the event is an unprecedented effort to elevate the image of the roofing industry and share its message with lawmakers on Capitol Hill.

Roofing Day in D.C. 2018 is among the top 10 percent of all national legislative fly-in events and the largest advocacy event dedicated solely to the roofing industry. Participants will visit with members of Congress and discuss three issues on which there is broad consensus within the roofing industry: regulatory reform, workforce development and immigration reform. About 85 percent of Congress will hear from roofing industry stakeholders during the event.

“NRCA is excited to lead this industrywide effort to bring the message of the roofing industry straight to our elected officials,” said Reid Ribble, NRCA’s CEO. “Thanks goes out to the more than 400 stakeholders who travelled to D.C. today to advocate for our great industry.”

For information, visit

Attendance, Square Footage Figures Document Banner Year for 2018 IRE

The International Roofing Expo (IRE), sponsored by the National Roofing Contractors Association (NRCA), was held February 6-8, 2018, and the business-to-business expo and conference connected manufacturers and suppliers of roofing products, services, and technologies, with roofing contractors from across the United States and the globe. According to Informa Exhibitions, the 2018 IRE spanned 137,480 net square feet, the largest in the show’s history, and attracted 10,076 roofing professionals from 62 countries. There were 467 companies that exhibited at the event.

“The passion in the industry, our media partners, and show sponsor, the NRCA, really make the IRE a remarkable show,” said Tracy Garcia, CEM, Show Director. “It’s a truly collaborative industry and event, giving buyers the opportunity to see new innovations while taking part in a powerful educational program.”

“It was an incredibly successful week in New Orleans, and NRCA couldn’t be prouder to collaborate with such a wonderful group from Informa to produce such a compelling, informative and thriving convention and trade show,” noted Reid Ribble, NRCA’s CEO. “Roofing contractors are enthusiastic and optimistic about the upcoming 2018 roofing season, and it showed by their attendance at this year’s International Roofing Expo.”

At the forefront of the exposition is a conference program developed with insight from an Advisory Panel comprised of exhibitors, attendees, media, and other thought-leaders. The program goes beyond the technical skills contractors need by also including marketing and sales training that are necessary for their businesses. Legal, HR, and recruitment, a hot topic in the industry, were also recurring themes through the three days of education. “This year’s conference program was the most well-attended in the event’s history,” said Brandi McElhaney, Senior Conference Manager. “In comparison to last year, we saw a 7 percent increase.”

Complementing the show’s core conference program, IRE also hosted The Roofing Institute, sponsored by Johns Manville, and the GAF Education Center. Both included technical and business-related topics. Equipter, OMG Roofing Products, and Soprema offered product clinics on the show floor.

The National Women in Roofing (NWIR) held a full day of education, mentorship, and networking on February 4. The NWIR is a platform, through its membership and councils, for women and men, new and established, to find ongoing success working together in the roofing industry. The NWIR held a reception the following day.

Also prior to the show, the IRE worked with more than 65 attendees and sponsors to give back through their annual Community Service Day, held February 5. They adopted and repaired three homes for families unable to do so themselves.
The 2019 IRE will be held February 11-13 at Music City Center in Nashville, Tennessee. Attendee registration will open in the fall. Those looking to exhibit can contact

S-5! Releases Updated Attachment Solutions & Products Brochure

S-5! has published its 2018 Attachment Solutions & Products brochure and made it available for download.

The 20-page brochure can be found at:, with all other S-5! literature.

The Attachment Solutions & Products brochure contains information about what S-5! attachment products can be used for and how to correctly use them. The S-5! line of aluminum and brass attachment products are extremely versatile, fitting most standing seam and exposed fastener metal roof profiles, including most structural and architectural profiles.

In the brochure, find solutions for attaching solar panels, snow retention systems, signs, banners, pipes and conduits, HVAC and rooftop equipment, satellite dishes, lightning protection, fall protection and more.

For more information, visit

Waterproofing Membrane Designed to Protect Wood and Metal

MFM Building Products, a manufacturer of a full envelope of waterproofing and weather barrier products for the building industry, introduces DeckWrap PowerBond.

DeckWrap PowerBond is a self-adhering waterproofing membrane that protects the surface of the wood with a highly aggressive, patented PowerBond adhesive system. The membrane aggressive bonds to wood or metal surfaces at temperatures as low as 25°F (-4°C). The membrane also is self-sealing around nails, screws, punctures and other fasteners. The self-sealing properties prevent water penetration to protect the structural elements extending the life of the deck.

DeckWrap PowerBond is suitable for use with treated, untreated and synthetic woods and stops corrosion of metal components that come in contact with ACQ-treated lumber. It is ideal for ledgers, joists, top edges and post applications to protect against premature rot and degradation. The “self-stick” property allows for quick and easy installation. The only tools required are a sharp utility knife.

DeckWrap PowerBond is available in pre-packaged rolls of 3-inches and 6-inches by 75-feet length, and 12-inches width by 25-feet length. Thickness of the membrane is 25 mils. For more information, visit


Auburn University Wins The Roofing Industry Alliance for Progress’ Fourth Student Competition

The Roofing Industry Alliance for Progress has announced the team from the McWhorter School of Building Sciences at Auburn University, Auburn, Ala., was selected as the first-place winner of The Roofing Industry Alliance for Progress’ fourth annual student construction management competition, which took place during the National Roofing Contractors Association’s (NRCA) 131st Annual Convention held Feb. 6-8 in New Orleans.

Members of the winning team were Jordan Edwards, Alexander Gomez, Jason McCay (team captain), Hannah Redifer and faculty advisor Lauren Redden.

Redifer also was selected as the recipient of the competition’s first Best Individual Presenter from among all the finalist teams and received an iPad.

The competition was part of an educational partnership with schools of construction management around the U.S. The four finalist teams selected to present in New Orleans were McWhorter School of Building Sciences at Auburn University; Department of Construction Management at Colorado State University, Fort Collins, Colo.; M.E. Rinker Sr. School of Construction Management at the University of Florida, Gainesville, Fla.; and Bert S. Turner Department of Construction Management at Louisiana State University, Baton Rouge, La.

The goal of the partnership is to raise awareness of the roofing industry by developing roofing-related curriculum that can be incorporated into existing construction management undergraduate degree programs, exploring scholarship programs for both students and faculty members and developing an internship program with interested Alliance members.

Teams participating in the competition were presented with a problem statement: Create a company to bid on installing a roof system on the Audubon Aquarium of the Americas in New Orleans. Each team was required to research the project, review the plans and specifications, and assemble a full estimate and proposal to submit a qualified bid package. For this project, it was important to decide on the correct application methods, show overall roofing knowledge and illustrate the team was prepared to undertake the project.

Oral presentations were given at the convention Feb. 7.

Auburn had the highest cumulative score for their presentation as Summit Roofing. The team had a thorough understanding of site logistics and schedule; exhibited a strong safety plan that included planning, training and execution; and spent a great deal of time preparing the presentation.

The team from Colorado State University was awarded second place in the competition. Team members were Majoney Bajwa, Kyle Bloesser, Sam Hughes (team captain), Ben Jacobs and faculty advisor Nick Rubino.

Auburn University received a team trophy and a $5,000 L.B. Conway scholarship for their school. The team trophy and individual awards were presented during NRCA’s Awards Ceremony and Cocktail Reception March 2.

Colorado State University received a team trophy, a $2,500 scholarship for its school and individual awards.

For more information about the Alliance student competition, contact Bennett Judson, the Alliance’s executive director, at (800) 323-9545, ext. 7513 or