DaVinci Roofscapes Names President and Chief Marketing Officer

DaVinci Roofscapes has announced that Michael Cobb has been named President and Chief Marketing Officer for the company. Cobb joined DaVinci Roofscapes as the Vice President of Sales and Marketing almost two years ago. Before that he served more than 26 years in the building industry.

“Michael’s done an exemplary job in leading our sales force, customer service team and marketing efforts since joining us in January of 2017,” says Ray Rosewall, CEO of DaVinci Roofscapes. “His dedicated efforts at refining our product positioning and improving our sales channel effectiveness have helped the strategic growth of our company. Overall, Michael’s actions have better positioned DaVinci Roofscapes for continued long term success.”

As President and CMO, Cobb will report directly to Rosewall as both men focus on bringing DaVinci Roofscapes into its 20th year of operations in 2019.

“We’re steadily educating both building industry professionals and consumers on the many benefits of composite roofing,” says Cobb. “The Made-in-the-USA roofing product we manufacture has a proven track record for both performance and aesthetics. We’re offering what everyone wants: a top-quality, competitively-priced alternative roofing product that is supported by outstanding service and a great warranty.”

Prior to joining DaVinci Roofscapes, Cobb worked with Nichiha, USA, Inc. in roles involving sales, marketing and logistics. He has additional industry experience with Louisiana-Pacific, Nailite International, James Hardie Building Products and Velux-America.

For more information, visit www.davinciroofscapes.com.

Former NFL Player to Deliver Keynote Address at METALCON 2018

Steve Smith Sr., a 16-year NFL veteran and former five-time pro bowl, three-time all-pro receiver for the Carolina Panthers, will present “Perseverance, Teamwork and Overcoming Obstacles” in a keynote address on October 10 at 11 a.m. during METALCON 2018 in Charlotte, North Carolina.

Smith will describe the many obstacles he had to face and overcome to make it to the NFL. From struggles in his personal life to overcoming injuries and facing adversities on and off the playing field, Smith’s recollections will ignite and motivate attendees to be the best they can be, both as individuals and as team players.

Considered one of the NFL’s most productive wide receivers of the 21st century, Smith is the Panthers’ all-time leader in total touchdowns, receptions and receiving yards. He was drafted from the University of Utah in the third round of the 2001 NFL Draft by the Carolina Panthers, where he spent 13 seasons before signing with the Baltimore Ravens in 2014, where he remained until his retirement in 2017.

Smith won the Ed Block Courage Award, was twice named NFL Man of the Year while with the Baltimore Ravens, and was nominated for the Walter Payton Man of the Year Award. Toward the close of his NFL career, Smith and his wife, Angie, founded the Steve Smith Family
Foundation, an organization dedicated to helping families impacted by domestic violence and to promoting child health and wellness. As a child, Smith was greatly affected by domestic violence. Sports became his escape and allowed him to start a new chapter in his life. Even with his new NFL fame and fortune, he never forgot where he came from.

Through the foundation, Smith is able to provide hope and inspiration to children by offering
sporting events such as summer camps, golf, bowling, running events and other programs that promote healthy living. Charlotte area families facing personal and family struggles and challenges can access medical and counseling services at the Smith Family Wellness Center, established together with Project 658 in 2016.

After 16 seasons in the NFL, Smith continues to pursue his love for football. He works as an analyst for the NFL Network and appears on numerous network shows including NFL GameDay First, which airs during the NFL season.

“Steve has had an incredible life journey, and we are delighted to have him join us in Charlotte to hear his story and how he overcame the hurdles he faced along the way,” said METALCON Show Director Claire Kilcoyne. “His success story is sure to motivate attendees to reach their professional and personal goals.”

METALCON 2018 will takes place from October 10-12 at the Charlotte Convention Center, 501 S. College St, Charlotte, NC 28202. For more information or to register, visit www.metalcon.com.

