New Lines of Roof Ventilation Intake and Exhaust Systems

Atlas Roofing Corporation introduces its new TruRidge and HighPoint Roof Ventilation intake and exhaust systems. These ventilation products complement the current line of Atlas residential roofing products, which include high-quality asphalt shingles and underlayments. They are the company’s first ventilation products, designed to improve home energy efficiency and maintain optimal roof performance as part of the Atlas Signature Select Roofing System. 

Atlas TruRidge and HighPoint products help create a balanced attic ventilation environment that allows air to circulate, providing a more comfortable living space and reduced temperature extremes. Proper ventilation helps control heat and humidity, which can contribute to deck rot or mold, shingle buckling, ice dams and premature aging of a roof system. The TruRidge and HighPoint systems are manufactured with a proprietary polymer that is formulated to withstand the rigors of severe weather conditions. When properly installed, TruRidge and HighPoint exceed U.S. Department of Energy recommendations and all nationally recognized ventilation building codes. 

According to the company, the TruRidge and HighPoint launch underscores Atlas’ commitment to meeting contractors’ needs by providing superior building materials and an increased selection of products.

“With the addition of TruRidge and HighPoint ventilation systems, Atlas covers a roof, both inside and out,” said Paul Casseri, Atlas Roofing’s product manager. “The ventilation systems help regulate attic environments, allowing all Atlas products and components to work at peak efficiency. TruRidge and HighPoint ventilation systems also provide roofing contractors and homeowners with the peace of mind that comes with Atlas quality.”

As part of the Atlas Signature Select Roofing System, the new ventilation products are backed by a full-system Atlas Warranty, which provides peak coverage for everything from high-wind damage and black streaks caused by algae to manufacturing defects and roofing system failure. As a critical part of this system, these ventilation products complete the Atlas product line, offering consumers a full roofing system that benefits both the homeowner with an extended warranty and the contractor through their achievement of Atlas PRO+ level qualification.

In developing TruRidge and HighPoint, Atlas focused on creating distinctive ventilation systems that fit all building and budgeting needs. Both systems provide an equal balance of air intake and exhaust within a variety of options: 

TruRidge Roof Ventilation

  • TruRidge Exhaust Vent: Available in multiple configurations to meet specific requirements, TruRidge provides a time-tested design with proven performance and a net free area (NFA) of 18.
  • TruRidge All-Weather Exhaust Vent: Similar in design and functionality to the line’s standard vent, TruRidge All-Weather includes a filter to combat wind, snow, dust, rain and insect infiltration, as well as nails. It also provides an NFA of 18.
  • TruRidge Pro Exhaust Vent: New to the market, TruRidge Pro is a 5-foot, gun-nailable, low-profile product that offers the installer the convenience of using a traditional roofing nail gun to speed up installation. TruRidge Pro accommodates extreme roof pitches while maintaining proper baffle orientation. The product provides an NFA of 12. 

HighPoint Roof Ventilation

  • HighPoint Performance Ridge Exhaust Vent: HighPoint Performance Ridge offers a high-performance, low-profile design and all-weather filter that provides a complete barrier for protection from rain, dust, snow and insects. It includes nails and provides an NFA of 18.
  • HighPoint InvisaRidge Exhaust Vent: Even though HighPoint InvisaRidge has no exterior baffles, the high-performance and innovative design allows just as much airflow as exterior baffle products while being virtually undetectable from street level. The product also provides an NFA of 18.
  • HighPoint Stealth Ridge Exhaust Vent: With its novel one-sided and high-performance design, HighPoint Stealth Ridge fits perfectly on any shingle cap 9 inches or larger. HighPoint Stealth Ridge provides an NFA of 12.
  • HighPoint Intake: When installed on the roof deck above the insulation line, HighPoint Intake provides intake ventilation to homes without soffit overhangs.

For more information about Atlas roofing ventilation products, visit AtlasRoofing.com/roof-ventilation.

Cover Board Meets UL Class A Fire Rating Requirements When Used Over Combustible Wood Roof Decks

Atlas Roofing Corporationannounces the introduction of ACFoam-HD CoverBoard-FR to its portfolio of ACFoam polyiso roof insulation products. This new offering provides an additional option to achieve a UL Class A fire-rated roof assembly when used over combustible wood roof decks.

