Heidi J. Ellsworth and Karen L. Edwards Launch Second Marketing Book for Roofing Contractors

Heidi J. Ellsworth and Karen L. Edwards, consultants in the roofing industry focused on sales and marketing, have released a second book focused on marketing planning. As a follow up to their successful introductory-level book, Sales and Marketing for Roofing Contractors, the pair have teamed up again to publish the next book in the series, Building a Marketing Plan for Roofing Contractors.

The book serves as a guide and a workbook for contractors to understand each step and section of developing a strong marketing plan. It includes action items that allow contractors to answer the questions that will help them create their own marketing plan and identify the resources to help them implement that plan. With information that will help any small business, this book shows how to build a marketing plan and features an appendix with helpful templates that demonstrate the structure of the plan, a budget guideline and other useful tools.

“I think one of the biggest things I took away is the importance of having a plan,” stated Lynne Marie H. Rosado, Marketing Director of Houston, Texas-based R. B. Hash Roofing and Waterproofing. “I was able to work towards the items I felt were most important for R. B. Hash this year, which included re-branding with a new logo and launching a new website. These things take time and you want to do it right the first time, so having a plan with marketing items to focus on this year helped us prevent wasted time and money.”

Both books can be purchased on Amazon or the NRCA bookstore.

Ellsworth and Edwards are actively involved in RoofersCoffeeShop.com, Ellsworth as a partner and Edwards as the site’s editor. They also have their own consulting companies, HJE Consulting and Casimir Group LLC, respectively. They both also work with several industry manufacturers, service providers and roofing contractors throughout the country. Ellsworth and Edwards are available to speak to contractor audiences as part of training and educational programs.

For more information, visit their RoofersCoffeeShop Directory.

MRA Searches for Top Survivor Home of 2018

Hurricanes, wildfires, massive hail storms, snow, ice, wind and more: for plenty of U.S. and Canadian homeowners, 2018 brought it all.

Now, the Metal Roofing Alliance (MRA) is seeking stories from homeowners with metal roofs who survived Mother Nature’s wrath for a chance to earn the title of MRA’s Top Survivor Home of the Year and a $1,500 grand prize. To enter, homeowners simply need to submit their story in 200 words or less about the challenge their home withstood during 2018, along with a photo via the official entry page at www.metalroofing.com. For each qualified entry received, MRA also will donate $50 to the American Red Cross to help with disaster relief efforts, up to a total of $5,000. The search for MRA’s Top Survivor Home of the Year ends on January 15, 2019.

“With climate extremes becoming increasingly common, taking steps to make homes more defensible and resilient is essential no matter where homeowners live,” said Renee Ramey, MRA executive director. “We hear from homeowner all the time who credit their metal roofs for helping protect their home against extreme wind, rain, hail and even wildfires and major snow storms, so we decided to proactively invite people to share their stories. Hopefully, it will inspire others and showcase how homes can survive against some pretty incredible odds.”

Building and renovating homes so that they are better able to withstand climate extremes is a hot topic in the industry, given the massive challenges homeowners have faced in recent years. That includes using more durable, long lasting and stronger materials like metal roofs, in addition to construction methods that not only meet, but exceed codes for being able to better stand up against monster storms and help prevent damage from climate related events, such as wildfires.

For more information, visit www.metalroofing.com.

RT3 Members Plan Next Live Meetup at Microsoft Headquarters

Roofing Technology Think Tank (RT3) continues its focus on exploring emerging technology solutions for the roofing industry with a planned live meetup on the Microsoft campus in Redmond, Washington, on November 5, 2018. The group of progressive roofing professionals strives to inform contractors by learning about progressive and disruptive solutions that help build the professionalism and appeal of the roofing industry.

The meetup is planned in conjunction with PowerObjects and will be hosted in Microsoft’s Internet of Things (IOT) lab. RT3 board member and winner of the Microsoft Modern Small or Medium Business category of the 2015 Visionary Award, Ken Kelly, president of Kelly Roofing, helped to coordinate the meetup for RT3.

Kelly learned firsthand how technology could disrupt his business model and result in more growth, increased efficiencies and better customer service. With the aid of Microsoft Dynamics, Kelly Roofing was able to double its business without increasing its staff. With files designed to be accessed remotely (the majority of Kelly Roofing employees work outside the office), staff members are able to add notes to each file, receive reminder notices, and efficiently speed through the time-consuming daily tasks. The result? More time to spend with clients.

Following Hurricane Irma in September 2017, Naples, Florida-based Kelly Roofing was able to use Skype for Business online to handle 4,500 calls the first week following the storm, direct customers in English and Spanish to its storm repair services, liaise with insurance companies, and train new hires. This efficient response earned kudos and cemented the company’s reputation for customer-focused service.

At the November 5 meetup, RT3 members will hear a series of Tech Talks starting with one from Venkat Rao, Capabilities Manager of Business Applications for PowerObjects, the company that Kelly worked with to help implement their technology solutions. Following Rao, Tech Talks will be presented by Kati Quigley, Microsoft Senior Director of Marketing and Communication for Business Applications, and Rob Nehrbas, Microsoft Senior Director if Business Strategy for Business Applications. Kelly will present last, sharing his story about how he worked with Microsoft to build his roofing software platform.

