Asphalt Shingles Feature New Proprietary Polymer Technology

Atlas Roofing Corporation announced the launch of its StormMaster Core4 Enhanced Polymer Technology, which is available exclusively in Atlas StormMaster Shake and StormMaster Slate shingles. 

In the early 1990s, Atlas was one of the first companies to manufacture polymer-modified asphalt shingles, known as SBS (Styrene Butadiene Styrene) asphalt technology. According to the manufacturer, Core4 moves beyond SBS to a more enhanced, proprietary polymer technology.

“Atlas has changed the industry benchmark for what an asphalt shingle should be,” said Paul Casseri, product manager for Atlas Roofing. “In other words, we just raised the bar really high.”

As its name implies, StormMaster Core4 Enhanced Polymer Technology consists of four key features:

1. PolyCore Technology is the science and engineering behind Core4. Made from proprietary enhanced virgin polymers, shingles with Core4 are stronger and longer-lasting, allowing them to perform better with increased consistency and reduced variability. 

2. FlexCore Technology keeps shingles flexible in cold weather. Because of their elasticity, these shingles exceed the industry’s standard tear strength by 50 percent and lay flatter during installation so they seal more effectively. They’re also less susceptible to tearing and cracking, which can lead to blow offs, leaks and compromised long-term roof stability.

3. WeatherCore Technology gives shingles the durability they need to resist damage from hail and high winds. StormMaster shingles with Core4 pass the UL 2218 Class 4 Impact Rating and offer the highest wind warranty in the industry, with up to a 150-mph wind limited warranty with special application on StormMaster Shake.

4. ThermalCore Technology mitigates the effects of shingle expansion and contraction due to temperature change, also known as thermal shock. Thanks to this enhancement, shingles with Core4 are less prone to thermal stress degradation, which can lead to premature shedding of granules, resulting in accelerated aging and deterioration of the asphalt shingle system. 

“These enhanced polymers, at a molecular level, are more advanced in our StormMaster shingles than in any other shingle on the market,” said Stan Bastek, national sales director for Atlas Roofing. 

According to the manufacturer, the proof is in the decades of laboratory and field tests. “Results prove that polymer-modified shingles perform better than standard asphalt technology,” Casseri explained. “Our research also shows that starting with a controlled virgin polymer is best versus recycled content, which can adversely affect the shingle’s lifespan.”

Core4 is available within the Atlas premium StormMaster Shake and StormMaster Slate shingle lines, which provide architectural style along with the durability to stand up to the toughest weather conditions. StormMaster shingles also feature the power of Scotchgard Protector by 3M, which resists the black streaks caused by algae. 

“We’ve been investing in and researching asphalt polymer technology since 1990,” Bastek said. “Atlas continues to evolve our products to give consumers long-lasting curb appeal and reliability on their roofs for years to come.”

For more information, visit www.atlasroofing.com

Atlas Roofing to Host HGTV and DIY Network Star Mike Holmes at 2019 IRE

Mike Holmes, professional contractor and TV host on HGTV and DIY Network, will be at the Atlas Roofing booth during the 2019 International Roofing Expo (IRE) in Nashville, Tennessee. 

Holmes is scheduled to be at the Atlas Roofing booth (#1454) on February 11. He will be sharing his experiences in the construction industry, interacting with fans and doing interviews. 

Holmes’ daughter, Sherry, will also take part in the IRE festivities, serving as the keynote speaker for National Women in Roofing Day on February 9.

Recently the Holmes team named Atlas shingles with Scotchgard Protector as a HOLMES Approved product.The HOLMES Approved designation represents products that meet Holmes’ high-quality standards. Atlas, 3M and the Holmes team are determined to increase awareness with homeowners to help eliminate black streaks on roofs cause by algae. “I’m proud of this work,” Holmes says. “Together we’re going to continue to improve the quality of our homes and change our industry for the better.” 

For more information, visit www.atlasroofing.com.

