Standing Seam Metal Roof Crowns Jaindl Farms Office Addition

The Jaindl Farms office complex sits on an a 12,000-acre turkey farm complete with its own feed mill. Photo: Steve Wolfe Photography.

Jaindl Farms is a multigenerational family business that encompasses a land development company and a fully integrated turkey farm. Its headquarters sits on 12,000 acres of farmland in Orefield, Pennsylvania, where the company grows the crops to make the feed for its turkeys. When the owners contacted MKSD Architects in Allentown, Pennsylvania, about adding space to their offices, the goals were to provide room to expand and to honor the Jaindl family’s history and legacy.

“The owner has a deep appreciation for all things agrarian and for old barns,” recalls Todd Chambers, partner, MKSD Architects. “One day we were meeting about the project, and he said, ‘What do you think about reusing the timber frame of an old barn?’ A light bulb went off.”

A large barn in Northampton County was located and dismantled, and the frame was repurposed for the office addition. The new two-story stone structure connects to the existing one-story office building, which was roofed with natural cedar shakes. A standing seam metal roof was specified for the new structure in

The new two-story addition was constructed with wood repurposed from a barn built around 1900. It was topped with a new standing seam metal roof. Photo: Steve Wolfe Photography.

keeping with the traditional architecture of the area. “We were concerned about the aesthetics, so standing seam was an obvious choice,” Chambers says. “We tried to keep the penetrations to a minimum and keep them out of the view of the main facade.”

The roofing contractor on the project was The Gehringer Company, headquartered in Whitehall, Pennsylvania. The company was called in to handle the project by the general contractor, Allentown-based Bracy Contracting Inc. The Gehringer Company’s president, Tom Gehringer, recommended a Dutch Seam roof system manufactured by ATAS International because it had the durability and aesthetics the project required, but was also easy to install. “It’s less labor-intensive than other systems because it doesn’t require a mechanical seamer,” he notes.

A Turkey Shoot

The roofing installation went very smoothly, according to Gehringer and Chambers. The Gehringer Company crews installed 6,400 square feet of ATAS MRD-110 Dutch Seam panels on the roof. They also installed approximately 500 square feet of metal panels as siding on the dormers. “It’s a 12-inch-wide piece with a raised section at the lock,” notes Gehringer. “When it’s installed looks like board and batten siding.”

The roof features dormers to bring in natural light. The dormers are sided with metal panels to minimize roof maintenance. Photo: The Gehringer Corporation.

Installation began in January 2017, so the weather posed the biggest challenge. “We did it when the temperatures were pretty low. The highs were in the 20s,” Gehringer recalls. “The nice thing is you can install the system in almost any temperature.”

After ATA-Shield high temperature synthetic underlayment was applied to the entire surface of the plywood deck, the roof panels were installed. “We worked from our aerial lifts,” Gehringer explains. “We purchased two aerial lifts several years ago and now use them for almost all of our steep roofing installations.”

Details included SL-2 Snow Meister snow guards from Berger Brothers. “In this climate, one of the tricky pieces with standing seam is sliding snow, so we specified snow guards that clamp to the standing seams,” Chambers says. “The ones we used emulate the turkey tail feathers.”

Roofing crews also tied in a small section of new cedar shakes to extend the hallway of the existing structure and connect it to the new addition. “We installed the original cedar shakes on the adjacent section for Bracy Contracting almost 20 years ago,” notes Gehringer.

The project went off without a hitch. Gehringer credits his company’s experienced crews and field supervisors for its

The snow guards installed on the project were chosen in part because they reminded the business owners of a turkey’s tail feathers. Photo: The Gehringer Corporation.

excellent track record. “I believe we’re one of the larger architectural metal roofing installers in our area and have virtually no callbacks on roofs we install,” he says. “What it boils down to is having people that know how to do it right — and having people that are committed to doing it right. And with architectural metal work, you have to take your time and do it right. This metal roof is going to look exactly like it looks now for at least 30 years.”

Looking back, what strikes Chambers is how different this project was from his typical assignments. “We’re commercial architects. We do a lot of health care work,” he says. “The ability to design something that’s not done every day, and is different than your typical approach, is refreshing and fun.”


