Metal Sales Galvalume Roof and Wall Panels Accepted in Declare Program

Metal Sales has been included in the rigorous and exclusive Declare program. Declare is an “ingredients label” program for building products operated by the International Living Future Institute. Declare aims to provide transparency and open communication by allowing manufacturers to voluntarily share their product sources, materials and manufacturing locations.

Metal Sales has fully disclosed all of the ingredients in the Acrylic-coated Galvalume roof and wall panels through Declare, and they are designated as being Red List Free on the Declare Label. This designation means Metal Sales Galvalume finish does not contain any ingredients on the Living Building Challenge’s Red List, a collection of worst-in-class building materials, chemicals and elements known to pose serious risks to human health and the greater eco-system. Building design teams pursuing the Living Building Challenge will use the Declare database and label to select products to meet what many consider to be the world’s most advanced green building rating system.

GAF Expands Consumer Outreach with Duck Dynasty

GAF has expanded its consumer outreach through a multiplatform advertising campaign based around A&E Network’s top-rated program, Duck Dynasty. The media campaign was built around the company’s in-program appearance, with digital advertising on the show’s A&E website and the debut of a new national television commercial featuring the company’s distributor and contractor channel partners.

“Our partnership with Duck Dynasty provides us with a new avenue for reaching our consumers and promoting our Master Elite Contractors, GAF Premier Roofing Dealers, and GAF Pro-Grade Master Distributors in a unique way, while continuing to build the GAF brand,” explains Paul Bromfield, senior vice president of marketing and business development at GAF. “Our Timberline Shingles are the No. 1-selling shingles in North America, and were hand-picked by the Robertsons. Airing during a top show with such high viewership supports our position as the industry’s preferred brand, and builds on the brands of our contractors and distributors.”

Airing on A&E on Wednesdays at 10 p.m. EST, record-breaking Duck Dynasty is currently television’s most-watched nonfiction cable series. More than 11 million viewers tune in weekly to follow the Robertsons and their family-operated duck call business, Duck Commander.

In the Feb. 19 episode, GAF contractors used Timberline Lifetime Roofing Shingles to replace the aging roof of cast members Jep and Jessica Robertson’s home while featuring prominently branded GAF roofing materials. Simultaneously, the Robertson men were tasked with laying down a concrete pathway in front of the home, which resulted in a “race the roofers” home makeover challenge. The race was, of course, won by GAF’s professional contractor team in the single-day challenge.

The first segment of the show directly segued into the national debut of GAF’s commercial during the show’s initial commercial break. The 30-second advertisement highlights GAF Master Elite Contractors, GAF Premier Roofing Dealers, and GAF Pro-Grade Master Distributors. Television advertising will continue through the show’s current season.

The Tapco Group Enhances Its Website

The Tapco Group has enhanced its website. With easy navigation and interactive elements, Tapco’s website is geared to help builders, architects, remodelers, homeowners, distributors, and contractors easily find the in-depth information they need to choose premium products that meet their unique needs. Creating a compelling online experience, Tapco’s site has tools customers and prospects can use to learn about product applications and trends, design home exteriors using “virtual remodeling,” and find out where to purchase products.

Built for intuitive navigation, Tapco’s website features 10 main pages for its flagship brands, from Inspire Roofing and Foundry Siding to Kleer Trimboard and Mid-America Siding Components. Tapco covers home building and remodeling needs from the ground up—and so does its new site. Unlike the catalog-style websites of many companies, Tapco’s site is as innovative as its products. Each Tapco brand page is a window into a world of information—from product features, benefits, and options to application ideas, detailed literature, and valuable resources—all designed to help visitors select the right residential and commercial solutions. While giving customers a clear view of the many benefits their brands offer, Tapco’s engaging site also lets them experience the beauty and authenticity of Tapco’s low-maintenance products up-close.

To help people achieve their goals, Tapco’s site offers useful online tools and resources and allows navigation by brand, product, or audience—including architect, contractor, homeowner, and distributor—so finding what’s relevant to each visitor is a breeze. The site also shows how Tapco products work together to enhance homes. Tapco’s Idea Gallery and Resource Corner showcase product applications, highlight trends and news, and offer access to helpful product videos on YouTube’s “Tapco TV” channel. Customers can also register product warranties online in a snap.

