Contractors and Manufacturers Team Up to Make Life Better

In a small town in Florida, a disabled Army vet received help when he was on the verge of losing his home because he couldn’t afford a new roof. In Kansas, proceeds from the raffle of a new home went to help fight childhood cancer. In Texas, victims of a damaging storm and unscrupulous swindlers had new roofs installed and their faith in people restored.

In each case, Atlas Roofing and local contractors stepped in to nail shingles and improve people’s lives, just as they do across the nation on a regular basis.

“A well-installed roof with quality roofing products can represent a big improvement in someone’s life,” says Kirk Villar, vice president of sales and marketing, roof shingles and underlayment at Atlas Roofing Corporation. “Shingles can help build communities, and we are proud to partner with roofing contractors to help make that happen.”

Here are three stories of Atlas Roofing and local contractors making life better for people who needed help.

Assisting a Veteran

On a cul-de-sac in Ocoee, Fla., neighbors still take care of one another. Art Burkholder, a 74-year-old retired and disabled veteran, recently discovered that human kindness, compassion and charity are still alive and well in our world.

Burkholder, a former Army sergeant, has lived in his home since 1989. He suffered a stroke in 1998 and a heart attack just two years later. Now Burkholder, who lives on a modest fixed income, is battling cancer.

When Burkholder’s home insurance lapsed, he couldn’t get it renewed without having a new roof installed. And without insurance, his bank placed him into a state of forced foreclosure.

He couldn’t afford to fix the roof, and he couldn’t afford to move. Burkholder received the foreclosure notice in August of 2016. In a panic, he finally went to neighbor Tami Kneidinger for help.

Those who live on Burkholder’s street are like a close-knit family. Kneidinger, who lived next door to Burkholder for 15 years, and his other neighbors put together a GoFundMe campaign to raise the money needed to install a new roof. They wanted to keep him at home, near the people who care about him.

The campaign raised about a third of what was needed to fix Burkholder’s roof—nowhere near the goal. So Kneidinger and another neighbor started writing letters asking for help.

One of the letters came to the attention of Victor Osage of G & A Certified Roofing in Winter Park, Fla., and Colin Hobbs of Atlas Roofing, who agreed to supply Burkholder with 33 squares of shingles directly from Atlas.

Osage and his G & A Roofing team replaced the roof in November 2016. The crew fixed several leaking deck boards, cut away low-lying tree branches and installed Atlas Pinnacle Pristine asphalt shingles and Summit 60 synthetic underlayment.

“It was an honor to be able to do this for Mr. Burkholder,” Osage says. “He is a wonderful man and obviously loved by his entire neighborhood.”

Thanks to G & A Certified Roofing and Atlas Roofing, together with Kneidinger and all of Burkholder’s generous neighbors, the Army vet is no longer facing foreclosure. “If it weren’t for Atlas, none of this would have worked out,” says Kneidinger.

Keeping Dreams Alive

Since 1962, St. Jude Children’s Research Hospital has devoted itself to finding cures for diseases and treating sick children. Founded by stage and screen comedian Danny Thomas and two friends on the premise that “no child should die in the dawn of life,” discoveries at St. Jude’s have changed the way doctors treat children with childhood cancers and other life-threatening illnesses.

As a nonprofit organization, St. Jude’s depends on events such as the Dream Home Giveaway for ongoing financial support. Held in 30 locations around the nation this year, the Dream Home Giveaway raffles off a new home built by contractors who donate time and materials to the project. Tickets are $100 each and only a limited number are sold in each city. All proceeds go to St. Jude.

For the second consecutive year, the builder of the Dream Home, Nies Homes, has partnered with St. Jude to bring the successful fundraiser to Wichita, Kan. After selling more than 6,500 tickets in just six days for a total donation of $650,000 in 2016, Nies Homes was eager to do its part once again in 2017. This year’s goal was to sell 8,500 tickets at $100 apiece for a total donation of $850,000. The 3,814-square-foot Dream Home will be awarded in a live ceremony on May 17.