Expert Tips For Shingling A Cone-Shaped Roof

Cone-shaped roofs are one of those projects that contractors either love to do or avoid like the plague.

A prominent architectural feature on Queen Anne- and Norman-style homes, cone-shaped roofs are also found on Armenian and Georgian churches and medieval towers and castles. Their sloping and curved geometric surfaces can be difficult and labor intensive to shingle, especially for roofers who are accustomed to working only with straight lines.

Whereas a simple pitched roof typically has two or more sides and a hip roof has at least four sides, a conical or turret-style roof can appear to have an infinite number of sides. Some cone-shaped roofs have three to eight flat sides that create more of a geometric shape, such as a pyramid.

So, the challenge is: How do you install flat shingles on this intricate, rounded surface?

The underlayment should be applied vertically, perpendicular to the eave, as shown in this figure from the ARMA Technical Bulletin titled “How to Shingle a Cone Roof.” (Copyright Asphalt Roofing Manufacturers Association, reprinted with permission.)

Getting Started

Thanks to their flexibility, modern asphalt shingles can be installed on roofs of any shape.

To begin shingling a cone roof, you need to know three measurements: the length of the rafter, the diameter of the cone and the widest piece of shingle you’ll be using.

To determine the distance around the base of the cone, multiply its diameter by 3.14. For example, if the diameter is 20 feet, the perimeter would equal 62.8 feet. With a 12-inch-wide shingle, you would need 63 shingles in each row around the cone.

Precise calculations are necessary because shingle pieces will need to change shape and become narrower as you move from the base of the cone up to its peak.

Cutting the shingles is a task you can do ahead of time, by creating a template, or when you get to a particular part of the installation.

Safety Concerns

Because cone-shaped roofs are usually steep and high off the ground, consider hammering footholds into the roof for stable support while you work. Better yet, use scaffolding, which not only provides a platform for leaning a ladder onto the roof, it also serves as an easily accessible shelf for your roofing materials and tools.

On a flat-sided cone roof, use the standard hip and ridge installation method. (Copyright Asphalt Roofing Manufacturers Association, reprinted with permission.)

Underlayment and Ventilation

With preparations complete and safety equipment in place, you’re ready for the fun part: installation.

First, start by applying a good quality underlayment to the deck per the manufacturer’s instructions.

The underlayment should be applied vertically, perpendicular to the eave, following the flow pattern from the cone’s peak to its base. This process will help to prevent the material from wrinkling or buckling. You should end up with an overlap near the peak, which can be trimmed during underlayment application and before installing shingles.

Continue to overlap the underlayment vertically as you progress up the cone and use asphalt plastic cement to cement the lap edge. Alternatively, you can use a peel-and-stick underlayment. A self-adhering underlayment protects the eaves and flashing from wind-driven rain and covers any possible gaps between abutting shingles.

Next, check the ventilation. If the cone is open to the attic area, it should be part of the ventilation system. To accommodate static ventilation in the main portion of the attic, increase the requirement for the net-free area by the same square footage as the cone-shaped room. If the area is open to the living space, a ceiling fan can help force moisture and heat from the cone-shaped room to the main living area for dispersal. Using a room dehumidifier may also be helpful.

When working with a completely circular cone, use an off-peak, roll-type ridge vent at the peak for positive ventilation. The formula for cone-shaped rooms is consistent with any other residential area:

  • Equal intake and exhaust vents: 300 square feet of attic area = 1 square foot of net-free vent area
  • Exhaust vents only: 150 square feet of attic area = 1 square foot of net-free vent area

In cases with no ventilation, make the homeowner aware of potential issues with accelerated wear and how it can affect the product’s warranty. For more specific requirements, contact the shingle manufacturer.

Shingling Flat-Sided vs. Rounded Cones

After installing underlayment and addressing ventilation, you can start applying shingles.

When shingling a rounded cone roof, divide the roof into three distinct zones. (Copyright Asphalt Roofing Manufacturers Association, reprinted with permission.)

