The internet retailer carries more than 20,000 products, ranging from basic nuts, bolts and washers to more specialized merchandise, such as rivets, wire clips and clamps. Points are earned with each purchase made on the website, and can also be awarded by:
- Creating an account
Subscribing to the Fasteners Plus newsletter
Sending invitations to friends to register at FastenersPlus.com
Converting invitations to customers
Converting invitations to sales orders
Submitting product reviews
Adding tags to products on the website
Once points have been accumulated, customers can then redeem them at checkout and apply as payment on a future purchase. To kick off the new program, a special “Big Game” promotion running through Feb. 2 awards customers an additional 48 points on all purchases.
Nikki Dudley, vice president of Operations, says the Reward Points program was developed as a way to not only reward loyal customers who purchase from Fasteners Plus, but to also build awareness of the site and promote customer engagement. “While most rewards programs award points on purchases, we wanted to expand ours to include actions such as inviting friends to the site and converting those invitations to sale orders,” Dudley says. “We also hope this program encourages customers to become active on our site by submitting reviews, adding product tags and subscribing to our newsletter.”
FastenersPlus.com was developed in 2012 to target contractors, business owners and consumers planning anything from small home projects to large commercial projects. Flat rate shipping is standard on all orders, and bulk pricing is available on any item by calling the company’s friendly, knowledgeable sales team.
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