IKO Launches Redesigned Commercial Roofing Website

IKO recently launched a redesigned commercial website to provide digital access to its full suite of commercial roofing, building envelope, and bridge, deck and waterproofing systems. The site, hosted at www.iko.com/comm, is specifically designed around the needs of architects, specifiers and roofing consultants. To learn what these industry professionals desired in a site layout, IKO surveyed them about website usability and accessibility. Participants shared that they wanted product and technical information that could easily be found in just a few clicks. They also wanted the ability to access the site across multiple devices, including desktop, tablet or mobile.

“Commercial roofing professionals and consultants need to be able to find information on roofing systems quickly — whether on the job site or at the office,” says Jeff Williams, brand director, IKO North America. “We know their time is valuable, and we wanted to create a design that would not only be visually appealing, but also easy to navigate and function to fit their needs.”

The revamped commercial website serves as a hub for all of IKO’s asphalt low slope roofing systems and accessories, including built-up roofing (BUR), cold applied, heat welded, self adhered and more. Users can also find information on IKO’s building envelope and bridge deck and waterproofing membrane systems and accessories, along with wall insulation and air/vapour barrier systems.

“One of the differentiating qualities of IKO’s commercial roofing program is that we provide a systems solution with a full suite of roofing and building envelope products engineered to work together, not just individual components,” says Akif Amin, VP of Commercial Division, IKO North America. “We have architects, consultants and specifiers covered with site design that makes it easy to find, navigate and spec commercial roof system and building envelope solutions.”

In addition to details on all IKO commercial systems, website visitors can also access technical information like application guides, draft specifications and product data sheets, as well as training and education opportunities, among others.

For more information and to see the new commercial website, visit www.iko.com/comm.

OMG Roofing Products Hires Staff in Europe

Michael “Mick” Steeples of Oxford, England is responsible for sales activities for OMG Roofing Products in the United Kingdom, Ireland and Australia.

Michael “Mick” Steeples of Oxford, England is responsible for sales activities for OMG Roofing Products in the United Kingdom, Ireland and Australia.

To support its growing international business, OMG Roofing Products has hired Michael Steeples in Europe.

In the newly created position, Michael “Mick” Steeples of Oxford, England is responsible for all sales activities for OMG Roofing in the United Kingdom, Ireland and Australia. He will report to Lennard Spirig, Europe market manager.

Michael comes to OMG with nearly 20 years of relevant experience in the construction and commercial roofing industries. Most recently he was a key account manager with SFS Intec. Earlier he held various sales and technical positions with Solartec Ireland, SFS Intec as well as Profile Cladding Systems. He holds a degree in Supervisory Studies from Leicester Polytechnic.

“As OMG continues to grow and expand outside of North America, it is important that we add the resources necessary to serve our customers in local markets,” says Web Shaffer, vice president of marketing for the company. “OMG’s goal is to deliver sales support, and it’s important that we invest in this area as we expand into new geographies. This new position will help us to meet that goal.”

Headquartered in Agawam, Mass., OMG Roofing Products is a global supplier of commercial roofing products including specialty fasteners, insulation adhesives, roof drains, pipe supports, roof repair tape as well as productivity tools such as RhinoBond. The company’s focus is delivering products and services that improve contractor productivity and enhance roof system performance.

B&M Roofing Marks 70 Years of Service in Colorado

B&M Roofing, a Colorado-owned company, will mark 70 years of service to Front Range residential and commercial clients starting this month.

Since 1947, B&M Roofing has put its commitment to excellence at the forefront of every project it handles. As a founding member of the Roofing Alliance for Progress and an advocate for on-site safety, B&M Roofing has made it a priority to steer the industry. From commercial projects such as the Denver Coliseum and Coors field to residential construction and emergency repair.

“We’ve been fortunate to be able to balance our long-range vision against commercial and residential divisions,” Brad Taylor, vice president says. “Everything works together to allow us to provide every customer the benefit of our experience.”

Founded in Fort Collins in 1947 as a single-truck operation, B&M Roofing has grown to provide service to thousands of customers a year. Emphasizing customer service and safety on every project, B&M Roofing understands its 70-year tradition of excellence was built one roof at a time, and strives to continue to build on that tradition with every project it completes in 2017.

GAF Education Center Debuts at 2017 IRE

The GAF Education Center will debut at the 2017 International Roofing Expo (IRE) , offering attendees a curriculum of eight condensed classes dedicated exclusively to roofing industry education, not product pitches.
 