“At Atlas, we take great pride in offering our roofing customers a wide range of products to meet all their project needs,” said Greg Sagorski, Director of Technical Services at Atlas Roofing Corporation. “ACFoam-HD CoverBoard-FR was developed in response to customer requests for an ACFoam cover board option to meet a UL Class A fire-rated roof assembly on combustible wood roof decks.”

ACFoam-HD CoverBoard-FR is designed as a lightweight cover board option that complements existing approved products from Atlas for UL Class A fire-rated roof assemblies, giving architects and specifiers multiple solutions for their design needs. ACFoam-HD CoverBoard-FR can meet UL Class A fire ratings using only one layer, saving labor and materials. The UL Class A fire rating is applicable to either mechanically fastened or fully adhered, UL Classified EPDM, PVC and TPO membranes.

ACFoam-HD Coverboard-FR is comprised of Atlas’ ACFoam closed-cell polyisocyanurate (polyiso) foam core integrally bonded to inorganic ACFoam-III coated glass facers. ACFoam-HD CoverBoard-FR is now available nationally. 

For more information, visit AtlasRWI.com

Atlas Roofing Corporation Names New Director of Marketing

Atlas Roofing Corporation announced Jeff Key has joined the company as the new Director of Marketing. In this position, Key will guide the marketing strategy across both the Shingles & Underlayment and Roof & Wall Insulation Divisions, as well as the company’s overall corporate marketing strategy across all divisions — Shingles & Underlayment, Roof & Wall Insulation, Molded Products and Web Technologies. Key will provide strategic guidance and insight on all marketing efforts, ensuring brand consistency across all customer touchpoints, and develop new marketing opportunities and strategic partnerships to further the company’s continued growth.

“We are very excited to welcome Jeff to the Atlas family,” said Steve Heaton, Vice President, Roof & Wall Insulation Division. “We’ve made great progress with both our internal and external marketing efforts and believe Jeff will be a strategic addition and resource to guide our team.”  

Key joins Atlas with more than 20 years of experience and expertise in marketing communications strategy, specifically within the building products industry. Prior to joining Atlas, Key spent the majority of his career rising from mid- to senior-level marketing positions at Georgia-Pacific Wood Products and Georgia-Pacific Building Products & Distribution. He was instrumental in introducing several new products and initiatives across traditional and digital marketing platforms. Jeff obtained his B.A. in public relations from the University of South Carolina and resides in metro Atlanta.

“Atlas is already a growing company and has the potential to continue expanding in this industry,” Key said. “I’m excited to be part of the continued growth at Atlas and to bring new ideas to the table so we can take better advantage of the strength of our brand.” 

According to the company, this new appointment is part of Atlas’ continued investment in its corporate sales and marketing team in Atlanta and the company’s commitment to innovation. In addition to its robust product portfolio, Atlas has several key product launches and initiatives planned for 2020.

For more insformation, visit https://www.atlasroofing.com/.

Atlas Roofing Names New Vice President of Operations for Shingle & Underlayment Division

Atlas Roofing Corporation announced that Michael (Mike) McCaig is the new Vice President of Operations for its Shingle and Underlayment Division. McCaig brings more than 30 years of experience and a depth of industry knowledge, further strengthening Atlas Roofing’s position as a trailblazer in residential and commercial roofing materials.

McCaig has worked in executive leadership for prominent building materials companies. Before joining Atlas on January 20, 2020, he served as President of Alumicor Ltd., a custom door, window and curtain wall manufacturer.

“We are thrilled to welcome Mike to the Atlas family and look forward to his fresh perspective and approach,” said Ken Farrish, President of Atlas Roofing. “Mike’s breadth of experience and proven leadership skills are an asset to the company.” 

McCaig’s distinguished career underscores his commitment to advancing the building materials industry. Before joining Alumicor, he held a variety of operations and engineering positions at IKO Industries and Owens Corning. 

“I was attracted to Atlas’ commitment to developing roofing materials that address the current and future needs of the industry,” McCaig said. “I am excited to contribute to the continued growth of the Shingle and Underlayment Division.”

McCaig has also held management positions in glass, insulation and commercial foam plants in the United States and Canada. He earned a chemical engineering degree from the University of Waterloo in Ontario and an MBA from York University in Toronto. 

“Mike is the perfect person to advance our goal of innovating quality products that exceed contractor and homeowner expectations,” said Kirk Villar, Vice President of Sales and Marketing for Atlas Roofing.