If you’re working with a flat-sided cone roof, you can use the standard hip and ridge installation method. Snap vertical chalk lines from the cone tip to the eave center on each of the flat sides. Then apply shingles to the flat areas, cutting at the hips or joints. Use a standard hip and ridge shingle to complete the hip joints.

To ensure a continuous roofing line, snap horizontal chalk lines around the cone so that shingles will line up on adjacent sides.

Shingles on steep-sided cone roofs — those greater than 21/12 slope — may need to be hand sealed with asphalt plastic cement. Check the manufacturer’s instructions for steep-slope application.

When shingling a rounded cone roof, you won’t have a horizontal line to follow because of the curvature. If you try to create a line, butting the sides of the shingles together, the shingles will gradually curve downward and won’t correctly align when you encircle the cone.

To make installation easier, divide the roof into three distinct zones. Start applying shingles to zone one, at the bottom of the cone, and then work your way up to zones two and three.

While you are nailing, have another crew member help hold the shingles down around the curve so they are flush against the surface.

Side overlap of shingles is more noticeable in the upper portions of each cone. Trim shingles at an angle to make the joint parallel to water flow. (Copyright Asphalt Roofing Manufacturers Association, reprinted with permission.)

Because the cone shape tapers from the base to the peak, succeeding courses require less material.

The degree of horizontal offset and varied shingle cutouts will create a random appearance. When using standard three-tab shingles, trim each shingle for proper vertical alignment. A simpler alternative would be to use a randomly applied shingle that doesn’t need to be vertically aligned.

Shingling a cone-shaped roof may be challenging, but with the proper knowledge and execution, you can restore this architectural focal point to its full glory.

For more information from Atlas Roofing, including technical bulletins, installation instructions and product data sheets, visit atlasroofing.com.

3M, Atlas Roofing and Mike Holmes Collaborate to Protect the Curb Appeal of Homes

Black streaks caused by algae have been hiding in plain sight on roofs for years. Professional contractor and TV host Mike Holmes is known for insisting on nothing less than the best product for the job and helping homeowners understand what it takes to make it right the first time. Together, 3M, Mike Holmes and his team plan to increase awareness with homeowners to help eliminate black streaks on roofs for good by naming shingles with Scotchgard Protector a HOLMES Approved Product. Atlas Roofing will leverage its relationship with its roofing contractors, including those trained as Scotchgard Protector Shingle Sales Specialists, to help them effectively bring this message to homeowners through a powerful set of marketing tools.

“I’m proud to partner with 3M and I’m excited to see how far we can take the message,” said Mike Holmes, professional contractor and TV host on HGTV and DIY Network. “Together, we’re going to continue to improve the quality of our homes, increase the value of our homes and change our industry for the better.”

This fall, The Holmes Group will partner with two Atlas PRO Plus contractors to transform homes in need of a curb appeal facelift. The teams, led by Mike Holmes Jr. and Sherry Holmes, will work together to make over two homes with Atlas Pinnacle Pristine Shingles with Scotchgard Protector. The Holmes siblings will undoubtedly strike up some friendly competition vying for the best transformation story. Viewers can tune in to the online micro-series later this fall.

“I am excited about this collaboration! I love tackling projects around homes that improve the curb appeal and this is a great fit for our ‘Holmes Approved’ family,” said Sherry Holmes, contractor, TV host and DIYer. Mike Holmes Jr. added, “my dad always says start from the outside in. If you’re taking care of your home that care should include the roof.”

“The Holmes name brings added value to the already highly respected Scotchgard brand,” said Stan Bastek, director of marketing and sales development for Atlas Roofing. “When the Holmes group endorses a brand, they are communicating to consumers that they see the same problem we do: how ugly black streaks on roofs reduce curb appeal and home value. We can’t wait to get to work with Mike, MJ and Sherry to spread the word!”

Invented by 3M to combat black streaks on roofs caused by algae, copper-containing roofing granules have been proven successful on hundreds of thousands of homes across the country over the last two decades. Available as shingles with Scotchgard Protector, this long-term, proven solution provides homeowners a beautiful roof free from ugly black streaks.

