CertainTeed Becomes Gold Sponsor for National Women in Roofing

CertainTeed announced its commitment as a Gold-level sponsor of National Women in Roofing (NWIR), a volunteer-based organization that supports the careers of women roofing professionals and focuses on connecting and empowering women so they can promote change and improve best practices within the roofing industry.

“Through recruiting, networking, educating and mentoring women in roofing, NWIR is making valuable strides to further strengthen our industry,” said Barb McDonough, general manager of CertainTeed’s commercial roofing division. “Not only does the organization shine visibility on new opportunities for women, it also champions the accomplishments and dedication of those already established in the industry. This is why CertainTeed is proud to support NWIR as a Gold-level sponsor.”

Sponsorships serve a critical role for NWIR, as they support the organization as a whole and fund critical program initiatives. In addition to its Gold-level sponsorship, CertainTeed also collaborated with NWIR to establish the Philadelphia chapter, which serves as a vehicle for members to connect regularly to exchange ideas, attend educational events and develop relationships to advance women within the roofing profession.

“We at NWIR are proud to be sponsored by CertainTeed,” said NWIR Immediate Past Chair Shari Carlozzi. “This sponsorship is so important for us because it allows women to network with others in the roofing profession while forming bonds that can lead to greater opportunities for women and the industry as a whole.”

For more information, visit https://nationalwomeninroofing.org/ or www.certainteed.com.

Hispanic Contractors Association of the Carolinas Names CertainTeed as Partner of the Year

CertainTeed was recognized as the HCAC “Partner of the Year.” Pictured at the award ceremony are Lissette Velez (left) of the HCAC and Manaya Robertson of CertainTeed Roofing. 

CertainTeed has been recognized by Hispanic Contractors Association of the Carolinas (HCAC) as its “Partner of the Year.” The acknowledgement took place earlier this year during the association’s annual Gala & Brilliance Awards. 

In conjunction with the Gala, the HCAC Brilliance Awards have existed since 2012 to recognize the success of Hispanic and minority contractors and organizations supporting them. The Partner of the Year Award is given to a company or individual that has gone above and beyond to provide opportunities and resources that contribute to the growth and success of Hispanic construction firms and works closely as an active partner with the HCAC to make it happen. 

“CertainTeed has done an incredible job working to meet the needs of Hispanic contractors in the Carolinas and implementing bilingual resources and certifications in Spanish for them,” said HCAC Executive Director Lissette Velez. “Over the five years they have been an HCAC partner, CertainTeed has partnered with us on several initiatives to enable growth and success of Hispanic firms. This includes providing initiatives and training for small businesses, free training to roofing contractors, bilingual business resources for its customers, informational newsletters and free marketing tools. 

“The fact that CertainTeed is committed educating contractors on best practices and providing free certifications, even in Spanish, allows Hispanic contractors to better compete and stand out in the marketplace,” Velez added. “We thank CertainTeed and its team for their support over the years.” 

“It’s an honor and privilege to work with and support our colleagues within the Hispanic community,” said Alex Pecora, director of residential roofing product management for CertainTeed. “We support HCAC’s efforts to celebrate and honor diversity in the construction industry, and we are proud to accept the Partner of the Year Award.” 

To learn more about the HCAC or to become a member, visit www.hcacarolinas.org. For more information about CertainTeed’s community outreach initiatives, visit www.certainteed.com.

On hand for the award presentation were (from left) Jose Benitez and Nelson Benitez, co-owners of NJR Construction, LLC; James Mitchel, Business Development Manager, JE Dunn Construction; Chiquitha Lloyd, Director of Diversity & Inclusion Charlotte Mecklenburg Schools; Chad Smith, Senior Project Manager, Holder, Edison Foard, RJ Leeper Construction, Joint Venture; Manaya Robertson, Territory Field Sales & Marketing Specialist, CertainTeed Roofing; Juan Carlos Hernandez, owner of Matrix Renovations Corp.; and Celia Cruz and Jose Luis Montoya, owners of NC1 Construction, Inc.

