Sales Training Program Is Offered for Scotchgard Protected Shingles

Neighborhoods nationwide are plagued by ugly black streaks caused by algae. Created in darkness and fueled by moisture, algae spores can form on one home and be blown to a neighbor’s roof by a stiff wind. The problem is that most building owners are none the wiser.

Building owners mistake algae for dirt, but algae is a living organism that spreads under certain conditions. With the assistance of a trained professional, building owners don’t have to live under a roof covered in algae. Contractors have a sales tool to help them win over customers; the 3M sales training program for Scotchgard Protector Sales Specialists.

Get With The Program

The 3M sales training program gives contractors the insight they need to sell roof shingles with Scotchgard Protector.

“Contractors are a building owner’s direct line to learning about roofing solutions for their home,” says Stan Bastek, director of marketing at Atlas Roofing. “Our contractors are always looking for a way to differentiate themselves, and we at Atlas are excited to help 3M launch this new program. The Scotchgard Protector Sales Specialist training program will provide our contractors with the selling tools they need to be successful while building their credibility with building owners.”

The program includes a series of four e-learning modules in which 3M’s experts explain the origins of black streaks in roofing, how algae thrive and the science behind copper ions, the basis of algae-resistance technology. Participants also learn how to identify the black streaks caused by algae and how they differ from other roofing issues.

A part of the program is the initial call with an Atlas sales manager and Atlas’ ongoing support for and communication with contractors.

The Scotchgard Protector Sales Specialist training program provides guidelines to best practices for customer communication and value-solution selling. Real-world scenarios help reinforce the training and give contractors the techniques they need to offer building owners a solution to the black streaks caused by algae.

Contractors On Board

Contractors find the program helpful for their sales calls.

“After sales training, I was ready to talk with building owners about how to solve their problem with black streaks caused by algae,” says Josh Thompson of Storm Doctors Inc. in Peachtree City, Ga.

Confidence in Atlas is a part of why roofing contractors are participating.

Roger Worley of Roger Worley Jr. Construction in Franklinville, N.J., says he’s “proud to be associated with national brands like Atlas and 3M. The partnership of these two companies to use Scotchgard Protector is beneficial to my building owners. I recommend these shingles because I know that Atlas and 3M stand behind their products.”

The technical information is what stood out for Shane LeBlanc of Ducote Roofing and Construction in Maurice, La.

“I have been doing roofing for 15 years and I didn’t know that the granule distribution was so important to the lifetime of the actual roof color,” he says. “Through a video provided by 3M, I can show my customers our roof systems. I have always loved installing Atlas shingles.”

The goal is to be able to show customers why Atlas shingles with Scotchgard Protector would be the right choice for their building.

“As contractors,” says Chuck Miller of A&C Windows and Roofing in Somers Point, N.J., “we know the value of shingles featuring Scotchgard Protector, but now we can show building owners the value, too.”

Sales Support Tools

Contractors who complete the program receive a sales package from 3M to help them grow their business by demonstrating the value of shingles designed with Scotchgard Protector. The package includes:

  • Scotchgard Protector Shingle Sales Specialist designation
  • Building owner sales video
  • Scotchgard Protector sales piece

Curb Appeal. That’s The Power Of Scotchgard Protector.

A roof can make up 50 percent of a building’s exterior and is a factor in its curb appeal. Black streaks on shingles can hurt the overall appearance of the house. Atlas algae-resistant shingles with Scotchgard Protector help maintain the roof’s appearance and preserve the home’s value for years.

How To Sign Up

Stand out from the competition by offering a brand building owners trust. The Scotchgard Protector Sales Specialist training program is available nationwide. For more information on how you can become a Scotchgard Protector Shingle Sales Specialist, contact your Atlas sales representative or visit the Atlas Roofing website.

Learn How to Address Roof Algae with ARMA’s New Video

Many homes and steep-slope buildings have dark streaks or discoloration on their roofs, but it can be difficult for an owner to know what it is and what to do about it.

The Washington, D.C.-based Asphalt Roofing Manufacturers Association (ARMA) has produced a new, short, step-by-step animated video about roof algae for homeowners and building owners alike.

This video explains:

  • What are those dark streaks on my roof?
  • What is algae discoloration?
  • Will it damage my roof?
  • How do I lighten it?
  • Can I prevent it from growing?

Technology Love-Hate

My husband is addicted to social media. Bart’s not posting; he’s just a voyeur, constantly ob- serving what others are doing and talking about. I don’t think he feels like he’s missing out on
anything. Instead, I think during quiet moments, Facebook and Snapchat help him fill the silence. Apparently, Bart is not the only one. We just celebrated the holidays with our families and, at one point on Christmas, I looked up and saw my father, my two brothers and my husband with their noses buried in their phones. Meanwhile, my two- and six-year-old nieces were squealing with glee over gifts they had opened. I couldn’t help but wonder whether the men in my family were enjoying their moment or someone else’s.

