Reinvention from Carolinas Roofing to Roofing

“As I’ve gotten older, I’ve come to realize that all of life is reinvention. Sometimes past and future can share the same time period. New just shows up sometimes. In show business it’s easy to understand. You can’t keep coming back with the same show. Unless you get offstage you can’t make another entrance.”

Lorne Michaels, a writer best known for producing Saturday Night Live, wrote this in Vanity Fair’s October issue, which celebrated its 100th year of publishing. Michaels knows a little something about reinvention; for 38 years, SNL has consistently been among the highest-rated late-night television programs. His words jumped out at me not only because they so appropriately explain SNL’s and Vanity Fair’s long and successful histories, but also because they are fitting for this the final issue of Carolinas Roofing.

In 2014, Carolinas Roofing will be reinventing itself as a national publication—Roofing—to remain relevant to the marketplace. Since our first issue mailed in March 2010, we’ve been approached several times to bring this magazine to a broader audience. We’ve been asked to start other regional roofing publications. A couple years ago, we seriously thought about expanding and re-branding Carolinas Roofing as an East Coast roofing magazine. Each time we crunched the numbers and discussed the ideas thoroughly but realized they didn’t make sense. This past summer, we were approached again but, this time, the idea was to make the magazine a national publication. This proposal finally made sense for every aspect of our small business and met our ultimate goal of educating the roofing industry.

In addition to a new name and a broader circulation that will include roofing contractors, architects, roof consultants, building owners and facility managers, Roofing will offer more opportunities for us to keep in touch with you, the reader. We’ll be launching a dynamic website, www.roofingmagazine.com, in January that constantly will be updated with news and product information, as well as a monthly e-newsletter to keep you informed between issues of the magazine, which will continue to mail on a bimonthly schedule.

We plan to remain true to our regional roots by offering a “Regional Report” each issue that will examine climatic challenges related to roofing in various parts of the country, including the Carolinas. And we have lots of other innovative ideas to maintain your loyal readership. We hope you opt to continue receiving the magazine. Please fill out the subscription card for Roofing and scan and email it to Publisher Barrett Hahn at barrett@roofingmagazine.com or mail it to 4711 Hope Valley Road, Box 202, Durham, NC 27707. (Subscriptions will not be duplicated.)

All of us at Carolinas Roofing would like to thank you for the past four years. We credit your engagement with the magazine for its success and, ultimately, taking us to the next level. We hope to see you when the curtain opens for our second act.

About Christina A. Koch

Christina A. Koch is editor in chief of Roofing.

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