OMG Adds Two Members to Marketing Group

OMG Roofing Products announced that the company has hired two members for its marketing group. Patrick O’Connor is the new product manager for OMG EdgeSystems, and Shaun Jennings is the new digital marketing specialist.

According to the company, O’Connor will manage daily product management activities for the OMG Edge business, including new product development and voice-of-customer feedback, as well as work with the marketing team to develop growth strategies for the edge business. He is based in Agawam, Mass., and reports to Web Shaffer, vice president of marketing.

O’Connor joins OMG Roofing from Tyco SimplexGrinnell, a building safety systems business where he served as senior manager, portfolio and offer management, responsible for after-sales service. Earlier he ran his own marketing consultant business. He holds a bachelor’s degree in industrial distribution and an MBA in marketing, both from Clarkson University.

Jennings is responsible for all digital marketing activities for OMG Roofing Products, including company websites, social media and mobile marketing activities. He is also based in Agawam and reports to Sam Everett, director of marketing communications.

Jennings joins OMG Roofing from SABIC, a manufacturer of high-performance plastics, where he led digital platform development for the Specialties business unit in the Americas region, based in Houston. He holds a bachelor’s degree in interactive media advertising from Marist College, Poughkeepsie, N.Y.

Atlas Roofing Names New Director of Sales 

Atlas Roofing Corporation promoted Tim Milroy to Director of Sales—Roof Insulation, within the Roof & Wall Insulation division. Milroy has worked with Atlas since 2006, when he started as a Sales Representative for the Atlas EPS division. He has more than 25 years of experience in the roofing and insulation industry.

“Atlas has a long tradition of developing talent from within,” said Steve Heaton, Vice President, Sales & Marketing of Atlas Roof and Wall Insulation Division. “Tim is a great example of a talented leader who has grown as a professional as Atlas has grown. We’re proud to see him take on this leadership role and excited to see his continued contributions to the company.”

According to the company, Milroy started his career as a roofing laborer, and within five years, he was leading roofing teams as a project foreman before transitioning into sales in 1996. After working at several roofing companies, and serving in various sales roles, Milroy landed at Atlas. In his new role at Atlas, he will manage the installation of national sales initiatives and meet with key customers. He will also support new product development and work with private label teams to grow the category.

An athlete growing up, Milroy is a member of his high school’s Athletic Hall of Fame and he continues to enjoy sports and an active lifestyle. He is married with two adult children, and is an active member of the Chicago Contractors Association and Roof Consultants Institute.

For more information, visit

Georgia-Pacific Introduces DensElement Project Map

Georgia-Pacific has introduced the DensElement Barrier System Project Map. This online, interactive map identifies the location of projects using DensElement, in addition to each project’s architect and general contractor.

The map showcases the growing number of job sites adopting DensElement Barrier System as their preferred sheathing solution across the United States. Using the project map, online visitors can explore projects by location, or project type (e.g., sports/recreation, education, healthcare, government/municipality, etc.).

This new tool creates a visual way for architects, engineers, contractors and building owners to gain perspective on the accelerating adoption of DensElement Barrier System on high-profile projects across the country. “DensElement is an innovative, proven solution progressive architects and contractors can rely on, and we want to share the successes that these customers are experiencing,” said Jason Peace, Senior Director of Marketing and Product Management for Georgia-Pacific Gypsum.

The DensElement Barrier System, with AquaKOR Technology, integrates the water-resistive and air barrier (WRB-AB) directly into its gypsum core, beneath the fiberglass mat to create a consistent, performance-tested WRB-AB. According to the manufacturer, the product eliminates the need for building wrap, fluid-applied membranes or peel-and-stick membranes. It’s faster to install and can be installed when it’s wet outside, saving time and labor. The all-in-one Dens brand system is finished with PROSOCO R-Guard FastFlash liquid flashing to fill and seal joints, fasteners, openings, penetrations and transitions. DensElement Barrier System is ABAA listed and WRB-AB approved, and has a customized MasterSpec® specification – 061656 Air and Water Resistive Sheathing Board.

For more information, visit

New Website Provides Kingspan Visitors With Enhanced Online Experience

Kingspan has launched its redesigned website. With updates now live, provides more content in a user-friendly format to enhance visitors’ online experiences as they explore all the Kingspan USA product offerings

“The launch of the new site aligns the global brand of Kingspan and brings a consistent message to our customers throughout the world,” said Karim Muri, Director of Marketing, North America, for Kingspan Insulated Panels. “The website was designed with the latest web-design principles and mobile responsiveness in mind to provide users with the best customer experience. It also has been created to deliver a more unified customer experience across Kingspan’s entire product offering.”