Picturesque Mountain Clubhouse Gets a Metal Roof Upgrade

The Clubhouse at Lake Sconti was recently re-roofed with CertainTeed’s Matterhorn Shake metal roofing. Photo: CertainTeed

Just 60 miles north of Atlanta in the foothills of the Appalachian Mountains, the 7,000-acre Big Canoe community is an ideal location where residents enjoy mountains, lakes and a 27-hole championship golf course. The Clubhouse at Lake Sconti serves as Big Canoe’s central hub, with 25,000 square feet of gathering space that is host to weddings, corporate events, writers’ groups, poker clubs, trivia nights and more. Adding another 10,000 square feet to the overall facility is Duffer’s Bar and Grille and an adjoining golf cart storage facility.

Big Canoe’s original clubhouse — established in the early 1970s along with the community — burned to the ground 13 years ago after being struck by lightning. The entire structure was rebuilt, which included the installation of a classic cedar shake roof. After severe wind and hail damage from a more recent storm, the Big Canoe community found itself in the position of needing a complete roof replacement.

“It was a beautiful roof, but we weren’t getting the longevity out of the cedar shake as originally intended,” says Katie Wercholuk, marketing and communications director of the Big Canoe Property Owners Association. “We want our residents to be proud of their clubhouse and to not bear the cost of a new clubhouse roof every 10 years. We needed something with durability that would be able to stand up to mountain weather, which can sometimes be unpredictable.”

After six months of researching the best solution, the Big Canoe Property Owners Association found Colony Roofers, a veteran-owned roofing company based in Marietta, Georgia. Company president Mark Seymour suggested CertainTeed’s Matterhorn Shake in the color Cedar to keep the look of classic cedar shake while adding the benefits of metal.

“You should get about 30-40 years out of a cedar shingle roof, but it was 11 years and the original roof was deteriorating much quicker than it should have,” notes Seymour. “As we started ripping it off, we noticed that it wasn’t vented very well. A lot of the cedar shake shingles were curling up and breaking apart. It also sits inside of a valley and gets a lot of wind, so many of the hip and ridge shingles were coming up.”

Between the clubhouse, restaurant and golf cart barn, the job required 40,000 square feet of metal roof panels. In addition to be being the largest metal roofing job undertaken by Colony Roofing, the job’s secluded location and status as an active business presented additional challenges to the installing team.

“This was a big, six-to-eight-week job,” Seymour says. “Putting a roof on an operating business is difficult, so it required a lot of coordination with the property owners association. Big Canoe is also up in the mountains, so some of the bridges and roads you have to navigate aren’t meant for tractor-trailers and big machinery. If we were doing a standing seam roof where you have to stage long runs of metal and cut them to size, we would have definitely had some issues transporting it.”

Seymour said the way the product is designed and palletized allowed his team to “minimize the footprint” his team had on the property, and that the interlocking panel system allowed his crew to install the product quickly, helping Big Canoe get back to business as usual.

“Weather is unpredictable in the mountains and storms will come and go in the evenings,” says Seymour. “The main thing that helped us move quicker was the Matterhorn system. It goes on well and interlocks in a way our guys can understand. It’s a well-designed, user-friendly product.”

According to Wercholuk, the installation is a “win-win” for the Big Canoe community. “It’s not just low-maintenance, it’s no-maintenance and it looks beautiful,” says Wercholuk. “Anytime you have guests or visitors, the clubhouse is something you want to show off. We have intentionally tight architectural controls here and everything just blends into nature. You would never be able to tell it’s metal from far away.”

Wercholuk said that the product has left a great impression on Big Canoe’s roughly 6,000 residents.

“Everything we’ve heard from residents has been extremely positive,” Wercholuk adds. “Metal provided the look we were after as a mountain community, but with more efficiency.”

TEAM

Roofing Contractor: Colony Roofers, Marietta, Georgia, www.colonyroofers.com

MATERIALS

Metal Roof System: Matterhorn Shake metal roofing in Cedar, CertainTeed, www.certainteed.com

Roof of Texas Business Gets New Life After Hailstorm

After the damaged roof system was removed, CIMA installed a self-adhering SBS modified bitumen roofing system manufactured by CertainTeed. Photo: CertainTeed

Large hailstorms are a common occurrence in Northern Texas, so when the roof of CMS Magnetics Corporation in Garland, Texas, started to leak, the company suspected hail had something to do with it.