Bella Bush, the face of Wichita’s St. Jude Dream Home, is a true example of determination and positivity in the face of almost insurmountable odds. At 18 months old, Bella was diagnosed with a tumor on her optic nerve. She had surgery, but doctors were only able to remove a quarter of the tumor because of its location. Had doctors removed the entire tumor, she would have been blind. Bella soon began her first round of chemotherapy, which lasted a full year, sending her cancer into remission.

Unfortunately, in 2016, Bella’s family learned her tumor had returned. Just as Nies was breaking ground on Kansas’ first St. Jude Dream Home Giveaway house, Bella began treatment again and, despite several different types of chemo, the tumor continues to grow.

Nies Homes Vice President Curtis Cowgill is inspired by Bella’s determination. “When you think about St. Jude Children’s Research Hospital and all it does to provide comfort to families and children facing the battle of their lives, it touches something in all of us,” Cowgill says.

“We are honored to be a part of the St. Jude Dream Home Giveaway builder team. This home-building experience is a community effort,” he continues. “And it’s humbling to build a home together knowing the result will help ensure that the work of St. Jude Children’s Research Hospital can continue, bringing smiles and care to its young patients and families while finding cures to end childhood cancer.”

Dan Phillips, owner of R. Phillips Roofing Inc., has served the Wichita community for 36 years. After working on the first St. Jude Dream Home, Phillips was eager to participate again. Crews installed Atlas Summit 60 synthetic underlayment, followed by GlassMaster Performance Fiberglass Shingles. The roof was then capped with 50 squares of Pro-Cut Hip & Ridge shingles.

The roof of the St. Jude home included all of the components to qualify for the Atlas Signature Select Roofing System. The premium protection period includes full system coverage, non-prorated labor and materials, and tear-off and disposal costs when needed.

“The St. Jude Dream Home represents proof that good people can come together for something that is much bigger than any one of us,” Phillips says. “I made sure to get four of my best guys to lay down the roof in just over a day. We’re all very proud of the work we accomplished.”

Atlas Roofing is proud to be part of St. Jude’s mission and congratulates Nies Homes and R. Phillips Roofing for their support of the St. Jude Dream Home. The quality roofing materials will help the home protect its occupants and also be a symbol of hope for children afflicted by serious illnesses.

Righting Wrongs

Tink and Bobbye Calfee were devastated when they realized they were victims of an $11,000 roofing scam. The couple put their trust in a contractor who took their money and promised to fix their roof after a series of storms ripped through their Conroe, Texas, neighborhood in May 2016.

Today, the Calfees and other swindled homeowners in their neighborhood have new roofs over their heads thanks to Always Great Service (AGS) of Cypress, Texas, Atlas Roofing and StormScamHelp.com. The new roofs were provided to the homeowners free of charge.

“My husband has heart trouble, and I thought he was going to have a heart attack worrying so about it,” Bobbye Calfee says. “It’s been marvelous that somebody came in and helped us.”

Local media documented the homeowners’ plight and the assistance offered by StormScamHelp.com, a watchdog organization founded by Genesis Contractor Solutions (GCS), based in Englewood, Colo. GCS partnered with Atlas Roofing and AGS to put new roofs on each of the affected homes. Atlas Roofing donated the shingles while AGS provided the labor.

Diane Peoples, Atlas Roofing’s marketing and communications manager, traveled to the community in Conroe and says “This was a coordinated effort to make things right and give back to the community.”

Malarkey Roofing Products’ Legacy XL and Windsor XL Shingles Offer More Pronounced Design on the Roof

Malarkey Roofing Products' Windsor XL in Weathered

Malarkey Roofing Products’ Windsor XL in Weathered

Malarkey Roofing Products released the Legacy XL and Windsor XL high-profile shingles in June. The new heavyweight shingles offer a more pronounced design on the roof while maintaining the fortified durability of their original shingle lines.

