Underlayment Prevents Ice Dams

Atlas Roofing has released its WeatherMaster Granular SE underlayment, which can help prevent ice dams from forming.

Atlas Roofing has released its WeatherMaster Granular SE underlayment, which can help prevent ice dams from forming.

Atlas Roofing has released its WeatherMaster Granular SE underlayment, which can help prevent ice dams from forming. The peel-and-stick underlayment is designed for maximum ice and water protection under any roofing shingles, including asphalt, tile, wood shake, slate and metal. It helps secure the entire deck of a properly ventilated roof, especially in sections where water collects or drainage is slow, as well as vulnerable areas, including flashings, valleys, eaves, hips, ridges, rakes, dormers and skylights. The 55-mil-thick product’s backing seals directly to the roof deck and is reinforced with a fiberglass mat. It is cold-applied and no special adhesives, heat or equipment are necessary.

Asphalt Shingle Offered in Pearl Color

Atlas Roofing has introduced its Pinnacle Pristine shingle in a Pearl color.

Atlas Roofing has introduced its Pinnacle Pristine shingle in a Pearl color.


Atlas Roofing has introduced its Pinnacle Pristine shingle in a Pearl color. A white asphalt shingle, the Pinnacle Pristine Pearl, featuring Scotchgard Protector, is rated at a 0.25 SRI, helping to reject solar heat and reduce energy costs for homeowners. To see how it would look on a project, download Atlas Roofing’s Shingle Visualizer application on your iPad.

Heaton to Oversee Atlas Roofing’s Polyiso Division

Atlas Roofing Corp. has announced Steve Heaton will oversee product sales and marketing for the polyiso division, including Atlas Roof Insulation and the Wall CI Board. He will succeed Tom Rowe, vice president—Polyiso Division—who will retire from Atlas Roofing in early 2015 after spending more than 21 years with the company.

“We are pleased to welcome Steve back to the Atlas organization as his expertise in branding and sales management will help further our momentum leading into 2015,” says Ken Farrish, president of Atlas. “We know he will be a great addition to our company with his more than twenty five years in the building products industry, his exceptional leadership and history of working with the Atlas team.”

Heaton has been in the building products and materials industry since 1986. He studied Business & Marketing at USC’s Marshall School of Business and Management at The Wharton School, University of Pennsylvania. He has served in a number of sales, marketing and management roles, including working for James Hardie Building Products for 15 years. Most recently he served as the vice president of Sales at Parex USA. Heaton spent five years at Atlas Roofing when he served as the director of Sales & Marketing for the Atlas EPS division.

Atlas Roofing Offers Atlas Pro

Atlas Roofing has long offered a free account-based marketing program for roofing contractors, known as Atlas Signature Select. With the recent redesign and functionality upgrades to its corporate website, the Signature Select contractor user interface’s look and feel got a re-vamping of its own. Now renamed Atlas Pro, the features, benefits, selling tools and rewards that contractors love are still just a click away.

A free Atlas Pro account doubles as login credentials for the Atlas ProAPP for iPad, a contractor-centric approach to project management, estimating software, unique selling tools, and more for the contractor on the go. Atlas ProAPP and the web based Atlas Pro account also allow contractors to register warranties, track storms, and order marketing materials shipped to their doorstep.

Additionally, Atlas Pro membership provides the option to have the innovative Shingle Visualizer installed on the contractor’s own website. This allows for a more personal approach with their customers, without third party distractions. Contractors registered with Atlas Pro are also eligible for exclusive rewards, including unlimited cash earnings when using the full Atlas system of products on the roof.

“Our contractor partners are professionals,” said Stan Bastek, Northeast Region Manager for Atlas. “We want to help their business with tools that make their job easier.”

Sign up for a free account and take advantage of the full offerings from Atlas, or just to see the changes that have been made to the new website.

Atlas Roofing’s Redesigned Website Provides Better Contractor Assistance

Atlas Roofing unveiled a redesign of its website recently. An improved visual design and upgraded functionality combine to deliver a best-in-class online information and contractor assistance portal. The website redesign continues Atlas Roofing’s tradition of delivering a superior customer service experience and implementing technical advancements to better serve their markets.

