IRE: Johns Manville Sponsors The Roofing Institute, Houzz Debuts as an Exhibitor

Adding another important component to the already strong line-up of show floor activities and educational offerings, Johns Manville will sponsor The Roofing Institute at the 2015 International Roofing Expo (IRE), Feb. 24 to 26, 2015, at the Morial Convention Center in New Orleans.

Held on the show floor in booth No. 1217, The Roofing Institute curriculum is built around 10 condensed classes held on the show floor that provide roofing professionals with the knowledge to sharpen and hone their business acumen. Free with all registration packages, seating is available for up to 40 people on a first-come, first-served basis.

“We are always looking for innovative ways to make our education program even more meaningful and rich,” says Tracy Garcia, CEM, show director of the IRE. “These Business 101 classes will help attendees increase the effectiveness and productivity of their businesses.”

“Johns Manville is known for our quality and commitment to excellence with our products,” says Jennifer Ford-Smith, director of marketing and single-ply systems at Johns Manville. “We will offer the same level of quality to these educational sessions.”

Of the 10 classes offered in The Roofing Institute, four will be presented by Johns Manville, while the other six will be led by forward-thinking industry experts.

Beginning on Tuesday, Feb. 24, classes include “Show Me the Money!”, “Leadership For Business Owners, Managers & Supervisors!” and “Get Your Construction Business to Grow & Profit!”. Johns Manville will present “Adhesive Application Considerations.”

Classes on Wednesday, Feb. 25 include “Building Future Leaders: The Evolution of Construction Management Education”, “What it Takes to Provide Professional Service” and “The ACTS of Leadership”. Johns Manville will present “Best Practices for TPO and Rhino Bond Installations.”

Concluding on Thursday, Feb. 26, “New Installation Techniques from a Proven Membrane—JM EPDM” and “SeamFree PMMA—Liquid Applied Advantages” will be led by Johns Manville.

“We are confident attendees will find The Roofing Institute a great addition to the 2015 International Roofing Expo,” says Bill Good, executive vice president of NRCA, the show’s official sponsor. “I encourage our members to attend these free classes to gain knowledge and excel in their businesses.”

In other news, Houzz, an online platform for home remodeling and design, will debut as an exhibitor at IRE.

Houzz will be exhibiting in booth No. 2513 on the show floor in the Business & Technology Pavilion. Visitors to the Houzz booth will receive one-on-one training on how to use Houzz to showcase their work to the more than 25 million monthly users who visit Houzz looking for home professionals, including roofers, for their next project. Houzz experts will be on hand to set up free Houzz profiles and create free websites for IRE attendees.

In addition to exhibiting, Houzz will also present a session as part of the IRE conference program. Taking place on Tuesday, Feb. 24, from 1 to 2 p.m., “Maximizing Your Exposure to Local Homeowners with Houzz” will teach roofing professionals the best practices for using Houzz to build their online presence.

“Houzz is a great addition to the 2015 International Roofing Expo as their platform offers business and networking opportunities that will benefit our attendees,” Garcia says. “In addition, their presence will bring a greater recognition to the growing roofing segments available through Houzz.”

“We’re thrilled to have the opportunity to promote Houzz to a worldwide audience of roofing professionals,” says David Mayer, director of industry marketing at Houzz. “By exhibiting, we hope to educate roofing pros on how to use Houzz to gain exposure for their business.”

The International Roofing Expo will offer roofing contractors of all sizes and specialties a comprehensive preview of the entire roofing construction and maintenance industry. The show brings all segments of the roofing construction and maintenance industry together for three days of face-to-face interaction, product review, education and networking.

Online registration is available on the IRE website, where information is accessible 24 hours a day, seven days a week. Registering in advance will save attendees not only money, but also time by not having to wait in long on-site registration lines.

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