Launched in April 2016, the Accelerate Sweepstakes was created by Owens Corning as a platform to rally Owens Corning Roofing Contractor Network members around a year-long initiative designed to increase awareness of the company’s roofing products while boosting contractor network momentum, optimizing efficiency and leveraging distribution channels.
Throughout the Sweepstakes, Owens Corning ran monthly promotions featuring discounts and rebates tied to various roofing products. Contractors submitted invoices to enter for a chance to win quarterly prizes as well as the grand prize. Prizes reflected a racing theme and included racing sunglasses, coolers, tablets, a racing-themed office chair and passes to attend a one-day racing school. The Corvette was parked in the Owens Corning booth during IRE along with signage congratulating Amiot on taking home the Grand Prize.
“As the Accelerate Sweepstakes rallied contractors throughout the U.S., their enthusiasm became contagious,” says Jason Lewinski, Owens Corning Roofing Contract Network Leader. “The 2016 Accelerate Sweepstakes finished with more than 146,000 entries submitted by our contractor members. We are excited to see how the Owens Corning Roofing Contractor Network will respond to this year’s Accelerate Sweepstakes with new and exciting changes and prizes.”
While 2017 marks the first time Owens Corning has awarded a Corvette at IRE, it is not the first time the Toledo-based roofing manufacturer has used the iconic American car in its marketing and sponsorship activities. In 1968, Owens Corning sponsored two racing Corvettes in the Sports Car Club of America events. After winning the Central Division Championship, Owens Corning leveraged the sponsorship to promote its fiberglass-reinforced composite materials that offered the automotive market the strength of steel without the weight.
“We were thrilled with the participation that Chris Amiot and contractors have demonstrated for the Accelerate Sweepstakes,” said Lewinski. “And we congratulate Chris on winning the 2017 Accelerate Sweepstakes.”