Steep-Slope Projects: Risks, Considerations and Best Practices for Contractors

Photos: Atlas Roofing

Photos: Atlas Roofing

Many contractors treat residential roofing as routine. However, whether a re-roof or new construction, each project can be infinitely complex and should be addressed as such by always accounting for weather and safety issues, as well as proper installation and customer service.

One of the most prominent and popular elements of residential architecture is a steep-slope roof. According to the Occupational Safety and Health Administration (OSHA), steep-slope roofs have slopes greater than 4:12 and range from 18.5 degrees to 45 degrees or more. While the process of installing a roof with these angles isn’t necessarily much different from a low-slope roof, it can pose more risks and considerations for workers.

Weather Woes

Weather plays an important role in every roofing project, but staying on top of potential issues from Mother Nature is especially crucial during steep-slope jobs.

Photos: Atlas Roofing

Photos: Atlas Roofing

In high temperatures, workers may fall victim to heat cramps, heat exhaustion, heatstroke or worse. The best way to beat the heat is to start early and get as much done as possible before the temperature peaks. Starting early in the summer—specifically in the South—can allow work to be completed before daily rain showers roll in. Proper hydration and attire are also important.

Cold temperatures can create even more complications because some manufacturers advise against installing their products in weather below 45 degrees Fahrenheit and certain equipment is susceptible to freezing. Furthermore, workers have to pay extra attention to the grip of their shoes to avoid slipping and falling. Not to mention, freezing-cold hands and feet may cause an otherwise adept worker to become clumsy. Wearing the proper clothing is key during cold-weather jobs, and workers should be advised to keep an eye out for the first signs of frostbite, including cold skin, redness, tingling and numbness.

Safety Considerations

In 2015, falls were the leading cause of private-sector work deaths in the construction industry, accounting for nearly 40 percent of worker fatalities, according to OSHA. In addition, OSHA reports nearly 90 percent of fatal falls happen due to the lack of a fall-protection system.

Photos: Atlas Roofing

Photos: Atlas Roofing

When working on a roof slope greater than 4/12, OSHA requires additional safety measures, which include either a guardrail system with toeboards, safety net systems or personal fall arrest systems. Yet, many contractors—especially residential roofers—choose to forgo protective devices because they feel they are not feasible or create a greater hazard. In such cases, OSHA does allow the use of alternative fall-protection methods in residential construction, as long as contractors develop a written, job-specific fall-protection plan that complies with OSHA regulations.

Proper Installation

During the installation process, roofers should keep a few things in mind whether they’re applying shingles to a steep-slope or low-slope structure.

  • Valleys
Photos: Atlas Roofing

Photos: Atlas Roofing

Valleys are a critical part of proper roof installation because they experience the most water flow during rainstorms and can be potential leak points.

In an open valley, a piece of aluminum, copper or other type of metal is used to help keep rainwater flowing off the roof. Open valleys are often used when a homeowner wants a showier look, such as on a Colonial-style home.

Closed valleys—the most common valley installation method—use asphalt shingles and offer a more traditional look. When properly installed, they keep water from getting trapped in the valley and allow for proper drainage.

In addition to open and closed valleys, contractors also have the option to create a weave valley, which alternates shingles through the valley from both sides, creating a braid-like effect.

Laminate/architectural shingles should not be used for weave valleys. Because laminate shingles aren’t one-dimensional, they do not create the flat surface needed for a weave valley, which should only be used with three-tab shingles.

When using laminate shingles, be sure to follow instructions on the wrapper for either an open or closed application.

Contractors also need to be extremely careful around obstacles such as chimneys and skylights, which require their own flashing and water divergence methods. For instance, more flashing may be needed in these areas to divert water and prevent leaks.

  • Starter Shingles

Starter shingles allow the first course of shingles to properly seal down, protecting the edge of the roof and providing anchoring power for high-wind resistance at the critical eave and rake areas. They further protect the roof by filling in spaces under the cutouts and edges for the first course of exposed shingles, preventing wind uplift.

