CENTRIA Coating Services Appoints Vice President

CENTRIA Coating Services, a provider of custom coil-coating services, precise color matching and rapid turnaround for small and large orders, announces the appointment of Jerry T. Hatley Jr. as vice president.

CENTRIA Coating Services, a provider of custom coil-coating services, precise color matching and rapid turnaround for small and large orders, announces the appointment of Jerry T. Hatley Jr. as vice president.

CENTRIA Coating Services (CCS), a provider of custom coil-coating services, precise color matching and rapid turnaround for small and large orders, announces the appointment of Jerry T. Hatley Jr. as vice president, CENTRIA Coating Services.

“We are proud to welcome Jerry to the CENTRIA Coating Services family and are confident that his added energy and determined focus will greatly enhance our coating services business,” says Preston Bowen, president, CENTRIA. “He brings experience in multiple disciplines within the coil-coatings market, including sales, marketing, technical services, purchasing and operations, as well as a unique perspective to CCS as a former competitor and supplier.”

Hatley’s distinguished career featured leadership roles at premier companies in the coil-coating marketspace, most notably the former Roll Coater Inc. Hatley held the position of executive vice president at Icon Metal Resources LLC, as well as serving as a managing partner with International Metals Processing Inc. His primary task will be achieving profitable growth for CCS and furthering the company’s unique value proposition in the marketplace.

CENTRIA Releases Product Catalog for Architectural Metal Roof Products

CENTRIA releases its 2015 Product Catalog featuring enhanced photography of its wide range of architectural metal roof products.

CENTRIA releases its 2015 Product Catalog featuring enhanced photography of its wide range of architectural metal roof products.

CENTRIA releases its 2015 Product Catalog featuring enhanced photography of its wide range of architectural metal wall and roof products. As the new catalog illustrates, architects’ design options are endless with multiple profiles, metal substrates, coatings and colors.

“Our catalog continues to evolve along with our expanded product offerings. The images are larger, brighter and truly showcase the versatile styles we offer for each product,” says Julie Pawuk, manager of marketing communications at CENTRIA. “Our product options and other benefits are also easy to reference for architects who are considering metal for their next project.”

The updated 2015 catalog promotes CENTRIA’s popular line of products, including:

  • Intercept modular metal panel system – Introduced in 2014, this system is making its first appearance in the catalog. This modular metal panel system is a low-maintenance, economical way to design any façade.
  • Metalwrap insulated composite backup panels – This innovative backup panel system is spotlighted with even more in-depth content and imagery.
  • Formawall insulated metal panel system – As CENTRIA’s premier product line, Formawall Dimension Series and Graphix Series provide thermal efficiency and moisture control in a single panelized component.

CENTRIA Hires Profile Series and Metal Composite Material Product Manager

CENTRIA, a designer and manufacturer of architectural metal wall and roof systems, announces that Jeffrey Peskowitz has joined the team as the Profile Series and Metal Composite Material (MCM) product manager. Peskowitz brings an impressive history of marketing, sales and business development success in the commercial building product industry to his new role at CENTRIA.

“Jeff has accumulated 30 years of related industry experience throughout his career, and we are very excited to welcome him to CENTRIA,” says Greg Lusty, director of product management and research and development, CENTRIA. “Jeff’s knowledge and drive will be invaluable as we strive to continually improve and market our innovative, high-performance Profile Series and MCM product lines.”

Peskowitz will be responsible for collaborating with the company’s sales and marketing teams to maintain, promote and market the company’s rainscreen product offerings including the Profile Series line of single-skin metal panels, encompassing Concept Series and IW Series concealed fastener panels, exposed fastener single-skin panels, EcoScreen perforated screenwall, roofing and the Cascade metal panel system, as well as the FormaBond and FormaBond II MCM product lines.

Most recently, Peskowitz served as director of sales and marketing for SYNTHEON Inc., an integrated framing and insulation wall system company and former subsidiary of NOVA Chemicals Inc. Peskowitz also served as director of marketing with SYNTHEON, leading the development and marketing initiatives of the company brand. In addition, he spent 14 years with Alcoa Home Exteriors Inc. in various positions of increasing responsibility in marketing and sales, leading to the position of director of product marketing. Peskowitz spent his early career with Masonite Corp. in various market research and marketing positions.

Peskowitz received his bachelor’s degree from the State University of New York (SUNY) Potsdam and his master’s degree in business administration with concentrations in marketing and management information systems from SUNY Binghamton.

CENTRIA Launches Blog About Metal Building Products

CENTRIA launched its blog, The Reveal. With this new outlet, CENTRIA will utilize its expertise in exterior metal building products and services to provide key audiences—architects, building owners and contractors—with engaging, educational and relevant information.

“We’re very excited about The Reveal. It complements our content-rich website, nicely,” says Julie Pawuk, marketing communications manager. “The Reveal blog provides us an online forum and gives us yet another medium to reach architects and building professionals. Our goal is to elaborate and expound upon our technical expertise on exterior wall technology and building science.”