Elite Roofing Supply Celebrates its Fifth Year in Business with Six Branch Openings

Elite Roofing Supply recently added branches in Monroe and Bossier City, LA; Tucson and Mesa, AZ; and Denver, CO to its list of branch locations and is scheduled to open Lynwood, CA on September 1, 2018. Founded in 2013, Elite’s mission is to provide roofers with an independent distributor that is knowledgeable in both commercial and residential roofing and committed to being good stewards in the industry and serving the professional roofing contractor community.

Recognizing the Louisiana market was underserved, Elite opened two strategically-placed locations in Bossier City and Monroe. The Bossier City branch with its 11 team members and fleet of three trucks, serves the surrounding Shreveport area and is operated by Managing Partner, Robert McCalman. Robert is from Bossier City and has been in the construction industry for 25 years, 14 of which have been in roofing distribution. The Monroe, LA location serves customers within a 100-mile radius of its location. Managing Partner and Branch Manager, Doug Norman, a Louisiana native, has a long history in the industry having worked in building product distribution as an owner and manager for over 35 years. He oversees a team of 12 highly skilled people and a fleet of four trucks to serve the area.

With its roots in Arizona, Elite’s growth with its Mesa and Tucson branches expands its opportunity to service this important market. The Tucson location is led by Managing Partner, Rick D’Alessio, a seasoned professional with over 30 years in the roofing and construction industry. This branch employs 11 people and operates four vehicles in its fleet. Paul LeFevre is the managing partner of the Mesa branch, overseeing a team of 14 people and a fleet of four vehicles. Paul has more than 30 years of industry experience starting in 1986 as a truck driver and quickly moving into an inside sales position. He ascended the ranks holding different positions such as Purchasing Manager, Manager of Procurement and Regional Manager for one of the larger distributors.

The Lynwood, CA branch is placed at a key location close to where I-105 meets I-710 to serve the South Los Angeles area. Managing Partner and Branch Manager, Rick Sasseen has been in the building products distribution industry for over 30 years. Working in various roles including driver, crane operator, inside sales, operations and management, Rick knows the business inside and out. A native Californian, Rick will oversee a team of 15 people at this location with its five trucks and looks forward to opening their doors in September.

Elites’ CEO and Chairman of the Board, Brian Torry says, “We open branches in markets where we find synergies with the right people who have expressed interest in joining the Elite family. Our goal is clear – to be the preeminent independent distributor west of the Mississippi, and our expansion plans are determined by the strong partners who wish to be part of our independent distribution culture.”

“Elite offers a unique value proposition to our customers,” commented Chief Operating Officer, Sarah Weiss. “Each branch’s managing partner has long-lasting relationships in their markets, understands the challenges of the business and is empowered to partner with customers and vendors to create winning scenarios for all involved. This year marks our fifth year in business and with 12 branches open and more to come, we remain committed to our philosophy of being a locally-owned distributor that provides a customized customer experience and a comprehensive line of quality roofing materials.”

For more information, visit www.eliteroofingsupply.com.

3M, Atlas Roofing and Mike Holmes Collaborate to Protect the Curb Appeal of Homes

Black streaks caused by algae have been hiding in plain sight on roofs for years. Professional contractor and TV host Mike Holmes is known for insisting on nothing less than the best product for the job and helping homeowners understand what it takes to make it right the first time. Together, 3M, Mike Holmes and his team plan to increase awareness with homeowners to help eliminate black streaks on roofs for good by naming shingles with Scotchgard Protector a HOLMES Approved Product. Atlas Roofing will leverage its relationship with its roofing contractors, including those trained as Scotchgard Protector Shingle Sales Specialists, to help them effectively bring this message to homeowners through a powerful set of marketing tools.

“I’m proud to partner with 3M and I’m excited to see how far we can take the message,” said Mike Holmes, professional contractor and TV host on HGTV and DIY Network. “Together, we’re going to continue to improve the quality of our homes, increase the value of our homes and change our industry for the better.”