Photos: Atlas Roofing

Photos: Atlas Roofing

The most common mistake when installing starter shingles or modifying traditional three-tab shingles is putting them on backward or upside-down.

Additionally, the overhang should be no more than three-quarters of an inch to prevent wind from penetrating beneath shingles, as well as to keep shingles from curling or cracking.

In addition, many manufacturers caution against double-stacking pallets of starter shingles, which can cause the bottom shingles to warp. Be sure to read all storage and handling instructions prior to installation.

  • Underlayment

Underlayment is an important part of the roofing process and is required by code for residential properties to meet Class A fire requirements. Serving as a secondary barrier, underlayment protects rakes, eaves and critical flashings from water infiltration. Most warranties also require underlayment for the roof to be ASTM compliant. However, some contractors still opt not to use it because they want to save time on a project or their customer balks at the cost.

Photos: Atlas Roofing

Photos: Atlas Roofing

Another frequent error during underlayment installation is incorrect overlaps. On low-slope roofs (slopes between 2:12 and 4:12), underlayment should have double coverage. And while traditional installation is fine on steep-slope roofs, always follow manufacturer instructions for overlaps from course to course.

Last but not least, be sure to keep underlayment from wrinkling, which can cause ripples in the shingles. While trying to keep underlayment as flat as possible, avoid pulling it too tight because it has a natural expansion and contraction. If underlayment gets wet, be sure it adequately dries out before continuing the installation process.

  • Shingles and Nails

Shingles should be installed with the manufacturer’s recommended offset, which will help prevent leak points and also properly align the shingles across the roof. Once all of the shingles are aligned, only the shingles themselves should be exposed—not the nails.

Because the common bond area is the strongest part of a shingle, manufacturers require nails be placed there to achieve the advertised wind performance. Nails should not be too high or too low, or unevenly spaced. If nails aren’t positioned correctly, the manufacturer’s wind warranty may not be valid.

Customer Service Follow-Up

Providing excellent customer service is key to every roofing job. Homeowners who have a good experience are more likely to share positive reviews and opinions.

Photos: Atlas Roofing

Photos: Atlas Roofing

Before starting a steep-slope project, be sure to discuss the entire process with homeowners to ensure that they know what to expect, as well as the types of warranties they will receive with their new roof. In addition, prepare the surrounding property, such as windows and landscaping, to prevent damage during the installation process.

During the job, be sure workers are vigilant about not dropping nails anywhere on the jobsite. After the job, walk the property with the homeowners to ensure all debris and materials were cleaned up; magnets can be used to double-check for stray nails. If the homeowners are happy with the finished product and their experience, don’t be afraid to ask them to write a nice review on the company website, Angie’s List, Yelp or other customer referral app.

Most of the best practices for steep-slope roofing can be applied to any type of roofing project. However, steep-slope work can pose additional challenges that other projects may not. Always follow manufacturer’s instructions and OSHA guidelines on all roofing jobs, but especially on steep-slope projects, when one minor slip could turn into major consequences for all involved.

 

Atlas Roofing Appoints New Director of Private Label and Tapered Services

Atlas Roofing Corporation has promoted Shaun Kerschen to Director of Private Label and Tapered Services, within the Roof and Wall Insulation division. According to the company, Kerschen has worked for Atlas since 2002, where he started as a Design Engineer for the Atlas EPS division. Shortly after, he transitioned over to the polyiso roof insulation side of the business to become a Tapered Specialist and eventually relocated to Atlanta in 2006. Since beginning his career with Atlas Corporation, Kerschen has acquired more than 15 years of experience in the roofing and insulation industry.

“As a company, we’re proud to have leading industry talent like Shaun, who choose to build their careers with Atlas Corporation,” said Steve Heaton, Vice President Sales and Marketing of Atlas Roof and Wall Insulation Division. “Shaun first made his mark as a tapered specialist for our best-in-class tapered roof insulation systems, which set him on the path to ultimately lead our Tapered Department. We look forward to continued departmental and private label growth under Shaun’s leadership as the Director.”

