Atlas Roofing’s Roadshow Aims to Strengthen Business Skills

Atlas Roofing is on the road, connecting with contractors in six major markets across the country to help them strengthen business skills.

“We want to help contractors stand out in a crowded market and close more jobs,” Stan Bastek, director of marketing and sales development/shingles and underlayment division, said of the 2016 Roadshow. “We’ve got some differentiating products, some marketing programs and ideas. Most of those ideas came from doing events like this and talking to roofing contractors and listening to what we can do to help their businesses.”

In this year’s sessions, participants can discover:
• How to become a 3M Scotchgard Specialist.
• How HP Shingle Technology saves time and money.
• How Atlas shingles compare to other brands.
• How Atlas Class 4 Impact Resistant Shingles and premium underlayment can benefit any application.
• How Atlas shingles featuring Scotchgard Protector can help land more jobs.
• 10 tips to boost your social impact.

Residential contractors can learn about the latest in shingle and roofing system innovations from Atlas. Rounding out the event are FREE professional headshots and a game show that encourages everyone to get involved – plus great giveaways and roadshow-themed prizes.

Atlas Roadshows are half-day sessions open to contractors, their employees and distributors. Admission is free, but registration is required.

Atlas Roofing Supports Wildlife Biologists Expedition With Build of Tiny House

Atlas Roofing is supporting a group of Canadian-based wildlife biologists this summer on their expedition to study the whale and dolphin species of the Gulf of St. Lawrence. Led by Katy Gavrilchuk and David Gaspard, in association with a non-profit organization, the Mingan Island Cetacean Study, the expedition will focus on the long-term monitoring of large baleen whales on an important summer feeding ground. With the assistance of donations from Atlas Roofing and several other companies, Katy and David were able to build an environmentally sound tiny house that will serve as their mobile research base. It will assist in their expedition, while keeping their carbon footprint to a minimum.

“This expedition is truly one of a kind and Atlas is very excited to be a part of this innovative project,” said Tom Robertson, wall insulation business manager for Atlas. “What Katy and David are doing with their mobile research base is both smart and unique. We can’t wait to see what they are able to achieve in both their studies and in the name of environmental awareness with the help of the tiny home.”

Background on the Expedition
Studying mammals, such as dolphins and whales, requires the ability to move at any time in order to properly observe and track these amazing creatures. In the biologists’ previous expeditions, that level of flexibility was not economically or plausibly feasible. In addition, the biologists had a desire to raise awareness of the consequences of global consumption and reduce their own personal impact on the environment while still accomplishing their research.

In order to address these issues, they came up with the idea of constructing a tiny home on wheels, giving them the ability to overcome the logistical obstacles of studying mammals on the move, while also raising environmental awareness.

Building the Tiny House
For Katy and David’s tiny house, they developed a set of criteria for the products used in the construction and one of the most important was that the supplier companies be eco-conscious.

The wildlife biologists found that Atlas products are highly energy efficient, water and fire resistant and are manufactured with sustainable processes.

While the environmental aspect of the tiny homes insulation was important, Atlas had to meet other criteria as well including:
·High thermal resistance: A smaller space can lose heat quickly and the tiny home needed to be used in varying weather and temperature conditions.
·Lightweight: Since the tiny house would be attached to a trailer, the biologists had to respect the maximum load capacity and save weight where they could.

After the wildlife biologists determined Atlas met their needs both environmentally and logistically, EnergyShield PRO foam boards were installed in the building envelope. EnergyShield PRO wall insulation features a high R-value, Class A durable aluminum facer that also serves as a water resistive barrier, all helpful qualities for the tiny house. In addition, the insulation boards hold a Class A fire rating and can be used for exterior CI (continuous insulation) for installation over concrete, wood, wood stud and more. Because of size constraints, it was important to get the greatest insulation value possible from the few inches of space that could be allocated to insulation. With an R-value of 6.5 per inch, the highest available in the market, EnergyShield PRO was able to provide a total R-value of 22 in a 3.5 inch product. Overall, it took the wildlife biologists four days to install the Atlas insulation.