When CMS purchased its building in 2012, the company applied to its existing roof system a roof coating designed to strengthen the system and protect it from water intrusion. In 2018, however, the roof started leaking to the point that expert guidance was needed to address the situation.

To help CMS consider its options, Plano, Texas-based CIMA Contractors, LLC, was called in to find the source of the leaks and recommend an efficient, affordable solution. CIMA Contractors is a CertainTeed-credentialed roofing contractor with more than 20 years of experience in commercial roofing and storm damage restoration. After analyzing the roof’s existing PVC membrane, CIMA determined that the roof leaks were indeed the result of hail damage from a 2014 storm.

CMS leadership worried it would have to fix or replace the entire roof system at great expense to the company. Trusting in its expertise, CIMA stood by its findings and went the extra step of presenting additional findings to the insurance company so their hail damage claim could be covered.

CIMA met with adjusters, roofing contractors and engineers from the insurance company and conducted a joint assessment. During the assessment, the team conducted forensic work to determine that recent hail had compromised the roof system and was the cause of recurring leaks. This inspired the insurance company to agree to restore the roof to its pre-storm condition.

The existing roof assembly was comprised of a 22-inch intermediate-rib steel deck supporting a 60-mil PVC roof system along with a spray-on coating. CIMA decided to take a different approach — one that would offer a solution with greater energy efficiency, better tolerance for the foot traffic required for facility maintenance, and superior impact and weather resistance.

This photo shows the damaged roof before it was replaced. Photo: CertainTeed

After removing the old roof system, CIMA mechanically attached CertainTeed’s FlintBoard ISO insulation to the building’s steel deck. In addition to helping the structure meet city building code requirements, the insulation provided year-round indoor comfort. CIMA also installed tapered FlintBoard ISO-T insulation to reconfigure the cricket geometry and sumps in the roof’s corners and redirect water runoff to a new drainage system, eliminating standing water on the roof’s surface.

CIMA then applied CertainTeed’s Black Diamond Base Sheet, a self-adhering SBS modified bitumen roofing membrane designed to provide durability, strength, ease of handling and resistance to moisture and wind-driven rain. A torch-applied layer of CertainTeed’s Flintlastic GTA cap sheet topped off the system, providing additional puncture and tear resistance. The new, more resilient system delivered a combined 220 mils of protection.

Thanks to CIMA’s professional expertise and high-quality roofing products from CertainTeed, the CMS facility is dry, safe and comfortable for its employees. For additional peace of mind, the new roof is backed by a 15-year NDL (no-dollar limit) warranty from CIMA and CertainTeed. With their roof problems addressed and their storage areas dry, CMS has expanded its capacity and inventory, paving the way for greater operational bandwidth and profit.

TEAM

Roofing Contractor: CIMA Contractors, LLC, Plano, Texas, www.cimacontractors.com

MATERIALS

Base Sheet: Black Diamond, CertainTeed, www.certainteed.com

Cap Sheet: Flintlastic GTA, CertainTeed

Insulation: FlintBoard ISO and FlintBoard ISO-T, CertainTeed

One-Component Liquid-Applied Flashing Requires No Primer or Mixing

CertainTeed introduces SmartFlashONE, a one-component, UV-stable, fluid-applied resin for steep and low-sloped roof flashing details and repairs. SmartFlash ONE offers roofing contractors an economical and convenient waterproofing solution in a ready-to-use, re-sealable can that requires no measuring or mixing to activate.

According to Abby Feinstein, commercial roofing product manager for CertainTeed, the ability for SmartFlash ONE to be applied without a primer and resealed for future use gives contractors an edge in terms of time, cost and ease of installation. “SmartFlash ONE delivers one-part labor efficiency with two-part performance,” said Feinstein. “With no primer or component mixing, contractors can work quickly without fear of the product setting up too fast or going to waste. And CertainTeed is so confident in the stress resilience and UV stability of the formula that we’re supporting the product with up to 20 years of warranty coverage, which is in line with the coverage afforded to two-part solutions.”