In his new role, Kerschen will work closely with Tim Milroy, who was also recently promoted to take over as Director of Sales – Roof Insulation within the Roof and Wall Insulation Division.

For more information, visit www.atlasroofing.com.

Atlas Roofing Names New Director of Sales 

Atlas Roofing Corporation promoted Tim Milroy to Director of Sales—Roof Insulation, within the Roof & Wall Insulation division. Milroy has worked with Atlas since 2006, when he started as a Sales Representative for the Atlas EPS division. He has more than 25 years of experience in the roofing and insulation industry.

“Atlas has a long tradition of developing talent from within,” said Steve Heaton, Vice President, Sales & Marketing of Atlas Roof and Wall Insulation Division. “Tim is a great example of a talented leader who has grown as a professional as Atlas has grown. We’re proud to see him take on this leadership role and excited to see his continued contributions to the company.”

According to the company, Milroy started his career as a roofing laborer, and within five years, he was leading roofing teams as a project foreman before transitioning into sales in 1996. After working at several roofing companies, and serving in various sales roles, Milroy landed at Atlas. In his new role at Atlas, he will manage the installation of national sales initiatives and meet with key customers. He will also support new product development and work with private label teams to grow the category.

An athlete growing up, Milroy is a member of his high school’s Athletic Hall of Fame and he continues to enjoy sports and an active lifestyle. He is married with two adult children, and is an active member of the Chicago Contractors Association and Roof Consultants Institute.

For more information, visit www.atlasroofing.com.

Atlas EPS Division Purchases Versa-Tech

Atlas EPS, a division of Atlas Roofing Corporation, is pleased to announce the acquisition of Versa-Tech Inc., located in Fredericktown, Mo. Versa-Tech has been operating in Fredericktown for more than 17 years, providing expanded polystyrene foam products for customers in the Midwest region.

From inception in 2000, Versa-Tech’s business foundation has been built upon listening to customers’ needs and providing quality products, and becoming part of Atlas EPS will provide customers and employees the platform to continue this focus on a larger scale. Patrick Rosener, current owner/partner of Versa-Tech, stated that he couldn’t be more pleased to see Versa-Tech become a part of Atlas EPS.

“Atlas Roofing Corporation is excited to add the Versa-Tech facility and capacity to the Atlas EPS network of plants,” commented Atlas EPS General Manager Bob Butkus. Atlas EPS specializes in developing, manufacturing, and marketing quality, HCFC-free expanded polystyrene insulation for roofs, walls, and many other interior and exterior construction applications, as well as for use in packaging products, recreational vehicles, garage and pedestrian doors, and sunroom panels.

Craig Woodson, Atlas EPS Director of Sales, added, “We look to integrate our Integrity® Component Solutions, Elevation Geofoam and ThermalStar Rigid Insulation product lines into this facility almost immediately.” Current and future customers will certainly benefit from the increased product offering as well as the increase in geographic serviceability.

Architectural Shingle Roofing System on New Field House Helps St. David’s Prepare for the Future

St. David’s Episcopal School’s new field house features an architectural shingle roof designed to provide long life and protection from algae growth. Photo: Atlas Roofing.

St. David’s Episcopal School’s new field house features an architectural shingle roof designed to provide long life and protection from algae growth. Photo: Atlas Roofing.

Originally founded in 1972 as a high school, St. David’s Episcopal School now serves students in pre-K programs all the way through graduation. Located on a wooded campus in suburban Raleigh, N.C., the school now attracts students from Raleigh, Durham, Chapel Hill, Wake Forest and Cary. And as the student body grows, so does the campus of St. David’s.

The school’s facilities are being built with the future in mind, and when the decision was made to add a new athletic field house, durability and longevity were key factors in the decision-making process.

