Atlas Roofing Roadshow Enhances Contractor Business Skills

Atlas Roofing has hit the road with its roadshow, visiting cities across the country. The purpose of this journey is to help contractors enhance the business skills that will increase their job close rate and maximize customer satisfaction.

“Our roadshows are designed to help contractors outshine the competition and maximize closing opportunities,” says Stan Bastek, Atlas director of Marketing and Sales Development. “We have built a rapport with contractors through events like these, and we, in turn, learn a lot from them.

“The main purpose of this roadshow is to share our ideas with everyone while educating contractors about our product line and marketing programs.”

The 2017 Atlas Roofing Roadshow will feature the following sessions:

  • Learn how to become a 3M Scotchgard Shingle Sales Specialist
  • Control your cash flow with Genesis Contractor Solutions
  • Set yourself apart: Sell on value, not on price and land more jobs
  • HP Shingle Technology: How to save both time and money on installation
  • Boost your social impact: Learn how to maximize your social media to gain leads and increase referrals.

The Roadshow provides an opportunity for roofing contractors to learn about product innovations and marketing partnerships that can be leveraged from Atlas Roofing. Professional headshots will be taken of all participants, free of charge. And as always, there will be more than $5,000 in giveaways and prizes for the lucky few who win the fun roadshow-themed game show, What’s That Streaking.

“Stan and his crew of Atlas professionals impressed me,” says Josh Thompson of Storm Doctors Inc. in Peachtree City, Ga. at this past year’s roadshow in Atlanta. “They had product knowledge and presentations. Although I’ve wanted to go to one of these events for a while, this was the first time I was able to attend. And I’m going home with some helpful knowledge,”

Atlas Roadshow events are half-day conventions open to contractors, their staff members and Atlas distribution partners. Registration is required to attend, but admission is free. This year, we will hit these markets:

  • Oklahoma City – Jan. 26
  • Minneapolis – Feb. 1
  • Ann Arbor, Mich. – Spring 2017
  • Nashville, Tenn. – Spring 2017
  • Philadelphia – Spring 2017
  • Pensacola, Fla. – Date TBA
  • Austin/San Antonio – Date TBA
  • Tampa, Fla. – Date TBA
  • Baton Rouge/New Orleans – Date TBA
  • Dallas – Date TBA

Atlas Roofing’s Roadshow Aims to Strengthen Business Skills

Atlas Roofing is on the road, connecting with contractors in six major markets across the country to help them strengthen business skills.

“We want to help contractors stand out in a crowded market and close more jobs,” Stan Bastek, director of marketing and sales development/shingles and underlayment division, said of the 2016 Roadshow. “We’ve got some differentiating products, some marketing programs and ideas. Most of those ideas came from doing events like this and talking to roofing contractors and listening to what we can do to help their businesses.”

In this year’s sessions, participants can discover:
• How to become a 3M Scotchgard Specialist.
• How HP Shingle Technology saves time and money.
• How Atlas shingles compare to other brands.
• How Atlas Class 4 Impact Resistant Shingles and premium underlayment can benefit any application.
• How Atlas shingles featuring Scotchgard Protector can help land more jobs.
• 10 tips to boost your social impact.

Residential contractors can learn about the latest in shingle and roofing system innovations from Atlas. Rounding out the event are FREE professional headshots and a game show that encourages everyone to get involved – plus great giveaways and roadshow-themed prizes.

Atlas Roadshows are half-day sessions open to contractors, their employees and distributors. Admission is free, but registration is required.