Mule-Hide Products has launched its newly redesigned website, mulehide.com, which makes it easier for contractors, architects, building owners, facility managers, modular manufacturers/dealers, and distributors to find the product and system information they need. It also offers a variety of user-friendly tools designed to help warranty-eligible contractors manage their Mule-Hide-warranted jobs.
Indianapolis-based GenFlex unveiled a new look and messaging recently. With an updated logo, revised color scheme and redesigned trade-show booth, GenFlex rolled out its new brand reminding roofing contractors that GenFlex is a partner to help build their businesses. The new branding also incorporates the tagline, “Above all.”
“We will always stay true to the essence of the GenFlex brand, built on quality products and superior customer support,” says Eric Ziemba, general manager, GenFlex. “We’ve just adopted a more contemporary look and ‘attitude’ for our brand, which we think will resonate with our customers.”
GenFlex has been at the forefront of roofing products and technologies since 1981. More than 1 billion square feet of GenFlex TPO and EPDM membranes have been installed across the country, protecting a wide range of properties from commercial buildings and retail facilities to hospitals, schools and other institutions.
Valley Forge, Pa.-based CertainTeed introduces Brand Your Roof, a marketing program that allows distributors and contractors to add their company logo to roofing underlayment, essentially doing double-duty by turning a current roofing project into a personalized billboard for motorists driving by.
Brand Your Roof allows company logos and contact information to be printed in up to three colors within a 24- by 42-inch area and repeated across a DiamondDeck underlayment 10-square roll, which is 48-inches wide by 250-feet long. DiamondDeck is a synthetic, scrim-reinforced, polymer-based roof underlayment that can be used beneath shingle, shake, metal or slate roofing.
IKO has launched its own channel on the world’s most popular video sharing site, YouTube. According to Director of Marketing, Carol Perkins, IKO has been hard at work on a multi-level marketing program. It’s designed to keep pace with the rapidly changing needs of the company’s consumer, contractor and distributor markets, as well as with current and quickly evolving technology.
“Phase One was to revamp our corporate website to be more interactive and accessible on the go,” she explains. “Now that our new site is up and running, Phase Two–the launch of IKORoof, our proprietary YouTube channel–will become a stand-alone resource, as well as an enhancement to the new website. There’s tremendous synergy to be gained between the two. Embedding videos on our site creates a more interactive experience for our visitors. Homeowners and contractors will find a growing library of instructional videos in English and French on topics ranging from the anatomy of a roofing system to how roofing professionals can grow their businesses. Google loves video, too, so doing this makes sense in terms of search engine optimization. IKO’s YouTube channel can direct viewers back to our website for further information to locate a contractor or distributor.”
IKO is not producing the videos exclusively; contractors and homeowners will be able to upload and share theirs, as well. Such videos might include customer testimonials or business success tips that roofing pros would like to share. “Video is one of the most effective ways that people digest new information. Having our own YouTube channel will give both consumers and contractors the opportunity to learn from a global leader. Our videos will reinforce our credibility as a reputable, responsible company people can come to know, like and trust,” Perkins says.
Visitors to the IKORoof channel on YouTube will be able to share the videos with others on the most popular social media platforms.