For the roof on the new complex, the school turned to Baker Roofing and Executive Vice President John Matthews, a parent of two St. David’s students who has worked with the school for the past decade. To ensure that the campus itself was built for longevity, Matthews selected 60 squares of Atlas Pinnacle Pristine shingles in Pristine Desert. Other products installed on the project include ProCut Hip & Ridge Shingles, ProCut Starter Shingles, and Summit 180 Synthetic Underlayment.

The architectural shingles feature Scotchgard Protector, which will help the field house maintain its appearance by resisting ugly black streaks caused by algae. In fact, more than 80 percent of the roofs in the U.S. are prone to algae invasion, so protection is the key to a long-lasting roof. “Having the Pinnacle Pristine shingles means the school will have the best protection and appearance,” Matthews says.

His personal relationship with St. David’s and his commitment to the donors who made the new construction possible meant that this project was especially important to Matthews. “The quality education provided by St. David’s is critical to shaping young lives,” he says. “With that in mind, it was essential I feel confident in the products we installed. Knowing that Atlas stands by its products made me sure of the roof the school would be receiving. The extended premium protection period on the Signature Select Roofing System gave everyone a lot of confidence in the decision to go with Atlas.”

When St. David’s Episcopal School in suburban Raleigh, N.C., decided to add a new athletic field house, durability and longevity were key factors in the decision-making process. Photo: Atlas Roofing.

When St. David’s Episcopal School in suburban Raleigh, N.C., decided to add a new athletic field house, durability and longevity were key factors in the decision-making process. Photo: Atlas Roofing.


On a campus where everything they do is geared toward the future, building a facility with longevity in mind is key. “Knowing my own children attend St. David’s and our family is a part of this community made it extremely important that the work we do and the materials we chose be of superior quality,” Matthews notes. “The Atlas system is a product that will ensure the building offers lasting protection and a beautiful appearance for years to come.”

TEAM

Roofing Contractor: Baker Roofing Company, Raleigh, N.C., Bakerroofing.com
Roof System Manufacturer: Atlas Roofing, Atlasroofing.com

Atlas Roofing Introduces Shingles That Are 42 Inches Wide

Atlas HP 42Atlas Roofing introduces its new HP42” shingle format. Larger than any other shingle currently manufactured in the United States, the HP42” format offers roofing contractors a faster installation process as well as big time and labor savings, according to the manufacturer.

The HP42” format launched in July and will be the new standard for the Atlas StormMaster Shake and Pinnacle Pristine shingle lines.

Features of the Atlas shingles with HP42” technology include:

  • A larger size: the shingle is a full 42 inches wide and 14 inches high.
  • An enhanced 1½-inch “sweet spot” nailing area that helps the crew stay accurate when aiming for the shingle common bond.
  • A 7-Course, Zero-waste shingle offset, providing up to 5 percent material savings versus other leading shingles brands.
  • A larger 6-inch exposure.
  • A high performance 130-mph wind limited warranty with a four-nail installation.
  • The HP42” format lets crews cover more roof area with fewer shingles and fewer nails. The 1.5-inch enhanced Sweet Spot nailing area with a FASTAC® double sealant line also helps crews hit their mark every time. And because crews can work more efficiently, they will be on and off the roof more quickly, and on to the next job.

    Based on an average 40-square job, savings versus other leading shingle brands include:

  • 320 fewer shingles to install.
  • Up to 6,000 fewer nails and penetrations, totaling up to $40 in savings on a 130 mph wind limited warranty installation.
  • Savings of two to four hours of labor time on the roof.
  • “Designed with the owner and installer in mind, these new high-performance shingles are larger and better engineered,” said Stan Bastek, Director of Marketing and Sales Development, Atlas Shingles and Underlayment Division. “As a result, they are faster and easier to install, which drastically improves the installation experience for contractors and their crews. They also help contractors save materials and labor.”

    “Working smarter saves time, labor and materials,” Bastek said, “and the savings really add up for a contractor’s bottom line. There isn’t a more contractor-friendly shingle design on the market today than Atlas shingles featuring HP42” technology.”