Tapco’s interactive Virtual Remodeler empowers everyone—from homeowners to builders—to create their own signature look for any home exterior by just viewing the screen for design choices. To get started, anyone can upload photos of their home or choose from Tapco’s House Gallery of pre-formatted images to create a dream home. The exciting Idea Portfolio displays Tapco products on a range of real homes to assist in creative project planning and implementation.

A wealth of information is at everyone’s fingertips on Tapco’s site. Architects, contractors, and distributors can quickly learn about continuing education from Tapco and instantly access ARCAT 3-Part specs, technical bulletins, CAD details, testing information, installation instructions, and video playlists for Tapco brands. To see product innovations firsthand, website visitors can learn where Tapco Vans are touring and where tradeshows and conferences are happening. In addition, the enhanced, updated “Where to Purchase” feature directs visitors on where to purchase the products. Tapco is dedicated to making communication with stakeholders, from customers to partners, a top priority. Their fresh, innovative website is another way Tapco is working progressively to enhance communication worldwide. With continuous updates and enhancements planned into the future, Tapco promises to make its website content even more valuable, enriching every customer’s learning and purchasing experiences.

Firestone Names 2014 Master Contractor Award Winners

Firestone Building Products Co. LLC has announced 251 firms across the country earned the 2014 Master Contractor Award. From within the network of more than 3,000 Firestone Building Products Red Shield Licensed Roofing Contractors, these top firms have demonstrated excellence in the areas of installation, quality of work and customer service. Collectively, the winners installed more than 235 million square feet of warranted Firestone Building Products roofing systems on new and reroof projects in 2013.

The Master Contractor Program annually presents three distinct industry awards:

Master Contractor Award
The Master Contractor Award recognizes top Firestone Building Products licensed contractors on the basis of total square footage installed and quality points accumulated for outstanding inspection ratings on roofing installations completed in 2013 covered by the Red Shield™ Warranty, including: RubberGard EPDM, UltraPly TPO, asphalt and metal roofing systems.

Firestone Building Products also added two categories this year. The first for sustainability, which awards points for including Firestone Building Products SkyScape Vegetative Roof System, PLATINUM PV Program or SunWave Daylighting System. The second category for underlayments, which awards points when warranted projects include V-Force Vapor Barrier Membrane, CLAD-GARD Underlayment or BASEGARD SA Base Sheet.

A contractor must complete a minimum of four Red Shield warranted jobs annually. To qualify, Master Contractors also must have a Preferred Quality Incidence Rating (QIR) that does not exceed three times the average QIR for Red Shield Contractors. QIR is determined by the annual number of quality incidents per million square feet of roofing under warranty.

Inner Circle of Quality Award
Master Contractors are eligible for the Inner Circle of Quality Award by installing a minimum of four warranted Firestone Building Products roofing systems in each of the last five years, maintaining at least two million square feet of Firestone Building Products roofs under warranty and achieving an annual QIR of 2.0 or less.

President’s Club Award
Master Contractors who have accrued the highest number of quality points for superior inspection ratings and total square footage of Firestone Building Products Red Shield warranted roofing system installations completed over the past year earn the distinguished President’s Club Award.

“At Firestone Building Products, we are dedicated to optimizing the roof and building envelope to achieve maximum facility performance. The annual Master Contractor Program recognizes top-tier firms for their high-quality workmanship and long-term roofing system performance,” says Tim Dunn, president of Firestone Building Products. “Master Contractor, Inner Circle of Quality and President’s Club honorees are our best partners in the industry because of their commitment to building excellence.”

View a complete listing of Master Contractors.

Atlas Roofing Hires New Marketing and Communications Manager

Atlas Roofing Corp. continues to expand its sales and marketing efforts across all divisions of the company, including enhancements to manufacturing and production. To support this growth, Nisha George has been named marketing and communications manager at the company’s corporate headquarters in Atlanta.