I know my family isn’t the only group of individuals addicted to social media, so this issue is packed full of selfie-worthy venues. If you’ve ever wanted to visit Banff, Alberta, Canada, the Moose Hotel & Suites, our “Cover Story” is Banff’s latest destination hotel. It was designed so visitors wouldn’t feel like they’re in any hotel room anywhere. Ted Darch, owner of Calgary, Alberta-based E.J. Darch Architect Ltd., designed the hotel to resemble a village with a courtyard in the middle. Visitors can experience the drama of the mountains surrounding Banff from nearly any vantage point within the hotel. (They’re already posting about it on TripAdvisor!) And when guests are outside, the hotel itself is photo-worthy with its bright red concrete tile roof. “Other roofing options were nice but they didn’t have the snap that the red tile does,” Darch said when he explained his choice to me. There are many more captivating hospitality and entertainment projects with beautiful, innovative roofs throughout the issue.

A colleague once told me he thought I was afraid of technology. Maybe that’s true when it comes to social media (I rarely personally Facebook or Tweet and all my Pinterest boards are “secret”), but I definitely embrace technology that makes life and work easier. In “On My Mind”, Brian Schaible, operations general manager at Indianapolis-based Hoosier Contractors LLC, explains new technology that provided a more efficient way for him to order materials for different jobs. His building materials supplier offered Schaible an online program that connects with the software he already was using. Learn about Schaible’s experience and then read our “Online Exclusive” that explains more about the program.

In every issue of Roofing, we provide interactive content. On page 8, we show you how to download a free app that will bring our magazine to life. In this issue, open the app with your smartphone or tablet over page 16 and watch the Washington, D.C.- based Asphalt Roofing Manufacturers Association’s short video about roof algae. In our digital edition, the video will automatically play when you land on page 16. Our Roofing team is pretty proud of this capability. We’d love to hear what you think!

Malarkey Roofing Products’ Legacy XL and Windsor XL Shingles Offer More Pronounced Design on the Roof

Malarkey Roofing Products' Windsor XL in Weathered

Malarkey Roofing Products’ Windsor XL in Weathered

Malarkey Roofing Products released the Legacy XL and Windsor XL high-profile shingles in June. The new heavyweight shingles offer a more pronounced design on the roof while maintaining the fortified durability of their original shingle lines.

The Legacy shingle was introduced in 1997 as a laminate shingle in North America to utilize durable SBS polymer modified asphalt, now known as Flexor. The Legacy XL high-profile design continues that tradition of Flexor durability to promote granule adhesion and Class 4 impact resistance. It also features Scotchgard Protector from 3M for added protection against black streaks caused by algae. The Windsor shingle was introduced in 2014 as the first designer shingle line from Malarkey.

Malarkey Roofing Products' Legacy XL in Storm Grey

Malarkey Roofing Products’ Legacy XL in Storm Grey

The Windsor was created in a joint effort with contractors to offer the look of a traditional cedar shake roof with easy installation. The new Windsor XL carries those features into a high-profile design. As with the original shingle design, the Windsor XL includes durable Flexor polymer modified asphalt to promote granule adhesion and Class 4 impact resistance, as well as Scotchgard Protector from 3M for added protection against black streaks caused by algae.

High-profile Shingles Are Durable

Malarkey Roofing Products has released its Legacy XL and Windsor XL high-profile shingles.

Malarkey Roofing Products has released its Legacy XL and Windsor XL high-profile shingles.

Malarkey Roofing Products has released its Legacy XL and Windsor XL high-profile shingles. The heavyweight shingles offer a more pronounced design on the roof while maintaining the fortified durability of their original shingle lines. The Legacy XL high-profile design utilizes durable SBS polymer modified asphalt, now known as Flexor, to promote granule adhesion and Class 4 impact resistance, as well as Scotchgard Protector from 3M for added protection against black streaks caused by algae. The Windsor XL features durable Flexor polymer-modified asphalt to promote granule adhesion and Class 4 impact resistance, as well as 3M Scotchgard Protector for protection against black streaks caused by algae.

Historic Home Receives Shingle Roof System after Devastating Storm

The big storm took a toll on the old house.

The big storm took a toll on the old house.

In the spring of 2011, a devastating storm brought heavy winds, torrential rain, baseball-sized hail and an unforgiving tornado to Centerville, Ohio. Sitting directly in the path of destruction was one of the oldest homes in town. Left unprotected, the building had suffered significant damage. After years of neglect, Thrush & Son LLC, Brookville, Ohio, a company with three generations of experience in restoring homes and a reputation for its attention to detail, was called in to survey the damage—and it did not look good.

The historic home was in need of new siding, windows, aluminum gutters, entry doors, garage doors and a roof. Thrush & Son was up to the task and came with a plan to reverse the storm’s destruction. To accomplish the team’s goal of restoring the historic roof, Thrush & Son relied upon the safety and security of a shingle roof system to get the job done.

