3M, Atlas Roofing and Mike Holmes Collaborate to Protect the Curb Appeal of Homes

Black streaks caused by algae have been hiding in plain sight on roofs for years. Professional contractor and TV host Mike Holmes is known for insisting on nothing less than the best product for the job and helping homeowners understand what it takes to make it right the first time. Together, 3M, Mike Holmes and his team plan to increase awareness with homeowners to help eliminate black streaks on roofs for good by naming shingles with Scotchgard Protector a HOLMES Approved Product. Atlas Roofing will leverage its relationship with its roofing contractors, including those trained as Scotchgard Protector Shingle Sales Specialists, to help them effectively bring this message to homeowners through a powerful set of marketing tools.

“I’m proud to partner with 3M and I’m excited to see how far we can take the message,” said Mike Holmes, professional contractor and TV host on HGTV and DIY Network. “Together, we’re going to continue to improve the quality of our homes, increase the value of our homes and change our industry for the better.”

This fall, The Holmes Group will partner with two Atlas PRO Plus contractors to transform homes in need of a curb appeal facelift. The teams, led by Mike Holmes Jr. and Sherry Holmes, will work together to make over two homes with Atlas Pinnacle Pristine Shingles with Scotchgard Protector. The Holmes siblings will undoubtedly strike up some friendly competition vying for the best transformation story. Viewers can tune in to the online micro-series later this fall.

“I am excited about this collaboration! I love tackling projects around homes that improve the curb appeal and this is a great fit for our ‘Holmes Approved’ family,” said Sherry Holmes, contractor, TV host and DIYer. Mike Holmes Jr. added, “my dad always says start from the outside in. If you’re taking care of your home that care should include the roof.”

“The Holmes name brings added value to the already highly respected Scotchgard brand,” said Stan Bastek, director of marketing and sales development for Atlas Roofing. “When the Holmes group endorses a brand, they are communicating to consumers that they see the same problem we do: how ugly black streaks on roofs reduce curb appeal and home value. We can’t wait to get to work with Mike, MJ and Sherry to spread the word!”

Invented by 3M to combat black streaks on roofs caused by algae, copper-containing roofing granules have been proven successful on hundreds of thousands of homes across the country over the last two decades. Available as shingles with Scotchgard Protector, this long-term, proven solution provides homeowners a beautiful roof free from ugly black streaks.

“The Scotchgard brand is synonymous with protection for homeowners, so protection from roof algae is the fulfillment of what that brand promises—a roof free of black streaks that retains its aesthetic appearance,” said Frank Klink, Ph.D., senior laboratory manager, 3M Industrial Mineral Products Division. “Our decades of research into the scientific properties of copper, and field experience with shingle technologies and roof algae, has proven a minimum 10 percent blend of 3M copper-containing granules uniformly distributed across the shingle surface, and hip and ridge are all required for superior protection against algae.”

The Holmes Group recognizes that shingles with Scotchgard Protector provide a long-term solution to help prevent algae growth from taking hold. Based on incorporating the prescribed formula into the shingle, and then using third-party testing on each shingle run, that recognition now comes with inclusion on the “HOLMES Approved Product” list.

By addressing the No. 1 appearance-related problem reported to roofing contractors, shingles with Scotchgard Protector help maintain the roof’s appearance and preserve the beauty of the home. This solution, coupled with 3M training to become a Scotchgard Protector Shingle Sales Specialist, gives contractors a real opportunity to connect and add value to the conversation with homeowners. As a recent survey of these participating contractors indicates, 80 percent realized an improvement in their close rates by as much as 10-20 percent.

Homeowners don’t have to accept the fate of a roof looking old before its time due to the black streaks of algae. 3M science, decades of research and more than one million installations have proven that shingles with Scotchgard Protector will protect your home and help keep it looking good for years to come.

For more information, visit 3M at www.3M.com/resistblackstreaks, The Holmes Group at makeitright.scotchgard.com or Atlas Roofing at www.atlasroofing.com/scotchgard.

 Mike Holmes, Sherry Holmes and Mike Holmes Jr.

Mike Holmes, Sherry Holmes and Mike Holmes Jr.

Asphalt Shingles Offer Algae Resistance Warranty

PABCO Algae DefenderPABCO Roofing Products announces its new premium asphalt shingles featuring Algae Defender with an algae resistance warranty. Many areas of the United States are susceptible to black streaks on rooftops caused by algae – especially coastal regions or those that experience high humidity. Preventing those black streaks helps preserve your home’s curb appeal.

PABCO shingles and accessories featuring Algae Defender prevent black streaks caused by algae from forming on your roof, according to the company. “We have a precise target blend of copper containing granules in the manufacturing process and our results are closely monitored during every production run,” explains Rebecca Newman, Plant Operations Manager, “When moisture contacts your Algae Defender protected roof in the form of dew or rain, copper ions are gradually released over time to provide reliable protection from black streaks caused by blue-green algae.”

With more than two decades of experience in producing algae resistant shingles, PABCO has seen proven results from our manufacturing techniques. Newman adds, “We are constantly monitoring our algae resistant shingles in actual field installations to ensure they are performing to our high standards.”

PABCO shingles with Algae Defender are available in most markets where PABCO is sold. “We are excited about the Algae Defender warranty – which is Limited Lifetime for many products – and are confident in the performance.” States Gerry Kilian, General Sales Manager. “It is such a benefit to the homeowner to have that kind of protection.”

For more information, visit pabcoroofing.com.