This fall, The Holmes Group will partner with two Atlas PRO Plus contractors to transform homes in need of a curb appeal facelift. The teams, led by Mike Holmes Jr. and Sherry Holmes, will work together to make over two homes with Atlas Pinnacle Pristine Shingles with Scotchgard Protector. The Holmes siblings will undoubtedly strike up some friendly competition vying for the best transformation story. Viewers can tune in to the online micro-series later this fall.

“I am excited about this collaboration! I love tackling projects around homes that improve the curb appeal and this is a great fit for our ‘Holmes Approved’ family,” said Sherry Holmes, contractor, TV host and DIYer. Mike Holmes Jr. added, “my dad always says start from the outside in. If you’re taking care of your home that care should include the roof.”

“The Holmes name brings added value to the already highly respected Scotchgard brand,” said Stan Bastek, director of marketing and sales development for Atlas Roofing. “When the Holmes group endorses a brand, they are communicating to consumers that they see the same problem we do: how ugly black streaks on roofs reduce curb appeal and home value. We can’t wait to get to work with Mike, MJ and Sherry to spread the word!”

Invented by 3M to combat black streaks on roofs caused by algae, copper-containing roofing granules have been proven successful on hundreds of thousands of homes across the country over the last two decades. Available as shingles with Scotchgard Protector, this long-term, proven solution provides homeowners a beautiful roof free from ugly black streaks.

“The Scotchgard brand is synonymous with protection for homeowners, so protection from roof algae is the fulfillment of what that brand promises—a roof free of black streaks that retains its aesthetic appearance,” said Frank Klink, Ph.D., senior laboratory manager, 3M Industrial Mineral Products Division. “Our decades of research into the scientific properties of copper, and field experience with shingle technologies and roof algae, has proven a minimum 10 percent blend of 3M copper-containing granules uniformly distributed across the shingle surface, and hip and ridge are all required for superior protection against algae.”

The Holmes Group recognizes that shingles with Scotchgard Protector provide a long-term solution to help prevent algae growth from taking hold. Based on incorporating the prescribed formula into the shingle, and then using third-party testing on each shingle run, that recognition now comes with inclusion on the “HOLMES Approved Product” list.

By addressing the No. 1 appearance-related problem reported to roofing contractors, shingles with Scotchgard Protector help maintain the roof’s appearance and preserve the beauty of the home. This solution, coupled with 3M training to become a Scotchgard Protector Shingle Sales Specialist, gives contractors a real opportunity to connect and add value to the conversation with homeowners. As a recent survey of these participating contractors indicates, 80 percent realized an improvement in their close rates by as much as 10-20 percent.

Homeowners don’t have to accept the fate of a roof looking old before its time due to the black streaks of algae. 3M science, decades of research and more than one million installations have proven that shingles with Scotchgard Protector will protect your home and help keep it looking good for years to come.

For more information, visit 3M at www.3M.com/resistblackstreaks, The Holmes Group at makeitright.scotchgard.com or Atlas Roofing at www.atlasroofing.com/scotchgard.

Atlas Roofing Acquires ACH Foam Technologies

Atlas Roofing Corporation is pleased to announce its acquisition of ACH Foam Technologies with headquarters in Westminster, CO. ACH Foam Technologies is a leading manufacturer of molded polystyrene solutions with manufacturing facilities across North America.

“We are excited to combine the exceptional expertise, extensive manufacturing footprint and growth vision of ACH Foam Technologies with the outstanding Atlas portfolio,” commented Mike Huempfner, President and CEO of ACH Foam Technologies.

The addition of ACH Foam Technologies brings decades of experience, diverse product offerings and a wide range of advanced technology to Atlas’ expanded polystyrene foam business and establishes the largest manufacturer of molded polystyrene in North America.  The combination of these two premier molded foam manufacturers in the United States will accelerate growth opportunities for Atlas and ACH as well as their customers, partners and team members.