    Atlas offers a convenient and simple calculator that can determine the potential material, labor and time savings, both annually and per job, if using Atlas shingles with HP42” technology. The savings calculator is available at AtlasRoofing.com/pro.
    Atlas Roofing

    Contractors and Manufacturers Team Up to Make Life Better

    In a small town in Florida, a disabled Army vet received help when he was on the verge of losing his home because he couldn’t afford a new roof. In Kansas, proceeds from the raffle of a new home went to help fight childhood cancer. In Texas, victims of a damaging storm and unscrupulous swindlers had new roofs installed and their faith in people restored.

    In each case, Atlas Roofing and local contractors stepped in to nail shingles and improve people’s lives, just as they do across the nation on a regular basis.

    “A well-installed roof with quality roofing products can represent a big improvement in someone’s life,” says Kirk Villar, vice president of sales and marketing, roof shingles and underlayment at Atlas Roofing Corporation. “Shingles can help build communities, and we are proud to partner with roofing contractors to help make that happen.”

    Here are three stories of Atlas Roofing and local contractors making life better for people who needed help.

    Assisting a Veteran

    On a cul-de-sac in Ocoee, Fla., neighbors still take care of one another. Art Burkholder, a 74-year-old retired and disabled veteran, recently discovered that human kindness, compassion and charity are still alive and well in our world.

    Burkholder, a former Army sergeant, has lived in his home since 1989. He suffered a stroke in 1998 and a heart attack just two years later. Now Burkholder, who lives on a modest fixed income, is battling cancer.

    When Burkholder’s home insurance lapsed, he couldn’t get it renewed without having a new roof installed. And without insurance, his bank placed him into a state of forced foreclosure.

    He couldn’t afford to fix the roof, and he couldn’t afford to move. Burkholder received the foreclosure notice in August of 2016. In a panic, he finally went to neighbor Tami Kneidinger for help.

    Those who live on Burkholder’s street are like a close-knit family. Kneidinger, who lived next door to Burkholder for 15 years, and his other neighbors put together a GoFundMe campaign to raise the money needed to install a new roof. They wanted to keep him at home, near the people who care about him.

    The campaign raised about a third of what was needed to fix Burkholder’s roof—nowhere near the goal. So Kneidinger and another neighbor started writing letters asking for help.

    One of the letters came to the attention of Victor Osage of G & A Certified Roofing in Winter Park, Fla., and Colin Hobbs of Atlas Roofing, who agreed to supply Burkholder with 33 squares of shingles directly from Atlas.

    Osage and his G & A Roofing team replaced the roof in November 2016. The crew fixed several leaking deck boards, cut away low-lying tree branches and installed Atlas Pinnacle Pristine asphalt shingles and Summit 60 synthetic underlayment.

    “It was an honor to be able to do this for Mr. Burkholder,” Osage says. “He is a wonderful man and obviously loved by his entire neighborhood.”

    Thanks to G & A Certified Roofing and Atlas Roofing, together with Kneidinger and all of Burkholder’s generous neighbors, the Army vet is no longer facing foreclosure. “If it weren’t for Atlas, none of this would have worked out,” says Kneidinger.

    Keeping Dreams Alive

    Since 1962, St. Jude Children’s Research Hospital has devoted itself to finding cures for diseases and treating sick children. Founded by stage and screen comedian Danny Thomas and two friends on the premise that “no child should die in the dawn of life,” discoveries at St. Jude’s have changed the way doctors treat children with childhood cancers and other life-threatening illnesses.

    As a nonprofit organization, St. Jude’s depends on events such as the Dream Home Giveaway for ongoing financial support. Held in 30 locations around the nation this year, the Dream Home Giveaway raffles off a new home built by contractors who donate time and materials to the project. Tickets are $100 each and only a limited number are sold in each city. All proceeds go to St. Jude.