SmartFlash ONE resin is available in a 5-gallon pail (125-square-foot coverage) or a 1-gallon pail (25-square-foot coverage). The 1-gallon pail is available à la carte or as part of a Flash Pack which includes resin, fleece and application accessories. 

For more information, visit www.certainteed.com/commercial-roofing.

CertainTeed Showcases Sustainable and Durable Residential Products at Western Roofing Expo

CertainTeed is highlighting a selection of tough, efficiency-minded residential roofing products during the 2019 Western Roofing Expo, taking place June 9-11 at the Paris Las Vegas Hotel & Casino. 

“CertainTeed is committed to innovation and creating residential products that offer more value in the form of energy savings, greater durability and a smaller carbon footprint,” said Alex Pecora, director of roofing product management for CertainTeed. “By continuing to make our products more useful, we can demonstrate to contractors and homeowners that our products offer the best value proposition.” 

The company is showcasing an array of products in Booth 305, including: 

Landmark Solaris: A solar-reflective version of CertainTeed’s best-selling asphalt shingle, this wood shake-inspired shingle reflects solar energy and radiant heat much better than traditional roofing shingles. 

Presidential Solaris: Constructed from two layers of premium asphalt with advance solar-reflective granules, Presidential Solaris replicates the look of authentic cedar shake roofing with the added performance of cool roof technology. 

Presidential TL Solaris: A three-layer version of the Presidential Solaris shingle, with sculpted tabs, greater dimensionality, and a rich color selection provide the look and beauty of old-world cedar shake. 

NorthGate: CertainTeed’s NorthGate is a shake-look SBSmodified asphalt shingle made with rubberizing polymers that provide Class 4 impact resistance, and enhanced weatherability and granule adhesion. According to the company, NorthGate shingles resist cracking, even in extreme cold weather, allowing for year-round installation. 

Matterhorn Metal Roofing: Matterhorn is a tough, low-maintenance luxury roofing solution designed to replicate the architecture and charm of traditional wood shake, slate and barrel tile roofing. In addition to offering Class 4 impact resistance, it is 100 percent recyclable, highly resistant to fire and wind, and offers 16 cool roof color options that can be used to comply with California Title 24 cool roof requirements. 

Solstice Solar System: Solstice is a highly-efficient rack-and-panel solar system offering 60- and 72-cell modules that provide up to 310 watts and 370 watts of power generation, respectively. Solstice modules are also available in American-made US Series options. 

Apollo II/Apollo Tile II: Strong, lightweight and sleek, Apollo II solar shingles and tiles are engineered for seamless integration with new or existing shingle/tile roof systems. Each all-black solar shingle/tile contains 14 high-efficiency monocrystalline silicon solar cells providing an industry-best power rating of 63 watts per shingle/tile. 

For more information, visit Booth 305 of the Western Roofing Expo or www.certainteed.com

CertainTeed Showcasing Innovative Solar Systems and Exterior Products at PCBC

CertainTeed will be showcasing exterior offerings at Pacific Coast Builders Conference (PCBC) 2019, May 30-31 at the Moscone Center in San Francisco. CertainTeed will highlight a selection of siding and trim products, as well as top-tier, sustainability-focused roofing and solar solutions that can be used to comply with California’s updated Title 24 solar mandate, which takes effect in 2020. Title 24 standards in California are designed to ensure new and existing buildings achieve energy efficiency and preserve indoor environmental quality. 

“With the upcoming changes to California Title 24, and other state and local governments eyeing adoption of similar building codes in the coming years, PCBC is the perfect opportunity to show builders some of the CertainTeed products that are helping drive a more sustainable future,” said Matt Gibson, vice president, corporate marketing. “We continue to focus on occupant comfort as well as energy efficiency, and our efforts towards product development, like our innovative solar solutions, speak to that.”

Attendees are invited to visit CertainTeed at booth #1635 to learn more about the following products:

Apollo II/Apollo Tile II Solar Roofing – Engineered for seamless integration with new or existing asphalt shingle or concrete tile roofs, Apollo II solar roofing provides a sleek, low-profile aesthetic. Additional installer-friendly features include simple flashing, plug-and-play connectors and built-in wire management.

