Attendance, Square Footage Figures Document Banner Year for 2018 IRE

The International Roofing Expo (IRE), sponsored by the National Roofing Contractors Association (NRCA), was held February 6-8, 2018, and the business-to-business expo and conference connected manufacturers and suppliers of roofing products, services, and technologies, with roofing contractors from across the United States and the globe. According to Informa Exhibitions, the 2018 IRE spanned 137,480 net square feet, the largest in the show’s history, and attracted 10,076 roofing professionals from 62 countries. There were 467 companies that exhibited at the event.

“The passion in the industry, our media partners, and show sponsor, the NRCA, really make the IRE a remarkable show,” said Tracy Garcia, CEM, Show Director. “It’s a truly collaborative industry and event, giving buyers the opportunity to see new innovations while taking part in a powerful educational program.”

“It was an incredibly successful week in New Orleans, and NRCA couldn’t be prouder to collaborate with such a wonderful group from Informa to produce such a compelling, informative and thriving convention and trade show,” noted Reid Ribble, NRCA’s CEO. “Roofing contractors are enthusiastic and optimistic about the upcoming 2018 roofing season, and it showed by their attendance at this year’s International Roofing Expo.”

At the forefront of the exposition is a conference program developed with insight from an Advisory Panel comprised of exhibitors, attendees, media, and other thought-leaders. The program goes beyond the technical skills contractors need by also including marketing and sales training that are necessary for their businesses. Legal, HR, and recruitment, a hot topic in the industry, were also recurring themes through the three days of education. “This year’s conference program was the most well-attended in the event’s history,” said Brandi McElhaney, Senior Conference Manager. “In comparison to last year, we saw a 7 percent increase.”

Complementing the show’s core conference program, IRE also hosted The Roofing Institute, sponsored by Johns Manville, and the GAF Education Center. Both included technical and business-related topics. Equipter, OMG Roofing Products, and Soprema offered product clinics on the show floor.

The National Women in Roofing (NWIR) held a full day of education, mentorship, and networking on February 4. The NWIR is a platform, through its membership and councils, for women and men, new and established, to find ongoing success working together in the roofing industry. The NWIR held a reception the following day.

Also prior to the show, the IRE worked with more than 65 attendees and sponsors to give back through their annual Community Service Day, held February 5. They adopted and repaired three homes for families unable to do so themselves.
The 2019 IRE will be held February 11-13 at Music City Center in Nashville, Tennessee. Attendee registration will open in the fall. Those looking to exhibit can contact

The 2018 IRE Opens in New Orleans February 6

Roofing professionals will be heading to The Big Easy for the 2018 International Roofing Expo (IRE), which runs February 6-8. Known as one of the most important trade shows of the year for the roofing industry, the show is expected to feature more than 460 exhibiting companies. More than 44 educational sessions and 30+ educational presentations on the show floor will provide information on the latest developments and trends.

On the 131,000-square-foot show floor, attendees can expect to see, touch, feel and experience the full gamut of products, value-added services and the most innovative ideas in roofing materials and technology, according to show management. From major corporations to innovative new startups, you will find every conceivable segment of the industry in one place, at one time.

Learning is a vital part of the IRE. The educational conference program offers brilliant speakers, fresh ideas and continuous inspiration through 122 education hours and 44 new sessions. The three-day event is packed with sessions led by industry experts covering hot topic areas including emerging technology, metal roofing, drones, labor, safety, roof decks, asphalt shingles, solar, low-slope roofing, profitability, codes/standards, leadership/employment, and more.

Show Floor Highlights

Stop by the Business & Technology Pavilion to find new tools and resources that will help you run your business better, faster and safer. Find the latest industry solutions to generate more revenue, including mobile, wireless and web-based programs for insurance, finance, credit, estimating, labor, weather, and more.

Get to know the Equipter, OMG and Soprema teams and their products in-depth and in-person through the Exhibitor Product Clinics held daily on the show floor. You can make better purchasing decisions after seeing a demo and having a Q&A session with product experts about the functionality and capabilities.

Stay on the cutting-edge of what’s new from leading manufacturers supplying creative and innovative metal products, designs, building concepts, tools and services. If metal is your specialty, you will find exactly what you need in the Metal Marketplace, sponsored by Metal Roofing Magazine.

To build your business and keep your company thriving into the future, stop by the Product Showcase where you will explore innovation as you see, try and compare a wealth of dynamic products. The unique layout offers a time-saving overview of what’s new on the show floor. It is sponsored by Professional Roofing Magazine.

Show Floor Educational Opportunities

Exhibitor-Presented Seminars provide outstanding opportunities to get exciting new information and in-depth analysis presented by our exhibitor community. These 45-minute sessions will provide practical, innovative ideas and solutions to invigorate your business.

Learn essential content to help you deliver profits and streamline processes by attending The Roofing Institute, sponsored by Johns Manville. You’ll refine your technical skills, learn top marketing and sales strategies to improve your bottom line, and sharpen your leadership skills to lead your team to success.