The website now displays the entire Kingspan product range, which includes 17 product groups: Insulated Panel Systems, Insulation, Architectural Panel and Façade Systems, Controlled Environments, Ductwork, Metal Roof and Wall Systems, Daylight and Lighting Solutions, Access Floors, Commercial Infrastructure Products, Data Center Systems, DEF and Diesel Tanks, Renewable Technologies, Monitoring and Telemetry, Moisture Management, Wastewater Management, Smoke Management Systems and Natural Ventilation. The detailed product pages give users information about each Kingspan product, as well as technical data, installation guides, details and specifications.

Three high-performance building envelope solution categories sit within the Kingspan Insulated Panels homepage, so visitors can easily search specific panel choices. Insulated Panel Systems includes insulated roof and wall panels specific to the commercial and industrial sectors; Architectural Panel and Façade Systems presents the BENCHMARK By Kingspan architectural solutions; and Controlled Environments covers solutions for thermally controlled areas, such as cold storage freezers and coolers, food processing plants and packaging facilities.

The website also makes current Kingspan offerings more accessible. AIA/CEU presentations are a way to provide a deeper understanding of building with Kingspan products, and they are highlighted online. These lunch-and-learn presentations do not last longer than 60 minutes, making education about specific topics convenient.

Additional educational opportunities accessible from the new website include the Kingspan AEC Daily Academy. The courses found in this section are sponsored by Kingspan and managed and maintained by AEC Daily, one of the world’s largest sources of free continuing education for architects, engineers and construction professionals.

Other enhancements include more case studies and white papers that illustrate the range of design possibilities and building solutions with Kingspan products.

Muri noted connecting with clients and customers was top-of-mind when considering the design of the new site. “If you ever have a question along the way, online support—covering technical to warranty to field help—is at hand through the website to ensure customers can reach us easily,” he said. “The vast majority of our clients search for information and spec online, so we wanted to make sure they have a smooth, engaging and educational experience with us, and we’re confident this new site delivers that.”

Atlas Bolt & Screw Names New Vice President of Sales Marketing

Atlas Bolt & Screw named Craig Mohr as its vice president of sales marketing. According to the company, Mohr will have responsibility for Atlas’s sales marketing team and his role will include driving strategic growth and partnering with customers.

According to Atlas Bolt & Screw, Mohr’s considerable experience in the metal building industry positions him well to lead the Atlas sales marketing team. Don Bratcher, president of Atlas Bolt & Screw in the Construction Fasteners Group, a Marmon Engineered Components Company, commented: “I am very excited to have Craig join the Atlas team. Having someone with Craig’s business acumen and courage on the team is mission critical as we develop and implement our growth strategies. I’ve known Craig for many years and have personally seen him drive positive change within his teams, to his customers and in his markets. While Atlas is a 120-year-old company with a great foundation, we are on a mission for significant growth and industry leadership by injecting new talent such as Craig and with the strategic support from our leaders at the Marmon Group and Berkshire Hathaway.”

FlashCo Recognized as One of the Best Places to Work in North Bay Area

FlashCo Manufacturing Inc., headquartered in Santa Rosa, Calif., was recently named one of the 100 best places to work in the North Bay by the North Bay Business Journal. FlashCo was recognized as an exceptional employer with excellent workplace practices.

“FlashCo has been growing at a steady pace,” said FlashCo President Greg Morrow. “That growth and success can be directly attributed to our employees. We’re a team, spread out throughout the country dedicated to the principle that we can save the contractor time. We’ve worked hard to develop a company culture around our core values of integrity, respect, customer satisfaction and can-do attitude.”

The North Bay Business Journal makes its best places to work selections based on employer nominations and employee surveys. The employee surveys include questions related to employer credibility, respect, fairness, pride and camaraderie. The 100 winners were chosen from over 8,100 employee surveys submitted. FlashCo is one of 21 first-time winners in the annual survey.

“Our employees and their success are the backbone of our company,” said Morrow. “While
some employees come here with experience, others receive training on the job, giving them a
marketable, in-demand skill that can lead to a lifelong career supporting the roofing industry.”

MFM Building Products Becomes an ESOP Company

MFM Building Products, a manufacturer of a full envelope of waterproofing and weather barrier products for the building industry, announced that it is now an Employee Stock Ownership Plan (ESOP) company as of July 1, 2017.

