Atlas Roofing Hires New Marketing and Communications Manager

Atlas Roofing Corp. continues to expand its sales and marketing efforts across all divisions of the company, including enhancements to manufacturing and production. To support this growth, Nisha George has been named marketing and communications manager at the company’s corporate headquarters in Atlanta.

George, who was previously marketing coordinator at Sto Corp.—a producer of versatile cladding and coating systems for building construction, maintenance and restoration—is in charge of creating and implementing marketing and communications plans for all four Atlas Residential and Commercial divisions.

“The expansion of our team further strengthens our ability to meet the needs of our Field Sales Reps, and ultimately our customers,” says Rick Gelatka, director of Marketing Services at Atlas

George’s expertise started in event marketing and over the years has included communications, media relations, brand management, and social media. She began her career in the agency world, working as a Marketing Associate for Leap Forward Group—a full-service marketing firm. She was also an International Business Consultant in Latin America for Media Plus, Ltd.—an international media company.

An alumna of Emory University, George is currently pursuing her MBA in Marketing Management at Goizueta Business School and resides in Atlanta.

Shingles Feature Scotchgard

Atlas Pinnacle Pristine Shingles

Atlas Pinnacle Pristine Shingles

Atlas Roofing has introduced Pinnacle Pristine Shingles featuring Scotchgard Protector. Designed with the roofing contractor in mind,the shingles are oversized: 39 3/8 by 14 inches with a 6-inch exposure. They feature a true 1 1/4-inch-wide nailing area. Two FASTAC sealant lines adhere quickly and ensure a strong, long-lasting seal. The shingles have a 130-mph wind warranty with a standard four-nail application.

Atlas Signature Select-registered Contractors Can Access Roof Reports from Anywhere

Contractors registered on the Atlas Signature Select site can now access EagleView Technologies’ roof measurement reports from anywhere at any time, using the new Atlas ProAPP. Atlas Roofing and EagleView Technologies offer special pricing on reports ordered through the ProAPP to all contractors registered on the Atlas Signature Select site. The Atlas ProAPP offers a fast, mobile alternative for placing, receiving and storing roof measurement report information from EagleView.

Shingles Feature Oversized Dimensions

Atlas Roofing's "Built with HP Technology"

Atlas Roofing’s “Built with HP Technology”

Atlas Roofing Corp. has added its “Built with HP Technology” stamp to Pinnacle Pristine, StormMaster Slate and StormMaster Shake shingles. HP Technology features oversized dimensions, which translate into faster installation and less labor. It offers 1 1/4-inch-wide nailing, which ensures layers of shingles are accurately and securely fastened. FASTAC sealant lines adhere quickly and ensure a strong, long-lasting seal. HP Technology also provides shingles with a 130-mph-rated wind warranty with a standard four-nail application.

Atlas Roofing introduces Select Your Roof App for iPad

Select Your Roof iPad app

Select Your Roof iPad app

Atlas Roofing introduces Select Your Roof, a consumer-oriented app for iPad, devoted to the homeowner’s process of choosing an appropriate roofing system. The app is an extension of Atlas’ existing website and the Shingle Visualizer, an interactive webpage found on The app, available for download on iTunes, is split into two parts: My Roof Color Gauge, which allows users to upload photos of their homes, and Shingle Visualizer, which changes shingle color options.