Mule-Hide Products Names New President

Jonathan Shepard has been named president of Mule-Hide Products Co. Inc., a manufacturer and marketer of low-slope roofing products and systems. He succeeds Daniel Piché, who was recently named vice president of national business development for ABC Supply Co. Inc.

Shepard comes to Mule-Hide Products from ABC Supply, where he had been low-slope business manager in the company’s Southwest Region. In that role, he was instrumental in the development and implementation of ABC Supply’s top-tier commercial roofing strategy in that region.

Previously he had been regional manager for the Southwest Region of Bradco Supply Inc. before Bradco was acquired by ABC Supply in 2010. A graduate of Texas A&M University, Shepard has a Bachelor of Science degree in industrial distribution.

McElroy Metal Updates Product Brochure

McElroy Metal has just released its updated company product brochure. The 36-page brochure features the entire McElroy line of construction products and components for the architectural metal construction industry, including up-to-date information on its most recent product addition, the 138T and 238T standing seam systems. These symmetrical standing seam systems offer many advantages including unsurpassed strength, individual panel replacement capabilities and reduced installation/labor costs.

“For more than 50 years, McElroy Metal has worked hard to provide its customers with the most innovative building products,” says Ian McElroy, the company’s third-generation president. “We believe our continuing growth is a reflection of the success of our customers who take advantage of our ever-growing line of top quality products.”

The new brochure also includes information on retrofit options. McElroy Metal offers a variety of engineered systems to adapt to an existing roof’s structural support system, whether constructed of steel, concrete or wood. Among the other newer company offerings featured include insulated metal panels under the name of Green Span Profiles, a joint venture IMP manufacturing company.

The brochure highlights the company’s proven standing seam systems, concealed fastener wall panels, exposed fastener roof and wall panels as well as soffit and fascia offerings.

To have a hard copy of the brochure mailed to you, email a request to info@mcelroymetal.com.

BRS Signs Distributor Agreement with Portable Rollforming Equipment Manufacturer, New Tech Machinery

Building Research Systems (BRS), Edmond, Okla., has recently entered into a full service distributor agreement with New Tech Machinery, manufacturers of portable rollforming equipment. This unique position allows BRS to provide a single source for the sale of machines, the trade in of old equipment and the ability to service all types of field rollformers. In addition to the sale and servicing of machines, BRS is able to share their knowledge and expertise of standing-seam products, as well as their extensive experience in the rollforming of metal with their extensive customer base.

With over 20 years of experience and knowledge gained from developing, testing, integrating and installing standing-seam roof systems, BRS became aware of the vast market for these roofing systems to be manufactured in the field. BRS examined various manufacturers and believes that New Tech Machinery offers the best equipment for the field manufacturing of roof panels and guttering.

“We are excited about our new distributorship with New Tech Machinery and believe that it is important to be able to offer full service options to the field manufactured roof market,” states Leo Neyer, president.

BRS feels that by offering their years of expertise and knowledge to the field rollforming industry along with the best equipment, they can greatly increase the efficiency and versatility of their customers.

Rigid Global Components Updates Website

Rigid Global Components, a manufacturer of metal roof and metal wall panels and componentized metal buildings, recently launched its new website, which features a complete listing of the company’s metal roof and metal wall profiles, including soffit panels. It also offers an interactive building color selector to allow customers the opportunity to try out different Energy Star-rated roof and wall colors before ordering.

Keeping up with today’s technological advances, the decision was made for the new site to be built on a new responsive platform allowing all users regardless of media platform—computer, tablet or mobile device—to see the same information on the website.

In addition, the site links to Rigid’s social marketing tools, such as Facebook, LinkedIn and Google Plus. Rigid Global Components uses social media as another tool to keep engaged with customers and inform them about new products, specials or changes in building codes.

Rigid Global Components General Manager Royce Schneider says: “It is important to have a website that our customers can go to for information. Our website is another extension of our sales team that works 365 days a year.”

GAF Wins Mobile Marketing Awards

GAF is honored to have won two awards in The MobileWebAward Competition. The awards are given by the Web Marketing Association to honor excellence in mobile websites and apps, recognize the individuals and organizations responsible, and showcase the best in award-winning mobile development.