The Legacy shingle was introduced in 1997 as a laminate shingle in North America to utilize durable SBS polymer modified asphalt, now known as Flexor. The Legacy XL high-profile design continues that tradition of Flexor durability to promote granule adhesion and Class 4 impact resistance. It also features Scotchgard Protector from 3M for added protection against black streaks caused by algae. The Windsor shingle was introduced in 2014 as the first designer shingle line from Malarkey.

Malarkey Roofing Products' Legacy XL in Storm Grey

Malarkey Roofing Products’ Legacy XL in Storm Grey

The Windsor was created in a joint effort with contractors to offer the look of a traditional cedar shake roof with easy installation. The new Windsor XL carries those features into a high-profile design. As with the original shingle design, the Windsor XL includes durable Flexor polymer modified asphalt to promote granule adhesion and Class 4 impact resistance, as well as Scotchgard Protector from 3M for added protection against black streaks caused by algae.

NRCA Releases 2015-16 Market Survey

NRCA has released its 2015-16 market survey, providing information about overall sales-volume trends in the roofing industry, roofing experiences, material usage and regional breakdowns. It is an important tool to measure the scope of the U.S. roofing industry, and the data provides a glimpse into which roof systems are trending in the low- and steep-slope roofing markets.

This year’s survey reports sales volumes for 2015 and 2016 projections averaged between $8 million and almost $9 million, respectively, and revealed a near-steady ratio of low- to steep-slope sales of 74 percent to 26 percent.

For low-slope roofs, TPO remains the market leader with a 40 percent share of the new construction market and 30 percent of the reroofing market for 2015. Asphalt shingles continue to dominate the steep-slope roofing market with a 47 percent market share for new construction and a 59 percent share for reroofing.

Polyisocyanurate insulation continues to lead its sector of the market with 80 percent of new construction and 73 percent of reroofing work. In addition, roof cover board installation for 2015 was reported as 22 percent in new construction, 42 percent in reroofing tear-offs and 36 percent in re-cover projects.

NRCA’s market survey enables roofing contractors to compare their material usage with contractors in other regions and provides manufacturers and distributors with data to analyze, which can affect future business decisions.

NRCA members may download a free electronic copy of the 2016 survey.

ARMA Helps Update Wind-resistance Standard for Asphalt Shingles

DURING THE past year, the Washington, D.C.-based Asphalt Roofing Manufacturers Association (ARMA) has led the process to update the ASTM International wind-resistance standard for asphalt shingles to help ensure that it complies with the latest methods to determine design loads for roofs and cladding used on buildings. ASTM standards are consensus standards that are used around the world to improve product quality and build consumer confidence.

The 2016 version of ASTM D7158 is now coordinated with the American Society of Civil Engineers standard ASCE 7-10, “Minimum Design Loads for Buildings and Other Structures”, which is the document that the International Building Code relies on for its structural provisions. The ASCE 7-10 standard had significant revisions in wind design. ARMA worked with recognized structural engineers who are leaders in the wind-engineering field and industry stakeholders who provided specific updates to D7158 that ensure consistency with ASCE 7-10. Although the building code includes conversion factors to account for differences between versions of ASCE 7, ARMA and other industry stakeholders recognized the value of correlating D7158 with the latest version of ASCE 7. The updates were balloted and approved via the ASTM consensus process.

“ARMA has always been a leader of progress and innovation in the roofing industry,” says Reed Hitchcock, executive vice president of ARMA. “Spearheading the revision of the test standard that determines wind resistance of asphalt shingles shows ARMA’s commitment to the roofing community, building owners and home-owners alike. We continue to strive to make asphalt the leading roofing technology.”

ASTM D7158-16, “Standard Test Method for Wind Resistance of Asphalt Singles (Uplift Forces/Uplift Resistance Method),” is now available for purchase on the ASTM website. Learn more about ARMA at AsphaltRoofing.org.

