GAF Wins Mobile Marketing Awards

GAF is honored to have won two awards in The MobileWebAward Competition. The awards are given by the Web Marketing Association to honor excellence in mobile websites and apps, recognize the individuals and organizations responsible, and showcase the best in award-winning mobile development.

Awarded “Best Manufacturing Mobile Application” was GAF Colors, an application that provides the user with easy navigation of the GAF residential-shingle portfolio by grouping residential shingles by color. The app provides stunning images of the shingles and allows the user to see all of the shingle-color options that are available to help beautify their home, all at the touch of a finger.

GAF Roofing Wizard received the award for “Outstanding Mobile Application.” GAF designed its Roofing Wizard app to simplify the often-confusing process of selecting the right roofing system for one’s home. The platform walks customers through the selection of shingle color, style, roofing system components, and warranty options, which helps roofing contractors more easily close sales with homeowners.

“It is truly an honor to be recognized as a leader in the newly emerging space of mobile platforms,” stated Ted Marcopolus, Vice President of Marketing Services at GAF. “As a company, we focus on providing innovative solutions to our customers, and we are proud to contribute to that core-company value through our marketing efforts.”

For 15 years, The Web Marketing Association has produced the annual WebAward Competition, the premier annual website-award competition that names the best websites in 96 industries, setting the standard of excellence for all website development. The organization is made up of Internet marketing, online advertising, PR, and top website design professionals who share an interest in improving the quality of online advertising, internet marketing, and website promotion.

Dave Harrison to Speak at 2014 FutureView Conference

EagleView Technologies Inc., a provider of aerial imagery, data analytics and GIS solutions, announced that home improvement industry expert Dave Harrison will present at the company’s 2014 FutureView Conference, Feb. 9-12, 2014, in San Antonio, at the Marriott Rivercenter Hotel.

The FutureView conference began in 2006 as an event for customers of Pictometry International Corp. to network and learn. It has since evolved into a full user conference offering educational tracks for all industries served by EagleView Technologies, including GIS, Insurance, Construction, Assessment, Infrastructure and Public Safety. Topics include cross-market discussion panels, disaster relief solutions, property valuation trends, analytical tools for businesses and more.

Having spent the past year working as chief marketing officer for a nationally known leader in windows, sunrooms, siding and roofing allowed Harrison to research, validate and gain insight into the latest trends and consumer buying habits. Well known throughout the industry, Harrison has conducted educational events for contractors, consultants and property owners across North America and has published articles in Roofing Contractor and RCI Interface. His “Day with Dave” seminars have helped thousands of contractors grow their business. He is the founder of CARE, the Center for the Advancement of Roofing Excellence, and responsible for the development and expansion of the most well instituted and established contractor program in the roofing industry: the “GAF Master Elite and Certified Contractor program.”

Now in a new evolution of “Day with Dave” and his sought after consulting, Harrison will share his tremendous insights and strategies for achieving success through diversification, technology and leading marketing and sales strategy at FutureView.

Contractors will benefit from Harrison’s presentation titled Surviving the Future – New Challenges for Sales, Marketing and Production. This intensive, two-hour session is critical for owners, sales leaders and production managers who understand they must change now in order to prosper in the future. Attendees will learn how technology, the web and social media are rapidly impacting lead generation, sales close rates, profit margins and future client referrals.

Harrison’s workshop will provide a new understanding on integrating technology and show contractors how to expand service offerings to survive. During this session each person will develop a personalized checklist for their business that will help them make more money, attract and keep the best employees and deliver superior customer satisfaction. Register to attend the FutureView Conference.

Palram Americas Builds Logistics Center in Pennsylvania

Palram Americas, a manufacturer of polycarbonate and PVC sheets, has broken ground on an 80,000-square-foot logistics center positioned directly next door to their Americas headquarters in Weisenberg Township, Kutztown, Pa.

“As demand for our products continue to grow, this dedicated logistics center will greatly increase our delivery capabilities,” states Mike Howser, senior vice president of Sales and Marketing for Palram Americas. “In addition, this expansion further entrenches our ability to be a provider of stable employment for the local community.”

This building is a $5 million construction project with two phases. Phase one consists of this logistic center and will include an additional 80,000 square feet of outside storage space. Another 80,000-square-foot building will be constructed during phase two and will be built sometime during the next 15 years. The general contractor for the project is Serfass Construction.

This new logistics center is just the latest building block of growth for the company. Palram opened its polycarbonate plant in Kutztown in 2000 and, during the ensuing years, built two large additions to this original plant. In 2007, Palram constructed an entire PVC manufacturing facility at the site. The logistics center is expected to be fully operational in July 2014.

