GAF Donates to Children’s Charity; Reveal to Take Place on Good Morning America

GAF has announced its assistance in the rebuild of the Memory Makers’ Building at Give Kids The World Village. Give Kids The World Village is a non-profit organization that exists to fulfill the wishes of children with life-threatening illnesses and their families from around the world. The organization allows them to experience a memorable, joyful, cost-free visit to Central Florida attractions and enjoy the magic of Give Kids The World Village. Good Morning America will be revealing the remodeled building with Ty Pennington on Jan. 24 between 8:30 a.m. and 9 a.m. EST.

“When GAF got the call to be a part of this rebuild we immediately said yes,” explains Alyssa Hall, marketing communications manager at GAF. “Give Kids The World is an amazing charity that has been changing the lives of children with life-threatening illnesses and their families for 28 years. GAF is proud to have put a new roof on their facility so they can continue to bring happiness and smiles to the deserving families and children from around the world.”

GAF Master Elite Contractors Collis Roofing and Roof Top Services donated their time and labor to install the new GAF Timberline roof, while ABC Supply in Orlando, Fla., donated delivery of the product.

Good Morning America’s live reveal of the rebuild with co-anchor Josh Elliott, Ty Pennington, and Chef Emeril Lagasse will have an exciting “Move that bus!” moment with all the contractors, employees and volunteers who made this happen.

OMG Roofing Products Is on Facebook

OMG Roofing Products has established a Facebook page.

The new page is designed to provide ongoing news and updates to the market. Planned content includes all information that supports the company’s brand promise of proving products and services that improve contractor productivity and enhance roof system performance.

As such, the page will focus on product and installation tips, upcoming webinars, trade shows and company activities, OMG field team information, as well as a variety of product and marketing programs and announcements.

MFM Building Products Receives U.S. Patent Approval for Adhesive

MFM Building Products, a manufacturer of a full envelope of waterproofing and weather barrier products for the building industry, is pleased to announce that the company’s PowerBond adhesive system has received US patent approval (Patent No. 8,603,629).

The patented PowerBond technology was developed to allow select MFM waterproofing membranes to be applied in temperatures as low as 25 F (3.9 C), while remaining stable at elevated temperatures. The dual layer/two-component PowerBond system has been incorporated into several of the company’s premium Peel & Seal, WindowWrap and underlayment products. PowerBond offers savings over other cold weather adhesive systems such as butyl and acrylic formulas.

PowerBond products adhere aggressively to the building substrate, provide self-sealing capabilities around fasteners, and will not crack or dry out for excellent waterproofing protection. The temperature range can be lowered further when using MFM Spray Adhesive during installation. MFM PowerBond products also offer an extended warranty of 12 years.

According to Tony Reis, MFM Sales & Marketing director, “We have seen tremendous growth with our PowerBond products, particularly WindowWrap PowerBond and Peel & Seal PowerBond White 250. Sales for these products have increased in both cold and warm weather markets.” Reis added that the PowerBond adhesive system can be applied to other MFM products as a special order item.

Brightsmith Coil Coaters Celebrates Anniversary, Advancements

Brightsmith Coil Coaters recently celebrated its fifth year in delivering high standards in coil coating. From its acquisition in 2008, the facility has continued to raise the bar in the industry, paying close attention to quality control to maximize customer satisfaction.

During the past five years, Brightsmith has taken large strides in improving operations, from adding high-tech equipment to mastering customer relations. “Our customers are incredibly valued, so we’ll stop at nothing to ensure they walk away with a product that they can trust,” says Frank Coffey, general manager of Brightsmith.

Upgrades in equipment have provided ample value to, not only the company, but most importantly, customers. A splicing unit for laminates was added to the production line in 2012. It replaces splicing that was done by hand and accommodates polypropylene and polyester films that are 0.5- to 8-mils thick. This process has significantly decreased material waste and improved timing and efficiency.

“Under Brightsmith’s lead as an energy-efficient manufacturer, we are always looking for ways to think green,” Coffey adds. “The new splicer creates less scrap waste, and that is a great thing for our customers and the environment.”

Sustainable advancements at Brightsmith also have included recycling solvents and water used in the coating process, as well as paint drums; reusing plastic ID rings that come off the ID of coils from steel mills for the packaging of painted coils being shipped out of Brightsmith; and using sponges for cleanup and changeovers at the coaters instead of rags. Sustainability at the facility even includes managing energy efficiency of machinery and lighting. As repairs are addressed, 480-volt motors on the process lines are replaced with energy-efficient motors rated at 98 percent efficient energy rather than the standard motor at 88 percent, and fluorescent lighting ballasts are replaced with energy-efficient ballasts instead of the old magnetic ones.

