Atlas Roofing Appoints Director of Marketing and Sales Development

Atlas Roofing, an American provider of quality roofing materials, has promoted Stanley Bastek to director of marketing and sales development for its Shingles and Underlayment division.

Bastek has been with Atlas for more than eight years holding multiple positions in the sales and marketing departments, starting as the marketing services coordinator and working his way up the organization to marketing and communications specialist, district manager, and finally, Northeast regional sales manager before this most recent promotion.

In his new role, Bastek will be responsible for training and development of the sales team, including regional sales managers (RSMs), to lead world-class sales training programs. As he puts it: “This new role is a hybrid of marketing and sales, and is designed to foster communication between these two key groups within the organization. I am excited to help team members ‘find their path’ to success, just as I have been fortunate enough to do during my own time with Atlas.”

Stan will be implementing positive change immediately. He explains, “Our biggest challenge as an organization is to make sure our marketing efforts are in sync with what our sales reps and customers need to be successful in a highly competitive space.”

A graduate of the University of Michigan, Bastek has also earned an MBA from Shorter University. He and his wife and three children currently live in the Atlanta area.

New Color Added to Shingle Line Still Features Algae Protection

Atlas Roofing introduces a bold color in its Pinnacle Pristine featuring Scotchgard Protector shingle line. Pinnacle Pristine Sunset incorporates warm earth tones of red, terracotta and umber.

Atlas Roofing introduces a bold color in its Pinnacle Pristine featuring Scotchgard Protector shingle line. Pinnacle Pristine Sunset incorporates warm earth tones of red, terracotta and umber.

Atlas Roofing introduces a bold color in its Pinnacle Pristine featuring Scotchgard Protector shingle line. Pinnacle Pristine Sunset incorporates warm earth tones of red, terracotta and umber.

Based on market trend research, Atlas developed the new shingle color to complement a host of home styles and exteriors. As with all Atlas shingle products, the matching Pro-Cut Hip & Ridge is also available.

Pristine Sunset, like other Atlas Pinnacle Pristine Shingles featuring Scotchgard Protector, offer the industry’s only Lifetime Algae Resistance Warranty. Backed by Atlas, this coverage means homeowners who choose Pinnacle Pristine Sunset will never have to worry about unattractive black streaks caused by algae. In much of the U.S., algae is a menace to roofs, leaving dark streaks that ruin a home’s curb appeal. With the power of Scotchgard Protector, Pinnacle Pristine Sunset will keep its color.

Shingles Cap a Roof’s External Angles

Atlas Roofing has released the Pro-Cut Hip & Ridge shingles, featuring Scotchgard Protector.

Atlas Roofing has released the Pro-Cut Hip & Ridge shingles, featuring Scotchgard Protector.

Atlas Roofing has released the Pro-Cut Hip & Ridge shingles, featuring Scotchgard Protector. The shingles add a finished look to a roof by capping the external angles. They offer a 5 5/8-inch exposure and are pre-cut to save contractors time. The shingles feature perforated parting lines, so they can be pulled apart into three separate shingles during installation. Pro-Cut Hip & Ridge shingles also feature the FASTAC SBS seal-down strip for quick sealing and high-wind performance. They come in a variety of colors to match the StormMaster Slate, StormMaster Shake and Pinnacle Pristine shingles.

Synthetic Underlayment Provides More Coverage per Roll than Traditional Felt

Atlas Roofing, a producer of felt underlayment, produces a lightweight, synthetic alternative to organic felt known as Summit 60.

Atlas Roofing, a producer of felt underlayment, produces a lightweight, synthetic alternative to organic felt known as Summit 60.

Atlas Roofing, a producer of felt underlayment, produces a lightweight, synthetic alternative to organic felt known as Summit 60. This underlayment, manufactured from strong woven polypropylene fabric, offers advanced benefits not available with traditional felt.

Summit 60 Synthetic Underlayment, which has high-temperature stability and offers greater resistance to UV breakdown than felt, has the durability needed for jobs that have a long open time from the dry-in to the completed roof covering. On certain steep-slope roof projects, underlayment can sometimes face such exposure for up to 60 days. For these roofing projects, underlayment must be able to maintain its reliability; Summit 60 meets these demands.

