GAF Gives Away $13,545 to a Lucky Builder During IBS

GAF has announced that Frank Thompson of Sweetwater Builders Inc. located in Cranberry, Pa., is the winner of its $13,545 giveaway held at the February 2014 International Builders Show in Las Vegas. All builders attending the show were eligible to be scanned at the GAF booth for entry into the contest.

Why $13,545? A recent survey of the NATIONAL ASSOCIATION OF REALTORS, REALTOR appraisers estimated that GAF Timberline Lifetime Shingles can increase a home’s value by an average of 5 percent, compared to a roof using basic 3-tab shingles. With the average new home median price listed at $270,900 by the National Association of Home Builders as of November 2013, a 5 percent increase in home value from installing GAF Timberline Lifetime Shingles equates to $13,545

“With up to 40 percent or more of the curb appeal dominated by the roof, upgrading to a Timberline Lifetime shingle is a great way for a builder to differentiate their homes while increasing the value of the property,” states Emily Videtto, executive director of shingles and new product development at GAF.

Atlas Roofing to Host Contractor Meetings across the U.S.

Following the positive reception to last year’s Innovations Roadtrip events, Atlas Roofing will again be offering a series of informative contractor meetings in several cities across the U.S.

This year’s events, referred to as “The House Always Wins”, begin in March and will carry through to October, with eight cities slated in between. Atlas representatives and executives will speak at each one to detail the many ways Atlas designs with the contractor in mind. Attendees will get in-depth and hands-on introductions to new Atlas products, technology tools and incentive promotions.

Presentations are scheduled during the Atlas “House Always Wins” events for the latest shingle and underlayment technology, including the power of Pristine Shingles featuring Scotchgard Protector. There will also be demonstrations on the free iPad ProAPP for contractors. Using Cloud-based technology, this app allows contractors to create, calculate, and manage projects directly from an iPad. Demonstrations will also be given on the benefits of using Eagleview Aerial Roof Measurement Reports, which are included on the ProAPP, to enhance the estimating process.

Contractors will learn how to earn unlimited cash rewards through the new “4 Of A Kind” Contractor Rebate Program.

Every registered attendee at each event will have a chance to win an iPad, Yeti Cooler and other great prizes. A free catered buffet lunch will be served and each attendee will receive Atlas product samples, literature and a goodie bag.

Contractors must RSVP to attend. Continue to watch this website for updates on times and locations.

House Always Wins 2014 Roadshow:
• Canton, Ohio: Thursday, March 13
• Buffalo, N.Y.: Wednesday, April 2
• Minneapolis: TBD
• Houston: TBD
• Nashville, Tenn.: TBD
• Oklahoma City: TBD
• Raleigh, N.C.: TBD
• Washington, D.C.: TBD

SnoBlox-SnoJax Releases AIA-accredited Course

SnoBlox-SnoJax has just released its first training course for the snow retention and metal roof industry. With a combined 80 years of snow retention experience, the four course instructors have created the most comprehensive course on the subject. Pad style, bar systems, roof clamps, methods of attachment and layout theory are the basis of this 1.5 hour course.

The course is free of charge and open for all design professionals, contractors, homeowners or anyone interested in learning more about the basics of snow retention and layout design. “Modern Snow Retention Products & Installation Methods” has been accredited by AIA and numerous other organizations for 1.5 CE credit hours. However, it is also a great basic foundation for anyone wanting to learn more about snow retention products and techniques.

The course covers the history of snow retention, modern product designs, layout theory, and discusses various types of failures and how to avoid them. The course is also loaded with photos that complement the easy-to-understand content.

Metal Sales Galvalume Roof and Wall Panels Accepted in Declare Program

Metal Sales has been included in the rigorous and exclusive Declare program. Declare is an “ingredients label” program for building products operated by the International Living Future Institute. Declare aims to provide transparency and open communication by allowing manufacturers to voluntarily share their product sources, materials and manufacturing locations.

Metal Sales has fully disclosed all of the ingredients in the Acrylic-coated Galvalume roof and wall panels through Declare, and they are designated as being Red List Free on the Declare Label. This designation means Metal Sales Galvalume finish does not contain any ingredients on the Living Building Challenge’s Red List, a collection of worst-in-class building materials, chemicals and elements known to pose serious risks to human health and the greater eco-system. Building design teams pursuing the Living Building Challenge will use the Declare database and label to select products to meet what many consider to be the world’s most advanced green building rating system.

GAF Expands Consumer Outreach with Duck Dynasty

GAF has expanded its consumer outreach through a multiplatform advertising campaign based around A&E Network’s top-rated program, Duck Dynasty. The media campaign was built around the company’s in-program appearance, with digital advertising on the show’s A&E website and the debut of a new national television commercial featuring the company’s distributor and contractor channel partners.

