Atlas Roofing Roadshow Enhances Contractor Business Skills

Atlas Roofing has hit the road with its roadshow, visiting cities across the country. The purpose of this journey is to help contractors enhance the business skills that will increase their job close rate and maximize customer satisfaction.

“Our roadshows are designed to help contractors outshine the competition and maximize closing opportunities,” says Stan Bastek, Atlas director of Marketing and Sales Development. “We have built a rapport with contractors through events like these, and we, in turn, learn a lot from them.

“The main purpose of this roadshow is to share our ideas with everyone while educating contractors about our product line and marketing programs.”

The 2017 Atlas Roofing Roadshow will feature the following sessions:

  • Learn how to become a 3M Scotchgard Shingle Sales Specialist
  • Control your cash flow with Genesis Contractor Solutions
  • Set yourself apart: Sell on value, not on price and land more jobs
  • HP Shingle Technology: How to save both time and money on installation
  • Boost your social impact: Learn how to maximize your social media to gain leads and increase referrals.

The Roadshow provides an opportunity for roofing contractors to learn about product innovations and marketing partnerships that can be leveraged from Atlas Roofing. Professional headshots will be taken of all participants, free of charge. And as always, there will be more than $5,000 in giveaways and prizes for the lucky few who win the fun roadshow-themed game show, What’s That Streaking.

“Stan and his crew of Atlas professionals impressed me,” says Josh Thompson of Storm Doctors Inc. in Peachtree City, Ga. at this past year’s roadshow in Atlanta. “They had product knowledge and presentations. Although I’ve wanted to go to one of these events for a while, this was the first time I was able to attend. And I’m going home with some helpful knowledge,”

Atlas Roadshow events are half-day conventions open to contractors, their staff members and Atlas distribution partners. Registration is required to attend, but admission is free. This year, we will hit these markets:

  • Oklahoma City – Jan. 26
  • Minneapolis – Feb. 1
  • Ann Arbor, Mich. – Spring 2017
  • Nashville, Tenn. – Spring 2017
  • Philadelphia – Spring 2017
  • Pensacola, Fla. – Date TBA
  • Austin/San Antonio – Date TBA
  • Tampa, Fla. – Date TBA
  • Baton Rouge/New Orleans – Date TBA
  • Dallas – Date TBA

Sales Training Program Is Offered for Scotchgard Protected Shingles

Neighborhoods nationwide are plagued by ugly black streaks caused by algae. Created in darkness and fueled by moisture, algae spores can form on one home and be blown to a neighbor’s roof by a stiff wind. The problem is that most building owners are none the wiser.

Building owners mistake algae for dirt, but algae is a living organism that spreads under certain conditions. With the assistance of a trained professional, building owners don’t have to live under a roof covered in algae. Contractors have a sales tool to help them win over customers; the 3M sales training program for Scotchgard Protector Sales Specialists.

Get With The Program

The 3M sales training program gives contractors the insight they need to sell roof shingles with Scotchgard Protector.

“Contractors are a building owner’s direct line to learning about roofing solutions for their home,” says Stan Bastek, director of marketing at Atlas Roofing. “Our contractors are always looking for a way to differentiate themselves, and we at Atlas are excited to help 3M launch this new program. The Scotchgard Protector Sales Specialist training program will provide our contractors with the selling tools they need to be successful while building their credibility with building owners.”

The program includes a series of four e-learning modules in which 3M’s experts explain the origins of black streaks in roofing, how algae thrive and the science behind copper ions, the basis of algae-resistance technology. Participants also learn how to identify the black streaks caused by algae and how they differ from other roofing issues.

A part of the program is the initial call with an Atlas sales manager and Atlas’ ongoing support for and communication with contractors.

The Scotchgard Protector Sales Specialist training program provides guidelines to best practices for customer communication and value-solution selling. Real-world scenarios help reinforce the training and give contractors the techniques they need to offer building owners a solution to the black streaks caused by algae.

Contractors On Board

Contractors find the program helpful for their sales calls.

