Concrete Tile Lines Available in New Suite of Colors

Boral Roofing LLCintroduces the Vista Collection. The new concrete roof tile options include five new varied neutral shades introduced to meet specific architectural, lifestyle and color trends emerging within the state of Texas. The new suite of hues is available with two of Boral Roofing’s most popular tile styles in the region – Saxony Country Slate and Shake. The shades include Charcoal Brown Blend, Chestnut Burnt, Dark Bordeaux, Weathered Cedar and Weathered Greige. The collection launch is a direct result of extensive research conducted into consumer lifestyle and home design trends happening within the state.

“We have been closely examining Texas and have found that, as with many other key regions across the country, home design within the state is trending toward sensorial relief in both home interiors and exteriors,” said Shannon Delgado, senior marketing manager with Boral Roofing. “This concept manifests itself in an aesthetic where ornamentation is reduced and calming neutral color palettes prevail.”

Boral Roofing’s research in Texas also points to specific architecture styles. “We are witnessing a shift in homeowner preference for Trans-contemporary home design,” said Delgado. 

Transitional home designs reflect the clean lines of contemporary residential architecture while drawing heavily upon the details and style of traditional homes. Contemporary homes are characterized by a distinct preference for clean lines, open concepts, minimal exterior decoration, ample light sources with large windows and a lack of rounded edges. “These newly introduced colors perfectly align with this architecture, which blends farmhouse origins with a more modern aesthetic happening into Texas’ urban centers,” says Delgado.

According to the company, the concrete tile options within the Vista Collection are durable, lasting, and low maintenance. The concrete tile offers a Class A fire rating. Additionally, it is manufactured sustainably with locally-sourced, abundant, and naturally occurring geologic material and is fully recyclable at the end of its life on the roof. The new concrete roof tile colors are now available within Texas. 

For more information, visit www.BoralRoof.com.

Boral Roofing Introduces Boral Steel Line

Boral Roofing LLC, announced the introduction of Boral Steel, its rebranded stone-coated steel product line emphasizing durability and performance. According to the company, the launch of Boral Steel adds another key roofing material category to Boral Roofing, a manufacturer of sustainable clay and concrete roof tile systems and retrofit metal roofing solutions as well. 

“The introduction of Boral Steel is significant as it expands Boral Roofing’s product line with a suite of stone-coated steel offerings that are lightweight and ideal for both retrofit and new construction,” said Pete Croft, brand manager – Steel with Boral Roofing. “Boral Roofing is now well-suited to serve the remodel marketplace in addition to the ground-up development sector.”

The launch of Boral Steel is one key culmination of the high-profile 2017 Headwaters acquisition during which Boral Roofing acquired steel roofing market leaders Gerard and Metro (among other roofing entities) and consolidated the companies’ highest-performing and most popular steel roofing system options. With the official launch of Boral Steel, Boral Roofing now offers stone-coated steel roofing systems in five unique profiles including: PINE-CREST Shake, a roofing product engineered to mimic the look of hand-split wood shake while offering the durability that only stone coated steel provides; BARREL-VAULT Tile, resembling the authentic look of Spanish Tile; GRANITE-RIDGE Shingle, a low-profile shingle panel; PACIFIC Tile, offering a Mediterranean tile aesthetic; and COTTAGE Shingle, a double-course high-profile shingle with raised and lower sections that create a classic cottage look.

“With these profile options, customers are able to complement numerous architectural styles while ensuring maximum curb appeal, durability and weather resiliency.” Croft said. “All of Boral Steel’s products are Class 4 rated for Hail Impact Resistance, offer a Class A Fire Rating (when using designated accompanying underlay materials), and are Hurricane Performance Rated with Miami Dade County HVHZ Approval – the most stringent hurricane resistance standard in the country.”

“In addition to energy efficiency, which these systems rate well in, resiliency and storm resistance are top-of-mind among roofing customers,” added Croft. “All of these stone coated steel profiles perform exceptionally well against hail, fire, wind and ice damming, and these attributes are key selling points for this product line.”

Boral Steel is now available to customers across the United States. 

For more information, visit www.BoralRoof.com

Concrete Roofing Tiles Available in Five New Colors

Boral Roofing LLCintroduces a collection of five new refined concrete roofing tile colors inspired by the natural beauty of California. Each of the new neutral shades is available in four tile profiles designed to complement the state’s three emerging home architectural styles – traditional, transitional and contemporary.  

“These exciting new additions to our high-performance roofing tile portfolio are the result of extensive research conducted into consumer and building trends nationally and within the state,” said Peter Chalmers, Product Manager of Boral Roofing. “Through this process we have identified trending and emerging colors and profiles to complement the home architecture styles of California.” 