Malarkey Roofing Products’ Solar-reflective Shingles Offered in More Options

Malarkey Roofing Products has expanded its solar reflective shingle offerings with the Windsor Ecoasis and additional Highlander solar-reflective shingle colors.

Malarkey Roofing Products has expanded its solar reflective shingle offerings with the Windsor Ecoasis and additional Highlander solar-reflective shingle colors.

Malarkey Roofing Products has expanded its solar reflective shingle offerings with the Windsor Ecoasis and additional Highlander solar-reflective shingle colors. The Windsor Ecoasis combines the energy-conservation benefits of the solar-reflective Ecoasis shingle line with the designer style of the Windsor. Windsor Ecoasis features Flexor polymer modified asphalt to promote superior granule adhesion and extreme weather protection, including Class 4 impact resistance. The product also features Scotchgard Protector from 3M for protection against black streaks caused by algae. The Highlander shingles, featuring Scotchgard Protector, now include the solar-reflective colors Dove White and Golden Amber. Both colors are listed with the Cool Roof Rating Council and meet California Energy Code Title 24, Part 6, requirements. Dove White also has earned ENERGY STAR certification.

CertainTeed Roofing Product Data is Available on ARCOM Software Platforms for Roofing Professionals

CertainTeed and ARCOM are pleased to announce that CertainTeed’s roofing product data and customized specifications are now available through ARCOM’s software platforms to architects, engineers and design professionals.
 
ARCOM and CertainTeed have worked together to create customized versions of the MasterSpec sections to accurately specify CertainTeed’s roofing product portfolio. Along with these specification sections, CertainTeed’s entire roofing product catalog and data sheets are accessible to specifiers when working on their projects.
 
“We are proud to partner with ARCOM in providing customized roofing specifications for both our Flintlastic Modified Bitumen roof systems and our complete collection of asphalt roofing shingle products,” said Tom Smith, president of CertainTeed Roofing. “These editable, 3-part specifications enable the roof designer to easily produce complete and accurate specifications for both low-slope and steep-slope roofing systems.”
 
ARCOM and CertainTeed believe this relationship will benefit design professionals as they select and specify roofing products.

High-profile Shingles Are Durable

Malarkey Roofing Products has released its Legacy XL and Windsor XL high-profile shingles.

Malarkey Roofing Products has released its Legacy XL and Windsor XL high-profile shingles.

Malarkey Roofing Products has released its Legacy XL and Windsor XL high-profile shingles. The heavyweight shingles offer a more pronounced design on the roof while maintaining the fortified durability of their original shingle lines. The Legacy XL high-profile design utilizes durable SBS polymer modified asphalt, now known as Flexor, to promote granule adhesion and Class 4 impact resistance, as well as Scotchgard Protector from 3M for added protection against black streaks caused by algae. The Windsor XL features durable Flexor polymer-modified asphalt to promote granule adhesion and Class 4 impact resistance, as well as 3M Scotchgard Protector for protection against black streaks caused by algae.

ARMA Updates Its Laminated Asphalt Shingles Technical Manual

The Asphalt Roofing Manufacturers Association has updated its technical manual <em>Good Application Makes a Good Roof Better – A Simplified Guide</em>.

The Asphalt Roofing Manufacturers Association has updated its technical manual Good Application Makes a Good Roof Better – A Simplified Guide.

The Asphalt Roofing Manufacturers Association has updated its technical manual Good Application Makes a Good Roof Better – A Simplified Guide. The 38-page manual outlines installation methods for laminated asphalt shingles and is now available as a print-on-demand book and an eBook. Updates include the latest industry best practices to instruct the roofing professional and DIY enthusiast about installation methods that help to maximize shingle life and weather protection. Readers will be able to purchase and access the eBook instantly from any e-reader device and can customize their reading experience by adjusting font sizes, zooming in on images and diagrams, and bookmarking key chapters. For more information or to purchase the guide, visit ARMA’s website.