“The Scotchgard brand is synonymous with protection for homeowners, so protection from roof algae is the fulfillment of what that brand promises—a roof free of black streaks that retains its aesthetic appearance,” said Frank Klink, Ph.D., senior laboratory manager, 3M Industrial Mineral Products Division. “Our decades of research into the scientific properties of copper, and field experience with shingle technologies and roof algae, has proven a minimum 10 percent blend of 3M copper-containing granules uniformly distributed across the shingle surface, and hip and ridge are all required for superior protection against algae.”

The Holmes Group recognizes that shingles with Scotchgard Protector provide a long-term solution to help prevent algae growth from taking hold. Based on incorporating the prescribed formula into the shingle, and then using third-party testing on each shingle run, that recognition now comes with inclusion on the “HOLMES Approved Product” list.

By addressing the No. 1 appearance-related problem reported to roofing contractors, shingles with Scotchgard Protector help maintain the roof’s appearance and preserve the beauty of the home. This solution, coupled with 3M training to become a Scotchgard Protector Shingle Sales Specialist, gives contractors a real opportunity to connect and add value to the conversation with homeowners. As a recent survey of these participating contractors indicates, 80 percent realized an improvement in their close rates by as much as 10-20 percent.

Homeowners don’t have to accept the fate of a roof looking old before its time due to the black streaks of algae. 3M science, decades of research and more than one million installations have proven that shingles with Scotchgard Protector will protect your home and help keep it looking good for years to come.

For more information, visit 3M at www.3M.com/resistblackstreaks, The Holmes Group at makeitright.scotchgard.com or Atlas Roofing at www.atlasroofing.com/scotchgard.

 Mike Holmes, Sherry Holmes and Mike Holmes Jr.

Mike Holmes, Sherry Holmes and Mike Holmes Jr.

Tough Questions

I spent Father’s Day in a less than optimal spot — visiting my dad in the local hospital.

My father is 87, and a fall down the stairs resulted in life-threatening injuries. As I headed to the intensive care unit that first night, I didn’t know what to expect. However, I did know what my father’s wishes were regarding his care.

My dad is an attorney, and he prides himself on his estate planning, which is guided by two principles: taking care of his family and not paying a penny more in taxes than he has to. My brother, my sister and I know the details and who to contact when he passes away. But when my mom passed away unexpectedly more than a decade ago, we realized we didn’t know what her wishes were regarding critical care or even her funeral.

We learned from those mistakes. Our family discussed not only dad’s estate plan but his preferences for a funeral service (less funeral home, more Irish wake) and his thoughts about being kept alive by artificial means (no). I have a durable power of attorney in my briefcase and a form designating me as his patient advocate.

I was able to concentrate on the most important thing: making sure my dad got the care he needed. With the help of some talented and dedicated health care professionals, he’s doing much better now; he’s in a rehab unit and back on his feet. Hopefully we won’t need to look at his estate plans for a long time to come.

I can’t imagine going through the experience without that preparation. I thought back on the article about exit and succession planning in our last issue by Angie Lewis titled “Leaving Your Business Legacy.” In it, she details the advice of business planning experts Kevin Kennedy and Joe Bazzano of Beacon Exit Planning, who spell out retirement strategies. They also stress the importance of contingency planning — preparing for an unexpected illness or death.

If you haven’t read that article yet, I strongly urge you to do so. You can also log on to view an on-demand webinar on the same subject sponsored by Atlas Roofing.

Contact your attorney and get advice specifically tailored for your situation. Then talk to your family members and ask some tough questions. Take it from me, these conversations are not easy, but asking tough questions now can make difficult times a lot easier.

Atlas Roofing Corporation Announces Partnership With HOVER

Atlas Roofing Corporation has announced a new partnership with HOVER, the platform that generates accurate, interactive 3D models of any property. Atlas Roofing’s shingle product lines will now be available within the HOVER platform, allowing its customer base even more flexibility when it comes to customer engagement and project estimation.