“Our partnership with Duck Dynasty provides us with a new avenue for reaching our consumers and promoting our Master Elite Contractors, GAF Premier Roofing Dealers, and GAF Pro-Grade Master Distributors in a unique way, while continuing to build the GAF brand,” explains Paul Bromfield, senior vice president of marketing and business development at GAF. “Our Timberline Shingles are the No. 1-selling shingles in North America, and were hand-picked by the Robertsons. Airing during a top show with such high viewership supports our position as the industry’s preferred brand, and builds on the brands of our contractors and distributors.”

Airing on A&E on Wednesdays at 10 p.m. EST, record-breaking Duck Dynasty is currently television’s most-watched nonfiction cable series. More than 11 million viewers tune in weekly to follow the Robertsons and their family-operated duck call business, Duck Commander.

In the Feb. 19 episode, GAF contractors used Timberline Lifetime Roofing Shingles to replace the aging roof of cast members Jep and Jessica Robertson’s home while featuring prominently branded GAF roofing materials. Simultaneously, the Robertson men were tasked with laying down a concrete pathway in front of the home, which resulted in a “race the roofers” home makeover challenge. The race was, of course, won by GAF’s professional contractor team in the single-day challenge.

The first segment of the show directly segued into the national debut of GAF’s commercial during the show’s initial commercial break. The 30-second advertisement highlights GAF Master Elite Contractors, GAF Premier Roofing Dealers, and GAF Pro-Grade Master Distributors. Television advertising will continue through the show’s current season.

The Tapco Group Enhances Its Website

The Tapco Group has enhanced its website. With easy navigation and interactive elements, Tapco’s website is geared to help builders, architects, remodelers, homeowners, distributors, and contractors easily find the in-depth information they need to choose premium products that meet their unique needs. Creating a compelling online experience, Tapco’s site has tools customers and prospects can use to learn about product applications and trends, design home exteriors using “virtual remodeling,” and find out where to purchase products.

Built for intuitive navigation, Tapco’s website features 10 main pages for its flagship brands, from Inspire Roofing and Foundry Siding to Kleer Trimboard and Mid-America Siding Components. Tapco covers home building and remodeling needs from the ground up—and so does its new site. Unlike the catalog-style websites of many companies, Tapco’s site is as innovative as its products. Each Tapco brand page is a window into a world of information—from product features, benefits, and options to application ideas, detailed literature, and valuable resources—all designed to help visitors select the right residential and commercial solutions. While giving customers a clear view of the many benefits their brands offer, Tapco’s engaging site also lets them experience the beauty and authenticity of Tapco’s low-maintenance products up-close.

To help people achieve their goals, Tapco’s site offers useful online tools and resources and allows navigation by brand, product, or audience—including architect, contractor, homeowner, and distributor—so finding what’s relevant to each visitor is a breeze. The site also shows how Tapco products work together to enhance homes. Tapco’s Idea Gallery and Resource Corner showcase product applications, highlight trends and news, and offer access to helpful product videos on YouTube’s “Tapco TV” channel. Customers can also register product warranties online in a snap.

Tapco’s interactive Virtual Remodeler empowers everyone—from homeowners to builders—to create their own signature look for any home exterior by just viewing the screen for design choices. To get started, anyone can upload photos of their home or choose from Tapco’s House Gallery of pre-formatted images to create a dream home. The exciting Idea Portfolio displays Tapco products on a range of real homes to assist in creative project planning and implementation.

A wealth of information is at everyone’s fingertips on Tapco’s site. Architects, contractors, and distributors can quickly learn about continuing education from Tapco and instantly access ARCAT 3-Part specs, technical bulletins, CAD details, testing information, installation instructions, and video playlists for Tapco brands. To see product innovations firsthand, website visitors can learn where Tapco Vans are touring and where tradeshows and conferences are happening. In addition, the enhanced, updated “Where to Purchase” feature directs visitors on where to purchase the products. Tapco is dedicated to making communication with stakeholders, from customers to partners, a top priority. Their fresh, innovative website is another way Tapco is working progressively to enhance communication worldwide. With continuous updates and enhancements planned into the future, Tapco promises to make its website content even more valuable, enriching every customer’s learning and purchasing experiences.

Firestone Names 2014 Master Contractor Award Winners

Firestone Building Products Co. LLC has announced 251 firms across the country earned the 2014 Master Contractor Award. From within the network of more than 3,000 Firestone Building Products Red Shield Licensed Roofing Contractors, these top firms have demonstrated excellence in the areas of installation, quality of work and customer service. Collectively, the winners installed more than 235 million square feet of warranted Firestone Building Products roofing systems on new and reroof projects in 2013.

The Master Contractor Program annually presents three distinct industry awards:

Master Contractor Award
The Master Contractor Award recognizes top Firestone Building Products licensed contractors on the basis of total square footage installed and quality points accumulated for outstanding inspection ratings on roofing installations completed in 2013 covered by the Red Shield™ Warranty, including: RubberGard EPDM, UltraPly TPO, asphalt and metal roofing systems.

Firestone Building Products also added two categories this year. The first for sustainability, which awards points for including Firestone Building Products SkyScape Vegetative Roof System, PLATINUM PV Program or SunWave Daylighting System. The second category for underlayments, which awards points when warranted projects include V-Force Vapor Barrier Membrane, CLAD-GARD Underlayment or BASEGARD SA Base Sheet.