Asphalt Roofing Manufacturers Association Celebrates 100 Years of Commitment to the Roofing Industry

Since its early days in 1915—a year when women couldn’t vote, President Woodrow Wilson was in office and Babe Ruth hit his first career home run—the Asphalt Roofing Manufacturers Association (ARMA) has had a momentous impact on the roofing industry.

The trade association has brought the majority of North American manufacturers together under the common goal of championing asphalt roofing and promoting the industry. This year, the association celebrates its 100th anniversary with a new logo and looks back on a century of commitment to asphalt roofing excellence.

ARMA celebrates its 100th anniversary with a new logo and looks back on a century of commitment to asphalt roofing excellence.

ARMA celebrates its 100th anniversary with a new logo and looks back on a century of commitment to asphalt roofing excellence.

Asphalt has been used as a roofing product since roll roofing hit the market in 1893—three years before Henry Ford built his first automobile engine. Since then, it has become the standard in roofing, with four out of five homes in the U.S. choosing asphalt for its beauty, affordability and reliability. Through continuous innovation, asphalt roofing manufacturers have developed high-quality, high-value products.

Since its humble beginnings in New York City as the Asphalt Roofing Industry Bureau 100 years ago, ARMA has served as an industry leader for asphalt roofing and has dedicated its services to the long-term vibrancy and sustainability of the roofing community. Over the years, ARMA’s location has changed from New York City, to Garland, Texas, to its current headquarters in the nation’s capital, but its purpose has remained the same. ARMA represents the majority of North America’s asphalt roofing manufacturing companies and their raw material suppliers and includes almost 95 percent of U.S. manufacturers of bituminous-based roofing products.

When first introduced, all asphalt shingles were organic, with mica, dolomite and even oyster shell granules added to the shingle surface to make it more durable. Now there are many different asphalt roofing systems available, from traditional residential roofing shingles to Built-Up Roofing (BUR), Atactic Polyproylene (APP) and Styrene Butadiene Styrene (SBS) modified systems. Asphalt roofing comes in a variety of colors, styles and textures and continues to be the preferred roofing material based on its durability, long-life expectancy and low maintenance.

ARMA is kicking off its 100th year by unveiling a new association logo with a sleek, modern design that represents steep- and low-slope roofing systems. Throughout 2015, ARMA will promote its centennial celebration with an anniversary banner that reads “ARMA: Celebrating a Century of Roofing Excellence.”

The new ARMA logo reflects the association’s commitment to innovation and advancements in the roofing industry. In recent years, ARMA has redesigned its website to improve the user experience and enhance the mobile application of its industry news, technical information and educational resources. The association is also streamlining its bookstore by offering technical manuals and other important publications as eBooks this year.

As ARMA positions itself as a technologically savvy and contemporary organization, it will look back at its century-long history throughout 2015. Check ARMA’s website for historical asphalt roofing information, vintage collateral and fun facts.

Malarkey Roofing Products Eases Access to Product Resources with New Website Design

Malarkey Roofing Products unveiled a new website design the beginning of November that focuses on ease of use paired with icon based navigation. The new look comes on the heels of multiple product additions from the company this summer, including the new Windsor heavyweight designer shingle as well as an expanded low slope roll roofing product line. These new product additions are now seamlessly integrated into the web design with easy access to product resources.

Among the updates to the Malarkey website are the incorporation of icon images with familiar features from the previous website, including areas tailored to both homeowners and roofing professionals. Quick navigation buttons on the homepage allow users one-click access to the shingle design center and purchase locations, as well as recent news and events. Industry professionals will notice low slope product information can be found as both individual product listings as well as system requirements, to allow for easy access to information to fit individual workflows. The warranty center has also seen an update with a streamlined submission process.

“The new website updates are a springboard for our continued growth of the Malarkey online presence in 2015,” says Katherine McConnell, Marketing Manager at Malarkey Roofing Products. “We are excited to offer these updates and look forward to continuing to build our communications with our customers in the year to come.”