Long Roofing Recognized by CertainTeed as Top North American Roofing Contractor

Long Roofing has built a built a longstanding and trustworthy reputation with homeowners throughout the Washington D.C. area through excellent service, products and warranties that hold up over time.

CertainTeed Corporation, a leading North American roofing manufacturer, honors Long for the second consecutive year as its number one roofing contractor partner throughout the US and Canada for providing local homeowners with extended warranty coverage.

“Warranties can be hard to understand,” said Jay Butch, Director of Contractor Programs for CertainTeed Roofing. “Long removes the guesswork by offering CertainTeed’s SureStart Plus protection on every roofing job it sells. SureStart Plus extends CertainTeed’s traditional product warranty to cover the intangibles in the unlikely event of a manufacturing product defect—things like labor to tear off the old roof and to install the new one, product disposal and the new shingles themselves.”

Long is credentialed as a CertainTeed SELECTTM ShingleMaster, a hard-earned designation that only two percent of all contractors in North America attain—and a credential that shows homeowners that Long is committed to quality installation, professionalism and ethical business practices. And with that designation, Long is able to offer its customers SureStartTM Plus, the industry’s most comprehensive extended warranty program.

“We’ve had a long history in the greater Washington D.C. area as a contractor that people can rely on,” said John DePaola, principal of Long Roofing. “We’re very proud to work with manufacturers like CertainTeed who continue to offer us quality products, credential programs and homeowner benefit programs that ultimately help us earn their trust and give them peace of mind.”

Long’s roofing practice has brought a 70+ year legacy of professionalism and craftsmanship to the greater Mid-Atlantic region of the country. The contractor has made it a point to not only offer incredible service to the community, but also provide warranties that can help homeowners sleep easy at night.

“Long is one of those contractors that goes above and beyond to make sure homeowners have confidence in their work,” said Butch. “They’re exceptional in the industry, and should be applauded for their commitment to placing the homeowner first. Their commitment to quality and homeowner satisfaction aligns with our own, resulting in a great partnership.”

For more information, visit www.certainteed.com.

Miami-Dade County Approves PolyPUF Foam Systems

Miami-Dade County Department of Regulatory and Economic Resources issued several Notices of Acceptance (NOA) for Polyglass’ PolyPUF Foam Systems, certifying the commercial roofing solution for use in high velocity hurricane zones.

“We are delighted to have the quality and safety of our Spray Polyurethane Foam System affirmed by Miami-Dade County, a Florida building code agency recognized nationally for its rigorous testing methods for building materials,” said Maury Alpert, codes and compliance manager at Polyglass U.S.A., Inc. “This certification allows us to provide roofing products and systems to roofers building in cities with extreme weather.”

PolyPUF is a closed cell sprayed in place polyurethane foam that acts as an air barrier, insulation and roofing system in a single application. The NOAsconfirm that PolyPUF (2.5, 2.8 and 3.0 lb densities) is designed and tested in accordance with Miami-Dade Product Control Section requirements and is approved for use over wood, steel, recover and concrete decks. Aside from its durability and long-term performance, PolyPUF offers a high R-value, which means greater potential for energy savings. To maximize the performance of PolyPUF apply Polyglass’ Miami-Dade approved PolyBrite 70, 90 or 95 roof coatings.

For more information, visit www.polyglass.us.

 

DaVinci Roofscapes Names President and Chief Marketing Officer

DaVinci Roofscapes has announced that Michael Cobb has been named President and Chief Marketing Officer for the company. Cobb joined DaVinci Roofscapes as the Vice President of Sales and Marketing almost two years ago. Before that he served more than 26 years in the building industry.

“Michael’s done an exemplary job in leading our sales force, customer service team and marketing efforts since joining us in January of 2017,” says Ray Rosewall, CEO of DaVinci Roofscapes. “His dedicated efforts at refining our product positioning and improving our sales channel effectiveness have helped the strategic growth of our company. Overall, Michael’s actions have better positioned DaVinci Roofscapes for continued long term success.”

As President and CMO, Cobb will report directly to Rosewall as both men focus on bringing DaVinci Roofscapes into its 20th year of operations in 2019.

“We’re steadily educating both building industry professionals and consumers on the many benefits of composite roofing,” says Cobb. “The Made-in-the-USA roofing product we manufacture has a proven track record for both performance and aesthetics. We’re offering what everyone wants: a top-quality, competitively-priced alternative roofing product that is supported by outstanding service and a great warranty.”

Prior to joining DaVinci Roofscapes, Cobb worked with Nichiha, USA, Inc. in roles involving sales, marketing and logistics. He has additional industry experience with Louisiana-Pacific, Nailite International, James Hardie Building Products and Velux-America.