According to MFM Vice President and General Manager Tony Reis, “This move to become an ESOP company has spurred an exciting time in MFM’s history. Our employees have found a new dedication to producing the best waterproofing barriers in the industry, and there is a lot of pride in what we provide our customers.”

MFM Building Products was founded in 1961 and is a manufacturer of exterior, self-adhering waterproofing membranes for the construction industry. The company produces more than 30 different products that include low-slope roofing membranes; roofing underlayments; window and door flashing tapes; multi-purpose waterproofing membranes; specialized waterproofing tapes; and HVAC duct and pipe wrap. These exterior waterproofing membranes are self-adhering and self-sealing for ease of installation and complete waterproofing protection. MFM products are manufactured in the United States and sold through an extensive distributor network around the globe.

For more information concerning MFM Building Products, please visit the company’s website.

Soprema Appoints Northern Illinois Sales Representative

Soprema Inc. has appointed Michael McClay, a five-year member of the Soprema business development team, as a dedicated sales representative for the Northern Illinois region.

“Michael brings to the Northern Illinois region not only a strong track record as a sales representative who is knowledgeable about Soprema’s products and services, but a strong understanding of building science and how customers can achieve lasting positive results,” said Jeff Valentine, district sales manager at Soprema. “I am confident our customers in the area will enjoy working with Michael and will find his expertise valuable as they design and construct buildings built to last.”

McClay is a graduate of Illinois State University with a degree in Construction Management. According to the company, McClay brings a strong background in general waterproofing, below-grade applications, liquids and wall systems to the job. He is also an active participant in many local and industry associations including AIA and RCI. Michael regularly draws upon his areas of expertise to educate architects, consultants, contractors and building owners on proper building design and waterproofing techniques, and he looks forward to continuing to educate the community in his new role.

PrimeSource Expands Collated Fastener Offerings With Pro-Twist

PrimeSource Building Products has announced that it will start shipping a full line of collated specialty screws under its proprietary brand Pro-Twist. “The Pro-Twist brand has been selling collated screws for 25 years, but now the demand has really gone mainstream,” said Director of Specialty Fasteners Michael McFarland. “With the focus of this product line, it was clear that our customers were looking for a collated fastener under the Pro-Twist brand that is of premium quality.”

Collated screws are commonly used to install subflooring but with recent developments, builders can now apply timesaving techniques to other materials, such as drywall

“The technology for high-speed equipment has come a long way and the prices have come down. Builders know they can save time and money,” said McFarland. “We’re in that business and now we’re adding a full line of collated fasteners for a variety of material applications to our distribution network.”
PrimeSource is committed to focus on products that meet the need of its customers, while providing relevant brands and building solutions within the industry.
“PrimeSource is always looking for ways to improve the breadth and depth of our offerings,” said Building Materials Group Manager Andy Spyhalski. “We are a key supplier to the nation’s building trades, and we want to respond to our customers’ needs and simplify their buying decisions.”

Atlas EPS Division Purchases Versa-Tech

Atlas EPS, a division of Atlas Roofing Corporation, is pleased to announce the acquisition of Versa-Tech Inc., located in Fredericktown, Mo. Versa-Tech has been operating in Fredericktown for more than 17 years, providing expanded polystyrene foam products for customers in the Midwest region.

From inception in 2000, Versa-Tech’s business foundation has been built upon listening to customers’ needs and providing quality products, and becoming part of Atlas EPS will provide customers and employees the platform to continue this focus on a larger scale. Patrick Rosener, current owner/partner of Versa-Tech, stated that he couldn’t be more pleased to see Versa-Tech become a part of Atlas EPS.

“Atlas Roofing Corporation is excited to add the Versa-Tech facility and capacity to the Atlas EPS network of plants,” commented Atlas EPS General Manager Bob Butkus. Atlas EPS specializes in developing, manufacturing, and marketing quality, HCFC-free expanded polystyrene insulation for roofs, walls, and many other interior and exterior construction applications, as well as for use in packaging products, recreational vehicles, garage and pedestrian doors, and sunroom panels.

Craig Woodson, Atlas EPS Director of Sales, added, “We look to integrate our Integrity® Component Solutions, Elevation Geofoam and ThermalStar Rigid Insulation product lines into this facility almost immediately.” Current and future customers will certainly benefit from the increased product offering as well as the increase in geographic serviceability.