Posts on The Reveal are separated into several categories. The first section, dedicated to CENTRIA’s projects, includes eye-catching photos and narrative surrounding recent completed projects. Each project will feature a technical challenge or aspect that the build team encountered and overcame utilizing CENTRIA products and personnel. Readers will also find information about which CENTRIA products were used and which companies (architectural firms, contractors, etc.) were involved in the project.

The “Panel Discussion” section, written by CENTRIA’s product and technical experts, offers a behind-the-scenes look at CENTRIA’s product technology and focuses on the technological advancements that are solving today’s exterior building challenges.

The third section provides reader with past articles and expert columns from CENTRIA’s Metalmag magazine and e-newsletter publications, educating building owners, architects and contractors. Posts include product spotlights, in-depth case studies, and the latest industry news and trends.

NCI Building Systems Acquires CENTRIA

NCI Building Systems Inc. (NCS), one of North America’s largest integrated manufacturers of metal products for the nonresidential building industry, has closed its previously announced acquisition of CENTRIA, a provider of architectural insulated metal panel (IMP) wall and roof systems and coil coating services, for a net cash price of $245 million. NCI intends to immediately begin cross-company integration.

Norman C. Chambers, NCI’s Chairman, President and Chief Executive Officer, commented, “We are pleased and proud to welcome CENTRIA into the NCI family, and expect significant opportunities for growth and margin-expansion as insulated metal panels continue to gain share in the underpenetrated North American nonresidential construction market. The acquisition of CENTRIA underscores NCI’s long-standing commitment to strengthen its position as a leading manufacturer of insulated metal panel products for the cold storage, commercial and industrial and architectural metal panel markets. We see significant opportunities to leverage CENTRIA’s position in the architectural IMP segment of the nonresidential market for the benefit of our loyal customer base and all of our stakeholders.”

As previously disclosed CENTRIA is expected to be accretive to NCI’s earnings beginning in the fourth quarter of fiscal 2015, excluding transaction related charges and amortization of short-lived intangibles, and is expected to yield annualized run-rate synergies of approximately $7 million within 18 to 24 months of closing. In addition, as a result of the CENTRIA acquisition, NCI expects to receive incremental tax basis in the assets of CENTRIA estimated to be $200 million, expected to result in reductions to NCI’s cash payments for income taxes over the next several years. After adjusting for targeted annualized synergies and the tax cash flow benefit, the adjusted purchase price is approximately 7 times CENTRIA’s trailing twelve month EBITDA as of September 30, 2014.

CENTRIA Releases Online Color Selector Tool

CENTRIA has made available an online color selector tool, featuring enhanced color images and information about the company’s innovative coatings.

CENTRIA has made available an online color selector tool, featuring enhanced color images and information about the company’s innovative coatings.

CENTRIA has made available an online color selector tool, featuring enhanced color images and information about the company’s innovative coatings. The tool informs and educates architects about CENTRIA’s vast selection of coatings while serving as inspiration to reimagine metal as a dynamic and colorful building-envelope choice. Architects can browse 43 solid colors, 34 effect coatings and 13 textured coatings with a scroll of the mouse. By hovering over a color, users can review the hue’s unique name and product number. Clicking on the color box enlarges it while producing an information window that details the various coating systems available—Fluorofinish, Duracast or Versacor Elite.

Metal Coating System Protects in Harsh Climate Conditions

CENTRIA's Versacor Elite PF coating system, featuring 1) 0 .8 mil [20.3 micron] nominal Solid Color PVDF Top Coat; 2)<br />2.0 mil [50.8 micron] nominal Versacor Elite Barrier Coat Primer; and 3) Substrate – G-90 galvanized steel, aluminum

CENTRIA’s Versacor Elite PF coating system, featuring 1) 0 .8 mil [20.3 micron] nominal Solid Color PVDF Top Coat; 2)
2.0 mil [50.8 micron] nominal Versacor Elite Barrier Coat Primer; and 3) Substrate – G-90 galvanized steel, aluminum

CENTRIA, a manufacturer of architectural metal wall and roof systems, has redefined its diverse line of coatings with the Versacor Elite Coating System.

The Versacor Elite Coating System is a premium metal coating system that provides the highest level of protection in the harshest climatic or environmental conditions. Ultimately, it differs from normal coating systems because it offers a superior level of abrasion resistance, as well as protection against moisture and intense sunlight. The system achieves a high level of performance with a 2-mil-thick barrier coat over a metal substrate, along with premium PVDF top coats.

Versacor Elite PF includes CENTRIA’s wide array of solid color coatings, while Versacor Elite MX offers a pearlescent effect and Versacor Elite AM incorporates metallic effects. The extensive color selection is available for use on CENTRIA’s foam insulated wall panel systems, standing seam roofing, and single-skin metal panels with concealed and exposed fasteners. CENTRIA’s Versacor Elite system includes a 25-year warranty on aluminum and 20-year warranty on steel products against cracking, chipping, peeling, color change, and chalking.