The new website design offers users an enhanced online experience with efficient navigation, fast access to product information and technical updates to ensure accessibility for as many visitors as possible. Contractors will have continued access to Atlas’ popular selection of apps and online tools:

    • Atlas ProApp
    • Atlas DOCS
    • Atlas Signature Select Roofing System
    • Atlas Select Your Roof App
    • Atlas Shingle Visualizer

“Consumers in general rely on the internet as an important buying-decision tool,” says Brian Short, business unit manager at Atlas. “The website redesign gives residential contractors an always-accessible resource to assist with marketing, sales and customer service.”

Atlas consistently offers residential roofing contractors web-based solutions to augment traditional business development resources. Atlas online tools and apps, such as ProAPP, Atlas Docs and the Atlas Signature Select program, provide everything a roofing contractor needs to run a professional business. By offering contractors mobile-ready solutions, the manufacturer meets the needs of an industry that conducts much of its business in the field.

In accordance with the company’s core commitment to customer service, users can continue to complete warranty registrations via the Atlas website at their convenience. Online warranty registration provides a more efficient and documented process that takes less time to complete.

As an information portal, the newly redesigned website offers industry resources and product details. Atlas intends to do more than simply sell or market products, the company wants to assist visitors with increasing their roofing IQ. From common roof problems, to energy conservation, to various building code standards, the site offers a complete roofing library.

Atlas Roofing Offers Express Service for Greater Chicago Area

Atlas Roofing Corp. now offers Atlas Express Service for LTL (less than truckload) product pickups at its new regional distribution center in the greater Chicago area.

Distributors can order Atlas Commercial Roofing products to be picked up the very next day, Monday through Saturday from 6 a.m. to 5 p.m. Orders can be placed by calling (800) 677-1476.

“This new service is a prime example of how Atlas Roofing is committed to serving Chicago-area distributors,” says Tim Milroy, Atlas Midwest regional sales manager. “The ability to order today and pickup tomorrow gives our customers a solid edge over competitors.”

Atlas Express product pickups are available at the Axis Logistics Management warehouse, 1099 Pratt Blvd., Elk Grove Village, IL 60007. The warehouse is conveniently located with quick access to Interstate Highways 90, 290 and 294. Detailed directions to the warehouse are available by calling (224) 222-0010.

To get complete details about Atlas Express Service, contact Atlas Chicago Sales Manager Paul Mullins at (630) 885-5447 or email him.

PIMA Sponsors Appalachian State Solar Decathlon Europe Entry

The Polyisocyanurate Insulation Manufacturers Association (PIMA) announced that it has signed on as a Kilowatt Level sponsor of Appalachian State University‘s entry to the Solar Decathlon Europe 2014.

Appalachian State University (Appalachian) is one of only three U.S. universities selected to participate in the prestigious Solar Decathlon Europe 2014, an international competition inspired by the U.S. Solar Decathlon that challenges student teams to design and build an energy-independent solar house. Twenty projects were selected for the competition out of a total of 44 candidacies from 23 countries.

“Using effective and accessible products in Maison Reciprocity such as polyiso, allows our team to dramatically improve upon the beloved row house typology without radically changing the norm in terms of products and systems,” says Appalachian State University Graduate Construction Manager, Scott Hopkins. “With a continuous layer of polyiso wrapping the building envelope, we can let more natural daylight into a traditionally long, narrow row house without sacrificing thermal performance.”

Appalachian is partnering with the University of Angers in Angers, France. The collaboration, dubbed Team Réciprocité, will present their energy plus house design, Maison Reciprocity, in Versailles from June 27 through July 14, 2014.

Team Réciprocité is committed to utilizing affordable solutions and practical, technological alternatives, such as polyiso insulation, to ensure that Maison Reciprocity remains highly sustainable throughout its life cycle. Using cross-laminated timber (CLT) as its primary structural system, Maison Reciprocity will be designed in modular, panelized components that may be flat-packed for easy transport and shipping.

“Maison Reciprocity will feature the latest in building systems technology as well as incorporate one of the most energy efficient insulation products available today, polyiso,” says Jared O. Blum, president of PIMA. “With the highest R-value per inch of any insulation product, and the only on that is third party certified, polyiso will be a critical component in this Solar Decathlon Europe entry.

“Our sponsorship underscores the polyiso industry’s commitment to net zero energy buildings – where the future of construction lies,” adds Blum.