The capabilities of Brightsmith are diverse. Various materials can be run with thicknesses ranging from 0.008 to 0.10 and widths from 18 inches to more than 61 inches, depending on the substrate. Specializations in two- and three-color print systems, embossed plastisol, laminating, and two and three coat paint systems are readily available. Slitting, blanking, stucco, diamond and rough sawn cedar embossing are all obtainable options at Brightsmith. Additionally, Brightsmith utilizes the Henkel wet chemistry cleaning and pretreatments and single-coat dry-in-place treatments to ensure durability.

The introduction of BRIGHTSITE, a new tool that facilitates customers’ experiences with Brightsmith, has been useful in gauging company performance. The interactive website, controlled with a username and password, allows customers to access inventory and production reports at any time. The site is accessible through the Brightsmith homepage.

Efficiency improvements are steadfast at the Brightsmith facility with the addition of rail service in 2013. With each rail car holding 220,000 pounds of material, four tractor trailers are removed from the road. Increasing the company’s yields and widening customer options, the choice can now be made between truck or rail shipping based on an individual’s specific costs and timeframes.

With five years under its belt, Brightsmith’s vision remains unwavering with quality awareness at the forefront of its focus. The company will be offering increased cross training for its employees so they can discover the roles, technology and advancements. “Our staff has more than 400 combined years of coil coating experience,” Coffey notes. “We are taking these abilities and fostering growth to ensure our employees recognize Brightsmith’s uniqueness. In the end, our employees’ knowledge and skills ensure quality, on-time coated products for our customers.”

Mule-Hide Products Names New President

Jonathan Shepard has been named president of Mule-Hide Products Co. Inc., a manufacturer and marketer of low-slope roofing products and systems. He succeeds Daniel Piché, who was recently named vice president of national business development for ABC Supply Co. Inc.

Shepard comes to Mule-Hide Products from ABC Supply, where he had been low-slope business manager in the company’s Southwest Region. In that role, he was instrumental in the development and implementation of ABC Supply’s top-tier commercial roofing strategy in that region.

Previously he had been regional manager for the Southwest Region of Bradco Supply Inc. before Bradco was acquired by ABC Supply in 2010. A graduate of Texas A&M University, Shepard has a Bachelor of Science degree in industrial distribution.

McElroy Metal Updates Product Brochure

McElroy Metal has just released its updated company product brochure. The 36-page brochure features the entire McElroy line of construction products and components for the architectural metal construction industry, including up-to-date information on its most recent product addition, the 138T and 238T standing seam systems. These symmetrical standing seam systems offer many advantages including unsurpassed strength, individual panel replacement capabilities and reduced installation/labor costs.

“For more than 50 years, McElroy Metal has worked hard to provide its customers with the most innovative building products,” says Ian McElroy, the company’s third-generation president. “We believe our continuing growth is a reflection of the success of our customers who take advantage of our ever-growing line of top quality products.”

The new brochure also includes information on retrofit options. McElroy Metal offers a variety of engineered systems to adapt to an existing roof’s structural support system, whether constructed of steel, concrete or wood. Among the other newer company offerings featured include insulated metal panels under the name of Green Span Profiles, a joint venture IMP manufacturing company.

The brochure highlights the company’s proven standing seam systems, concealed fastener wall panels, exposed fastener roof and wall panels as well as soffit and fascia offerings.

To have a hard copy of the brochure mailed to you, email a request to info@mcelroymetal.com.

BRS Signs Distributor Agreement with Portable Rollforming Equipment Manufacturer, New Tech Machinery

Building Research Systems (BRS), Edmond, Okla., has recently entered into a full service distributor agreement with New Tech Machinery, manufacturers of portable rollforming equipment. This unique position allows BRS to provide a single source for the sale of machines, the trade in of old equipment and the ability to service all types of field rollformers. In addition to the sale and servicing of machines, BRS is able to share their knowledge and expertise of standing-seam products, as well as their extensive experience in the rollforming of metal with their extensive customer base.

With over 20 years of experience and knowledge gained from developing, testing, integrating and installing standing-seam roof systems, BRS became aware of the vast market for these roofing systems to be manufactured in the field. BRS examined various manufacturers and believes that New Tech Machinery offers the best equipment for the field manufacturing of roof panels and guttering.

“We are excited about our new distributorship with New Tech Machinery and believe that it is important to be able to offer full service options to the field manufactured roof market,” states Leo Neyer, president.