Atlas will integrate multiple roofing products, featuring Scotchgard Protector from 3M, into the HOVER platform. These products include: Atlas Pinnacle Pristine with the all-new Natural Expressions color palette, StormMaster Shake, StormMaster Slate, Legend Designer 3-tab shingles and GlassMaster Shingles.

“We are excited to have our product offering represented within the HOVER platform, providing our contractors with a powerful interface to grow their businesses and engage homeowners,” says Stan Bastek, Director of Marketing and Sales Development at Atlas Roofing.

“HOVER allows contractors to use their time more strategically by eliminating the guesswork of visualizing different product options on the 3D model of a customer’s actual home,” explains Spencer Warden, Director of Partnerships at HOVER.

In addition to the interactive 3D model, HOVER also provides contractors with all of the detailed exterior measurements needed for an accurate estimate. This means time that was previously spent hand-measuring exterior projects can now be used to focus on the project details and establish greater relationships with customers.

HOVER is available in the App Store and Google Play. Users can try out their first property for free.

For more information, visit AtlasRoofing.com.

Atlas to Host Webinar on Exit and Succession Planning June 18

Atlas Roofing is hosting a free webinar on exit, succession and contingency planning Monday, June 18 at 10 a.m. Eastern. Learn why roofing contractors need an exit or succession plan, as well as common mistakes made during the process and the best strategies for success.

Hear from business-planning experts Kevin Kennedy and Joe Bazzano about how to get all of the proper financial and legal arrangements in place to preserve your business legacy and secure your financial future.

Kennedy, CEO of Beacon Exit Planning, specializes in exit and success planning for private business owners. He uses the experience of selling his 63-year-old roofing business — including the mistakes he made — to help others navigate the process more smoothly.

Bazzano, COO of Beacon, is a certified public accountant, certified valuation analyst and certified business exit consultant with more than 25 years of experience. He shows business owners how to increase the value of their companies and save on taxes.

With their knowledge and expertise, these professionals can guide contractors around the potential pitfalls of leaving a roofing business — either by choice or circumstance.

To register, visit https://register.gotowebinar.com/register/8050003304757158147

New Designer Shingle Line Offers Scotchgard Protector

Atlas LegendAtlas Roofing Corporation announces the launch of its newest product, Legend Designer Fiberglass Shingles. With bold cuts and high-contrast color, these three-tab designer shingles provide the high style of an architectural look at an attractive price for homeowners, according to the manufacturer. In addition to its striking character, the new Legend shingle is loaded with features and benefits that offer homeowners the performance they expect from quality roof shingles.

“We’re thrilled to add Legend Designer Fiberglass Shingles to our family of products,” said Kirk Villar, vice president of Atlas Roofing. “Not only do these new shingles provide homeowners with a beautiful-looking roof, but they also include the algae-fighting power of Scotchgard Protector at an affordable price.”

According to the company, Legend is the industry’s first three-tab shingle that features the power of Scotchgard Protector, which helps prevent ugly black streaks caused by algae. Atlas shingles are built to withstand the harshest weather conditions. Legend shingles come with a 40-year Limited Warranty against manufacturing defects and have a 110 mph Wind Limited Warranty.

Legend shingles are eligible for the Atlas Signature Select Roofing System, which offers increased protection and peace of mind. The Atlas system also increases warranty protection for homeowners. Atlas Signature Select Roofing System components include Atlas WeatherMaster Ice & Water Underlayment; Atlas Premium Underlayment; Atlas Pro-Cut Starter Shingles; Atlas Roof Shingles; and Atlas Pro-Cut Hip & Ridge Shingles

“Atlas is resetting the expectations for a three-tab shingle,” said Stan Bastek, director of marketing and sales development for Atlas Roofing. “The Legend shingle is a designer three-tab shingle that offers aesthetics, value, quality and performance that you can’t find from other manufacturers.”