The GAF Education Center is dedicated exclusively to roofing industry education, not product pitches. Through a series of 45-minute sessions, expert trainers will help you build skills, think critically and arm you with practical solutions to work smarter.

Special Events

Known as one of the greatest NBA players of all time, Julius “Dr. J” Erving will share what he has learned through triumph and adversity. As Dr. J reveals his personal tactics for overcoming challenges and cultivating a champion’s mindset, you will walk away from this Keynote Address enlightened and with a deeper understanding of the power of grace, humility, hard work and collaboration on the drive to success. Held February 6 from 9:30 a.m.-10:50 a.m., the Keynote is sponsored by Malarkey.

Join us at historic Generations Hall for an evening of Louisiana culture, food and drink at the Welcome Party. Network with industry friends and leaders while experiencing delicious hors d’oeuvres, beer, wine and soda. New Orleans-based party band, The Bucktown All-Stars, will provide the live music. The Welcome Party is sponsored by Tremco, and all guests must be 21 years of age with valid ID and IRE name badge.

Pay it forward and help those less fortunate by participating in the 9th Annual Community Service Day, the show’s home repair and revitalization project. By volunteering for this heartwarming cause, you will help repair and rebuild the homes of New Orleans families that are elderly, disabled or financially unable to support the renovation. Tax-deductible monetary donations are needed as well as volunteers to perform a variety of construction disciplines. This incredible day is sponsored by Sika Sarnafil. Additional contributors include OMG, Carlisle, CentiMark, Roofing Solutions, ICP Adhesives & Sealants, Inc., CertainTeed and Damato Enterprises.

Endless amounts of fun and a customized tailgating RV await you outside the show floor in the parking lot of the Riverwalk Outlet Parking Lot. At the SRS Extreme Tailgate, you will network with industry friends and leaders in the sunshine while taking a break from the busy show floor to relax and enjoy a refreshing beverage in a fun and friendly atmosphere.

Join the National Women in Roofing (NWIR) for a hospitality reception and interactive networking experience. Spend some time getting to know thought leaders, executives and industry experts receive some mentoring advice from those who design, build, operate and support the roofing industry. Open to all roofing professionals.
For additional pre-show specialty educational opportunities taking place February 4 to 5 from NRCA and NWIR, please visit

Show Hours

The show floor hours are Tuesday and Wednesday, February 6 and 7, from 11:00 a.m. to 5:00 p.m., and Thursday, February 8, from 11:00 a.m. to 3:00 p.m.
All educational sessions require registration. Space in sessions is limited and available on a first-come, first-served basis. Online registration is available 24-hours a day, seven days a week. For more information regarding registration, visit or call (244) 563-3147 or (866) 860-1970. To register on-site, proceed to the registration counter in Lobby A at the Ernest N. Morial Convention Center, 900 Convention Center Blvd, New Orleans, LA 70130.

Get Connected

The mobile app can be used to organize your time, get real-time alerts and connect with colleagues and customers using the “Friends” feature. Search “IRE” in the app stores. The IRE is also featured on various social media sites such as Facebook at, LinkedIn at, Twitter at, Instagram at, and YouTube at Twitter users can follow the show using #RoofingExpo or @RoofingExpo.

2018 International Roofing Expo

When: February 6-8, 2018
Where: Ernest N. Morial Convention Center, Halls B-D, New Orleans, Louisiana
Questions: (800) 684-5761 or (972) 536-6415

Basketball Legend Julius Erving to Provide Keynote Address at IRE

Legendary NBA star Julius “Dr. J” Erving will present the keynote address during the 2018 International Roofing Expo (IRE), taking place Feb. 6-8, in New Orleans. Known as one of the greatest players of all time, Erving will reveal his strategy for overcoming challenges and illustrate how to cultivate a champion’s mindset.

“Not only is Dr. J one of the most accomplished athletes in the history of professional basketball, he is also a successful businessman who will share his winning philosophy,” said Tracy Garcia, CEM, Director of the IRE. “Our attendees and exhibitors will walk away motivated and empowered with a plan for success.”
Through triumph and adversity on and off the court, Erving will share what he has learned through his storied 16-year NBA career. Erving played with the Philadelphia ’76ers for 11 years and was named to the NBA All-Star First Team in 1978, 1980, 1981, 1982 and 1983. In addition to his athletic honors, Erving has received many civic and community service awards.

Since his retirement, Erving has forged a successful business and basketball executive career. After serving as an in-studio analyst for NBC, Erving joined the Orlando Magic’s front office staff. He also is investments include ownership of a Coca-Cola bottling plant in Philadelphia and cable television stations in New York and New Jersey.

“Julius Erving can offer strong perspectives on success and leadership,” said Reid Ribble, CEO of NRCA, the show’s official sponsor. “Hearing his unique life experiences will prove both educational and enlightening.”   

Held immediately prior to the opening of the show, the keynote address will take place on Feb. 6 from 9:45 a.m. to 10:50 a.m. at the Ernest N. Morial Convention Center. The keynote address is sponsored by Malarkey Roofing Products.

For more information about the IRE, please click here or call (800) 684-5761.