Architect: MKSD Architects, Allentown, Pennsylvania,
General Contractor: Bracy Construction Inc., Allentown, Pennsylvania,
Roofing Contractor: The Gehringer Corporation, Whitehall, Pennsylvania,


Metal Roof Panels: ATAS Dutch Seam MRD110, .032 aluminum, Medium Bronze, ATAS International Inc.,
Metal Siding Panels: ATAS Multi-Purpose Panels MPW120, .032 aluminum, Sierra Tan, ATAS International Inc.
Synthetic Underlayment: ATA-Shield, ATAS International Inc.
Snow Guards: SL-2 Snow Meister Snow Guards, Berger Building Products,

ATAS Celebrates Graduates from the Manufacturing Leadership Institute, Sales Pro Boot Camp

ATAS International Inc. announced that two of its employees graduated from the Manufacturers Resource Center (MRC) Manufacturing Leadership Institute (MLI) certificate program earlier this year. The class included more than 20 other area manufacturing professionals.

“MRC has been developing strategic leaders and promoting growth and innovation since 2006 when we recognized the need for executive training. Since we partnered with the Iacocca Institute at Lehigh University to establish this top-line certificate program, MLI has become one of our signature offerings,” said Jack E. Pfunder, President & CEO of the Manufacturers Resource Center.

MLI educates the region’s current and up-and-coming leaders in all aspects of strategic leadership to strengthen their company’s competitiveness, drive growth, and create sustainable business models. Over the course of five months, the curriculum consists of 11 intense days of 12 program topics on growth and innovation led by eight industry experts with real world experience and exceptional teaching skills. The MRC has graduated more than 200 participants from over 80 companies through the MLI, including 11 employees from ATAS.

Patrick Reinhart, Process Engineering Technician at ATAS International, is a graduate of the MLI program this year. He stated, “Attending MLI provided me with a great opportunity to learn about a number of important skills and principles that help support a successful and profitable manufacturing environment. Being able to interact with individuals from a diverse range of companies was also a very helpful way to learn about various methods and systems that could be implemented at ATAS.”

In addition to the MLI graduates, Joseph Dominguez and John Fenstermacher completed MRC’s Sales Pro Boot Camp program. This is a four-day developmental program for sales and business development professionals. The training is spread out over several weeks so that sales professionals can learn a concept, apply it, and then come back and learn some more. Sales Pro training covers every aspect of the sales process.

“After completing the Manufacturers Leadership Institute last year, I was inspired to continue building upon the valuable knowledge and skills that I learned, and had asked the MRC for information on a course tailored for business development and sales professionals. Sales Pro Boot Camp was then developed as a course to cover everything involved in the sales process. Being a career Marine Corps veteran, I developed many of these skills before transitioning to the private sector, but the skills I learned, the course discussions, and the instructor’s guidance have already proven invaluable to me in my role at ATAS in the few months since completing the course,” said Dominguez, who is ATAS’ Director of Government and Military Business Development.

For more information, visit

ATAS Promotes Sales Team Members

ATAS International announced three new District Sales Managers and a new Architectural Business Development Manager. The realignment of the sales team will provide for additional education and communication with its employees and customers.

Steven Minunni is the new Northeast District Sales Manager for ATAS. He has worked for ATAS for 19 years and has been a Product Representative in Upstate New York for his entire tenure. His sales expertise and ATAS product knowledge have earned him the Malan S. Parker Award for Salesman of the Year in 2001, 2007, and 2011.

The new ATAS Southeast District Sales Manager is David Srokose. He has almost 30 years of experience in the construction industry. His first position in construction sales was with ATAS as a Product Representative from 1989 to 1996. Since then, he worked in sales for companies that provide products for different applications within the industry, including low slope roofing, waterproofing and air barriers. Srokose returned to ATAS in 2013, taking the position of Architectural Business Development Manager, which includes managing corporate accounts.

Pat Starr is the new Midwest District Sales Manager for ATAS. He has 23 years of experience in the industry, selling ATAS product the whole time. He was first part of the ATAS family from 1994 to 1998. Starr returned to ATAS in 2014, taking on the Product Representative position in the Pittsburgh area.

ATAS’ new Architectural Business Development Manager is Dave Weidl. Weidl has worked for ATAS for 16 years and has been a Product Representative centrally located in Ohio for his entire tenure. His sales expertise and ATAS product knowledge have earned him the Malan S. Parker Award for Salesman of the Year in 2004. According to the company, he will continue the development of unique solutions that benefit our customers, including corporate accounts.

“As ATAS has continued to grow, we saw the need to add additional employees in district, product, and specific market management roles. Education and training for our customers and our employees is of high importance to ATAS, and these individuals were chosen for their new positions due to their commitment to this key component of our quality policy,” said ATAS National Sales Manager Mark Bus.

For more information, visit