Maison Reciprocity will be scalable to fit the needs of different sites, communities and owners while remaining energy independent. The final product will be a re-imagined row house, consisting of multiple stories and units.

“Using effective and accessible products in Maison Reciprocity such as polyiso, allows our team to dramatically improve upon the beloved row house typology without radically changing the norm in terms of products and systems,” says Scott Hopkins, graduate construction manager for Maison Reciprocity. “With a continuous layer of polyiso wrapping the building envelope, we can let in more natural daylight into a traditionally long, narrow row house without sacrificing thermal performance.”

PIMA member Atlas Roofing Company is also a sponsor of Team Réciprocité’s entry, Maison Reciprocity. Atlas Rboard is the main insulation throughout the house with four inches of Atlas Rboard polyiso being used as continuous insulation over CLT and stick frame walls.

The Solar Decathlon Europe will be will take place in France, neighboring the spectacular Château de Versailles June 27 to July 14, 2014.

Atlas Roofing to Host Contractor Meetings across the U.S.

Following the positive reception to last year’s Innovations Roadtrip events, Atlas Roofing will again be offering a series of informative contractor meetings in several cities across the U.S.

This year’s events, referred to as “The House Always Wins”, begin in March and will carry through to October, with eight cities slated in between. Atlas representatives and executives will speak at each one to detail the many ways Atlas designs with the contractor in mind. Attendees will get in-depth and hands-on introductions to new Atlas products, technology tools and incentive promotions.

Presentations are scheduled during the Atlas “House Always Wins” events for the latest shingle and underlayment technology, including the power of Pristine Shingles featuring Scotchgard Protector. There will also be demonstrations on the free iPad ProAPP for contractors. Using Cloud-based technology, this app allows contractors to create, calculate, and manage projects directly from an iPad. Demonstrations will also be given on the benefits of using Eagleview Aerial Roof Measurement Reports, which are included on the ProAPP, to enhance the estimating process.

Contractors will learn how to earn unlimited cash rewards through the new “4 Of A Kind” Contractor Rebate Program.

Every registered attendee at each event will have a chance to win an iPad, Yeti Cooler and other great prizes. A free catered buffet lunch will be served and each attendee will receive Atlas product samples, literature and a goodie bag.

Contractors must RSVP to attend. Continue to watch this website for updates on times and locations.

House Always Wins 2014 Roadshow:
• Canton, Ohio: Thursday, March 13
• Buffalo, N.Y.: Wednesday, April 2
• Minneapolis: TBD
• Houston: TBD
• Nashville, Tenn.: TBD
• Oklahoma City: TBD
• Raleigh, N.C.: TBD
• Washington, D.C.: TBD

Atlas Roofing Hires New Marketing and Communications Manager

Atlas Roofing Corp. continues to expand its sales and marketing efforts across all divisions of the company, including enhancements to manufacturing and production. To support this growth, Nisha George has been named marketing and communications manager at the company’s corporate headquarters in Atlanta.

George, who was previously marketing coordinator at Sto Corp.—a producer of versatile cladding and coating systems for building construction, maintenance and restoration—is in charge of creating and implementing marketing and communications plans for all four Atlas Residential and Commercial divisions.

“The expansion of our team further strengthens our ability to meet the needs of our Field Sales Reps, and ultimately our customers,” says Rick Gelatka, director of Marketing Services at Atlas
.

George’s expertise started in event marketing and over the years has included communications, media relations, brand management, and social media. She began her career in the agency world, working as a Marketing Associate for Leap Forward Group—a full-service marketing firm. She was also an International Business Consultant in Latin America for Media Plus, Ltd.—an international media company.

An alumna of Emory University, George is currently pursuing her MBA in Marketing Management at Goizueta Business School and resides in Atlanta.

Shingles Feature Scotchgard

Atlas Pinnacle Pristine Shingles

Atlas Pinnacle Pristine Shingles

Atlas Roofing has introduced Pinnacle Pristine Shingles featuring Scotchgard Protector. Designed with the roofing contractor in mind,the shingles are oversized: 39 3/8 by 14 inches with a 6-inch exposure. They feature a true 1 1/4-inch-wide nailing area. Two FASTAC sealant lines adhere quickly and ensure a strong, long-lasting seal. The shingles have a 130-mph wind warranty with a standard four-nail application.