George, who was previously marketing coordinator at Sto Corp.—a producer of versatile cladding and coating systems for building construction, maintenance and restoration—is in charge of creating and implementing marketing and communications plans for all four Atlas Residential and Commercial divisions.

“The expansion of our team further strengthens our ability to meet the needs of our Field Sales Reps, and ultimately our customers,” says Rick Gelatka, director of Marketing Services at Atlas
.

George’s expertise started in event marketing and over the years has included communications, media relations, brand management, and social media. She began her career in the agency world, working as a Marketing Associate for Leap Forward Group—a full-service marketing firm. She was also an International Business Consultant in Latin America for Media Plus, Ltd.—an international media company.

An alumna of Emory University, George is currently pursuing her MBA in Marketing Management at Goizueta Business School and resides in Atlanta.

Kid Rock and GAF Support American Investment at Next Week’s International Roofing Expo

GAF has announced that it will be holding an event with special guest Kid Rock at the International Roofing Expo (IRE) held in Las Vegas, Feb. 26-28. Guests are invited to have their photo taken with Kid Rock and receive an autographed photo at the event to be held across from the GAF’s IRE booth at 4:30 pm on Feb. 26.

In August 2013 at the Sturgis Motorcycle Rally, GAF donated a motorcycle built by Orange County Choppers to war veteran Robert Dickey on stage at the Kid Rock concert. The collaboration led to the realization that GAF and Kid Rock share a mutual focus on creating jobs in America along with supporting and giving back to the military. One of the charities that Kid Rock strongly supports is Operation Finally Home, which provides custom-built, mortgage-free homes to America’s Heroes and their widows. Through their partnership, GAF will give back to this foundation by including Kid Rock in its summer contractor promotion. For each entry, GAF will make a donation to Operation Finally Home.

“Our relationship with Kid Rock has been a great experience, as we share some of the same ideals and understand the importance of investing in America and supporting our troops. GAF has an unparalleled level of investment in new roofing plants, and we actively working to bring new jobs and service on line at our upcoming facility at Cedar City, Utah,” explains Paul Bromfield, senior vice president of marketing and corporate development at GAF.

Shop for Equipment Screens and Rooftop Mounting Solutions Online

RoofScreen Manufacturing is putting its entire product offering at your fingertips. RoofScreen has opened an online store to showcase its entire line of pre-engineered modular rooftop framing systems designed to be used as equipment screens and rooftop mounting solutions for commercial and industrial buildings. It’s the perfect place for roofers, architects, general contractors and building owners and managers to learn about and purchase RoofScreen products.

“We launched this online store as a comprehensive user-friendly resource to showcase RoofScreen’s complete line,” says Lad Wallace, Chief Operating Officer at RoofScreen. “Visitors who don’t need our custom engineering and design capabilities can purchase our unique products and place orders for any of our pre-engineered kits, panels and trims, patented roof attachment systems, tubing, hat and zee sections, connectors, hardware and all other parts.”

Customers should also visit the Design Ideas section of the store where they will see how these products have been used in boat docks, rooftop equipment platforms, elevated waterproof duct supports and other applications. The possibilities are endless.

RoofScreen Manufacturing designs, manufactures and distributes pre-engineered modular rooftop framing systems designed to be used as equipment screens and rooftop platform supports on commercial and industrial buildings. Visit RoofScreen’s new store or the company’s website.

GAF to Air National Commercial During Duck Dynasty Feb. 19

GAF is excited to announce the inclusion of a national television commercial highlighting GAF Master Elite Contractors as well as GAF Premier Roofing Dealers and Pro-Grade Master Distributors during the Feb. 19 episode of the top-rated show, Duck Dynasty.

Airing on A&E on Wednesdays at 10 p.m. EST, Duck Dynasty is a record-breaking reality show that follows the lives of the Robertson family, who run a family-operated duck call business, Duck Commander. The show has broken several ratings records—last season’s premiere drew 11.8 million viewers, making Duck Dynasty the most-watched nonfiction cable series in history.