“After sales training, I was ready to talk with building owners about how to solve their problem with black streaks caused by algae,” says Josh Thompson of Storm Doctors Inc. in Peachtree City, Ga.

Confidence in Atlas is a part of why roofing contractors are participating.

Roger Worley of Roger Worley Jr. Construction in Franklinville, N.J., says he’s “proud to be associated with national brands like Atlas and 3M. The partnership of these two companies to use Scotchgard Protector is beneficial to my building owners. I recommend these shingles because I know that Atlas and 3M stand behind their products.”

The technical information is what stood out for Shane LeBlanc of Ducote Roofing and Construction in Maurice, La.

“I have been doing roofing for 15 years and I didn’t know that the granule distribution was so important to the lifetime of the actual roof color,” he says. “Through a video provided by 3M, I can show my customers our roof systems. I have always loved installing Atlas shingles.”

The goal is to be able to show customers why Atlas shingles with Scotchgard Protector would be the right choice for their building.

“As contractors,” says Chuck Miller of A&C Windows and Roofing in Somers Point, N.J., “we know the value of shingles featuring Scotchgard Protector, but now we can show building owners the value, too.”

Sales Support Tools

Contractors who complete the program receive a sales package from 3M to help them grow their business by demonstrating the value of shingles designed with Scotchgard Protector. The package includes:

  • Scotchgard Protector Shingle Sales Specialist designation
  • Building owner sales video
  • Scotchgard Protector sales piece

Curb Appeal. That’s The Power Of Scotchgard Protector.

A roof can make up 50 percent of a building’s exterior and is a factor in its curb appeal. Black streaks on shingles can hurt the overall appearance of the house. Atlas algae-resistant shingles with Scotchgard Protector help maintain the roof’s appearance and preserve the home’s value for years.

How To Sign Up

Stand out from the competition by offering a brand building owners trust. The Scotchgard Protector Sales Specialist training program is available nationwide. For more information on how you can become a Scotchgard Protector Shingle Sales Specialist, contact your Atlas sales representative or visit the Atlas Roofing website.

Atlas Roofing Launches New Blog

Atlas Roofing has announced the launch of its new blog, “Asphalt Life,” a showcase for information of interest to roofing contractors and the customers they serve.

The site goes live on Tuesday, Jan. 17.

“Our goal is to provide content that touches on topics a contractor might encounter during day-to-day business operations, as well as articles that are interesting to read,” says Stan Bastek, director of Marketing and Sales Development/Shingles and Underlayment Division. “’Asphalt Life’ is dedicated to all aspects of the roofing lifestyle, from workdays to weekends.”

Helping contractors build a successful business is a component of “Asphalt Life”. Articles cover topics such as the Scotchgard Protector sales training program and updated OSHA reporting requirements and offer tips that can help roofing contractors manage the ebbs and flows of business, outperform the competition and strengthen customer relationships. Other casual and entertaining reading includes the best place to see minor league baseball games; how one roofing firm participated in a Habitat for Humanity blitz build; and all the happenings at the Atlas Roadshows and events occurring across the country. “Asphalt Life” contains plenty of information for owners as well, such as tips for picking a roofing contractor and preparing your fireplace for the winter season.

“’Asphalt Life’ speaks to what roofers need for work as well as activities they enjoy off the clock,” says Corey Thrush, co-owner with his father of Thrush and Son Complete Home Improvement in Brookville, Ohio. “I urge my fellow contractors to check out the site. It’s full of articles that we can use in our businesses. I especially liked the piece about how to find the best nail gun.”

“’Asphalt Life’ also is a resource we can share with potential clients and on our social media. Sharing helps us get our name out and keeps people coming back for more information.”

“Asphalt Life” can be viewed on desktop and laptop computers as well as tablets and mobile phones. Readers are encouraged to comment on the articles as well as share via Facebook, Twitter, Google+ and Pinterest.

“We’re excited about ‘Asphalt Life’,” Bastek says, “and look forward to sharing a range of content with our contractors and the general public. This is also the first time our readers will have the chance to comment and we are eager to hear their feedback.”