    For the second consecutive year, the builder of the Dream Home, Nies Homes, has partnered with St. Jude to bring the successful fundraiser to Wichita, Kan. After selling more than 6,500 tickets in just six days for a total donation of $650,000 in 2016, Nies Homes was eager to do its part once again in 2017. This year’s goal was to sell 8,500 tickets at $100 apiece for a total donation of $850,000. The 3,814-square-foot Dream Home will be awarded in a live ceremony on May 17.

    Bella Bush, the face of Wichita’s St. Jude Dream Home, is a true example of determination and positivity in the face of almost insurmountable odds. At 18 months old, Bella was diagnosed with a tumor on her optic nerve. She had surgery, but doctors were only able to remove a quarter of the tumor because of its location. Had doctors removed the entire tumor, she would have been blind. Bella soon began her first round of chemotherapy, which lasted a full year, sending her cancer into remission.

    Unfortunately, in 2016, Bella’s family learned her tumor had returned. Just as Nies was breaking ground on Kansas’ first St. Jude Dream Home Giveaway house, Bella began treatment again and, despite several different types of chemo, the tumor continues to grow.

    Nies Homes Vice President Curtis Cowgill is inspired by Bella’s determination. “When you think about St. Jude Children’s Research Hospital and all it does to provide comfort to families and children facing the battle of their lives, it touches something in all of us,” Cowgill says.

    “We are honored to be a part of the St. Jude Dream Home Giveaway builder team. This home-building experience is a community effort,” he continues. “And it’s humbling to build a home together knowing the result will help ensure that the work of St. Jude Children’s Research Hospital can continue, bringing smiles and care to its young patients and families while finding cures to end childhood cancer.”

    Dan Phillips, owner of R. Phillips Roofing Inc., has served the Wichita community for 36 years. After working on the first St. Jude Dream Home, Phillips was eager to participate again. Crews installed Atlas Summit 60 synthetic underlayment, followed by GlassMaster Performance Fiberglass Shingles. The roof was then capped with 50 squares of Pro-Cut Hip & Ridge shingles.

    The roof of the St. Jude home included all of the components to qualify for the Atlas Signature Select Roofing System. The premium protection period includes full system coverage, non-prorated labor and materials, and tear-off and disposal costs when needed.

    “The St. Jude Dream Home represents proof that good people can come together for something that is much bigger than any one of us,” Phillips says. “I made sure to get four of my best guys to lay down the roof in just over a day. We’re all very proud of the work we accomplished.”

    Atlas Roofing is proud to be part of St. Jude’s mission and congratulates Nies Homes and R. Phillips Roofing for their support of the St. Jude Dream Home. The quality roofing materials will help the home protect its occupants and also be a symbol of hope for children afflicted by serious illnesses.

    Righting Wrongs

    Tink and Bobbye Calfee were devastated when they realized they were victims of an $11,000 roofing scam. The couple put their trust in a contractor who took their money and promised to fix their roof after a series of storms ripped through their Conroe, Texas, neighborhood in May 2016.

    Today, the Calfees and other swindled homeowners in their neighborhood have new roofs over their heads thanks to Always Great Service (AGS) of Cypress, Texas, Atlas Roofing and StormScamHelp.com. The new roofs were provided to the homeowners free of charge.

    “My husband has heart trouble, and I thought he was going to have a heart attack worrying so about it,” Bobbye Calfee says. “It’s been marvelous that somebody came in and helped us.”

    Local media documented the homeowners’ plight and the assistance offered by StormScamHelp.com, a watchdog organization founded by Genesis Contractor Solutions (GCS), based in Englewood, Colo. GCS partnered with Atlas Roofing and AGS to put new roofs on each of the affected homes. Atlas Roofing donated the shingles while AGS provided the labor.

    Diane Peoples, Atlas Roofing’s marketing and communications manager, traveled to the community in Conroe and says “This was a coordinated effort to make things right and give back to the community.”

    Atlas Roofing Roadshow Enhances Contractor Business Skills

    Atlas Roofing has hit the road with its roadshow, visiting cities across the country. The purpose of this journey is to help contractors enhance the business skills that will increase their job close rate and maximize customer satisfaction.