BRS feels that by offering their years of expertise and knowledge to the field rollforming industry along with the best equipment, they can greatly increase the efficiency and versatility of their customers.

Rigid Global Components Updates Website

Rigid Global Components, a manufacturer of metal roof and metal wall panels and componentized metal buildings, recently launched its new website, which features a complete listing of the company’s metal roof and metal wall profiles, including soffit panels. It also offers an interactive building color selector to allow customers the opportunity to try out different Energy Star-rated roof and wall colors before ordering.

Keeping up with today’s technological advances, the decision was made for the new site to be built on a new responsive platform allowing all users regardless of media platform—computer, tablet or mobile device—to see the same information on the website.

In addition, the site links to Rigid’s social marketing tools, such as Facebook, LinkedIn and Google Plus. Rigid Global Components uses social media as another tool to keep engaged with customers and inform them about new products, specials or changes in building codes.

Rigid Global Components General Manager Royce Schneider says: “It is important to have a website that our customers can go to for information. Our website is another extension of our sales team that works 365 days a year.”

GAF Wins Mobile Marketing Awards

GAF is honored to have won two awards in The MobileWebAward Competition. The awards are given by the Web Marketing Association to honor excellence in mobile websites and apps, recognize the individuals and organizations responsible, and showcase the best in award-winning mobile development.

Awarded “Best Manufacturing Mobile Application” was GAF Colors, an application that provides the user with easy navigation of the GAF residential-shingle portfolio by grouping residential shingles by color. The app provides stunning images of the shingles and allows the user to see all of the shingle-color options that are available to help beautify their home, all at the touch of a finger.

GAF Roofing Wizard received the award for “Outstanding Mobile Application.” GAF designed its Roofing Wizard app to simplify the often-confusing process of selecting the right roofing system for one’s home. The platform walks customers through the selection of shingle color, style, roofing system components, and warranty options, which helps roofing contractors more easily close sales with homeowners.

“It is truly an honor to be recognized as a leader in the newly emerging space of mobile platforms,” stated Ted Marcopolus, Vice President of Marketing Services at GAF. “As a company, we focus on providing innovative solutions to our customers, and we are proud to contribute to that core-company value through our marketing efforts.”

For 15 years, The Web Marketing Association has produced the annual WebAward Competition, the premier annual website-award competition that names the best websites in 96 industries, setting the standard of excellence for all website development. The organization is made up of Internet marketing, online advertising, PR, and top website design professionals who share an interest in improving the quality of online advertising, internet marketing, and website promotion.

Dave Harrison to Speak at 2014 FutureView Conference

EagleView Technologies Inc., a provider of aerial imagery, data analytics and GIS solutions, announced that home improvement industry expert Dave Harrison will present at the company’s 2014 FutureView Conference, Feb. 9-12, 2014, in San Antonio, at the Marriott Rivercenter Hotel.

The FutureView conference began in 2006 as an event for customers of Pictometry International Corp. to network and learn. It has since evolved into a full user conference offering educational tracks for all industries served by EagleView Technologies, including GIS, Insurance, Construction, Assessment, Infrastructure and Public Safety. Topics include cross-market discussion panels, disaster relief solutions, property valuation trends, analytical tools for businesses and more.

Having spent the past year working as chief marketing officer for a nationally known leader in windows, sunrooms, siding and roofing allowed Harrison to research, validate and gain insight into the latest trends and consumer buying habits. Well known throughout the industry, Harrison has conducted educational events for contractors, consultants and property owners across North America and has published articles in Roofing Contractor and RCI Interface. His “Day with Dave” seminars have helped thousands of contractors grow their business. He is the founder of CARE, the Center for the Advancement of Roofing Excellence, and responsible for the development and expansion of the most well instituted and established contractor program in the roofing industry: the “GAF Master Elite and Certified Contractor program.”

Now in a new evolution of “Day with Dave” and his sought after consulting, Harrison will share his tremendous insights and strategies for achieving success through diversification, technology and leading marketing and sales strategy at FutureView.

Contractors will benefit from Harrison’s presentation titled Surviving the Future – New Challenges for Sales, Marketing and Production. This intensive, two-hour session is critical for owners, sales leaders and production managers who understand they must change now in order to prosper in the future. Attendees will learn how technology, the web and social media are rapidly impacting lead generation, sales close rates, profit margins and future client referrals.

Harrison’s workshop will provide a new understanding on integrating technology and show contractors how to expand service offerings to survive. During this session each person will develop a personalized checklist for their business that will help them make more money, attract and keep the best employees and deliver superior customer satisfaction. Register to attend the FutureView Conference.