Atlas Roofing’s Roadshow Aims to Strengthen Business Skills

Atlas Roofing is on the road, connecting with contractors in six major markets across the country to help them strengthen business skills.

“We want to help contractors stand out in a crowded market and close more jobs,” Stan Bastek, director of marketing and sales development/shingles and underlayment division, said of the 2016 Roadshow. “We’ve got some differentiating products, some marketing programs and ideas. Most of those ideas came from doing events like this and talking to roofing contractors and listening to what we can do to help their businesses.”

In this year’s sessions, participants can discover:
• How to become a 3M Scotchgard Specialist.
• How HP Shingle Technology saves time and money.
• How Atlas shingles compare to other brands.
• How Atlas Class 4 Impact Resistant Shingles and premium underlayment can benefit any application.
• How Atlas shingles featuring Scotchgard Protector can help land more jobs.
• 10 tips to boost your social impact.

Residential contractors can learn about the latest in shingle and roofing system innovations from Atlas. Rounding out the event are FREE professional headshots and a game show that encourages everyone to get involved – plus great giveaways and roadshow-themed prizes.

Atlas Roadshows are half-day sessions open to contractors, their employees and distributors. Admission is free, but registration is required.

Atlas Roofing Supports Wildlife Biologists Expedition With Build of Tiny House

Atlas Roofing is supporting a group of Canadian-based wildlife biologists this summer on their expedition to study the whale and dolphin species of the Gulf of St. Lawrence. Led by Katy Gavrilchuk and David Gaspard, in association with a non-profit organization, the Mingan Island Cetacean Study, the expedition will focus on the long-term monitoring of large baleen whales on an important summer feeding ground. With the assistance of donations from Atlas Roofing and several other companies, Katy and David were able to build an environmentally sound tiny house that will serve as their mobile research base. It will assist in their expedition, while keeping their carbon footprint to a minimum.

“This expedition is truly one of a kind and Atlas is very excited to be a part of this innovative project,” said Tom Robertson, wall insulation business manager for Atlas. “What Katy and David are doing with their mobile research base is both smart and unique. We can’t wait to see what they are able to achieve in both their studies and in the name of environmental awareness with the help of the tiny home.”

Background on the Expedition
Studying mammals, such as dolphins and whales, requires the ability to move at any time in order to properly observe and track these amazing creatures. In the biologists’ previous expeditions, that level of flexibility was not economically or plausibly feasible. In addition, the biologists had a desire to raise awareness of the consequences of global consumption and reduce their own personal impact on the environment while still accomplishing their research.

In order to address these issues, they came up with the idea of constructing a tiny home on wheels, giving them the ability to overcome the logistical obstacles of studying mammals on the move, while also raising environmental awareness.

Building the Tiny House
For Katy and David’s tiny house, they developed a set of criteria for the products used in the construction and one of the most important was that the supplier companies be eco-conscious.

The wildlife biologists found that Atlas products are highly energy efficient, water and fire resistant and are manufactured with sustainable processes.

While the environmental aspect of the tiny homes insulation was important, Atlas had to meet other criteria as well including:
·High thermal resistance: A smaller space can lose heat quickly and the tiny home needed to be used in varying weather and temperature conditions.
·Lightweight: Since the tiny house would be attached to a trailer, the biologists had to respect the maximum load capacity and save weight where they could.

After the wildlife biologists determined Atlas met their needs both environmentally and logistically, EnergyShield PRO foam boards were installed in the building envelope. EnergyShield PRO wall insulation features a high R-value, Class A durable aluminum facer that also serves as a water resistive barrier, all helpful qualities for the tiny house. In addition, the insulation boards hold a Class A fire rating and can be used for exterior CI (continuous insulation) for installation over concrete, wood, wood stud and more. Because of size constraints, it was important to get the greatest insulation value possible from the few inches of space that could be allocated to insulation. With an R-value of 6.5 per inch, the highest available in the market, EnergyShield PRO was able to provide a total R-value of 22 in a 3.5 inch product. Overall, it took the wildlife biologists four days to install the Atlas insulation.

