GAF Wins Women’s Choice Award for Its Roofing Products

WomenCertified, the Voice of the Female Consumer, announced that for the fourth year in a row, GAF has been awarded the Women’s Choice Award for its roofing products. WomenCertified conducted its annual survey and found that 9 out of 10 of its customers would highly recommend GAF to others.

The Women’s Choice Award represents the extraordinary power and significance of today’s female consumers through their collective voice in determining the most recommended brands, products and services. Those brands with high recommendation scores carry the Women’s Choice Award seal as a symbol of excellence in customer experience.

“Women are responsible for most home improvement purchases and value the recommendations of other women to simplify their choices. We are proud to recognize GAF with the Women’s Choice Award for a fourth consecutive year, which is a testament to superior quality of their product and service,” says Delia Passi, founder of the Women’s Choice Award and author of Winning the Toughest Customer: The Essential Guide to Selling to Women.

As part of the GAF qualifying survey, WomenCertified surveyed more than 100 roofing contractors who verified that GAF met or exceeded the expectations of their female customers. These standards were confirmed through a WomenCertified survey with GAF scoring excellent in several areas, including the likeliness that women consumers would recommend GAF products to their family and friends. In fact, more than 96 percent of contractors polled said they would definitely recommend GAF to female customers as well as their family and friends.

WomenCertified determined that GAF met the high-quality standards and expectations set by women, including excellent customer service, a high level of product satisfaction, and other aspects that women value and trust in a brand.

“We at GAF are so pleased to again be recognized by WomenCertified and to receive the prestigious Women’s Choice Award for a fourth year. We take great pride in our dedication to providing a positive experience to both our female consumers as well as all homeowners who purchase GAF products,” says Bob Tafaro, president and CEO.