GAF Wins Women’s Choice Award

GAF has earned the 2016 Women’s Choice Award based on recommendations from its female customers in a customer satisfaction survey conducted by WomenCertified Inc. using the company’s customer database.

For a fourth consecutive year, GAF received this award based on excellent survey scores, including the vast majority of customers rating the experience and overall quality of GAF as “extremely satisfied.” In fact, 100 percent of the female customers polled said they would definitely recommend GAF to their family and friends.

“The Women’s Choice Award’s mission is to identify which brands are most recommended by women,” says Delia Passi, CEO and founder. “By carrying the Women’s Choice Award seal, brands like GAF signify their commitment to empower women to make smart buying choices. GAF truly takes ownership of its customer experience.”

“GAF is truly honored to receive the Women’s Choice Award for the fourth year in a row. We are proud that our female customers recognize our ongoing commitment to providing products and tools that women trust and recommend,” states Emily Videtto, vice president of residential marketing and new product development at GAF.

Female consumers represent a driving economic powerhouse, controlling 65 percent, or approximately $20 trillion annually, in global spending and more than 80 percent of U.S. spending, according to the Harvard Business Review and the Continuum’s Women and Children Research Group. Coupling that with a recent Nielsen report on global trust in advertising, which stated that 92 percent of consumers trust recommendations from people they know over any other form of advertising, reveals the significance of being an America’s Most Recommended brand by women.

Passi comments on how the Women’s Choice Award serves as a competitive differentiator in today’s cluttered marketplace: “When a woman is willing to recommend a brand or service to others, it means that business has earned her loyalty. Those are the businesses we wish to recognize for their efforts and commitment to the No. 1 consumer—women.”

“We are pleased to salute GAF for its focus on excellence, a commitment that is recognized by women consumers nationwide,” says Passi.

Leave a Reply