For more information, visit www.davinciroofscapes.com.

Elite Roofing Supply Celebrates its Fifth Year in Business with Six Branch Openings

Elite Roofing Supply recently added branches in Monroe and Bossier City, LA; Tucson and Mesa, AZ; and Denver, CO to its list of branch locations and is scheduled to open Lynwood, CA on September 1, 2018. Founded in 2013, Elite’s mission is to provide roofers with an independent distributor that is knowledgeable in both commercial and residential roofing and committed to being good stewards in the industry and serving the professional roofing contractor community.

Recognizing the Louisiana market was underserved, Elite opened two strategically-placed locations in Bossier City and Monroe. The Bossier City branch with its 11 team members and fleet of three trucks, serves the surrounding Shreveport area and is operated by Managing Partner, Robert McCalman. Robert is from Bossier City and has been in the construction industry for 25 years, 14 of which have been in roofing distribution. The Monroe, LA location serves customers within a 100-mile radius of its location. Managing Partner and Branch Manager, Doug Norman, a Louisiana native, has a long history in the industry having worked in building product distribution as an owner and manager for over 35 years. He oversees a team of 12 highly skilled people and a fleet of four trucks to serve the area.

With its roots in Arizona, Elite’s growth with its Mesa and Tucson branches expands its opportunity to service this important market. The Tucson location is led by Managing Partner, Rick D’Alessio, a seasoned professional with over 30 years in the roofing and construction industry. This branch employs 11 people and operates four vehicles in its fleet. Paul LeFevre is the managing partner of the Mesa branch, overseeing a team of 14 people and a fleet of four vehicles. Paul has more than 30 years of industry experience starting in 1986 as a truck driver and quickly moving into an inside sales position. He ascended the ranks holding different positions such as Purchasing Manager, Manager of Procurement and Regional Manager for one of the larger distributors.

The Lynwood, CA branch is placed at a key location close to where I-105 meets I-710 to serve the South Los Angeles area. Managing Partner and Branch Manager, Rick Sasseen has been in the building products distribution industry for over 30 years. Working in various roles including driver, crane operator, inside sales, operations and management, Rick knows the business inside and out. A native Californian, Rick will oversee a team of 15 people at this location with its five trucks and looks forward to opening their doors in September.

Elites’ CEO and Chairman of the Board, Brian Torry says, “We open branches in markets where we find synergies with the right people who have expressed interest in joining the Elite family. Our goal is clear – to be the preeminent independent distributor west of the Mississippi, and our expansion plans are determined by the strong partners who wish to be part of our independent distribution culture.”

“Elite offers a unique value proposition to our customers,” commented Chief Operating Officer, Sarah Weiss. “Each branch’s managing partner has long-lasting relationships in their markets, understands the challenges of the business and is empowered to partner with customers and vendors to create winning scenarios for all involved. This year marks our fifth year in business and with 12 branches open and more to come, we remain committed to our philosophy of being a locally-owned distributor that provides a customized customer experience and a comprehensive line of quality roofing materials.”

For more information, visit www.eliteroofingsupply.com.

3M, Atlas Roofing and Mike Holmes Collaborate to Protect the Curb Appeal of Homes

Black streaks caused by algae have been hiding in plain sight on roofs for years. Professional contractor and TV host Mike Holmes is known for insisting on nothing less than the best product for the job and helping homeowners understand what it takes to make it right the first time. Together, 3M, Mike Holmes and his team plan to increase awareness with homeowners to help eliminate black streaks on roofs for good by naming shingles with Scotchgard Protector a HOLMES Approved Product. Atlas Roofing will leverage its relationship with its roofing contractors, including those trained as Scotchgard Protector Shingle Sales Specialists, to help them effectively bring this message to homeowners through a powerful set of marketing tools.

“I’m proud to partner with 3M and I’m excited to see how far we can take the message,” said Mike Holmes, professional contractor and TV host on HGTV and DIY Network. “Together, we’re going to continue to improve the quality of our homes, increase the value of our homes and change our industry for the better.”

This fall, The Holmes Group will partner with two Atlas PRO Plus contractors to transform homes in need of a curb appeal facelift. The teams, led by Mike Holmes Jr. and Sherry Holmes, will work together to make over two homes with Atlas Pinnacle Pristine Shingles with Scotchgard Protector. The Holmes siblings will undoubtedly strike up some friendly competition vying for the best transformation story. Viewers can tune in to the online micro-series later this fall.