Landmark Solaris Shingles – The cool roof version of CertainTeed’s best-selling asphalt shingle, Landmark Solaris is a wood shake-inspired shingle that utilizes advanced roofing granules to reflect solar energy and radiant heat.

Bufftech Fence: Allegheny and Sherwood Collections – Allegheny and Sherwood are CertainTeed’s Bufftech rotationally-molded fence profiles. These durable options provide long-lasting, beautiful outdoor living spaces.

Cedar Impressions Polymer Shakes and Shingles Siding – Designed for whole house applications or accents, Cedar Impressions Polymer Shakes and Shingles siding offers authentic cedar style siding without the expense and heavy maintenance of wood.

For more information, visit www.certainteed.com

How to Reduce Labor Expense Without Sacrificing Quality

Photos: CertainTeed

Labor shortages have been a longstanding issue in the construction industry. With not as many skilled tradespeople as needed to do the work, roofing contractors have to work smart to stay competitive and maintain profits. Roofing manufacturers have adapted to the labor shortage by developing labor-saving products that are easier to master and install.

To help commercial roofing contractors make more informed product decisions, CertainTeed commissioned Trinity|ERD, a well-recognized building envelope consulting firm, to conduct “Factors Impacting Low-Slope Roofing: A National Labor Study,” which quantifies the labor differences between self-adhered modified bitumen, traditional bituminous systems and single-ply roof coverings. This independent, five-year low-slope labor study analyzed the installation of 45 different roofs with six popular roof covers in 18 different configurations in various regions of the country, isolating and timing product and task-level installation data, and observing where efficiencies or inefficiencies occurred. The study also combined observed labor data with national average labor and material costs to allow for a comparison of installed costs across 12 popular modified bitumen and singe-ply roof assemblies.

While the study confirms that product selection impacts labor efficiency and ultimately earnings, a contractor’s ability to turn a profit is multifaceted. In addition to product labor analysis, the study produced a wealth of information on how commercial contractors can improve their efficiency across any roof covering by optimizing their crew management, project management and estimating accuracy.

Here are some observations from the study that can improve the productivity of commercial roofing contractors, regardless of product selection:

Roofing manufacturers have adapted to the labor shortage by developing labor-saving products, including self-adhered modified bitumen roofing. Photos: CertainTeed

· Estimate for Temperature and Environment. Environmental factors associated with a project should always be factored into estimates. Productivity can slow down in both high and low temperatures. Cold weather often creates more work due to heating adhesives being required, longer periods for relaxing rolls, longer welding times of membranes (APP, SBS, TPO, PVC) and the need for cumbersome cold-weather clothing. Heat can often cause fatigue and the need to hydrate often, resulting in more break periods. Also, projects taking place at night are typically slower than daytime projects, as the area of work is constrained to lighted areas and tools are more difficult to find in the darkness.

· Improve Crew Communication. Roof cover installation is optimal when the installing crew works as a coordinated team. Crews that spoke multiple languages or crews with limited understanding of one another tend to have longer installation times.

· Specialize Crew Tasks. Productivity increased when multiple crew members carried out narrowly defined work activities to complete a task as a team, as opposed to a single man completing the full breadth of the task alone. For example, when hand-held screw guns were used, laborers that staged and placed screws/plates as one phase of work — and either dropped back to install or were followed by another crew member to install — were more efficient than a single individual carrying pouches of screws and plates.

· Stage Products With Foresight. Material movement and staging was a critical component in speed at application. Projects that were staged with easy material access for installers resulted in faster installations. Crews that relied on installers to stage their own materials required fewer personnel on the roof, but at the cost of slower overall installation times.

· Employ Strong Management. Rooftop supervision and direction – including effective management of roof loading, managing break times, staging materials for easy access, prefabrication (such as combining screws and plates) and staging materials which have already acclimated to the temperature/environment – played a pivotal role in faster installation times.

Environmental factors associated with a project should always be taken into account during extimates. Extreme weather can slow down productivity. Photos: CertainTeed

· Implement Quality Control. Across the country, the labor study observed a variety of quality control methods ranging from no in-application quality controls to extensive quality controls conducted by both foremen and in-house, third-party quality managers. A lack of in-application quality control reduces upfront labor, but increases the likelihood that a crew will need to return to correct issues found post-inspection. As with many things, an ounce of prevention is worth a pound of cure.