ACH’s complementary manufacturing and customer service reach combined with industry-leading expertise in both block and shape molded foam products provide an exceptional platform from which to expand and enhance the Atlas portfolio of products and solutions.

“ACH shares with Atlas a similar approach to growth, its commitment to innovation, product quality and customer service and, most importantly, our same dedicated focus on people,” said Ken Farrish, President of Atlas Roofing Corporation. “The time-proven experience and accomplishments of both the ACH and Atlas EPS teams make us very optimistic about the potential of this combination and what we can do for our customers and our industry.”

For more information, visit www.atlasroofing.com.

 

NRCA Announces Polyglass Has Joined One Voice Initiative

The National Roofing Contractors Association (NRCA) has announced Polyglass U.S.A., Inc., Deerfield Beach, Fla. has joined NRCA’s One Voice initiative, upgrading its associate membership to “partner member.”

In 2017, NRCA launched its One Voice initiative to unite the roofing industry and speak with one voice about matters critical to the roofing industry’s continued success.

To ensure all industry sectors are given an opportunity to participate, NRCA amended its bylaws to allow manufacturers, distributors, architects, engineers and consultants that choose to participate to become full members of the association, meaning they will be granted voting rights and eligible for leadership roles within the association. Previously, such rights were reserved only for contractor members.

“NRCA’s One Voice initiative offers a unique opportunity for the roofing industry to address the major issues we face. However, our work can only be accomplished with commitments from leaders from all sectors of this great industry,” says Reid Ribble, NRCA’s CEO. “Only together as a roofing community can we take this transformational approach to address our issues and concerns and achieve success in the future.”

Issues currently affecting the roofing industry include workforce development and certification; advancing the industry’s public policy agenda; building codes and insurance; and increasing professionalism throughout the industry.

“We are excited about the One Voice initiative, a great forum for enacting change in the roofing industry,” says Scott Lelling, director of strategic marketing for Polyglass U.S.A., Inc. “As industry leaders, our collective response can accelerate change and shape the future. We are committed to doing our part.”

For more information, visit www.nrca.net/onevoice.

NWIR Provides Sponsorship for The Women Roofers to Attend Girls Build Camp

National Women in Roofing (NWIR) announced that it provided funding for two members of the Women Roofers to attend a Girls Build camp this summer in Portland, Oregon.

The Women Roofers of Rutherford County, North Carolina are a local group of volunteers that works with the Rutherford Housing Partnership (RHP) and Habitat for Humanity to roof houses. The Girls Build program offers day camps for girls ages 8 – 14 to learn the basics of building, including carpentry, plumbing, electricity, concrete, sheet metal and much more. Both organizations recently gained national attention after being featured on separate episodes of Mike Rowe’s show, “Returning the Favor.”

“Members of the Women Roofers wanted to attend one of the camps, but being a volunteer organization, didn’t have the funding to travel across the country,” explained NWIR Chair Shari Carlozzi. “It just seemed like such a good fit with our recruitment pillar to support an initiative that promotes the trades as a viable career to young women. Our executive committee wholeheartedly agreed and we decided to provide scholarships to cover travel costs for two of the women to attend.”

The Women Roofers sent four members of their crew to the camp, with two covering their own costs and the other two using the funding provided by NWIR. “The goal of sending the two founders of the Women Roofers to one of the Girls Build camps is to share our roofing story and our roofing expertise with the young campers and their leaders,” said Nell Bovender of RHP. “The Women Roofers are contemplating replication of the idea in our rural, impoverished neck of the woods — maybe camps for both boys and girls — to encourage entry into construction trades, which are so desperately needed in this county.”

RHP is also hosting a field day for high school and college students on October 3 at the local community college where they will share what they have learned about the need for construction skills.

For more information, visit www.nationalwomeninroofing.com.