Through eight, 45-minute sessions in the GAF Education Center, trainers will teach roofing industry strategies that will help attendees build skills, think critically and arm them with practical solutions to work smarter.
 
“The addition of the GAF Education Center adds another component to the line-up of show floor activities and educational offerings,” says Tracy Garcia, CEM, show director of the IRE. “These roofing industry educational courses will be beneficial to all attendees who want to gain knowledge and excel in their businesses.”
 
“Our focus is education and we have assembled speakers who are experts in their field,” says Paul Bromfield, CMO at GAF. “We want to provide practical learning that helps our customers to build their business.”
 
Beginning on March 1, classes include “The Importance of a Roofing System,” “Commercial Roof Maintenance,” “Common Sense Approaches to Reducing Condensation Problems Associated with Reflective Roofing on Western Wood Framed Decks,” and “Impact Resistance – What the Hail is Happening?” 
 
Concluding on March 2, classes include, “Impacting In-Home Selling with Technology,” “Home Design from a Worldwide Perspective,” “Redesign Your Business by Starting Over: Start With a Blank Sheet and Redesign for Positive Impact,” and “Thriving on Alphabet Soup: How to Benefit From the New Age of Green Rating Systems.”
 
Classes are free with all registration packages. Seating is available for up to 55 people on a first-come, first-served basis. For specific class times, descriptions and speakers, visit here.
 
“The addition of the GAF Education Center reinforces the International Roofing Expo as a partner in education for roofing contractors,” says Reid Ribble, CEO of NRCA, the show’s official sponsor. “I encourage our members to attend these free classes designed to foster knowledge through idea-sharing.”  
 
Taking place March 1-3, 2017, at the Mandalay Bay Convention Center in Las Vegas, the show will offer roofing contractors of all sizes and specialties a preview of the entire roofing construction and maintenance industry.

Two Commercial Installations Are Honored with ARMA’s QARC Awards

Advanced Roofing Inc. installed two new roofs at a luxury retired-living community in Palm Beach Gardens. These projects were Silver Award winners in ARMA’s 2016 QARC Awards.

Advanced Roofing Inc. installed two new roofs at a luxury retired-living community in Palm Beach Gardens. These projects were Silver Award winners in ARMA’s 2016 QARC Awards.

Commercial roofs are the workhorses of a building system. They endure wind, rain, hail and foot traffic while serving as an important line of defense between the outside world and a building’s occupants. If inhabitants never consider the roof over their heads, it means the roof system is doing its job well.

The Washington, D.C.-based Asphalt Roofing Manufacturers Association (ARMA) showcases these hardworking but rarely celebrated systems in its annual Quality Asphalt Roofing Case- study (QARC) Awards program. Each year, the organization seeks the top asphalt roofing projects in North America that demonstrate durability and high performance, as well as beauty. The QARC awards honor a Gold, Silver and Bronze winning project that illustrates the benefits of asphalt roofing.

The Silver Winner of ARMA’s 2016 QARC Awards is a prime example of what a commercial roofing system must stand up to while remaining water-resistant and durable. Advanced Roofing Inc. (ARI), which has service areas throughout much of Florida, was hired to install two new roofs at a luxury retired-living community in Palm Beach Gardens. These reroofs were completed in 2015 and were submitted to ARMA’s awards program.

The two buildings in this community were originally built in the 1990s and were found to have numerous issues that demanded immediate attention when new management reviewed the property. The area’s hot climate requires many air-conditioning units on the roof that frequently have to be serviced. This aspect of a commercial roof can be overlooked by building owners but has a significant impact on its service life and performance. Because HVAC units and related equipment are heavy and may require frequent maintenance that brings extensive foot traffic, they can cause a roof system to deteriorate faster than normal. That was the case with the existing roofs in this living community.

Toward the end of the roofs’ service lives, temporary fixes, like patching and coatings, were made. These regular repairs only increased the operational budget while the core issues remained unresolved. According to Jessica Kornahrens, project manager at ARI, “The existing roofing system was at risk of a failure that could potentially close the building and leave its elderly residents without a home.”

ARI was hired by the new building owner and property manager to tear off the existing roofs of these two buildings and install an asphalt roofing system on each. Because of the significant durability required by the new roofs, the roofing contractor chose a high-performance three-ply modified bitumen asphalt roofing system.

The two buildings in the retirement facility were still occupied during the reroof project, creating an additional challenge during installation, but the work came in on schedule and within budget.

The two buildings in the retirement facility were still occupied during the reroof project, creating an additional challenge during installation, but the work came in on schedule and within budget.