For more information, visit AtlasRoofing.com

Non-Halogenated Polyiso Roof and Wall Insulation

Atlas Roofing Corporation adds ACFoam NH and EnergyShield NH to the company’s current product lines. These new non-halogenated polyiso roof and wall insulation products contain no halogenated flame retardants, providing additional environmentally friendly options to their product offerings of sustainable roofing and wall insulations for architects, designers and builders.

According to the company, ACFoam NH and EnergyShield NH product offerings are an ideal building envelope solution for projects that must meet strict specific environmental specification and customers seeking non-hal options. The Atlas NH product lines offer a variety of benefits, including:

  • Living Building Challenge “Red List” Free, with Declare label and product database listing
  • Contribute toward LEED v4 credit requirements
  • California Department of Public Health (CDPH) VOC emissions compliant 

“As a leader in polyiso manufacturing, we’re excited to introduce our non-hal technology and expand our ACFoam and EnergyShield roof and wall product lines,” said Greg Sagorski, Director of Technical Services of Atlas Roofing Corporation. “These new ACFoam and EnergyShield products provide the same great quality and performance needs customers expect, but with added benefits to meet more stringent environmental and sustainable building code goals.”

The following Atlas non-hal products are available:

  • ACFoam-II NH (also available in tapered)
  • ACFoam-III NH (also available in tapered)
  • ACFoam-Supreme NH
  • ACFoam-Recover Board NH
  • ACFoam Nail Base NH
  • ACFoam CrossVent NH
  • EnergyShield NH
  • EnergyShield CGF NH
  • Stucco-Shield NH
  • EnergyShield PanelCast NH

According to the manufacturer, all literature and product packaging of Atlas NH products will be marked with a non-hal icon for easy and visible distinction.

For more information, visit https://www.atlasrwi.com/.

Atlas Roofing Corporation Announces Changes to Leadership Team

Atlas Roofing Corporation announced Tracy Cook has joined the company as its new Director of Marketing, overseeing the Shingles & Underlayments and Roof & Wall Insulation Divisions. Cook also will guide Atlas’ overall corporate marketing strategy across the company’s Shingles & Underlayments, Roof & Wall Insulation, Molded Products and Web Technologies divisions. As the first director of marketing to manage multiple divisions under the Atlas brand, she will provide strategic guidance and insight on all marketing efforts, ensuring brand consistency, developing new marketing opportunities and expanding strategic partnerships, including those with 3M Scotchguard and television host Mike Holmes.

“We are thrilled to welcome Tracy to the marketing leadership team,” said Steve Heaton, Vice President, Roof & Wall Insulation Division. “We are taking significant strides in our marketing efforts, ensuring the right people and resources are in place to enhance our strengths and further confirm Atlas’ leadership position in the building materials industry.”

Cook joins Atlas with more than 20 years of experience and deep expertise in marketing strategy, customer insights, trend forecasting, brand strategy and management. Prior to joining Atlas, Cook worked for nine years at INVISTA, most recently serving as the Senior Director, Shopper Innovation, as well as previous senior marketing positions with Mohawk Industries and Interface. She graduated with a B.A. in liberal arts from Auburn University and resides in metro Atlanta.

In addition to Cook’s appointment as Director of Marketing, Atlas officially announced Stanley Bastek’s promotion to National Sales Director for the Shingles & Underlayments Division. Bastek started his career at Atlas in 2007 and has held several cross-functional sales and marketing positions over the past 10 years. In his new role, Bastek will manage national pricing and sales development, contractor engagement programs and distributor relationships.

“This is a very exciting time for Atlas,” said Kirk Villar, Vice President, Sales and Marketing. “These strategic investments to our sales and marketing departments ensure our continued growth and success, allowing us to deliver innovative products to our customers.”

These new appointments are part of Atlas’ continued expansion of its corporate sales and marketing footprint in Atlanta. In addition to the sales and marketing teams, the Atlanta headquarters houses several fundamental departments, including the leadership team for the Shingles & Underlayments, Roof & Wall Insulation, and Tapered Services divisions; pricing, accounting and finance; and human resources. Atlas’ marketing teams recently won multiple industry awards, including the notable Hanley Wood Brand Builder Awards for best product marketing launch and the best B2B marketing event.

For more information, visit https://www.atlasroofing.com.

Atlas Roofing Kicks Off 2019 Roof It Right Sweepstakes

Atlas Roofing announced the launch of its 2019 Roof It Right sweepstakes. This year, contractors can earn points by employing Atlas marketing tools and resources and engaging in the Asphalt Life community. The more they participate, the more chances they’ll have to win the grand prize — an all-expense-paid trip to Canada to indulge in an ultimate Asphalt Life weekend. While there, they’ll get to meet with professional contractor and TV host Mike Holmes, as well as his children, Mike Jr. and Sherry, who are also professional contractors and TV hosts.