The morning wraps up with RT3 Task Teams providing update on their activities for the following areas: Future Workforce, Communications, Meetups, Technology and Membership. During the afternoon session the task teams will work together in small breakouts to discuss how what they learned in the morning can be applied to and shared with the roofing industry. They will also review how what their task teams have accomplished thus far can be shared with the industry and determine their goals for the coming year.

For more information on the event or if you are interested in attending, please send an email to Karen Edwards at info@rt3thinktank.com.

Registration Opens for the 2019 International Roofing Expo

Registration has officially opened for the 2019 International Roofing Expo (IRE), which will be debuting in Nashville, Tennessee. The exposition will be held February 11-13, 2019, at Music City Center. The IRE plans to attract more than 10,500 industry professionals and more that 500 exhibitors, from over 60 countries, for an event spanning more than 138,000 square feet.

“We’re excited to be going to Nashville, which is a new city for us,” commented Tracy Garcia, CEM, Show Director of the IRE Expo. “It is such a fun town, with a great culture, and the convention center is state of the art. The location is central and should make it easy for all to attend.”

Education is the top priority of the IRE. This year there will be 45 brand-new sessions in the conference program. These sessions are designed to cover what is most important to the industry now and include courses in tracks such as Technical, Workplace Safety, General Business, Sales and Service, Money Matters, Green Building, and Legal/HR. In addition, there are additional education opportunities available on the show floor, including The Roofing Institute, sponsored by Johns Manville; GAF Education Center; exhibitor-presented seminars and product clinics.

“We are excited to partner with the IRE to bring educational and networking events for all segments of the roofing industry to the IRE,” said Reid Ribble, CEO of the National Roofing Contractors Association. NRCA events include:

  • CERTA Train-the-Trainer Authorization Program
  • NRCA Roofing Industry Fall Protection from A to Z
  • NRCA ROOFPAC Country Music Hall of Fame Extravaganza
  • Roofing Technical Issues- Open Mic Q & A
  • National Roofing Legal Resource Center Luncheon Program (NRLRC)
  • NRCA Alliance Construction Management Student Competition
  • NRCA How to Build Sustainable, High-Performing Workforce: The NRCA ProCertification Program
  • NRCA Industry Awards Ceremony and Cocktail Reception
  • ROOFPAC Reception
  • NRCA For Foremen Only, Level One (English)
  • Union Program (for Union Contractors Only): Working Together to Recruit, Train and Retain
  • The IRE will also be continuing its partnership with National Women in Roofing (NWIR), where women come together to share experience and insight. The NWIR educational program will be taking place Saturday, February 9 and is expected to draw attendees from every facet of the roofing industry.

    Online registration is available at www.TheRoofingExpo.com/en/register. Companies look to exhibit should contact sales@theroofingexpo.com.

    MRA Kicks Off Best Metal Roofing Competition for Installers & Contractors

    Enter the “Best Metal Roofing Project” competition hosted by the Metal Roofing Alliance (MRA). Beginning Oct. 4, 2018 through Dec. 31, 2018, the MRA will award one monthly first prize winner for the project judged to be the most outstanding example of a great metal roofing project.

    Open to U.S. and Canada contractors, installers and manufacturers, entries will be evaluated based on appearance, performance and originality/use of materials and each monthly first-prize winner will receive a $500 cash prize. To enter, interested participants can upload a photo of their metal roofing project and a 200-word or less description at www.metalroofing.com.

    “This competition celebrates all of the fantastic work going on in the metal roofing industry right now,” said Renee Ramey, MRA executive director. “Not only do metal roofs perform exceptionally well, but installers getting very creative when it comes to material use and incorporating styles that add incredible curb appeal.”

    With more color options available than any other roofing type and designs that range from traditional to contemporary, metal roofing can help highlight any architectural style and yet it is also among the most durable, long-lasting and sustainable option available. Demand for metal roofing is increasing, making it the second most popular choice for U.S. homeowners and helping increase profitability for installers and contractors.

    For more information about how to enter MRA’s “Best Metal Roofing” competition for the trades, visit www.metalroofing.com

    NRCA Encourages All Roofing Industry Stakeholders to Participate in Roofing Day 2019

    Taking place April 3-4, 2019, Roofing Day in D.C. is a national legislative fly-in event to advocate for the roofing industry. It will bring together hundreds of roofing professionals from all segments of the industry to speak with one voice on critical issues before members of Congress. It is the largest advocacy event dedicated solely to the roofing industry.

    In its inaugural year, Roofing Day in D.C. 2018 saw more than 400 roofing industry stakeholders from 47 states and Puerto Rico taking part. This event made a lasting impression on members of Congress. During the event, participants advocated for a bill to improve career and technical education, and soon after, Congress approved the legislation and President Trump signed it into law.

    Participants in Roofing Day in D.C. 2019 will build on this success to further strengthen the roofing industry’s influence. To make an even greater impact in 2019, the National Roofing Contractors Association (NRCA) is seeking strong participation from a broad cross-section of the industry, including employers, field employees and others from all sectors of the industry.