A contractor must complete a minimum of four Red Shield warranted jobs annually. To qualify, Master Contractors also must have a Preferred Quality Incidence Rating (QIR) that does not exceed three times the average QIR for Red Shield Contractors. QIR is determined by the annual number of quality incidents per million square feet of roofing under warranty.

Inner Circle of Quality Award
Master Contractors are eligible for the Inner Circle of Quality Award by installing a minimum of four warranted Firestone Building Products roofing systems in each of the last five years, maintaining at least two million square feet of Firestone Building Products roofs under warranty and achieving an annual QIR of 2.0 or less.

President’s Club Award
Master Contractors who have accrued the highest number of quality points for superior inspection ratings and total square footage of Firestone Building Products Red Shield warranted roofing system installations completed over the past year earn the distinguished President’s Club Award.

“At Firestone Building Products, we are dedicated to optimizing the roof and building envelope to achieve maximum facility performance. The annual Master Contractor Program recognizes top-tier firms for their high-quality workmanship and long-term roofing system performance,” says Tim Dunn, president of Firestone Building Products. “Master Contractor, Inner Circle of Quality and President’s Club honorees are our best partners in the industry because of their commitment to building excellence.”

View a complete listing of Master Contractors.

Atlas Roofing Hires New Marketing and Communications Manager

Atlas Roofing Corp. continues to expand its sales and marketing efforts across all divisions of the company, including enhancements to manufacturing and production. To support this growth, Nisha George has been named marketing and communications manager at the company’s corporate headquarters in Atlanta.

George, who was previously marketing coordinator at Sto Corp.—a producer of versatile cladding and coating systems for building construction, maintenance and restoration—is in charge of creating and implementing marketing and communications plans for all four Atlas Residential and Commercial divisions.

“The expansion of our team further strengthens our ability to meet the needs of our Field Sales Reps, and ultimately our customers,” says Rick Gelatka, director of Marketing Services at Atlas
.

George’s expertise started in event marketing and over the years has included communications, media relations, brand management, and social media. She began her career in the agency world, working as a Marketing Associate for Leap Forward Group—a full-service marketing firm. She was also an International Business Consultant in Latin America for Media Plus, Ltd.—an international media company.

An alumna of Emory University, George is currently pursuing her MBA in Marketing Management at Goizueta Business School and resides in Atlanta.

Kid Rock and GAF Support American Investment at Next Week’s International Roofing Expo

GAF has announced that it will be holding an event with special guest Kid Rock at the International Roofing Expo (IRE) held in Las Vegas, Feb. 26-28. Guests are invited to have their photo taken with Kid Rock and receive an autographed photo at the event to be held across from the GAF’s IRE booth at 4:30 pm on Feb. 26.

In August 2013 at the Sturgis Motorcycle Rally, GAF donated a motorcycle built by Orange County Choppers to war veteran Robert Dickey on stage at the Kid Rock concert. The collaboration led to the realization that GAF and Kid Rock share a mutual focus on creating jobs in America along with supporting and giving back to the military. One of the charities that Kid Rock strongly supports is Operation Finally Home, which provides custom-built, mortgage-free homes to America’s Heroes and their widows. Through their partnership, GAF will give back to this foundation by including Kid Rock in its summer contractor promotion. For each entry, GAF will make a donation to Operation Finally Home.

“Our relationship with Kid Rock has been a great experience, as we share some of the same ideals and understand the importance of investing in America and supporting our troops. GAF has an unparalleled level of investment in new roofing plants, and we actively working to bring new jobs and service on line at our upcoming facility at Cedar City, Utah,” explains Paul Bromfield, senior vice president of marketing and corporate development at GAF.

Shop for Equipment Screens and Rooftop Mounting Solutions Online

RoofScreen Manufacturing is putting its entire product offering at your fingertips. RoofScreen has opened an online store to showcase its entire line of pre-engineered modular rooftop framing systems designed to be used as equipment screens and rooftop mounting solutions for commercial and industrial buildings. It’s the perfect place for roofers, architects, general contractors and building owners and managers to learn about and purchase RoofScreen products.

“We launched this online store as a comprehensive user-friendly resource to showcase RoofScreen’s complete line,” says Lad Wallace, Chief Operating Officer at RoofScreen. “Visitors who don’t need our custom engineering and design capabilities can purchase our unique products and place orders for any of our pre-engineered kits, panels and trims, patented roof attachment systems, tubing, hat and zee sections, connectors, hardware and all other parts.”

Customers should also visit the Design Ideas section of the store where they will see how these products have been used in boat docks, rooftop equipment platforms, elevated waterproof duct supports and other applications. The possibilities are endless.

RoofScreen Manufacturing designs, manufactures and distributes pre-engineered modular rooftop framing systems designed to be used as equipment screens and rooftop platform supports on commercial and industrial buildings. Visit RoofScreen’s new store or the company’s website.