“I am excited about this collaboration! I love tackling projects around homes that improve the curb appeal and this is a great fit for our ‘Holmes Approved’ family,” said Sherry Holmes, contractor, TV host and DIYer. Mike Holmes Jr. added, “my dad always says start from the outside in. If you’re taking care of your home that care should include the roof.”

“The Holmes name brings added value to the already highly respected Scotchgard brand,” said Stan Bastek, director of marketing and sales development for Atlas Roofing. “When the Holmes group endorses a brand, they are communicating to consumers that they see the same problem we do: how ugly black streaks on roofs reduce curb appeal and home value. We can’t wait to get to work with Mike, MJ and Sherry to spread the word!”

Invented by 3M to combat black streaks on roofs caused by algae, copper-containing roofing granules have been proven successful on hundreds of thousands of homes across the country over the last two decades. Available as shingles with Scotchgard Protector, this long-term, proven solution provides homeowners a beautiful roof free from ugly black streaks.

“The Scotchgard brand is synonymous with protection for homeowners, so protection from roof algae is the fulfillment of what that brand promises—a roof free of black streaks that retains its aesthetic appearance,” said Frank Klink, Ph.D., senior laboratory manager, 3M Industrial Mineral Products Division. “Our decades of research into the scientific properties of copper, and field experience with shingle technologies and roof algae, has proven a minimum 10 percent blend of 3M copper-containing granules uniformly distributed across the shingle surface, and hip and ridge are all required for superior protection against algae.”

The Holmes Group recognizes that shingles with Scotchgard Protector provide a long-term solution to help prevent algae growth from taking hold. Based on incorporating the prescribed formula into the shingle, and then using third-party testing on each shingle run, that recognition now comes with inclusion on the “HOLMES Approved Product” list.

By addressing the No. 1 appearance-related problem reported to roofing contractors, shingles with Scotchgard Protector help maintain the roof’s appearance and preserve the beauty of the home. This solution, coupled with 3M training to become a Scotchgard Protector Shingle Sales Specialist, gives contractors a real opportunity to connect and add value to the conversation with homeowners. As a recent survey of these participating contractors indicates, 80 percent realized an improvement in their close rates by as much as 10-20 percent.

Homeowners don’t have to accept the fate of a roof looking old before its time due to the black streaks of algae. 3M science, decades of research and more than one million installations have proven that shingles with Scotchgard Protector will protect your home and help keep it looking good for years to come.

For more information, visit 3M at www.3M.com/resistblackstreaks, The Holmes Group at makeitright.scotchgard.com or Atlas Roofing at www.atlasroofing.com/scotchgard.

Atlas Roofing Acquires ACH Foam Technologies

Atlas Roofing Corporation is pleased to announce its acquisition of ACH Foam Technologies with headquarters in Westminster, CO. ACH Foam Technologies is a leading manufacturer of molded polystyrene solutions with manufacturing facilities across North America.

“We are excited to combine the exceptional expertise, extensive manufacturing footprint and growth vision of ACH Foam Technologies with the outstanding Atlas portfolio,” commented Mike Huempfner, President and CEO of ACH Foam Technologies.

The addition of ACH Foam Technologies brings decades of experience, diverse product offerings and a wide range of advanced technology to Atlas’ expanded polystyrene foam business and establishes the largest manufacturer of molded polystyrene in North America.  The combination of these two premier molded foam manufacturers in the United States will accelerate growth opportunities for Atlas and ACH as well as their customers, partners and team members.

ACH’s complementary manufacturing and customer service reach combined with industry-leading expertise in both block and shape molded foam products provide an exceptional platform from which to expand and enhance the Atlas portfolio of products and solutions.

“ACH shares with Atlas a similar approach to growth, its commitment to innovation, product quality and customer service and, most importantly, our same dedicated focus on people,” said Ken Farrish, President of Atlas Roofing Corporation. “The time-proven experience and accomplishments of both the ACH and Atlas EPS teams make us very optimistic about the potential of this combination and what we can do for our customers and our industry.”

For more information, visit www.atlasroofing.com.

 

Accella Performance Materials Announces New Vice President

Accella Performance Materials, a Carlisle Company, has promoted Joe Negrey to Vice President and General Manager of its Spray Polyurethane Foam (SPF) Insulation business unit. Negrey will oversee all business operations—helping to advance Accella’s commitment to bringing energy-saving, cost-efficient SPF technology to the North American and global markets.

A veteran within the polymers space, Negrey has more than two decades of process engineering, product development, sales, marketing and manufacturing experience in the polyurethane systems industry. Prior to assuming this current role, Negrey served as Vice President of Accella’s Tire Fill division where, under his leadership, the brand’s foam fill product business for the Off-the-Road tire industry grew to become the recognized international category leader.

