CertainTeed Launches Brand Your Roof Marketing Program

Valley Forge, Pa.-based CertainTeed introduces Brand Your Roof, a marketing program that allows distributors and contractors to add their company logo to roofing underlayment, essentially doing double-duty by turning a current roofing project into a personalized billboard for motorists driving by.

Brand Your Roof allows company logos and contact information to be printed in up to three colors within a 24- by 42-inch area and repeated across a DiamondDeck underlayment 10-square roll, which is 48-inches wide by 250-feet long. DiamondDeck is a synthetic, scrim-reinforced, polymer-based roof underlayment that can be used beneath shingle, shake, metal or slate roofing.

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