Rebuilding History in Centerville

Thrush & Son provided the homeowners, the Utz family, with a detailed, step-by-step, analysis of the damage to their home, as well as a two-pronged proposal. The company’s immediate goal was to restore the home to the way it was before the storm. Thrush & Son also felt that improving the quality of the home was important. To be successful with its restoration plan, Thrush & Son recommended the Signature Select System featuring Starter Shingles, Pro-Cut Hip & Ridge, Gorilla Guard Underlayment and 76 squares of StormMaster Slate Blackstone. Thrush & Son believed this line would not only hold true to the character of the home, but also bring back some of its authenticity.

Thrush & Son recommended the Signature Select System featuring Starter Shingles, Pro-Cut Hip & Ridge, Gorilla Guard Underlayment and 76 squares of StormMaster Slate Blackstone.

Thrush & Son recommended the Signature Select System featuring Starter Shingles, Pro-Cut Hip & Ridge, Gorilla Guard Underlayment and 76 squares of StormMaster Slate Blackstone.


 
It didn’t take much to convince the Utz family, who liked the idea of a 20-year extended premium protection period (as well as the lifetime warranty), to choose the full Signature Select System for the home.

Corey Thrush, chief marketing officer for Thrush & Son, explained why the Signature Select System was chosen for the project: “Having new shingles installed is something homeowners will only have to do once or twice in their lifetime and we wanted to help them get it right the first time around. The home was not just important to the Utz family, but as one of the original homes in Centerville, it holds a special place in the hearts of the townspeople as well.”

Choosing Shingles

The big storm took a toll on the old house. Thrush & Son, who have been preferred contractors of the roofing manufacturer since 2012, knew right away that the Signature Select System’s products would be perfect for the job. “We have been using Atlas products for a number of years,” Thrush notes. “And we have seen the continued evolution of not only the products, but the company, as well.”

Thrush & Son had to make several changes to the home, including removing the box gutters, cutting off the rafter tails and installing new fascia board.

Thrush & Son had to make several changes to the home, including removing the box gutters, cutting off the rafter tails and installing new fascia board.

The original structure had undergone many modifications during the past century, including different roof pitches and dead valleys. Because of the alterations, Thrush & Son had to make several changes to the home. Removing the box gutters, cutting off the rafter tails and installing new fascia board were critical to the project. With the preliminary work out of the way, Thrush & Son was happy to put the Signature Select System to work.

Home Sweet Home

Despite the many challenges, Thrush & Son was soon able to restore the historic house. Thrush & Son used metal valleys during the StormMaster Slate application, which allowed the shingles to be installed from one pitch to the next without complications. This application also helps with the unsightly appearance of a hump in the roof due to a no-cut valley, a straight cut valley or a woven valley. Additionally, because the Signature Select System was so easy to work with, roofers were able to do the job quickly so the project was completed on time.

The newly finished roof will provide the Utz family with unmatched protection for years to come. StormMaster Slate shingles have a Class 4 impact resistance rating to help resist hailstorms. They also offer a 130-mph Wind Limited Warranty, which is the ultimate security against strong winds. Finally, the power of Scotchgard Protector will keep the architectural shingles beautiful year after year, as they prevent the ugly black streaks caused by algae.

Thrush & Son used metal valleys during the installation, which allowed the shingles to be installed from one pitch to the next without complications.

Thrush & Son used metal valleys during the installation, which allowed the shingles to be installed from one pitch to the next without complications.

Celebrating the successful completion of the project, Thrush praised the roofing system. “We believe the product is a great partnership for us, as well as for the homeowner,” he said. “We always install the entire Signature Select System to ensure the customer gets the extra 10 years of premium protection before the proration begins.”

Finally, with the warranty submitted and the renovations complete, the customer (and the entire town of Centerville) can rest easy because the historic home is now protected by a new roofing system.

Roof Materials

Signature Select System from Atlas Roofing

PHOTOS: Atlas Roofing

Kill Moss and Algae in an Environmentally Friendly Manner

Moss Melt Concentrate, a moss and algae herbicide from Green Spear Inc., has recently received EPA registration for use on roofs, lawns, turf, and outdoor surfaces and structures.

Moss Melt Concentrate, a moss and algae herbicide from Green Spear Inc., has recently received EPA registration for use on roofs, lawns, turf, and outdoor surfaces and structures.

Moss Melt Concentrate, a moss and algae herbicide from Green Spear Inc., has recently received EPA registration for use on roofs, lawns, turf, and outdoor surfaces and structures. The active ingredient is an emulsified d-Limonene, which acts as a natural degreaser. It strips away the waxy surface of moss and algae without direct sunlight or warm temperatures. The product is rain-fast within one hour. Moss Melt will not stain concrete, brick, pavement, stucco or wood and will not damage gutters, metal flashing or downspouts. One gallon kills up to a 12,500-square-foot area. The product currently is available in the Pacific Northwest.