    “Our roadshows are designed to help contractors outshine the competition and maximize closing opportunities,” says Stan Bastek, Atlas director of Marketing and Sales Development. “We have built a rapport with contractors through events like these, and we, in turn, learn a lot from them.

    “The main purpose of this roadshow is to share our ideas with everyone while educating contractors about our product line and marketing programs.”

    The 2017 Atlas Roofing Roadshow will feature the following sessions:

    • Learn how to become a 3M Scotchgard Shingle Sales Specialist
    • Control your cash flow with Genesis Contractor Solutions
    • Set yourself apart: Sell on value, not on price and land more jobs
    • HP Shingle Technology: How to save both time and money on installation
    • Boost your social impact: Learn how to maximize your social media to gain leads and increase referrals.

    The Roadshow provides an opportunity for roofing contractors to learn about product innovations and marketing partnerships that can be leveraged from Atlas Roofing. Professional headshots will be taken of all participants, free of charge. And as always, there will be more than $5,000 in giveaways and prizes for the lucky few who win the fun roadshow-themed game show, What’s That Streaking.

    “Stan and his crew of Atlas professionals impressed me,” says Josh Thompson of Storm Doctors Inc. in Peachtree City, Ga. at this past year’s roadshow in Atlanta. “They had product knowledge and presentations. Although I’ve wanted to go to one of these events for a while, this was the first time I was able to attend. And I’m going home with some helpful knowledge,”

    Atlas Roadshow events are half-day conventions open to contractors, their staff members and Atlas distribution partners. Registration is required to attend, but admission is free. This year, we will hit these markets:

    • Oklahoma City – Jan. 26
    • Minneapolis – Feb. 1
    • Ann Arbor, Mich. – Spring 2017
    • Nashville, Tenn. – Spring 2017
    • Philadelphia – Spring 2017
    • Pensacola, Fla. – Date TBA
    • Austin/San Antonio – Date TBA
    • Tampa, Fla. – Date TBA
    • Baton Rouge/New Orleans – Date TBA
    • Dallas – Date TBA

    Sales Training Program Is Offered for Scotchgard Protected Shingles

    Neighborhoods nationwide are plagued by ugly black streaks caused by algae. Created in darkness and fueled by moisture, algae spores can form on one home and be blown to a neighbor’s roof by a stiff wind. The problem is that most building owners are none the wiser.

    Building owners mistake algae for dirt, but algae is a living organism that spreads under certain conditions. With the assistance of a trained professional, building owners don’t have to live under a roof covered in algae. Contractors have a sales tool to help them win over customers; the 3M sales training program for Scotchgard Protector Sales Specialists.

    Get With The Program

    The 3M sales training program gives contractors the insight they need to sell roof shingles with Scotchgard Protector.

    “Contractors are a building owner’s direct line to learning about roofing solutions for their home,” says Stan Bastek, director of marketing at Atlas Roofing. “Our contractors are always looking for a way to differentiate themselves, and we at Atlas are excited to help 3M launch this new program. The Scotchgard Protector Sales Specialist training program will provide our contractors with the selling tools they need to be successful while building their credibility with building owners.”

    The program includes a series of four e-learning modules in which 3M’s experts explain the origins of black streaks in roofing, how algae thrive and the science behind copper ions, the basis of algae-resistance technology. Participants also learn how to identify the black streaks caused by algae and how they differ from other roofing issues.

    A part of the program is the initial call with an Atlas sales manager and Atlas’ ongoing support for and communication with contractors.

    The Scotchgard Protector Sales Specialist training program provides guidelines to best practices for customer communication and value-solution selling. Real-world scenarios help reinforce the training and give contractors the techniques they need to offer building owners a solution to the black streaks caused by algae.

    Contractors On Board

    Contractors find the program helpful for their sales calls.

    “After sales training, I was ready to talk with building owners about how to solve their problem with black streaks caused by algae,” says Josh Thompson of Storm Doctors Inc. in Peachtree City, Ga.