Awarded “Best Manufacturing Mobile Application” was GAF Colors, an application that provides the user with easy navigation of the GAF residential-shingle portfolio by grouping residential shingles by color. The app provides stunning images of the shingles and allows the user to see all of the shingle-color options that are available to help beautify their home, all at the touch of a finger.

GAF Roofing Wizard received the award for “Outstanding Mobile Application.” GAF designed its Roofing Wizard app to simplify the often-confusing process of selecting the right roofing system for one’s home. The platform walks customers through the selection of shingle color, style, roofing system components, and warranty options, which helps roofing contractors more easily close sales with homeowners.

“It is truly an honor to be recognized as a leader in the newly emerging space of mobile platforms,” stated Ted Marcopolus, Vice President of Marketing Services at GAF. “As a company, we focus on providing innovative solutions to our customers, and we are proud to contribute to that core-company value through our marketing efforts.”

For 15 years, The Web Marketing Association has produced the annual WebAward Competition, the premier annual website-award competition that names the best websites in 96 industries, setting the standard of excellence for all website development. The organization is made up of Internet marketing, online advertising, PR, and top website design professionals who share an interest in improving the quality of online advertising, internet marketing, and website promotion.

Dave Harrison to Speak at 2014 FutureView Conference

EagleView Technologies Inc., a provider of aerial imagery, data analytics and GIS solutions, announced that home improvement industry expert Dave Harrison will present at the company’s 2014 FutureView Conference, Feb. 9-12, 2014, in San Antonio, at the Marriott Rivercenter Hotel.

The FutureView conference began in 2006 as an event for customers of Pictometry International Corp. to network and learn. It has since evolved into a full user conference offering educational tracks for all industries served by EagleView Technologies, including GIS, Insurance, Construction, Assessment, Infrastructure and Public Safety. Topics include cross-market discussion panels, disaster relief solutions, property valuation trends, analytical tools for businesses and more.

Having spent the past year working as chief marketing officer for a nationally known leader in windows, sunrooms, siding and roofing allowed Harrison to research, validate and gain insight into the latest trends and consumer buying habits. Well known throughout the industry, Harrison has conducted educational events for contractors, consultants and property owners across North America and has published articles in Roofing Contractor and RCI Interface. His “Day with Dave” seminars have helped thousands of contractors grow their business. He is the founder of CARE, the Center for the Advancement of Roofing Excellence, and responsible for the development and expansion of the most well instituted and established contractor program in the roofing industry: the “GAF Master Elite and Certified Contractor program.”

Now in a new evolution of “Day with Dave” and his sought after consulting, Harrison will share his tremendous insights and strategies for achieving success through diversification, technology and leading marketing and sales strategy at FutureView.

Contractors will benefit from Harrison’s presentation titled Surviving the Future – New Challenges for Sales, Marketing and Production. This intensive, two-hour session is critical for owners, sales leaders and production managers who understand they must change now in order to prosper in the future. Attendees will learn how technology, the web and social media are rapidly impacting lead generation, sales close rates, profit margins and future client referrals.

Harrison’s workshop will provide a new understanding on integrating technology and show contractors how to expand service offerings to survive. During this session each person will develop a personalized checklist for their business that will help them make more money, attract and keep the best employees and deliver superior customer satisfaction. Register to attend the FutureView Conference.

Palram Americas Builds Logistics Center in Pennsylvania

Palram Americas, a manufacturer of polycarbonate and PVC sheets, has broken ground on an 80,000-square-foot logistics center positioned directly next door to their Americas headquarters in Weisenberg Township, Kutztown, Pa.

“As demand for our products continue to grow, this dedicated logistics center will greatly increase our delivery capabilities,” states Mike Howser, senior vice president of Sales and Marketing for Palram Americas. “In addition, this expansion further entrenches our ability to be a provider of stable employment for the local community.”

This building is a $5 million construction project with two phases. Phase one consists of this logistic center and will include an additional 80,000 square feet of outside storage space. Another 80,000-square-foot building will be constructed during phase two and will be built sometime during the next 15 years. The general contractor for the project is Serfass Construction.

This new logistics center is just the latest building block of growth for the company. Palram opened its polycarbonate plant in Kutztown in 2000 and, during the ensuing years, built two large additions to this original plant. In 2007, Palram constructed an entire PVC manufacturing facility at the site. The logistics center is expected to be fully operational in July 2014.