What’s Next?
The expedition is 670 miles long, and the field season will last until September 2016. The journey to the whales begins in Montreal, where the biologists will be stopping along the way in Quebec City, Tadoussac, Baie Comeau and Sept-Iles. The journey to the Gulf of St. Lawrence will serve two purposes: raise public awareness about living sustainably and ecologically, as well as monitoring for whales along the north coast of the Gulf. To follow Katy and David’s journey along the way, visit http://venturebiologists-tinyhome.weebly.com/ or BigWhaleTinyHouse.com.

New Hip and Ridge Shingle Design Adds Dimension to Any Roof

Atlas Pro-Cut High Profile Hip & Ridge featuring Scotchgard Protector shingles were created to provide high-performance hip and ridge protection for roofs in both sun belt and snow belt climates.

Atlas Pro-Cut High Profile Hip & Ridge featuring Scotchgard Protector shingles were created to provide high-performance hip and ridge protection for roofs in both sun belt and snow belt climates.

Atlas Roofing announces the release of the Pro-Cut High Profile Hip & Ridge, a high-profile hip and ridge shingle design that adds dimension to any roof. This high profile hip and ridge shingle features a flexible design that does away with the need for hand bending, undue flexing, and opening or closing of hip and ridge shingles.

Atlas Pro-Cut High Profile Hip & Ridge featuring Scotchgard Protector shingles were created to provide high-performance hip and ridge protection for roofs in both sun belt and snow belt climates.

Each Pro-Cut High Profile Hip & Ridge shingle is pre-cut to save roofers time on the deck and produce a more consistent appearance. Workers simply remove each shingle unit from its carton and place it on the ridge as-is. Shingles are packed 30 per box with each box covering 20 linear feet.

Atlas Pro-Cut High Profile Hip & Ridge featuring Scotchgard Protector shingles are manufactured with SBS modified asphalt for increased durability, longer life and easier installation. SBS (styrene-butadiene-styrene) forms a polymer network within the bitumen, giving the bitumen rubber-like characteristics as well as resistance to aging and weathering. This product is an eligible accessory for the Atlas Signature Select System warranty. Equally important, Atlas Pro-Cut High Profile Hip & Ridge shingles are Class A UL R4052 approved and meet the following standards: UL 997 Wind Resistance, CAN/CSA-A123.5 and ASTM D3462.

Because Pro-Cut High Profile Hip & Ridge is made with Scotchgard Protector, the color is supported by an Atlas lifetime warranty against the black streaks caused by algae. Atlas offers six popular colors to choose from. Visit the Pro-Cut High Profile Hip & Ridge Color Guide to determine which one will match best with your selected shingle color.

Synthetic Underlayment Is Approved for New and Reroofing Applications

Summit 180 synthetic underlayment by Atlas Roofing offers many advanced benefits not available with conventional felt.

Summit 180 synthetic underlayment by Atlas Roofing offers many advanced benefits not available with conventional felt.

Roof underlayment is the last line of defense that protects a home from serious damage if a roof covering is blown off or damaged in a storm. Summit 180 synthetic underlayment by Atlas Roofing offers many advanced benefits not available with conventional felt. It is an approved underlayment for new and reroofing applications and can be used with most types of code-approved steep-slope roof coverings, including metal.

On certain roof projects, underlayment may face a long exposure time from the dry-in to the completed roof covering. Atlas developed Summit 180 with performance characteristics that ensure its reliability during extended uncovered exposure to damaging UV rays. This lightweight, extremely strong, polypropylene fabric contains UV and water-resistant coatings that allow for up to 180 days of open exposure before being covered.

Summit 180 can withstand extreme temperatures from -40 F to 240 F. Unlike conventional saturated felt, Summit 180 is not prone to wrinkling or buckling. This allows it to lie more flat, which helps a roof protect against invasion from water.

Roofing crews benefit from a textured, wrinkle-free top surface and a slip-resistant coating applied to the face and base surfaces of this underlayment. This dial coating slip resistance provides improved grip to allow safer walkability during installation.

