Industry Q&A: RCI, Inc. Is Now IIBEC

Bob Card addresses the IIBEC audience at the Meeting of the Members.

A Conversation With Robert “Bob” Card, President of IIBEC

Q: RCI Inc. recently rebranded itself as the International Institute of Building Enclosure Consultants (IIBEC). Please describe the thinking behind the change. How does the new name reflect the nature and goals of the organization?

A: After many years of being known as the Roof Consultants Institute (RCI), it became apparent that a significant number of our members are also practicing in the disciplines of waterproofing and exterior walls. We wanted our name to better reflect who we are and what we do, and to describe our outreach beyond the North American continent. Additionally, the IIBEC (pronounced “eye-bec”) staff continually received calls from RCI timeshare customers mistaking that company with RCI, Inc.

Q: How has the membership reacted to the new name and rebranding effort?

A: Nearly all the comments I’ve received since the transition was announced have been positive. There are some who are not pleased, of course; change can be hard after so many years of familiarity with an organization’s name.

Q: How does your background help prepare you for the challenges you’ll face as president of IIBEC?

A: I have been in the building enclosure consulting industry for about three decades now, starting at a very basic level, and seen how technology has changed much of how we communicate and store and access Information. I expect our industry to continue to see an increasing rate of change, and I hope to leverage my experience to help determine how best to adapt evolving methods to best serve our members and the industry at large.

Q: What are some of the key initiatives IIBEC will be focusing on in the year ahead?

A: The rollout of our new IIBEC brand and logo will continue to be a priority, with lots of outreach planned for the next several months. We are working to develop a new credential, CBECxP (Certified Building Enclosure Commissioning Provider), which we believe will be a significant addition to our lineup of professional registrations. Our IIBEC Manual of Practice is being updated and should be completed by year’s end. We are also currently working to identify and hire a new EVP/CEO to replace Lionel Van der Walt, who is moving soon to a new challenge. Collaborations with other organizations are vital in an association. IIBEC cooperated with the National Women in Roofing (NWIR) and the National Roofing Contractors Association (NRCA) prior to the rebranding and will continue to tighten these relationships, as well as explore other organizations to collaborate with. The core purposes and values IIBEC has laid out in 2018’s RCI, Inc. Strategic Plan will carry over to the new IIBEC branding. The Strategic Plan can be found at https://rci-online.org/rci-shares-new-strategic-plan/.

Q: What does the future hold? Can you share any long-term goals?

A: We want to strategically shape and position IIBEC so that the next generation of leaders can take the association to a significantly more impactful place in the building enclosure industry. We are working for greater diversity within the leadership pipeline to better reflect the changing workplace and improve the quality of our conversations. And, we’re working to implement a more global outreach, in order to both learn from the experience of others, and contribute to improving the quality of the built environment around the world.

Q: What are some of the educational resources and events IIBEC makes available to its members?

A: We offer numerous classes in the various disciplines related to the building enclosure, both on a national and a local level; we present a packed schedule of technical presentations at both our annual conventions and our building enclosure symposia, as well as at our biannual Canadian building enclosure symposia. Our members also regularly present technical education for other organizations within the design and construction industries. IIBEC chapters facilitate regular education programs through their chapter events, which expand internationally. A big step for IIBEC in 2020 is the partnership with the National Research Council of Canada to host the 2020 ICBEST conference.

Q: How does IIBEC help people who are not members of the organization, including people in such roles as end users, facility managers, school boards and others?

A: At the simplest level, IIBEC can provide contact information to building owners, managers, and design professionals for local consultant members who can assist with their projects. More strategically, by educating and advocating for our members, we are striving to improve the quality of the built environment for everyone. Through our advocacy initiatives, we have built recognition within the United States and Canada at federal, state and local levels.

Q: Where can people go for more information about the organization?

A: Our website (www.iibec.org) is a great place to start; one can find a lot of excellent information there about our organization and our members. Members themselves are also a great resource for information; most are happy to share about the benefits of IIBEC membership. Of course, our amazing IIBEC staff can also provide information related to most any aspect of the organization. Our chapters also hold local meetings and events, which is a great place for someone to learn about the resources IIBEC has both locally and nationally.