What’s Next?
The expedition is 670 miles long, and the field season will last until September 2016. The journey to the whales begins in Montreal, where the biologists will be stopping along the way in Quebec City, Tadoussac, Baie Comeau and Sept-Iles. The journey to the Gulf of St. Lawrence will serve two purposes: raise public awareness about living sustainably and ecologically, as well as monitoring for whales along the north coast of the Gulf. To follow Katy and David’s journey along the way, visit http://venturebiologists-tinyhome.weebly.com/ or BigWhaleTinyHouse.com.

New Hip and Ridge Shingle Design Adds Dimension to Any Roof

Atlas Pro-Cut High Profile Hip & Ridge featuring Scotchgard Protector shingles were created to provide high-performance hip and ridge protection for roofs in both sun belt and snow belt climates.

Atlas Pro-Cut High Profile Hip & Ridge featuring Scotchgard Protector shingles were created to provide high-performance hip and ridge protection for roofs in both sun belt and snow belt climates.

Atlas Roofing announces the release of the Pro-Cut High Profile Hip & Ridge, a high-profile hip and ridge shingle design that adds dimension to any roof. This high profile hip and ridge shingle features a flexible design that does away with the need for hand bending, undue flexing, and opening or closing of hip and ridge shingles.

Atlas Pro-Cut High Profile Hip & Ridge featuring Scotchgard Protector shingles were created to provide high-performance hip and ridge protection for roofs in both sun belt and snow belt climates.

Each Pro-Cut High Profile Hip & Ridge shingle is pre-cut to save roofers time on the deck and produce a more consistent appearance. Workers simply remove each shingle unit from its carton and place it on the ridge as-is. Shingles are packed 30 per box with each box covering 20 linear feet.

Atlas Pro-Cut High Profile Hip & Ridge featuring Scotchgard Protector shingles are manufactured with SBS modified asphalt for increased durability, longer life and easier installation. SBS (styrene-butadiene-styrene) forms a polymer network within the bitumen, giving the bitumen rubber-like characteristics as well as resistance to aging and weathering. This product is an eligible accessory for the Atlas Signature Select System warranty. Equally important, Atlas Pro-Cut High Profile Hip & Ridge shingles are Class A UL R4052 approved and meet the following standards: UL 997 Wind Resistance, CAN/CSA-A123.5 and ASTM D3462.

Because Pro-Cut High Profile Hip & Ridge is made with Scotchgard Protector, the color is supported by an Atlas lifetime warranty against the black streaks caused by algae. Atlas offers six popular colors to choose from. Visit the Pro-Cut High Profile Hip & Ridge Color Guide to determine which one will match best with your selected shingle color.

Synthetic Underlayment Is Approved for New and Reroofing Applications

Summit 180 synthetic underlayment by Atlas Roofing offers many advanced benefits not available with conventional felt.

Summit 180 synthetic underlayment by Atlas Roofing offers many advanced benefits not available with conventional felt.

Roof underlayment is the last line of defense that protects a home from serious damage if a roof covering is blown off or damaged in a storm. Summit 180 synthetic underlayment by Atlas Roofing offers many advanced benefits not available with conventional felt. It is an approved underlayment for new and reroofing applications and can be used with most types of code-approved steep-slope roof coverings, including metal.

On certain roof projects, underlayment may face a long exposure time from the dry-in to the completed roof covering. Atlas developed Summit 180 with performance characteristics that ensure its reliability during extended uncovered exposure to damaging UV rays. This lightweight, extremely strong, polypropylene fabric contains UV and water-resistant coatings that allow for up to 180 days of open exposure before being covered.

Summit 180 can withstand extreme temperatures from -40 F to 240 F. Unlike conventional saturated felt, Summit 180 is not prone to wrinkling or buckling. This allows it to lie more flat, which helps a roof protect against invasion from water.