Palram has won local newspaper The Morning Call‘s Reader’s Choice Award in 2009, 2011 and 2012 for the “Best Place to Work – Manufacturing.”

McElroy Metal Celebrates 50th Anniversary with New Logo

McElroy Metal's logo evolution

McElroy Metal’s logo evolution

McElroy Metal, celebrating its 50th anniversary in 2013, has released a new logo.

“Our old logo served us well but was outdated,” says President Ian McElroy. “Our new logo design gives us a fresher look, plus the artwork adds an element that showcases our business.”

Three generations of the McElroy family have guided the company through periods of growth. In 1963, Thomas E. McElroy Sr., known as Mr. Mac, founded McElroy Metal Mill in Shreveport, La. Four years later, the company moved into a new industrial park across the river in Bossier City, a location that still serves as the corporate headquarters as well as the Southwestern Division of McElroy Metal.

In 1970, Mr. Mac’s son, Tem McElroy, joined McElroy Metal Mill after working as a consultant in the computer industry. One of Tem’s earliest initiatives was implementing the company’s first computer system, interestingly enough, while the senior McElroy was on vacation. Staff members thought computerization was an awful idea and begged Tem to remove the system. He held firm and McElroy Metal Mill entered the computer age.

Mr. Mac retired in 1975 and Tem McElroy took over the reins of president. He soon implemented his vision to turn McElroy Metal into a national company. The company’s first satellite manufacturing facility was built and opened in Clinton, Ill., just a year later.

Since then, McElroy Metal has expanded to a total of 12 manufacturing facilities via green field or acquisition. Through the years, McElroy added facilities in Peachtree City, Ga. (1979); Marshall, Mich. (1983); Winchester, Va. (1985); Adelanto, Calif. (1990); Lewisport, Ky. (1995); Merkel, Texas (2000); Mauston, Wis. (2003); Ashburn, Ga. (2006); Sunnyvale, Texas (2006); and Houston (2012).

In 1999, Ian McElroy, Tem’s son, became the third-generation McElroy to join the company, bringing experience from Wall Street and an MBA from the University of Texas. Ian McElroy moved into the position of company president in 2007 as Tem became the company chairman. Under Ian’s leadership, the company has bolstered its position in the marketplace via acquisitions and joint ventures, including the following:

  • 2009 – Asset purchase of Components Plus Inc. (CPi)
    2010 – Asset purchase of Met-Tile
    2011 – Entered into a joint venture with Green Span Profiles to manufacture insulated metal panels (IMPs)
    2012 – Acquired Houston-based Architectural Building Components

While McElroy Metal has grown dramatically during the past 50 years, the company’s family culture has remained constant and McElroy Metal continues to have the feel of a small company. All three generations of the McElroy family value relationships with customers, vendors and employees. Tem McElroy, chairman of McElroy Metal, states: “While it was exciting when I took over from my father, it was more enjoyable to pass the torch to Ian. The industry is so much more diverse and complicated than it was in the 1970s and 1980s. It has been fun to watch Ian guide the company in new directions as we position ourselves for future growth.”

Ian McElroy adds: “We will continue to look for opportunities that meet our core business model while providing additional value to our customers and employees. Although McElroy Metal is a national company today, we want to remain true to the values my grandfather first cultivated back in 1963.”

The Bilco Co. Redesigns Website

The Bilco Co. has redesigned its website to provide information about Bilco’s history and detailed information and images for the company’s lines of commercial and residential products. The wider screen format better displays images on the homepage, and a new fixed, right-hand tool bar includes links to most-visited items, such as the sales contact finder and download center, to allow for quicker and easier information access.

Atlas Signature Select-registered Contractors Can Access Roof Reports from Anywhere

Contractors registered on the Atlas Signature Select site can now access EagleView Technologies’ roof measurement reports from anywhere at any time, using the new Atlas ProAPP. Atlas Roofing and EagleView Technologies offer special pricing on reports ordered through the ProAPP to all contractors registered on the Atlas Signature Select site. The Atlas ProAPP offers a fast, mobile alternative for placing, receiving and storing roof measurement report information from EagleView.

Johns Manville Advises Customers of Revised LTTR Values

Johns Manville is advising customers of revised LTTR, or Long-Term Thermal Resistance, values for its polyisocyanurate insulation product line through a packet of information detailing the updated specifications. JM also has modified its packaging to reflect LTTR values by both test methods. As an example, a 1-inch board label will now include information from LTTR-S770-03: 6.0 (the old test method) and LTTR-S770-09: 5.7 (the new test method). To learn more and access an informational booklet, visit www. jm.com and click on the LTTR banner.