“We knew that this type of redundant, multi-layered system would protect these buildings long-term despite the high foot traffic and heavy equipment they have to stand up to while also meeting the project budget,” Kornahrens says. “This particular system also has a Miami-Dade Notice of Acceptance with testing and approvals for Florida’s high-velocity hurricane zone.”

Between foot traffic and harsh weather, the contractors knew this asphalt roofing system was up to the task.

Challenging Installation

Before they could begin the project, ARI had to first stop the existing leaks in the first 45,900-square-foot building and the second 51,000-square-foot building, followed by a tear-off of the roof system down to the light- weight concrete. ARI fastened the modified anchor sheet with twin-lock fasteners directly into the lightweight insulated concrete deck and then torch applied an interply and fire-retardant granulated cap sheet.

Photos: Smith Aerial Photography

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Insulation Adhesive Application Tool Is Presented to Olsson Roofing

OMG Roofing Products presents PaceCart3 to Olsson Roofing.

OMG Roofing Products presents PaceCart3 to Olsson Roofing.

OMG Roofing Products of Agawam, Mass., has presented the “first” PaceCart3, an application tool for insulation adhesive, to Olsson Roofing of Aurora, Ill. for its feedback and help in improving the cart.

The PaceCart3 is OMG’s patented application tool for applying OlyBond500 and OlyBond500 Green Insulation Adhesives. It features an ergonomically designed manifold, new pump design, color coded adhesive tray, electrical system with volt-meter, and shelves for an on-board generator. The PaceCart3 is capable of dispensing enough OlyBond500 to cover 60 squares in an hour.

“Olsson Roofing was involved in helping us re-design the PaceCart from day one,” says Adam Cincotta, OlyBond product manager for OMG. “Not only were they generous with their time in terms of meetings, reviewing plans, ideas and prototypes, but they also gave us feedback and advice, for which we are very appreciative.”

Shown in the photo from left to right are: Andrew Nehrenz, OMG regional manager, Adam Cincotta, OMG OlyBond product manager, Jeff Thompson, senior vice president of Olsson Roofing, Tim Gorges, lead mechanic at Olsson Roofing, Stan Choiniere, OMG technical director, and Erik Terpstra, OMG field service representative.

OMG Roofing Products is a supplier of commercial roofing products including fasteners, insulation adhesives, drains, pipe supports, emergency repair tape, edge metal systems and productivity tools. The company’s focus is delivering products and services that improve contractor productivity and enhance roof system performance. For additional information, please contact OMG Roofing Products at (800) 633-3800 or visit OMGRoofing.com.

Principia Consulting Releases Its State of the Roofing Industry

Malvern, Pa.-based Principia Consulting has released it “2016 Commercial Roofing” report, which found total demand for commercial roofing in North America was valued at $5.1 billion based on the manufacturers’ factory gate level in 2015 compared with $4.8 billion in 2013. Market growth has largely been driven by new construction but the resurgence of city development is also playing a part in increased demand.

New-construction growth is projected to increase at a rate of 6 percent annually compared to 3 percent for reroofing. While a substantially higher growth rate is projected for new construction than reroofing, many buildings are being refurbished as the millennial generation returns to city dwelling. In addition, older buildings are being repurposed for offices and residences as developers find it faster and less expensive to adapt existing space than to construct new structures. This is good news for commercial roofing as it will increase the amount of roofing area put back into play for re-roofing jobs. Retrofit, repair and reuse are an important sector for all of commercial construction and in commercial roofing account for nearly 75 percent of demand in 2015.

Low slope continues to maintain market share over steep slope with single-ply roofing demand growing the fastest with a 4 percent growth rate annually. Single ply holds the largest share of overall demand with 45 percent by volume. For steep-slope commercial applications, metal roofing is expected to grow slightly faster though asphalt shingles will continue to enjoy the majority share because of dominant market position and price.

“2016 Commercial Roofing” draws upon interviews with nearly 400 roofing professionals and property owners and managers. This fourth edition of Principia Consulting’s coverage of the commercial roofing market provides detailed analysis on the current and future state of this segment of the roofing industry. The report provides a vital baseline analysis for forecasting and business planning for current and new industry participants. Using 2015 as its launch point, the report analyzes demand drivers and trends by material, construction type, distribution channel, supplier and region, providing forecasts through 2018. It also analyzes trends in current products, new product developments and technologies, and competitive materials, helping companies anticipate customer needs.

To purchase the report or learn more about the scope and content covered, contact Brooke Cowell, Principia’s vice president of Marketing.