Roofing crews benefit from a textured, wrinkle-free top surface and a slip-resistant coating applied to the face and base surfaces of this underlayment. This dial coating slip resistance provides improved grip to allow safer walkability during installation.

Summit 180 synthetic underlayment exceeds ASTM D226 Type I and Type II, the standard specification for asphalt saturated felt. It has earned ASTM D6757, the inorganic shingle underlayment standard. It is also UL 790 compliant for fire resistance.

Summit 180 roof underlayment is packaged for convenience in 10 square rolls weighing approximately 30 pounds each. For more details on Atlas Roofing’s synthetic underlayment, contact an Atlas sales representative.

Manufacturers Partner to Offer Polyiso

Fabral has partnered with Atlas Roofing Corp. to provide closed-cell foam insulation, also known as polyiso, for reducing thermal conductivity between the interior and exterior of a building.

Fabral has partnered with Atlas Roofing Corp. to provide closed-cell foam insulation, also known as polyiso, for reducing thermal conductivity between the interior and exterior of a building.

Fabral has partnered with Atlas Roofing Corp. to provide closed-cell foam insulation, also known as polyiso, for reducing thermal conductivity between the interior and exterior of a building. Fabral offers three insulation products—ACFoam-III, ACFoam Nail Base and ACFoam CrossVent and fasteners—to simplify the ordering process for its customers. Suited for Fabral standing-seam metal roof systems, polyiso is manufactured using CFC-, HFC- and HCFC-free foam technology and is recognized by GREENGUARD as resistant to mold. The insulation offers high-unit R-value per inch, fire performance, no ozone depletion potential, and can be recycled or reused.

SOPREMA Joins the Polyisocyanurate Insulation Manufacturers Association

The Polyisocyanurate Insulation Manufacturers Association announced that SOPREMA has joined the group as a manufacturing member.

“The addition of SOPREMA to the polyiso industry and the PIMA family reflects the continuing growth of polyiso as North America’s insulation product of choice,” says Jared Blum, president PIMA. “SOPREMA’s construction industry leadership role is well acknowledged, and the PIMA Board of Directors looks forward to the active involvement of the company.”

SOPREMA joins PIMA’s six manufacturing members: Atlas Roofing, Firestone Building Products, GAF, Hunter Panels, Johns Manville and Rmax.

SOPREMA is an international manufacturer specializing in the development and production of innovative products for waterproofing, insulation, soundproofing and vegetated solutions for the roofing, building envelope and civil engineering sectors. Founded in 1908 in Strasbourg, France, SOPREMA now operates in more than 90 countries.

With its first polyisocyanurate insulation plant in North America, SOPREMA will expand its presence in the construction market by offering complete roofing solutions to its clients, while managing all production phases.

“SOPREMA is proud to join PIMA and contribute to the energy performance of buildings and the reduction of greenhouse gases as a manufacturer of high-performance insulation boards,” says Richard Voyer, executive vice president and CEO of SOPREMA North America.

Atlas Roofing Appoints Director of Marketing and Sales Development

Atlas Roofing, an American provider of quality roofing materials, has promoted Stanley Bastek to director of marketing and sales development for its Shingles and Underlayment division.

Bastek has been with Atlas for more than eight years holding multiple positions in the sales and marketing departments, starting as the marketing services coordinator and working his way up the organization to marketing and communications specialist, district manager, and finally, Northeast regional sales manager before this most recent promotion.

In his new role, Bastek will be responsible for training and development of the sales team, including regional sales managers (RSMs), to lead world-class sales training programs. As he puts it: “This new role is a hybrid of marketing and sales, and is designed to foster communication between these two key groups within the organization. I am excited to help team members ‘find their path’ to success, just as I have been fortunate enough to do during my own time with Atlas.”

Stan will be implementing positive change immediately. He explains, “Our biggest challenge as an organization is to make sure our marketing efforts are in sync with what our sales reps and customers need to be successful in a highly competitive space.”

A graduate of the University of Michigan, Bastek has also earned an MBA from Shorter University. He and his wife and three children currently live in the Atlanta area.