Negrey has also served in various other capacities within the Accella brand family, and held positions as Operations Manager, Director of Operations, and Vice President of Operations. His strengths lie in his visionary leadership and strategic planning capability—and excellent team management approach. Negrey holds a bachelor’s degree in Industrial Technology from California Polytechnic State University.

For more information, visit www.accellacorp.com.

Firestone Building Products Celebrates Renaming of Waukesha Facility

Firestone Building Products Company LLC (FSBP), celebrated the renaming of its Gaco Western plant in Waukesha, Wisconsin, with a ceremony including FSBP and Waukesha elected officials on Monday, Aug. 13.

“The Gaco facility has been a part of the Waukesha community for more than 30 years, and we want to thank the more than 100 team members for their hard work and commitment to making this facility one of the best manufacturing facilities in the area,” said Taylor Cole, president, FSBP. “They will continue to play a large role in our commitment to set the standard for trusted commercial roofing and building envelope solutions.”

FSBP officially acquired Gaco in 2017, enhancing the company’s leadership in the industry by increasing its portfolio of products. The addition of Gaco silicone and acrylic liquid coatings presents contractors with new, cost-effective products allowing for easier and less labor-intensive installation.

The Gaco facility in Waukesha, Wisconsin, employs more than 100 members of the community and accommodates more than 144,000 square feet of manufacturing, warehousing and distribution operations and produced more than 42 million pounds of product in the past year. In addition to producing Gaco’s innovative silicone roofing systems, waterproofing and spray foam insulation, the facility boasts a robust research and development group that focuses on technology and formulation developments.

For more information, visit http://firestonebpco.com.

C&K Roofing Awarded New Truck Through IKO’s PRO4 Plus Promotion

C&K Roofing, headquartered in Coeur D’Alene, Idaho, received a brand-new Dodge Ram 1500 truck through IKO’s PRO4 Plus promotion. According to IKO, C&K reached the highest milestone in PRO4 Plus, using at least 20,000 roofing squares, along with three of the four qualifying IKO PRO4 roofing components, in 2017.

“IKO gives us the ability to offer our clients a quality shingle and coordinating components from a single manufacturer. The level of consistency that comes with that is unbeatable. Being all in with IKO means outstanding customer service and a company we can depend on to deliver,” said Bob Castleton, C&K Roofing’s owner and president.

“C&K Roofing is known for their dedication to quality, customer service and attention to detail,” said Gary Bottler, IKO territory sales representative. “Since 1994, Bob Castleton and his crew have shown they’re prime examples of professional and courteous roofing experts at their best. Bob even took the PRO4 Plus achievement as an opportunity to recognize the outstanding performance of a veteran crew member by gifting him the Dodge truck.”

“C&K Roofing is respected among many of Idaho’s builders and homeowners for exceeding expectations, and providing quality above the rest,” said Keith Lowe, IKO’s vice president of sales, U.S. “We are pleased to award this truck and bonus as an acknowledgment to the C&K Roofing team for their loyalty to IKO products.”

PRO4 Plus continues into 2018, giving contractors more opportunity to receive rebates and bonuses based on the amount of PRO4 squares and components used over the course of the year. Watch this video to learn more about C&K Roofing’s team and PRO4 Plus Promotion success and click here to learn more about the PRO4 Plus Promotion.

For more information, visit www.iko.com.

OMG Roofing Products Relaunches Pick Six Promotion for the 2018 Football Season

OMG Roofing Products has announced that it will again sponsor the innovative marketing promotion called OMG Pick Six tied to the upcoming National Football League season. It’s free to play and participants compete for $175 in weekly prizes, and the top three season winners split more than $5,000.

The game is easy to play. Participants earn points by correctly picking the winners of six NFL games each week during the regular, 17 week, NFL season. In addition, players also have an opportunity to earn weekly bonus points for answering questions about various new products from OMG Roofing Products, including RhinoBond Hand Welder and Plate Marking Tool, OlyBond500 Canisters, PermaSnap Coping, Hercules Plus Drains and PowerGrip Universal.

There is no cost to play, and the promotion is open to commercial roofing contractors, distributors, roof consultants, specifiers, sales representatives, manufacturers, and building owners.

Participants can sign-up for this year’s season beginning on Wednesday, August 15th by completing the short registration form at www.OMGPickSix.com. Participants can jump into the game at any time during the season, but have better chances to win the overall prizes if they start at the beginning of the season. The regular NFL season begins on Thursday, September 6th, and Pick Six participants can make their first selections of the season beginning on Tuesday, September 4th.

For more information, visit www.omgroof.com/picksix.