Summit 180 synthetic underlayment exceeds ASTM D226 Type I and Type II, the standard specification for asphalt saturated felt. It has earned ASTM D6757, the inorganic shingle underlayment standard. It is also UL 790 compliant for fire resistance.

Summit 180 roof underlayment is packaged for convenience in 10 square rolls weighing approximately 30 pounds each. For more details on Atlas Roofing’s synthetic underlayment, contact an Atlas sales representative.

Manufacturers Partner to Offer Polyiso

Fabral has partnered with Atlas Roofing Corp. to provide closed-cell foam insulation, also known as polyiso, for reducing thermal conductivity between the interior and exterior of a building.

Fabral has partnered with Atlas Roofing Corp. to provide closed-cell foam insulation, also known as polyiso, for reducing thermal conductivity between the interior and exterior of a building.

Fabral has partnered with Atlas Roofing Corp. to provide closed-cell foam insulation, also known as polyiso, for reducing thermal conductivity between the interior and exterior of a building. Fabral offers three insulation products—ACFoam-III, ACFoam Nail Base and ACFoam CrossVent and fasteners—to simplify the ordering process for its customers. Suited for Fabral standing-seam metal roof systems, polyiso is manufactured using CFC-, HFC- and HCFC-free foam technology and is recognized by GREENGUARD as resistant to mold. The insulation offers high-unit R-value per inch, fire performance, no ozone depletion potential, and can be recycled or reused.

SOPREMA Joins the Polyisocyanurate Insulation Manufacturers Association

The Polyisocyanurate Insulation Manufacturers Association announced that SOPREMA has joined the group as a manufacturing member.

“The addition of SOPREMA to the polyiso industry and the PIMA family reflects the continuing growth of polyiso as North America’s insulation product of choice,” says Jared Blum, president PIMA. “SOPREMA’s construction industry leadership role is well acknowledged, and the PIMA Board of Directors looks forward to the active involvement of the company.”

SOPREMA joins PIMA’s six manufacturing members: Atlas Roofing, Firestone Building Products, GAF, Hunter Panels, Johns Manville and Rmax.

SOPREMA is an international manufacturer specializing in the development and production of innovative products for waterproofing, insulation, soundproofing and vegetated solutions for the roofing, building envelope and civil engineering sectors. Founded in 1908 in Strasbourg, France, SOPREMA now operates in more than 90 countries.

With its first polyisocyanurate insulation plant in North America, SOPREMA will expand its presence in the construction market by offering complete roofing solutions to its clients, while managing all production phases.

“SOPREMA is proud to join PIMA and contribute to the energy performance of buildings and the reduction of greenhouse gases as a manufacturer of high-performance insulation boards,” says Richard Voyer, executive vice president and CEO of SOPREMA North America.

Atlas Roofing Appoints Director of Marketing and Sales Development

Atlas Roofing, an American provider of quality roofing materials, has promoted Stanley Bastek to director of marketing and sales development for its Shingles and Underlayment division.

Bastek has been with Atlas for more than eight years holding multiple positions in the sales and marketing departments, starting as the marketing services coordinator and working his way up the organization to marketing and communications specialist, district manager, and finally, Northeast regional sales manager before this most recent promotion.

In his new role, Bastek will be responsible for training and development of the sales team, including regional sales managers (RSMs), to lead world-class sales training programs. As he puts it: “This new role is a hybrid of marketing and sales, and is designed to foster communication between these two key groups within the organization. I am excited to help team members ‘find their path’ to success, just as I have been fortunate enough to do during my own time with Atlas.”

Stan will be implementing positive change immediately. He explains, “Our biggest challenge as an organization is to make sure our marketing efforts are in sync with what our sales reps and customers need to be successful in a highly competitive space.”

A graduate of the University of Michigan, Bastek has also earned an MBA from Shorter University. He and his wife and three children currently live in the Atlanta area.

New Color Added to Shingle Line Still Features Algae Protection

Atlas Roofing introduces a bold color in its Pinnacle Pristine featuring Scotchgard Protector shingle line. Pinnacle Pristine Sunset incorporates warm earth tones of red, terracotta and umber.