Palram has won local newspaper The Morning Call‘s Reader’s Choice Award in 2009, 2011 and 2012 for the “Best Place to Work – Manufacturing.”

McElroy Metal Celebrates 50th Anniversary with New Logo

McElroy Metal's logo evolution

McElroy Metal’s logo evolution

McElroy Metal, celebrating its 50th anniversary in 2013, has released a new logo.

“Our old logo served us well but was outdated,” says President Ian McElroy. “Our new logo design gives us a fresher look, plus the artwork adds an element that showcases our business.”

Three generations of the McElroy family have guided the company through periods of growth. In 1963, Thomas E. McElroy Sr., known as Mr. Mac, founded McElroy Metal Mill in Shreveport, La. Four years later, the company moved into a new industrial park across the river in Bossier City, a location that still serves as the corporate headquarters as well as the Southwestern Division of McElroy Metal.

In 1970, Mr. Mac’s son, Tem McElroy, joined McElroy Metal Mill after working as a consultant in the computer industry. One of Tem’s earliest initiatives was implementing the company’s first computer system, interestingly enough, while the senior McElroy was on vacation. Staff members thought computerization was an awful idea and begged Tem to remove the system. He held firm and McElroy Metal Mill entered the computer age.

Mr. Mac retired in 1975 and Tem McElroy took over the reins of president. He soon implemented his vision to turn McElroy Metal into a national company. The company’s first satellite manufacturing facility was built and opened in Clinton, Ill., just a year later.

Since then, McElroy Metal has expanded to a total of 12 manufacturing facilities via green field or acquisition. Through the years, McElroy added facilities in Peachtree City, Ga. (1979); Marshall, Mich. (1983); Winchester, Va. (1985); Adelanto, Calif. (1990); Lewisport, Ky. (1995); Merkel, Texas (2000); Mauston, Wis. (2003); Ashburn, Ga. (2006); Sunnyvale, Texas (2006); and Houston (2012).

In 1999, Ian McElroy, Tem’s son, became the third-generation McElroy to join the company, bringing experience from Wall Street and an MBA from the University of Texas. Ian McElroy moved into the position of company president in 2007 as Tem became the company chairman. Under Ian’s leadership, the company has bolstered its position in the marketplace via acquisitions and joint ventures, including the following:

  • 2009 – Asset purchase of Components Plus Inc. (CPi)
    2010 – Asset purchase of Met-Tile
    2011 – Entered into a joint venture with Green Span Profiles to manufacture insulated metal panels (IMPs)
    2012 – Acquired Houston-based Architectural Building Components

While McElroy Metal has grown dramatically during the past 50 years, the company’s family culture has remained constant and McElroy Metal continues to have the feel of a small company. All three generations of the McElroy family value relationships with customers, vendors and employees. Tem McElroy, chairman of McElroy Metal, states: “While it was exciting when I took over from my father, it was more enjoyable to pass the torch to Ian. The industry is so much more diverse and complicated than it was in the 1970s and 1980s. It has been fun to watch Ian guide the company in new directions as we position ourselves for future growth.”

Ian McElroy adds: “We will continue to look for opportunities that meet our core business model while providing additional value to our customers and employees. Although McElroy Metal is a national company today, we want to remain true to the values my grandfather first cultivated back in 1963.”

The Bilco Co. Redesigns Website

The Bilco Co. has redesigned its website to provide information about Bilco’s history and detailed information and images for the company’s lines of commercial and residential products. The wider screen format better displays images on the homepage, and a new fixed, right-hand tool bar includes links to most-visited items, such as the sales contact finder and download center, to allow for quicker and easier information access.

Atlas Signature Select-registered Contractors Can Access Roof Reports from Anywhere

Contractors registered on the Atlas Signature Select site can now access EagleView Technologies’ roof measurement reports from anywhere at any time, using the new Atlas ProAPP. Atlas Roofing and EagleView Technologies offer special pricing on reports ordered through the ProAPP to all contractors registered on the Atlas Signature Select site. The Atlas ProAPP offers a fast, mobile alternative for placing, receiving and storing roof measurement report information from EagleView.