“We had a blast last year giving away our Asphalt Life classic pickup truck, but we upped our game for 2019,” said Stan Bastek, national sales director for Atlas. “Not only will the winning contractors score a weekend in Toronto, they will also get exclusive access to the knowledge and experience of the Holmes team, which can help them elevate their brand and business.”

Atlas has made it easy for contractors to accrue points. Ways to earn include becoming a Scotchgard Protector Shingle Sales Specialist, installing an Atlas Signature Select Roofing System and attending Atlas events, to name a few. They’re also eligible to win bi-annual prizes, including Apple iPads and watches, Asphalt Life hats, Mike Holmes cornhole sets and a YETI Roadie 20 cooler.

At the end of the year, five eligible contractors will be randomly selected to travel to beautiful Toronto — home to the Holmes family — where they’ll get to film a 30-second video with Mike Holmes to promote their business. They’ll also visit the Holmes headquarters, tour the facilities and have a roundtable discussion with the HGTV and DIY Network star.

“Mike Jr., Sherry and I look forward to meeting the five finalists and sharing our business philosophies and strategies,” Holmes said. “My dad instilled in me the idea that if you’re going to do something, do it right the first time. My passion is to ‘Make It Right’ on all my jobsites, which is how I’ve gained the confidence of countless homeowners.”

Atlas Roofing is a trusted manufacturer of shingles with Scotchgard Protector by 3M, which are a HOLMES Approved Product. In fact, shingles with Scotchgard Protector are the only HOLMES Approved roofing solution for algae protection. Copper-containing granules on the shingles help prevent the ugly black streaks caused by algae, allowing roofs to look newer longer. Scotchgard Protector is available in Atlas StormMaster Shake, StormMaster Slate, Pinnacle Pristine and Legend shingles. 

“I only partner with companies that share my philosophy,” Holmes said. “It’s always been about the whywith me. Nowadays, homeowners are more interested in learning about better products and building techniques, and I like working with professionals who take the time to educate their customers. I love working with Atlas Roofing and I love the ‘Life, Roof, Play’ philosophy. When you have a team of professionals who are dedicated to their work, believe in the products they are selling and are passionate about teamwork, you are really making a difference in the industry.”

For all of the details and official rules of the Roof It Right sweepstakes, contractors should log into their Atlas Pro account at www.AtlasRoofing.com/Pro.

New Shingles Speed Up Installation Process in First Test in the Field

This residence in the Atlanta area

This residence in the Atlanta area is the first house in the country to have Atlas shingles with HP42” technology installed on its roof. Photos: Atlas Roofing

Atlas shingles with HP42” technology, a new format introduced in July, were recently installed on a home in the Atlanta area. It is the first roof in the country to be installed with the new shingles, and the homeowner, contractor and manufacturer are all pleased with the results.

Larger than any shingle currently made in the United States, the HP42” shingle format results in a faster installation, as well as significant savings in labor and materials for contractors, according to the manufacturer. HP42” format shingles are the new standard for the Atlas StormMaster Shake, Pinnacle Pristine and ProLam shingle lines.

“These new high-performance HP42” format shingles are larger and better engineered, which makes them easier and faster to install,” says Paul Casseri, product manager of Atlas Roofing Shingles and Underlayment Division. “As a result, contractors and crew can expect a drastically improved installation experience.”

Faster on The Roof

Contractor Dirk Gowder of Ryno Roof in Atlanta says the HP42” shingle format made the project a breeze. “The larger shingle sped up installation time by about 10 percent because there’s less waste, more courses per run, and there’s less cutting of the shingles,” Gowder explains.

With the benefit of using fewer shingles and experiencing less waste, this particular job was easily completed in one day, giving Gowder’s guys plenty of time to do the finishing touches and clean up around the home.

The Ryno Roof crew also installed Summit 60 Synthetic Underlayment, Atlas Pro-Cut 10X Starter Shingles and Pro-Cut Hip & Ridge Shingles featuring Scotchgard Protector, which helps a home maintain its appearance by resisting ugly black streaks caused by algae. The project used Atlas Pinnacle Pristine shingles in Pristine Hearthstone, seamlessly mixing both HP and HP42” format shingles on the roof.

