Former Harley-Davidson Communications Director to Deliver IRE Keynote

KEN SCHMIDT, former director of communications at Harley-Davidson Motor Co., will provide the keynote address for the International Roofing Expo, which will be held Feb. 24-26, 2015, at the Morial Convention Center in New Orleans.

Held immediately prior to the opening of the show, the keynote address will take place on Tuesday, Feb. 24, from 9:45 to 10:50 a.m. in The Great Hall at the Morial Convention Center. The keynote is sponsored by Portland, Ore.-based Malarkey Roofing Products, which will exhibit in booth no. 1133.

During the address—“Make Some Noise: Open the Throttle and Dominate Your Marketplace”—Schmidt will share his expertise on brand building, corporate positioning and customer relations.

“Ken Schmidt played a pivotal role in the famous turnaround of Harley-Davidson from the brink of bankruptcy,” says Tracy Garcia, CEM, IRE’s director. “Our attendees and exhibitors will love hearing his inspirational and motivating presentation.”

Schmidt will share his insight about how businesses of any size and scope can, like Harley-Davidson, create meaningful differentiation from competitors; maintain veteran customer relationships while innovatively pursuing new ones; improve sales through customer referrals; attract and retain employees; and revitalize corporate culture.

“Ken Schmidt is a brand visionary with proven ideas and concepts that can easily be applied to the roofing industry,” adds Bill Good, executive vice president of the Rosemont, Ill.-based NRCA, the show’s official sponsor. “By attending, our members will learn innovative ideas on how to grow their businesses.”

The keynote is included free of charge in all registration packages, but advance registration is required. Online registration will be available beginning in late September.

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