EagleView Technologies Issues Patents, Makes Acquisition

Bothell, Wash.-based EagleView Technologies Inc., a provider of aerial imagery, measurements, analytics and GIS solutions, has announced the U.S. Patent Office recently awarded two patents for inventions surrounding the improved capture of aerial imagery and the use of that imagery for the creation of roof reports. “System for Detecting Image Abnormalities,” which describes a method for automatically detecting image abnormalities caused by excessive sun glare, bears U.S. Patent Number 8,515,198. “System and Process for Roof Measurement Using Aerial Imagery,” which describes a method for the creation of roof reports directly from aerial imagery, bears U.S. Patent Number 8,515,125.

“EagleView is committed to ongoing research and development initiatives in support of its customers and markets,” states EagleView President and CEO Chris Barrow. “We will continue to leverage our vast engineering resources resulting in an ever-broadening intellectual property portfolio.”

In other news, EagleView Technologies has acquired all of the assets of Mobise Inc., a software company focused on bringing desktop workflow to mobile applications. The asset acquisition highlights EagleView’s ongoing mission of providing progressive, technologically innovative solutions.

Mobise, a Redmond, Wash.-based company, is known for Mobise Appraiser, a mobile application that extends the power of desktop appraisal to mobile devices for easy field review and workflow. The app provides the ability for users to consult and modify data while in the field. The added capacity to capture and edit floor plans, photos and notes directly from the field while integrating them into a relational database, such as Pictometry CONNECT, has made Mobise Appraiser of great interest to assessment offices throughout the nation.

“The Mobise acquisition allows us to continue to incorporate mobility technology with our current, web-based solutions and imagery. Not only will this incrementally expand our mobile assessment solutions, but this team will also be key in developing additional mobile applications for the many markets we serve, including insurance and construction,” Barrow notes.

CertainTeed Provides Solar Training, Partners with Angie’s List

Valley Forge, Pa.-based CertainTeed Corp. has partnered with Penn State University, College Station, Pa., in the construction of a solar power training facility. The project is the second phase of the groundbreaking, new smart-energy campus GridSTAR Center at The Navy Yard in Philadelphia. Functionally designed with input from CertainTeed, the building will showcase the manufacturer’s line of solar roofing products and provide an outlet for training students and building professionals in contemporary solar roofing system installation.

The steep-slope portion of the facility’s roof will feature a 2-kilowatt Apollo II solar roofing system integrated among Landmark Solaris Gold premium designer shingles in Max Def Weathered Wood and a 2-kilowatt Solstice rack-mounted solar roofing system. The GridSTAR Center also features a net-zero-energy demonstration home with Landmark Solaris shingles and a host of other exterior and interior CertainTeed building products.

In other news, CertainTeed is strengthening its roofing contractors’ reputation management and promotion strategies through a partnership with Angie’s List. By teaming up with the online national consumer review service, CertainTeed is helping local contractors build awareness for their services by providing access to exclusive advertising discounts, local business growth marketing opportunities and support.

“ShingleMaster contractors have proven their ability to provide knowledgeable installation of our roofing products to homeowners,” says Jay Butch, director of contractor programs and promotions for CertainTeed Roofing. “To show our gratitude for playing such an important role in our continued success, the partnership with Angie’s List will help to further manage, strengthen and leverage their local reputations and grow their businesses.”

As part of the program, contractors will be assigned a dedicated team at Angie’s List that is available to answer questions and provide updates about program details, account status, local market metrics, best practices and local advertising opportunities. Angie’s List helps homeowners hire local service professionals in more than 550 categories of service, ranging from home improvement to health care. In 2012, nearly 500,000 Angie’s List members searched the website to hire a highly rated roofing professional.

Polyglass Offers Rewards, Donates to Red Cross

Deerfield Beach, Fla.-based Polyglass U.S.A. Inc. recently introduced its Polyglass Q Rewards program as a way of saying “thank you” to professional roofing contractors. There is no cost, no commitment and no catch. Simply purchasing eligible Polyglass products allows contractors to earn rewards points. Eligible purchases made on or after Sept. 1, 2013, will qualify. To learn more, visit .

In other news, Polyglass recently donated $25,000 to the Greater New York chapter of the American Red Cross, Washington, D.C. Serving Long Island and Metro NY North chapters, which encompass 13.5 million people, the Greater New York chapter continues to assist those who were affected by Sandy.

“We are thrilled we can contribute to the region affected by Sandy,” comments Scott Lelling, Polyglass’ senior manager of strategic marketing. “There is still a need to assist these communities in rebuilding and we hope to continue our participation in that process.”