Mix and Match

“The install process, even with the mixed shingles, couldn’t have been simpler,” Gowder says. “It was an easy transition from the standard-sized shingles to the 42-inch shingles. The new HP42” format shingle fits the pallet perfectly, so all of the shingles were nice and straight and flat when we opened every single bundle. My guys moved through the install just like they would have if this were a standard roof job with only one type of shingle. The Atlas quick start guide had clear, easy-to-follow instructions that made the job go smoothly.”

The shingle is a full 42 inches wide and 14 inches high

The shingle is a full 42 inches wide and 14 inches high, with a 6-inch exposure. It features an enhanced 1½-inch nailing area. Photos: Atlas Roofing

The old format of the Atlas HP shingles and new HP42” format shingles both have the same 6-inch exposure, which allows them to be mixed on a roof—as long as the products come from the same plant. Shingles made in different plant locations may contain a different granule blend and can vary in color.

For any roof installation, contractors should follow the manufacturer’s printed installation instructions, which include keeping the shingle seams outside 5 inches of each other in relation to the shingles in the previous and proceeding course when mixing the shingle sizes.

“After using HP42” format shingles on the test house, I’m going to start using them on all of my jobs because they make installation easier and faster and save me money because I don’t have to order as many bundles since they produce less waste,” Gowder states.

The roof qualifies for the Atlas Signature Select Roofing System warranty, which comes with a built-in extended protection period.

“The quality Atlas products, backed up by the Signature Select coverage, will protect this home for a long time,” Gowder says.

Synthetic Underlayment Is Approved for New and Reroofing Applications

Summit 180 synthetic underlayment by Atlas Roofing offers many advanced benefits not available with conventional felt.

Summit 180 synthetic underlayment by Atlas Roofing offers many advanced benefits not available with conventional felt.

Roof underlayment is the last line of defense that protects a home from serious damage if a roof covering is blown off or damaged in a storm. Summit 180 synthetic underlayment by Atlas Roofing offers many advanced benefits not available with conventional felt. It is an approved underlayment for new and reroofing applications and can be used with most types of code-approved steep-slope roof coverings, including metal.

On certain roof projects, underlayment may face a long exposure time from the dry-in to the completed roof covering. Atlas developed Summit 180 with performance characteristics that ensure its reliability during extended uncovered exposure to damaging UV rays. This lightweight, extremely strong, polypropylene fabric contains UV and water-resistant coatings that allow for up to 180 days of open exposure before being covered.

Summit 180 can withstand extreme temperatures from -40 F to 240 F. Unlike conventional saturated felt, Summit 180 is not prone to wrinkling or buckling. This allows it to lie more flat, which helps a roof protect against invasion from water.

Roofing crews benefit from a textured, wrinkle-free top surface and a slip-resistant coating applied to the face and base surfaces of this underlayment. This dial coating slip resistance provides improved grip to allow safer walkability during installation.

Summit 180 synthetic underlayment exceeds ASTM D226 Type I and Type II, the standard specification for asphalt saturated felt. It has earned ASTM D6757, the inorganic shingle underlayment standard. It is also UL 790 compliant for fire resistance.

Summit 180 roof underlayment is packaged for convenience in 10 square rolls weighing approximately 30 pounds each. For more details on Atlas Roofing’s synthetic underlayment, contact an Atlas sales representative.

Atlas Roofing Appoints Director of Marketing and Sales Development

Atlas Roofing, an American provider of quality roofing materials, has promoted Stanley Bastek to director of marketing and sales development for its Shingles and Underlayment division.

Bastek has been with Atlas for more than eight years holding multiple positions in the sales and marketing departments, starting as the marketing services coordinator and working his way up the organization to marketing and communications specialist, district manager, and finally, Northeast regional sales manager before this most recent promotion.

In his new role, Bastek will be responsible for training and development of the sales team, including regional sales managers (RSMs), to lead world-class sales training programs. As he puts it: “This new role is a hybrid of marketing and sales, and is designed to foster communication between these two key groups within the organization. I am excited to help team members ‘find their path’ to success, just as I have been fortunate enough to do during my own time with Atlas.”

Stan will be implementing positive change immediately. He explains, “Our biggest challenge as an organization is to make sure our marketing efforts are in sync with what our sales reps and customers need to be successful in a highly competitive space.”

A graduate of the University of Michigan, Bastek has also earned an MBA from Shorter University. He and his wife and three children currently live in the Atlanta area.