    Confidence in Atlas is a part of why roofing contractors are participating.

    Roger Worley of Roger Worley Jr. Construction in Franklinville, N.J., says he’s “proud to be associated with national brands like Atlas and 3M. The partnership of these two companies to use Scotchgard Protector is beneficial to my building owners. I recommend these shingles because I know that Atlas and 3M stand behind their products.”

    The technical information is what stood out for Shane LeBlanc of Ducote Roofing and Construction in Maurice, La.

    “I have been doing roofing for 15 years and I didn’t know that the granule distribution was so important to the lifetime of the actual roof color,” he says. “Through a video provided by 3M, I can show my customers our roof systems. I have always loved installing Atlas shingles.”

    The goal is to be able to show customers why Atlas shingles with Scotchgard Protector would be the right choice for their building.

    “As contractors,” says Chuck Miller of A&C Windows and Roofing in Somers Point, N.J., “we know the value of shingles featuring Scotchgard Protector, but now we can show building owners the value, too.”

    Sales Support Tools

    Contractors who complete the program receive a sales package from 3M to help them grow their business by demonstrating the value of shingles designed with Scotchgard Protector. The package includes:

    • Scotchgard Protector Shingle Sales Specialist designation
    • Building owner sales video
    • Scotchgard Protector sales piece

    Curb Appeal. That’s The Power Of Scotchgard Protector.

    A roof can make up 50 percent of a building’s exterior and is a factor in its curb appeal. Black streaks on shingles can hurt the overall appearance of the house. Atlas algae-resistant shingles with Scotchgard Protector help maintain the roof’s appearance and preserve the home’s value for years.

    How To Sign Up

    Stand out from the competition by offering a brand building owners trust. The Scotchgard Protector Sales Specialist training program is available nationwide. For more information on how you can become a Scotchgard Protector Shingle Sales Specialist, contact your Atlas sales representative or visit the Atlas Roofing website.

    Atlas Roofing Launches New Blog

    Atlas Roofing has announced the launch of its new blog, “Asphalt Life,” a showcase for information of interest to roofing contractors and the customers they serve.

    The site goes live on Tuesday, Jan. 17.

    “Our goal is to provide content that touches on topics a contractor might encounter during day-to-day business operations, as well as articles that are interesting to read,” says Stan Bastek, director of Marketing and Sales Development/Shingles and Underlayment Division. “’Asphalt Life’ is dedicated to all aspects of the roofing lifestyle, from workdays to weekends.”

    Helping contractors build a successful business is a component of “Asphalt Life”. Articles cover topics such as the Scotchgard Protector sales training program and updated OSHA reporting requirements and offer tips that can help roofing contractors manage the ebbs and flows of business, outperform the competition and strengthen customer relationships. Other casual and entertaining reading includes the best place to see minor league baseball games; how one roofing firm participated in a Habitat for Humanity blitz build; and all the happenings at the Atlas Roadshows and events occurring across the country. “Asphalt Life” contains plenty of information for owners as well, such as tips for picking a roofing contractor and preparing your fireplace for the winter season.

    “’Asphalt Life’ speaks to what roofers need for work as well as activities they enjoy off the clock,” says Corey Thrush, co-owner with his father of Thrush and Son Complete Home Improvement in Brookville, Ohio. “I urge my fellow contractors to check out the site. It’s full of articles that we can use in our businesses. I especially liked the piece about how to find the best nail gun.”

    “’Asphalt Life’ also is a resource we can share with potential clients and on our social media. Sharing helps us get our name out and keeps people coming back for more information.”

    “Asphalt Life” can be viewed on desktop and laptop computers as well as tablets and mobile phones. Readers are encouraged to comment on the articles as well as share via Facebook, Twitter, Google+ and Pinterest.

    “We’re excited about ‘Asphalt Life’,” Bastek says, “and look forward to sharing a range of content with our contractors and the general public. This is also the first time our readers will have the chance to comment and we are eager to hear their feedback.”