GAF Education Center Debuts at 2017 IRE

The GAF Education Center will debut at the 2017 International Roofing Expo (IRE) , offering attendees a curriculum of eight condensed classes dedicated exclusively to roofing industry education, not product pitches.
 
Through eight, 45-minute sessions in the GAF Education Center, trainers will teach roofing industry strategies that will help attendees build skills, think critically and arm them with practical solutions to work smarter.
 
“The addition of the GAF Education Center adds another component to the line-up of show floor activities and educational offerings,” says Tracy Garcia, CEM, show director of the IRE. “These roofing industry educational courses will be beneficial to all attendees who want to gain knowledge and excel in their businesses.”
 
“Our focus is education and we have assembled speakers who are experts in their field,” says Paul Bromfield, CMO at GAF. “We want to provide practical learning that helps our customers to build their business.”
 
Beginning on March 1, classes include “The Importance of a Roofing System,” “Commercial Roof Maintenance,” “Common Sense Approaches to Reducing Condensation Problems Associated with Reflective Roofing on Western Wood Framed Decks,” and “Impact Resistance – What the Hail is Happening?” 
 
Concluding on March 2, classes include, “Impacting In-Home Selling with Technology,” “Home Design from a Worldwide Perspective,” “Redesign Your Business by Starting Over: Start With a Blank Sheet and Redesign for Positive Impact,” and “Thriving on Alphabet Soup: How to Benefit From the New Age of Green Rating Systems.”
 
Classes are free with all registration packages. Seating is available for up to 55 people on a first-come, first-served basis. For specific class times, descriptions and speakers, visit here.
 
“The addition of the GAF Education Center reinforces the International Roofing Expo as a partner in education for roofing contractors,” says Reid Ribble, CEO of NRCA, the show’s official sponsor. “I encourage our members to attend these free classes designed to foster knowledge through idea-sharing.”  
 
Taking place March 1-3, 2017, at the Mandalay Bay Convention Center in Las Vegas, the show will offer roofing contractors of all sizes and specialties a preview of the entire roofing construction and maintenance industry.

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