Boral Roofing’s new hues celebrate the natural terrain and landscape of California. All considered darker neutral options, the sophisticated new shades include: Graphite, Sepia, Shadow Black, Oceana and Saddleback Blend. 

The new California collection boasts the same exceptional benefits as all of Boral Roofing’s concrete tile options. The collection offers a Class A fire rating, an important feature for roofing systems within a state prone to wildfires, as well as additional protections from the weather and elements. Energy efficiency is also a key feature of the tile, which dramatically reduces the electricity demands of the home, associated with both heating and cooling.

According to the company, the concrete tile is manufactured sustainably with locally-sourced, abundant and naturally occurring geologic material. Boral Roofing’s concrete tile is fully recyclable at the end of its life on the roof, reducing landfill waste.

The new concrete roof tile colors are now available throughout the state of California. The collection may be previewed at the International Roofing Expo Feb 11-13 in booth #933, at International Builders Show February 19-21 in booth # C4519, and in the California Colors Brochure. 

For more information, visit www.BoralRoof.com.

High-Temperature Self-Adhered Underlayment

Boral Roofing offers its MetalSeal UnderlaymentBoral Roofing offers its MetalSeal Underlayment, a high-temperature self-adhered underlayment designed especially for metal roofing but suitable for any roof material in any climate. A high-performance waterproofing material, Boral MetalSeal underlayment provides all season durable protection, protecting the structure against wind, rain, snow and ice dams by bonding to the base sheet or directly to the roof deck and self-sealing around every fastener penetration. According to the company, Boral MetalSeal is easy to install and eliminates the need for an excessive number of nails, reducing installation time and cost. Great surface traction also enables safer, faster and easier installation for the entire roof. The high-strength woven polyester surface remains intact under high foot traffic and provides UV resistance up to six months.

According to the manufacturer, Boral MetalSeal offers a 30-year limited warranty and may be installed in freezing or hot summer temperatures alike, ensuring the job is completed without weather-induced delay. MetalSeal meets or exceeds all National and Florida building code requirements and is rated up to 260 degrees Fahrenheit. It comes in 216 square foot rolls for a net two squares.

For more information, visit www.BoralRoof.com.

Boral Roofing Launches New Website

Boral Roofing LLC introduced an all-new website featuring all four core product lines — clay, concrete, steel and composite solutions — as well as roofing components. Designed for ease of use, the site showcases a number of key features designed to engage and inform key audiences within both the residential and commercial real estate sectors who are involved in both new and retrofit design and construction projects.

“This website is the culmination of an effort to consolidate all key Boral Roofing systems under one intuitive, easy-to-use online platform designed specifically for our valued customers across the USA and Canada,” said Ann Iten, director of marketing for Boral Roofing. “Now contractors, builders, architects, remodelers and homeowners alike are able to explore all Boral Roofing options, colors, and profiles in one place with greater ease.”

The new Boral Roofing website contains the company’s complete clay, concrete, steel and composite product lines, as well as roofing system components, within one online tool. With a simple navigation as its cornerstone, the site includes a number of notable features encompassing: a comprehensive Product Selector that allows visitors to explore all material options, as well as an unparalleled range of available colors and profiles; an Inspiration Page featuring a robust selection of photography showcasing real-world applications of all product types across varied architectural styles and structures; Resources which include product literature, technical information and architect-specific resources; a dynamic Blog featuring roofing thought leadership and current news items; and a Where to Buy search tool connecting site users directly with the contact information for professional retailers in their regions.

“The site provides visitors with all key information, product visuals, company news and technical data, while remaining simple in structure, so that everyone can easily and quickly find what they need and, ultimately, enjoys the visit,” added Iten. “This new customer website experience is designed to match the quality and curb appeal of our roofing systems.”

For more information, visit www.BoralRoof.com.

New Colors Available for Concrete Roof Tile Line

Boral Roofing LLCBoral Roofing LLC introduces a set of new colors for its signature concrete roof tile line. Inspired by the beach landscape, the six new hues in the collection are particularly well suited to complement homes of the contemporary and transitional architectural styles, according to the manufacturer.

“We are introducing these new colors to address demand among home buyers and owners for highly durable and energy efficient roofing tile in lighter, more neutral shades,” said Rich Thomas, marketing product manager. “Through extensive study of consumer trends, Boral Roofing has discovered a growing desire among buyers for their homes to provide sensorial relief from all the technology and information they absorb daily. Exteriors and interiors alike are being designed with less visual clutter and with cooler, reduced color palettes. Our new color collection reflects these shifts.”

Boral Roofing’s new colors are inspired by the beach landscape. The collection includes new hues in Ashen Blend, Café Sand Blend, Mottled White Blend, Atmosphere Blend, Oceana Blend, and Beach Blonde Blend, with each shade reflecting an element commonly found at the seaside. All these neutral shades summon a sense of understated ease and elegance as cool tones with undertones of grey.