The Legend shingle is suitable for single- and multi-family homes and available in five popular colors: Black Shadow, Desert Shake, Hearthstone Gray, Heatherblend and Weathered Wood.

For more information, visit www.AtlasRoofing.com.

Atlas Roofing Employee and Products Featured on HGTV Show

Atlas shingles featuring Scotchgard Protector by 3M – installed on the home of an Atlas Roofing Corp. employee – were featured on an episode of the HGTV home renovation series “Home Town.” The show, based in Laurel, Mississippi, is hosted by Ben and Erin Napier and focuses on renovating historical houses in their small town.

Titled “A Little Rough, A Little Refined,” the show aired Feb. 26. It showcased the renovation of the home of Cory Burks and his family. Burks, who lives in Laurel, is the quality control manager for the web technologies division at the Atlas manufacturing plant in Meridian.

Part of “Home Town’s” second season, the Burks’ renovation included installing a new roof, for which Atlas Roofing supplied its Signature Select Roofing System. Products included 38 squares of its HP42″ format shingles in StormMaster Shake Majestic Shake, featuring Scotchgard Protector by 3M, and Summit 60 underlayment.

For more information, a about Atlas Roofing products, visit www.AtlasRoofing.com.

For additional information about the show, visit www.HGTV.com/HomeTown.

Atlas Roofing Announces Schedule for 2018 Roadshow and Truck Giveaway

Atlas Roofing announces the launch of its 2018 Asphalt Life Roadshow season, which kicked off January 17 in Omaha, Nebraska, and travels to nine major cities across the country, along with 15 mini events in targeted markets.

Highlights of this year’s Roadshow, themed “All Roads Lead To Atlas,” include the company’s newest product innovation — shingles built with HP42” Technology. Atlas invites roofing professionls to come to the show and learn how HP42” Technology saves contractors time and money, and makes installation more efficient. In addition, attendees can learn about the difference Atlas shingles featuring Scotchgard™ Protector can make for a company’s close rate, margins, and differentiation in the market.

“We’re excited to meet new contractors and show them how they can outshine their competition and close more sales with our great products and marketing partnerships,” said Stan Bastek, Director of Marketing and Sales Development for Atlas Roofing. “Come on out and experience one of our Roadshows for yourself!”

Roadshow events also feature these breakout sessions:

  • GreenSky Financing
  • Handling Nature’s Worst — Hail/Wind
  • Boost Your Website and Social Media Presence

At each event, Atlas is giving away more than $5,000 worth of prizes, including Yeti coolers, nail guns, Costa sunglasses, HD action cameras, Apple watches and Duckett rod and reel combos.

To top it off, Atlas Roofing is hosting a yearlong contest with a 1951 Chevrolet 3100 pickup truck as the grand prize. This classic beauty is painted in factory Swift Red and features a five-window cab, whitewall tires with a side-mount spare, all of the optional chrome and stainless trim, and a solid steel frame — and its fully rebuilt engine purrs like new.

The contest, which is open exclusively to Atlas Pro Plus contractors, begins February 6 at the International Roofing Expo (IRE) in New Orleans and continues throughout 2018. To qualify for a chance to win the truck, Atlas Pro Plus contractors will earn points through a variety of ways including utilizing the tools available through the Atlas Pro Plus control panel and installing Atlas Signature Select Roofing Systems. As part of the promotion, 10 contractors will receive an all-expenses paid trip to the 2019 IRE in Nashville, where one lucky winner will drive off in style in the Asphalt Life truck.

Confirmed cities for the 2018 Asphalt Life Roadshow are:

  • Omaha, Nebraska
  • Dallas, Texas
  • Milwaukee, Wisconsin
  • New York, New York
  • Denver, Colorado
  • Kansas City, Missouri
  • Charlotte, North Carolina
  • Memphis, Tennessee
  • Orlando, Florida

Dates and additional cities will be announced soon.

For more information, visit AtlasRoofing.com/Roadshow and AtlasRoofing.com/Pro.