“Airing this commercial builds not only the GAF brand but also the brands of our contractors and distributors,” explains Paul Bromfield, senior vice president of marketing and business development at GAF. “This truly demonstrates our commitment to investing in our brand for the benefit of our customers. Airing during a top show with such high viewership supports our position as the industry’s premium brand, helping our customers to create pull-through sales.”

Arkema Presents Technical Paper about Environmentally Safer Coating Systems

Arkema Inc. presented a technical paper on a high-performance, environmentally safer coating system for optimizing the protection of artistic and historic metalwork at the SSPC 2014 Conference on Feb. 11. SSPC 2014, held in Lake Buena Vista, Fla., serves as an international forum at which contractors, consultants, inspectors, engineers, paint/equipment manufacturers, and structure/facility owners exchange the latest research and technologies in the coatings industry. The event’s GreenCOAT technical program emphasizes innovations, the latest advances in eco-conscious coating technology, and developments for complying with green regulations.

With decreasing maintenance budgets, caretakers of our outdoor monuments, sculptures, and high-value architectural metalwork face formidable preservation challenges. In response to this urgent issue, the conservation community is continuously searching for more durable, low-maintenance coatings that provide longer-lasting protection against corrosion and degradation. Equally important, these new coating systems need to be environmentally safe, as increasingly stringent restrictions on volatile organic compound (VOC) emissions and solvent use are limiting available materials that can be used.

In his presentation on the restoration of historical architectural tiffany metalwork at the Philadelphia Museum of Art, Dr. Kurt Wood, a principal scientist in Arkema’s Fluoropolymers R&D Division, explained how Kynar Aquatec PVDF emulsion technology meets the critical needs of the conservation and architectural communities for durable, low maintenance coatings that are safer for the environment. His presentation reviewed the results from accelerated and natural weathering studies, historic architectural metalwork applications at the Philadelphia Museum of Art and the Rodin Museum, and a study of the candidate coatings by a group of experienced metal conservators from across the country.

“Researchers at Arkema Inc. continually strive to optimize PVDF-acrylic hybrid materials for different protective coating applications,” says Dr. Wood. “Ultimately, it is hoped that this collaborative work will serve as a guide to conservators, caretakers, and preservation professionals in implementing new strategies for optimizing the protection of high-value artistic and historic metalwork.”

OMG to Distribute Tubos, Which Extend Vent Stacks on Commercial Roofs

OMG Roofing Products of Agawam, Mass., has become the exclusive worldwide distributor for Tubos Inc., a Clearwater, Fla.-based company that produces products for extending vent stacks on commercial roofs. Terms of the deal were not disclosed.

Tubos products, patent-pending, can be used to extend plumbing vent stacks that come through the roof. Vent stacks are connected to the plumbing for toilets and waste water, and are critical because they let air into the waste system for proper drainage, and they allow noxious gases to evacuate the building. The International Building Code specifies how tall vent stacks must be over the surface of the roof. Frequently, when re-roofing a commercial building the added insulation takes the existing vent stack out of code compliance. Tubos products are used in these situations.

“We are very pleased to have OMG Roofing Products as our exclusive distributor,” says Kevin Morris, CEO and founder of Tubos Inc. “With their strength in the commercial roofing market and the distribution channel, Tubos will be in a better position to service the entire commercial roofing market, here and abroad.”

“Tubos products solve a very real problem on the roof, and offer roofing contractors a significantly faster method for extending vent stacks,” adds Sam Everett, director of marketing for OMG Roofing Products. “OMG Tubos is a natural extension of our OlyFlow line of roof drains and pipe supports, and clearly meets our brand value statement of improving contractor productivity and enhancing roof system performance. Additionally, OMG Tubos provides a great new opportunity for our distributors, so we are really excited about this product.”

OMG will market the product under the OMG Tubos name. OMG Tubos products are compatible with 2-, 3- and 4-inch diameter plumbing vent stacks. Each Tubos unit is 28-inches long and can be used to extend two vent stacks. In addition, the Tubos product is typically installed in less than five minutes and is compatible with all commercial roofing systems.