 

Accella Performance Materials Announces New Vice President

Accella Performance Materials, a Carlisle Company, has promoted Joe Negrey to Vice President and General Manager of its Spray Polyurethane Foam (SPF) Insulation business unit. Negrey will oversee all business operations—helping to advance Accella’s commitment to bringing energy-saving, cost-efficient SPF technology to the North American and global markets.

A veteran within the polymers space, Negrey has more than two decades of process engineering, product development, sales, marketing and manufacturing experience in the polyurethane systems industry. Prior to assuming this current role, Negrey served as Vice President of Accella’s Tire Fill division where, under his leadership, the brand’s foam fill product business for the Off-the-Road tire industry grew to become the recognized international category leader.

Negrey has also served in various other capacities within the Accella brand family, and held positions as Operations Manager, Director of Operations, and Vice President of Operations. His strengths lie in his visionary leadership and strategic planning capability—and excellent team management approach. Negrey holds a bachelor’s degree in Industrial Technology from California Polytechnic State University.

For more information, visit www.accellacorp.com.

Smog-Reducing Granules Harness the Power of the Sun to Improve Air Quality

The 3M Industrial Mineral Products Division recently launched 3M Smog-Reducing Granules to help remove smog pollution (nitrogen oxides or NOx) using roofing shingles. Integrated throughout a shingle’s surface, 3M’s roofing granules are designed with a specialized photocatalytic coating applied to the base mineral. The specialized coating on the granule is activated by the sun’s UV rays, while blending inconspicuously into various shingle color combinations. As sunlight hits the shingles containing the smog-reducing granules, radicals are generated and transform nitrogen oxide gases into water-soluble ions, improving air quality. According to the company, this smart solution for pollution mitigation can help communities contribute toward their NOx emission reduction efforts.

“3M is leading the way with roofing technology solutions for improving environmental impacts on human health and welfare,” said Frank Klink, senior laboratory manager, 3M. “The roofing granules are a first for residential asphalt shingles. The new 3M granules will help roofing manufacturers develop high quality, aesthetically-pleasing shingles that can turn any roof into an active smog reducing catalyst, essentially becoming smog’s worst enemy.”

To prove out the technology, 3M submitted granule and shingle samples to Lawrence Berkeley National Laboratory for evaluation. Performance testing occurred using challenge gasses in a reaction chamber. Downstream of the system, NOx concentrations were recorded in real time, prior to, during, and after UV illumination. According to the company, the testing validated the efficacy of 3M’s photocatalytic materials in reducing smog and contributing towards air purification.

For more information, visit www.3M.com.

Firestone Building Products Celebrates Renaming of Waukesha Facility

Firestone Building Products Company LLC (FSBP), celebrated the renaming of its Gaco Western plant in Waukesha, Wisconsin, with a ceremony including FSBP and Waukesha elected officials on Monday, Aug. 13.

“The Gaco facility has been a part of the Waukesha community for more than 30 years, and we want to thank the more than 100 team members for their hard work and commitment to making this facility one of the best manufacturing facilities in the area,” said Taylor Cole, president, FSBP. “They will continue to play a large role in our commitment to set the standard for trusted commercial roofing and building envelope solutions.”

FSBP officially acquired Gaco in 2017, enhancing the company’s leadership in the industry by increasing its portfolio of products. The addition of Gaco silicone and acrylic liquid coatings presents contractors with new, cost-effective products allowing for easier and less labor-intensive installation.

The Gaco facility in Waukesha, Wisconsin, employs more than 100 members of the community and accommodates more than 144,000 square feet of manufacturing, warehousing and distribution operations and produced more than 42 million pounds of product in the past year. In addition to producing Gaco’s innovative silicone roofing systems, waterproofing and spray foam insulation, the facility boasts a robust research and development group that focuses on technology and formulation developments.

For more information, visit http://firestonebpco.com.