Roofing crews will appreciate that Summit 60 has a textured wrinkle-free top surface fabric and a slip-resistant polymer coating applied to its bottom surface, for safer walkability during installation. This slip-resistant polymer provides improved grip for reduced slippage between the underlayment and the roof sheathing.

Installation is easier because Summit 60 is manufactured with pre-printed lay lines. This water-resistant underlayment is packaged in 10 square rolls, each weighing less than 30 pounds. It provides more coverage per roll than traditional felt.

Summit 60 Synthetic Underlayment can be mechanically fastened to many different types of substrate, making it a solid underlayment choice for both new and re-roofing applications. This excellent synthetic product can be used with asphalt shingles, clay and concrete tiles, slate, and wood shakes, or any other code-approved steep slope roof covering.

Summit 60 underlayment has earned ASTM D6757, the inorganic shingle underlayment rating standard. Its performance exceeds ASTM D226 Type I and Type II, the standard specification for asphalt saturated felt and it is UL Classified as demonstrating conformance to critical fire testing requirements for a prepared roofing accessory. It also received FL 16226, the Florida Building Code approval.

Designed to enhance the life of a roof, Summit 60 qualifies as an Atlas Signature Select Roofing System component. Atlas Signature Select Roofing Systems are offered at three system levels allowing contractors to target all market segments.

Underlayment Prevents Ice Dams

Atlas Roofing has released its WeatherMaster Granular SE underlayment, which can help prevent ice dams from forming.

Atlas Roofing has released its WeatherMaster Granular SE underlayment, which can help prevent ice dams from forming.

Atlas Roofing has released its WeatherMaster Granular SE underlayment, which can help prevent ice dams from forming. The peel-and-stick underlayment is designed for maximum ice and water protection under any roofing shingles, including asphalt, tile, wood shake, slate and metal. It helps secure the entire deck of a properly ventilated roof, especially in sections where water collects or drainage is slow, as well as vulnerable areas, including flashings, valleys, eaves, hips, ridges, rakes, dormers and skylights. The 55-mil-thick product’s backing seals directly to the roof deck and is reinforced with a fiberglass mat. It is cold-applied and no special adhesives, heat or equipment are necessary.

Asphalt Shingle Offered in Pearl Color

Atlas Roofing has introduced its Pinnacle Pristine shingle in a Pearl color.

Atlas Roofing has introduced its Pinnacle Pristine shingle in a Pearl color.


Atlas Roofing has introduced its Pinnacle Pristine shingle in a Pearl color. A white asphalt shingle, the Pinnacle Pristine Pearl, featuring Scotchgard Protector, is rated at a 0.25 SRI, helping to reject solar heat and reduce energy costs for homeowners. To see how it would look on a project, download Atlas Roofing’s Shingle Visualizer application on your iPad.

Heaton to Oversee Atlas Roofing’s Polyiso Division

Atlas Roofing Corp. has announced Steve Heaton will oversee product sales and marketing for the polyiso division, including Atlas Roof Insulation and the Wall CI Board. He will succeed Tom Rowe, vice president—Polyiso Division—who will retire from Atlas Roofing in early 2015 after spending more than 21 years with the company.

“We are pleased to welcome Steve back to the Atlas organization as his expertise in branding and sales management will help further our momentum leading into 2015,” says Ken Farrish, president of Atlas. “We know he will be a great addition to our company with his more than twenty five years in the building products industry, his exceptional leadership and history of working with the Atlas team.”

Heaton has been in the building products and materials industry since 1986. He studied Business & Marketing at USC’s Marshall School of Business and Management at The Wharton School, University of Pennsylvania. He has served in a number of sales, marketing and management roles, including working for James Hardie Building Products for 15 years. Most recently he served as the vice president of Sales at Parex USA. Heaton spent five years at Atlas Roofing when he served as the director of Sales & Marketing for the Atlas EPS division.

