The Honest Roofing Industry

I attended the recent International Roofing Expo where I was reminded of what I love about the roofing industry. The people are so real! Manufacturers and contractors alike shared with me how their businesses are doing, the mistakes they made this past year, their plans for the coming years and how they really feel about where business is headed. I must say this was one of the most optimistic shows I have attended in quite awhile. (Read a post-show wrap-up about IRE in “New & Notable”.) Everyone I spoke to during the show was positive and full of energy for what’s to come—a welcome change from previous years when the construction industry struggled.

Gaining perspectives like these is a huge reason we structured the magazine as we have. Our tagline, “The Industry’s Voice”, is meant to clarify what types of articles you’ll find within the issue: Our authors are part of this industry and are willing to be honest with you—their peers—about their successes and failures in the hopes that you’ll learn from them just as you would if you were networking at IRE or another industry event.

For example, in “Business Sense” you’ll hear from Iain Fergusson, owner of Highland Roofing Co., Wilmington, N.C., who recently purchased the assets of his competitor, a 133-year-old roofing contracting company with almost 30 full-time roofers. Fergusson admits he made some mistakes during the merger but, he says, “You will learn way more from one mistake than you will from 10 good decisions.”

Meanwhile, Kaney O’Neill, who overcame a spinal-cord injury that ended her military career but launched her roofing profession, shares how she perseveres in a tough business climate. In “Business Sense”, O’Neill describes how she embraces lifelong learning for herself and her employees. “No matter where you are in business, you have to keep learning and growing to persevere,” she says.

O’Neill notes her military training has helped her stay “mission focused” and committed to excellence. Seeking employees with that sort of work ethic drew Chad Muth, president of Muth & Co. Roofing, Westerville, Ohio, to the Washington, D.C.-based U.S. Chamber of Commerce Foundation’s Hiring Our Heroes program. The program, which is covered in “Special Report”, helps veterans, active service members and their spouses transition back into the workforce through nationwide hiring fairs and an online process. Muth successfully hired and has since promoted Grant Smith, a former Marine, and hopes to hire more veterans. “We’re hoping we can … showcase what we have to offer [veterans] for the long-term future,” Muth notes.

Helping prospective employees recognize there is a long-term future in roofing is one of many goals of The Roofing Industry Alliance for Progress, a 501(c)3 organization that was established by the National Roofing Contractors Association, Rosemont, Ill. In “Education”, Alison L. LaValley, CAE, NRCA’s associate executive director of Member Services, highlights the partnerships, training initiatives, technical and educational programs, and awards the Alliance funds as part of its mission. According to Tom Saeli, CEO of Duro-Last Roofing Inc., Saginaw, Mich., everyone should consider supporting the Alliance: “The organization funds important scholarships, sponsors innovative research to advance the roofing industry and partners with members from all walks of the industry who really care about what the future holds. Who wouldn’t want to be a part of that?”

About Christina A. Koch

Christina A. Koch is editor in chief of Roofing.

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