· Use and Manage Tools Wisely. The efficient use of tools and tool accessories has a measurable impact on installation times. For example, the installation of a bituminous cap membrane with a multi-torch cart (a.k.a. “dragon wagon”) was completed in 86 percent of the time required in comparison to a hand-held torch. Automated screw and plate installers provide a measurable time advantage; however, a knowledgeable mechanic or crew member who has rooftop access to spare parts is crucial in case the machine jams or malfunctions. Poorly maintained automatic welders (single-ply TPO/PVC) with inconsistent power and/or damaged parts (nozzles and silicone wheels) slow down productivity and hamper the quality of the application. Blowers used on roofs to clean surfaces and move large sections of membrane on a cushion of air were effective and increased productivity in multiple applications.

Increasing Efficiency

The ability of a crew to quickly and profitably install a low-slope roof system cannot be isolated to the specific type of roof cover being installed. A roofing crew’s efficiency is also impacted by climate, project parameters, tools, safety requirements, quality requirements and crew management. Roofing estimators and managers should clearly identify the factors impacting their crews, optimize productivity whenever possible and adjust their estimates accordingly. While project parameters and management apply a high degree of variability to every job, proper training, project management and crew management can significantly increase efficiency and help contractors extract the most profit from projects.

Understanding the many factors that impact crew efficiency can help contractors produce better results in less time. The labor study can help roofing contractors better understand labor efficiencies by product, more accurately estimate the labor associated with certain tasks and improve installation efficiency across all roof covering types.

For the full 20-page CertainTeed/Trinity|ERD study, including detailed analysis of labor data and installed cost for various roof assemblies, visit www.certainteed.com/laborstudy.

About the author: Abby Feinstein is Product Manager, Commercial Roofing for CertainTeed Corporation. For more information, visit www.certainteed.com.

SBS-Modified Asphalt Shingle Offers Class 4 Impact Resistance

CertainTeed’s NorthGate is an SBS (styrene-butadiene-styrene)-modified asphalt shingle that offers Class 4 impact resistance and the dimensional appearance of wood shake roofing. The rubberized nature of NorthGate provides enhanced flexibility and shrinking/cracking resistance, which protects against damage caused by the freeze-thaw cycle and makes it install-friendly in freezing temperatures. NorthGate shingles come with a lifetime-limited, transferable warranty against manufacturing defects, 10 years of SureStart protection, 15 years of StreakFighter algae protection and 15 years of 110-mph wind resistance (upgradeable to 130 mph when installed with CertainTeed starter and hip and ridge shingles). 

For more information, visit www.certainteed.com

Winner of CertainTeed’s Oh Hail No Sweepstakes Wins Trip to Florida Resort

At the 2019 International Roofing Expo, CertainTeed held its Get Me The Hail Outta Here!contractor contest. The contest helped promote CertainTeed’s NorthGate shingles, a line of SBS (styrene-butadiene-styrene)-modified shingles that offer Class 4 impact resistance and enhanced weatherability. Tyler Seipp of Seipp Construction & Remodeling from Manchester, Maryland, was the lucky winner. Seipp and a guest received a weekend getaway to the famous Margaritaville Beach Resort in Hollywood Beach, Florida, as well as round-trip airfare and a $500 gift card for expenses.

At IRE 2019, attendees could enter the contest by coming to the CertainTeed booth, watching the new animated Oh Hail No! NorthGate video and receiving a special contest shirt. Any attendees who came back to the booth wearing the shirt were entered into a random drawing for the Florida getaway.

“The contest was a great draw to our booth and gave us plenty of opportunity to talk with folks about NorthGate. We feel that it’s the best-looking and highest-performing impact resistant shingle in the industry, and installers love it because it handles so well in cold temperatures,” said Jay Butch, director of contractor programs for CertainTeed Roofing. “It is important to have major industry events like IRE because they allow us to meet face to face with contractors like Tyler, talk about the latest products, topics and trends, and show them appreciation for their hard work and support.”

For more information, visit www.certainteed.com/roofing.