Atlas Roofing Offers Atlas Pro

Atlas Roofing has long offered a free account-based marketing program for roofing contractors, known as Atlas Signature Select. With the recent redesign and functionality upgrades to its corporate website, the Signature Select contractor user interface’s look and feel got a re-vamping of its own. Now renamed Atlas Pro, the features, benefits, selling tools and rewards that contractors love are still just a click away.

A free Atlas Pro account doubles as login credentials for the Atlas ProAPP for iPad, a contractor-centric approach to project management, estimating software, unique selling tools, and more for the contractor on the go. Atlas ProAPP and the web based Atlas Pro account also allow contractors to register warranties, track storms, and order marketing materials shipped to their doorstep.

Additionally, Atlas Pro membership provides the option to have the innovative Shingle Visualizer installed on the contractor’s own website. This allows for a more personal approach with their customers, without third party distractions. Contractors registered with Atlas Pro are also eligible for exclusive rewards, including unlimited cash earnings when using the full Atlas system of products on the roof.

“Our contractor partners are professionals,” said Stan Bastek, Northeast Region Manager for Atlas. “We want to help their business with tools that make their job easier.”

Sign up for a free account and take advantage of the full offerings from Atlas, or just to see the changes that have been made to the new website.

Atlas Roofing’s Redesigned Website Provides Better Contractor Assistance

Atlas Roofing unveiled a redesign of its website recently. An improved visual design and upgraded functionality combine to deliver a best-in-class online information and contractor assistance portal. The website redesign continues Atlas Roofing’s tradition of delivering a superior customer service experience and implementing technical advancements to better serve their markets.

The new website design offers users an enhanced online experience with efficient navigation, fast access to product information and technical updates to ensure accessibility for as many visitors as possible. Contractors will have continued access to Atlas’ popular selection of apps and online tools:

    • Atlas ProApp
    • Atlas DOCS
    • Atlas Signature Select Roofing System
    • Atlas Select Your Roof App
    • Atlas Shingle Visualizer

“Consumers in general rely on the internet as an important buying-decision tool,” says Brian Short, business unit manager at Atlas. “The website redesign gives residential contractors an always-accessible resource to assist with marketing, sales and customer service.”

Atlas consistently offers residential roofing contractors web-based solutions to augment traditional business development resources. Atlas online tools and apps, such as ProAPP, Atlas Docs and the Atlas Signature Select program, provide everything a roofing contractor needs to run a professional business. By offering contractors mobile-ready solutions, the manufacturer meets the needs of an industry that conducts much of its business in the field.

In accordance with the company’s core commitment to customer service, users can continue to complete warranty registrations via the Atlas website at their convenience. Online warranty registration provides a more efficient and documented process that takes less time to complete.

As an information portal, the newly redesigned website offers industry resources and product details. Atlas intends to do more than simply sell or market products, the company wants to assist visitors with increasing their roofing IQ. From common roof problems, to energy conservation, to various building code standards, the site offers a complete roofing library.

Atlas Roofing Offers Express Service for Greater Chicago Area

Atlas Roofing Corp. now offers Atlas Express Service for LTL (less than truckload) product pickups at its new regional distribution center in the greater Chicago area.

Distributors can order Atlas Commercial Roofing products to be picked up the very next day, Monday through Saturday from 6 a.m. to 5 p.m. Orders can be placed by calling (800) 677-1476.

“This new service is a prime example of how Atlas Roofing is committed to serving Chicago-area distributors,” says Tim Milroy, Atlas Midwest regional sales manager. “The ability to order today and pickup tomorrow gives our customers a solid edge over competitors.”

Atlas Express product pickups are available at the Axis Logistics Management warehouse, 1099 Pratt Blvd., Elk Grove Village, IL 60007. The warehouse is conveniently located with quick access to Interstate Highways 90, 290 and 294. Detailed directions to the warehouse are available by calling (224) 222-0010.

To get complete details about Atlas Express Service, contact Atlas Chicago Sales Manager Paul Mullins at (630) 885-5447 or email him.