Create Renderings of a Home with New Roofing and Siding

CertainTeed Corp.'s ColorView

CertainTeed Corp.’s ColorView

CertainTeed Corp. debuted a revamped version of ColorView, an advanced set of exterior home design tools. Featuring a user-friendly interface, ColorView offers users preset color combinations along with an array of stock images to create exterior home designs. For a more customized approach, users can upload an image of a home and use do-it-yourself masking to more accurately create renderings that can be used as a selling tool with homeowner customers.

Explore preset color combinations, siding styles, and much more directly on the home.

CertainTeed Launches First Webisode Featuring Home Makeover Winners

CertainTeed launched its first webisode and music video in the 2013 Living Spaces Facebook Home Makeover Video Contest featuring the Bielfelt family of Mentor, Ohio.

The Bielfelt family, the grand prize winner of the $75,000 exterior makeover, will be featured in a series of webisodes documenting the renovation of the 100-year-old home. The series follows the family, along with CertainTeed 5-Star Green, 5-Star Fence and Master Shingle Applicator contractors, as they tour the home to kick off the renovation. The homeowner selects multiple products to use, including Cedar Impressions and Monogram siding, Restoration Millwork trim, EverNew decking and railing, Bufftech fence and Landmark Pro roofing.

CertainTeed also released a new music video “Sleeping on My Porch” that was created in conjunction with the webisode series to showcase the homeowners’ excitement about the transformation of their home.

Check out the webisodes at the CertainTeed Living Spaces Facebook page or YouTube channel. Also, stay tuned for additional webisodes and for details on the 2014 $75,000 Exterior Living Spaces Home Makeover contest, which will be available soon on the CertainTeed Living Spaces Facebook page.

CertainTeed Provides Solar Training, Partners with Angie’s List

Valley Forge, Pa.-based CertainTeed Corp. has partnered with Penn State University, College Station, Pa., in the construction of a solar power training facility. The project is the second phase of the groundbreaking, new smart-energy campus GridSTAR Center at The Navy Yard in Philadelphia. Functionally designed with input from CertainTeed, the building will showcase the manufacturer’s line of solar roofing products and provide an outlet for training students and building professionals in contemporary solar roofing system installation.

The steep-slope portion of the facility’s roof will feature a 2-kilowatt Apollo II solar roofing system integrated among Landmark Solaris Gold premium designer shingles in Max Def Weathered Wood and a 2-kilowatt Solstice rack-mounted solar roofing system. The GridSTAR Center also features a net-zero-energy demonstration home with Landmark Solaris shingles and a host of other exterior and interior CertainTeed building products.

In other news, CertainTeed is strengthening its roofing contractors’ reputation management and promotion strategies through a partnership with Angie’s List. By teaming up with the online national consumer review service, CertainTeed is helping local contractors build awareness for their services by providing access to exclusive advertising discounts, local business growth marketing opportunities and support.

“ShingleMaster contractors have proven their ability to provide knowledgeable installation of our roofing products to homeowners,” says Jay Butch, director of contractor programs and promotions for CertainTeed Roofing. “To show our gratitude for playing such an important role in our continued success, the partnership with Angie’s List will help to further manage, strengthen and leverage their local reputations and grow their businesses.”

As part of the program, contractors will be assigned a dedicated team at Angie’s List that is available to answer questions and provide updates about program details, account status, local market metrics, best practices and local advertising opportunities. Angie’s List helps homeowners hire local service professionals in more than 550 categories of service, ranging from home improvement to health care. In 2012, nearly 500,000 Angie’s List members searched the website to hire a highly rated roofing professional.

CertainTeed Launches Brand Your Roof Marketing Program

Valley Forge, Pa.-based CertainTeed introduces Brand Your Roof, a marketing program that allows distributors and contractors to add their company logo to roofing underlayment, essentially doing double-duty by turning a current roofing project into a personalized billboard for motorists driving by.

Brand Your Roof allows company logos and contact information to be printed in up to three colors within a 24- by 42-inch area and repeated across a DiamondDeck underlayment 10-square roll, which is 48-inches wide by 250-feet long. DiamondDeck is a synthetic, scrim-reinforced, polymer-based roof underlayment that can be used beneath shingle, shake, metal or slate roofing.