    As the date of Roofing Day in D.C. 2019 approaches, NRCA will post more about the issues on its website at www.nrca.net/roofingday.

    For more information, contact Alison LaValley at (847) 493-7579 or alavalley@nrca.net or Nathan Pick at (202) 546-7584 or npick@nrca.net.

    Tom Osborne to Provide Keynote Address at MRCA Conference and Expo

    The Midwest Roofing Contractors Association (MRCA) announced that the 69th Annual Conference & Expo scheduled for October 24-26, 2018 in Omaha, Nebraska, will be kicked off by former football player, coach, college athletics administrator, politician, and Nebraska icon Tom Osborne.

    Osborne served as the head football coach of the University of Nebraska football team for 25 years, from 1973 to 1997. He was one of the most successful coaches in college football history, with a career record of 255-49-03, 13 conference championships, and three national championships. He was inducted into the College Football Hall of Fame as a coach in 1999.

    Osborne was later elected U.S. Representative from Nebraska’s 3rd congressional district as a Republican. He served three terms from 2001 to 2007. In 2007, he returned to the University of Nebraska as athletic director (AD), retiring in January 2013. The Keynote Sponsor is ABC Supply.

    For more information, visit www.mrca.org.

    Frye Roofing Inc. Featured on Mike Rowe’s Returning the Favor

    NRCA member Frye Roofing Inc., headquartered in Bluefield, West Virginia, recently appeared in the season finale of Mike Rowe’s Returning the Favor, a web-based television series that follows television personality Mike Rowe as he travels across the United States in search of people who are giving back to their communities. Each show concludes with those being profiled receiving surprise donations that enable them to continue their charitable works.

    Frye Roofing was featured in “Standing With Coal Country,” an episode profiling the Five Loaves & Two Fishes Food Bank Inc. in Welch, West Virginia. The Food Pantry serves 15,000 residents in McDowell County, a once thriving coal mining region. With most of the areas coal mines now closed, its remaining residents suffer from high unemployment and poverty.

    Two years ago, Frye Roofing bid on a project to replace the Five Loaves & Two Fishes’ Food Bank’s failing roof system. The roof system had deteriorated so severely, the food pantry was in danger of closing.

    When the Five Loaves & Two Fishes Food Bank caught the attention of Mike Rowe and his production team, they stepped in and got the job moving. Frye Roofing donated the labor for the project, and NRCA members ABC Supply Co. Inc. and Carlisle Construction Materials donated materials. All were instrumental in completing what normally would have been a two-week project in just two days and providing the food pantry with a new $80,000 roof system at no charge.

    To see “Standing With Coal Country” in its entirety view the link below.
    www.facebook.com/ReturningTheFavor/videos/483075985495034

    NRCA Seeking Submissions for CNA/NRCA Community Involvement Award

    For the seventh year, the National Roofing Contractors Association (NRCA) and CNA have partnered to co-sponsor the 2018 CNA/NRCA Community Involvement Award. NRCA roofing contractor members are urged to submit any charitable project, activity or donation completed between January 1, 2017, and December 31, 2017, for consideration in the awards program, which shines a light on the roofing industry’s charitable works. The deadline for submissions is Dec. 22, 2017.

    Winning charities will receive:

  • 1st Place — $7,500
  • 2nd Place — $5,000
  • 3rd Place — $2,500
  • People’s Choice — $1,500
  • Any charitable project undertaken by an NRCA contractor member is eligible to receive the award. Projects, activities or donations do not have to involve roofing work.

    For more information and submission guidelines, visit www.nrca.net/CNA-NRCAaward.

    Senator Ben Sasse Scheduled to Give the Opening Address at MRCA Conference and Expo

    The Midwest Roofing Contractors Association (MRCA) announced that Senator Ben Sasse of Nebraska is scheduled to give the Opening Address at the upcoming MRCA Conference and Expo in Omaha on October 25 at 8:30 a.m. in the Junior Ballroom of the Omaha Convention Center. Senator Sasse will share his perspective on the state of U.S. politics and the environment in Washington.

    As his official website notes, Senator Sasse has advocated for “more constructive politics whereby every public official works to make the American Dream achievable for every family. He believes in term limits and a humbler Washington, where the federal government does fewer things, but the more important things, more urgently, more transparently, and with less partisan screaming.”

    Senator Sasse serves on the Senate Judiciary Committee, the Senate Committee on Armed Services, the Senate Committee on Banking, Housing, and Urban Affairs, as well as the Senate Joint Economic Committee. The Senator’s direct involvement on these key committees makes him an especially impactful and insightful voice on Congressional activity.

    Immediately following the address, McKay Daniels, NRCA’s Chief Operating Officer and former Congressional Chief of Staff, and Duane Musser, NRCA’s Vice President of Government Affairs, will offer their industry-specific insight into the federal legislative and regulatory landscape and discuss what you can do to support the roofing industry through grassroots activism.

    For more information or to register, visit www.mrca.org.