Atlas Roofing introduces a bold color in its Pinnacle Pristine featuring Scotchgard Protector shingle line. Pinnacle Pristine Sunset incorporates warm earth tones of red, terracotta and umber.

Atlas Roofing introduces a bold color in its Pinnacle Pristine featuring Scotchgard Protector shingle line. Pinnacle Pristine Sunset incorporates warm earth tones of red, terracotta and umber.

Based on market trend research, Atlas developed the new shingle color to complement a host of home styles and exteriors. As with all Atlas shingle products, the matching Pro-Cut Hip & Ridge is also available.

Pristine Sunset, like other Atlas Pinnacle Pristine Shingles featuring Scotchgard Protector, offer the industry’s only Lifetime Algae Resistance Warranty. Backed by Atlas, this coverage means homeowners who choose Pinnacle Pristine Sunset will never have to worry about unattractive black streaks caused by algae. In much of the U.S., algae is a menace to roofs, leaving dark streaks that ruin a home’s curb appeal. With the power of Scotchgard Protector, Pinnacle Pristine Sunset will keep its color.

Shingles Cap a Roof’s External Angles

Atlas Roofing has released the Pro-Cut Hip & Ridge shingles, featuring Scotchgard Protector.

Atlas Roofing has released the Pro-Cut Hip & Ridge shingles, featuring Scotchgard Protector.

Atlas Roofing has released the Pro-Cut Hip & Ridge shingles, featuring Scotchgard Protector. The shingles add a finished look to a roof by capping the external angles. They offer a 5 5/8-inch exposure and are pre-cut to save contractors time. The shingles feature perforated parting lines, so they can be pulled apart into three separate shingles during installation. Pro-Cut Hip & Ridge shingles also feature the FASTAC SBS seal-down strip for quick sealing and high-wind performance. They come in a variety of colors to match the StormMaster Slate, StormMaster Shake and Pinnacle Pristine shingles.

Synthetic Underlayment Provides More Coverage per Roll than Traditional Felt

Atlas Roofing, a producer of felt underlayment, produces a lightweight, synthetic alternative to organic felt known as Summit 60.

Atlas Roofing, a producer of felt underlayment, produces a lightweight, synthetic alternative to organic felt known as Summit 60.

Atlas Roofing, a producer of felt underlayment, produces a lightweight, synthetic alternative to organic felt known as Summit 60. This underlayment, manufactured from strong woven polypropylene fabric, offers advanced benefits not available with traditional felt.

Summit 60 Synthetic Underlayment, which has high-temperature stability and offers greater resistance to UV breakdown than felt, has the durability needed for jobs that have a long open time from the dry-in to the completed roof covering. On certain steep-slope roof projects, underlayment can sometimes face such exposure for up to 60 days. For these roofing projects, underlayment must be able to maintain its reliability; Summit 60 meets these demands.

Roofing crews will appreciate that Summit 60 has a textured wrinkle-free top surface fabric and a slip-resistant polymer coating applied to its bottom surface, for safer walkability during installation. This slip-resistant polymer provides improved grip for reduced slippage between the underlayment and the roof sheathing.

Installation is easier because Summit 60 is manufactured with pre-printed lay lines. This water-resistant underlayment is packaged in 10 square rolls, each weighing less than 30 pounds. It provides more coverage per roll than traditional felt.

Summit 60 Synthetic Underlayment can be mechanically fastened to many different types of substrate, making it a solid underlayment choice for both new and re-roofing applications. This excellent synthetic product can be used with asphalt shingles, clay and concrete tiles, slate, and wood shakes, or any other code-approved steep slope roof covering.

Summit 60 underlayment has earned ASTM D6757, the inorganic shingle underlayment rating standard. Its performance exceeds ASTM D226 Type I and Type II, the standard specification for asphalt saturated felt and it is UL Classified as demonstrating conformance to critical fire testing requirements for a prepared roofing accessory. It also received FL 16226, the Florida Building Code approval.

Designed to enhance the life of a roof, Summit 60 qualifies as an Atlas Signature Select Roofing System component. Atlas Signature Select Roofing Systems are offered at three system levels allowing contractors to target all market segments.