According to the manufacturer, the new collection shares all the many benefits of Boral Roofing’s complete line of concrete tile systems including durability, protection from the elements, and energy efficiency. According to the 2007 NAHB Study on Life Expectancy of Home Components, the tile dramatically reduces the heating and cooling demands of the structure, and concrete tile offers a lengthy lifespan, with a replacement expected every 75 years.

The tile is low maintenance and offers a Class A fire rating. Additionally, the concrete tile lends added benefit to the environment as a product manufactured utilizing abundant, locally-sourced, and naturally occurring geologic material. Boral Roofing’s concrete tile is also fully recyclable at the end of its life on the roof.

The new concrete roof tile colors are available in the Southeast and Northeast United States, as well as in Quebec. The collection may be previewed in Boral Roofing’s Boral Lifestyle Brochure.

For information, visit www.boralamerica.com/roofing.
Boral Roofing LLC

Boral Roofing Names New President

Boral Roofing LLC announced that Darren Schulz has been named its new president. A building products and roofing expert with two decades in the business, Schulz will lead strategy and operations nationally for the company’s growing family of clay, concrete, steel, composite and components roofing solution product lines. A former 14-year veteran of Boral Roofing, Darren Schulz re-joined the company to fill the role.

“We are thrilled to re-welcome Darren Schulz back to Boral Roofing,” said Eric Miller, Vice President of Sales and Marketing. “With Boral’s recently completed company acquisitions, we have made a strategic move into new verticals and sit at a critical point in the company’s growth. It is extremely valuable to be able to leverage Darren’s knowledge of the industry and Boral’s brand to expand market share in both the new and retrofit roofing system sectors.”

According to the company, Schulz will lead the combined Boral Roofing divisions with a key focus on the successful integration of the concrete tile business as well as significant growth plans for the company’s steel and composite roofing endeavors.

“This is undoubtedly an exciting time for Boral Roofing and I am honored to be a part of it,” said Schulz. “Boral Roofing has always led the industry in durability, sustainability, and energy efficiency, and the company’s new product lines not only align with that legacy, but provide us with numerous expansion opportunities as we kick off 2018.”

In the past, Schulz enjoyed a lengthy tenure with Boral, serving in numerous positions including Executive General Manager for Boral Building Products (Australia) and Vice President and General Manager positions in Boral Roofing’s Clay and Concrete Tile (North America), as well as the Director of Finance and Business Planning for Boral Industries (Atlanta/North America).

Just prior to his return to Boral, Schulz was President and Group General Manager of the Roof Tile Group for Fletcher Building Limited. In this role, he led Fletcher’s global stone-coated metal roofing business with manufacturing facilities in New Zealand, Malaysia, Hungary, and California.

Schulz resides in Orange County, California, and will be based in Boral Roofing’s Irvine headquarters. He received his MBA from the University of Pennsylvania and a bachelors degree in accounting from the University of Technology in Sydney, Australia.

For more information, visit www.boralamerica.com/roofing.

Boral Roofing Concrete Roof Tile Is Featured on Remodeled Home

Boral Roofing LLC, a provider of sustainable clay and concrete roof tile systems, has announced that its Boral Cool Roof System will be featured on the 2017 New American Remodeled Home. Located in Lake Nona in South Orlando, the New American Remodeled Home is a joint collaboration of “Professional Builder” magazine, National Association of Home Builders (NAHB) and builder Phil Kean Design Group. The project exemplifies how an existing home may be improved in design, livability and energy efficiency and will showcase Boral Roofing’s Saxony 900 Slate concrete roof tile.
 
“One of the benefits of the Boral Cool Roof System is its energy efficiency performance,” says Rich Thomas, product manager for Boral Roofing. “While providing long-term energy savings to the building owner, our roof tile is also durable with curb appeal.”
 
The Boral Cool Roof System to be featured on the home includes a number of key components including the Saxony 900 Slate roof tile, elevated batten system, vented eave risers and ridge vent. The system’s elements work together to both protect the home from the elements and to conserve energy and prevent temperature fluctuations within the home. These energy efficient qualities reduce heating and cooling demands and provide energy bill savings for the lifetime of the roof.
 
Saxony 900 Slate is designed to complement both French and Tudor architectural styles and fully captures the appearance of natural slate. The roof tile requires minimal maintenance and is Class A Fire rated. The roof tile replaces the original tile roof put in place when the home was built in 1987. Premier Roofing completed the installation of the roof tile.
 
“The Boral Cool Roof System will assist in improving the overall performance of a building,” adds Thomas. “It will also help the building visionaries update this home to address the architectural design trends of the future.”