Lessons Learned During a Merger

In August 2014, I purchased the assets of a fourth-generation, 133-year-old roofing contracting company with which I had been competing locally for a few years. As a relatively new contractor in the area (I had been in business just under nine years), I wanted a larger share of the commercial roofing market. The clients I hoped to inherit with this acquisition would help me to accomplish that goal.

I had no formal business training, nor knowledge of how to make such a merger work. I started my company with very little industry experience back in 2005; I had a working knowledge of roofing and a desire to be my own boss. Things had gone well, so I trusted that my instincts would guide me through the merger. I was operating on nothing more than a gut feeling that this merger would be a good thing and a blind assumption that I would be able to handle whatever challenges might come my way.

I began the dialogue with the company’s owner in early 2013 and it took until August 2014 to close the deal. There were plenty of challenges created by this process—definitely some things I handled well and some I did not.

The primary goal of this acquisition was to retain the company’s customer base, thus growing my own. Relationships were in place that went back years, even generations, and maintaining those relationships was of utmost importance. I had a plan in place to personally visit with or reach out to all of these customers within the first two weeks. I thought this would be one of the main challenges—certainly the most important thing to get right—but, surprisingly, it was one of the easiest things to achieve. The previous owner assured these customers I would continue to take care of them well and I think these customers’ trust and loyalty already was so solid that the accounts transferred over to me almost without question. As planned, I personally met most of my new customers within the first couple weeks, continued to serve their needs with the same people and took care of them with the same high level of service to which they had become accustomed. I am proud to say, after six months, we have retained 100 percent of these customers.

I am fond of saying, “I don’t know much, but I know exactly what I don’t know.” It’s the tenet to which I attribute what modicum of success I have had. I knew that I did not know how to manage a process like this! It was definitely a good move on my part to work with a consultant. It did not answer all the questions, nor did it eliminate all mistakes, but the insight and advice of someone who had been through similar processes was invaluable.

Before we closed on the deal, I told myself that despite what problems, issues or frustrations might arise, I would treat the first five months as an observational period rather than a time to implement changes. I was patient and held true to that timeframe. Trust takes a while to establish and people take a while to know. I am glad I waited to learn what I needed to know before making any significant changes.

The biggest challenge the merger created was in dealing with the significant increase in my employee count and all the associated human-resource issues that resulted. I had kept my business pretty light on hourly employees in the field, whereas the company I purchased had close to 30 full-time roofers. I had written an employee handbook prior to the merger but many of the policies had not yet been questioned or tested. Of course, in the first few days after the merger, I had a wave of guys coming at me with issues and problems with the new systems to which they would be subjected. I modified a few policies based on legitimate concerns and to ease the transition while I held firm on others. I should have had clearly defined and time-tested policies in place, so I would have been better prepared for the questions I was asked.

In hindsight, I think the biggest mistake I made was to agree to keep this sale completely confidential until the deal was confirmed and I had officially taken over. This meant the first time I met any of the employees they were already on my payroll. There had been no opportunity to meet existing employees, interview the office staff, or gain any insight into systems and processes prior to the day of the merger. I basically had to jump right in! That could have been avoided and would have prevented a lot of stress and at least one early layoff I had to make.

I should definitely have hired, if only temporarily, an additional office person to assist with the mountain of paperwork that was created. We used a Small Business Administration loan to finance the purchase, which added significantly to an already overwhelming workload. A backlog of paperwork was created that took a few months to sort out.

Although I do not consider the merger process completed, we are definitely over the hump and, despite a few challenges, it has turned out as I hoped it would. Our commercial revenues have increased as forecast and I feel good about the fact that, had I not purchased this business, the employees I gained would be unemployed right now. Instead, they are part of a growing company that aims to provide long-term security for them and their families.

Twice in the same day earlier this month I was asked, “What one thing have you learned from the process of buying another business?” I did not have a clue how to answer that question. Certainly I have learned a great many individual lessons and become the wiser for it, but I’m not sure how to boil it down to one thing. I guess it can be summed up with my favorite cliché:
“That which does not kill you makes you stronger.” Mistakes are inevitable, and they are good. If you are afraid to make them, you will accomplish nothing. You will learn way more from one mistake than you will from 10 good decisions. People will not notice your mistakes nearly as much as you think. So don’t hesitate; make the call; learn from it if you can; and move on.

On a personal note, I owe a very heartfelt and big thank you to Horace Thompson King III (Tommy) for being such a pleasure to work with and for making a difficult process much easier than it could have been.