Roofing Technology Think Tank (RT3) Chooses Leadership

Roofing Technology Think Tank (RT3), a group of progressive roofing professionals focused on technology solutions for the roofing industry announced that it has chosen Karen Edwards as its communications and engagement leader.

In this role, Edwards will lead the RT3 membership in engagement activities that drive the group’s technology research, evaluation, testing and thought leadership to continue to promote the adoption of technology into the roofing industry. She will also manage all of RT3’s communication efforts, ensuring that the group’s message and efforts surrounding the adoption of technology are effectively shared with contractors, manufacturers, distributors and industry media.

“RT3 is very excited to work with Karen on moving the RT3 initiative forward and taking it to the next level,” said RT3 co-founder Dale Tyler. “Her background in the roofing industry combined with her understanding of how to introduce new technologies into the industry from her time spent as a marketing leader at EagleView bring the perfect skill set to RT3.”

Edwards has been a marketing professional for more than 25 years and has focused the past 15 years on marketing for the technology and construction industries.  She led the contractor marketing program during her tenure at Carlisle SynTec and oversaw the marketing behind the company’s secondary brands including Versico, EcoStar, Insulfoam, Carlisle Coatings and Waterproofing and Carlisle Residential before moving on to lead marketing efforts at EagleView Technologies. As president and owner of Casimir Group, Edwards provides strategic marketing consulting for roofing manufacturers and contractors, she is also the editor for RoofersCoffeeShop.com and leads Marcomm activities for the Property Drone Consortium.

She has a Bachelor of Science degree in Communications from Millersville University of Pennsylvania and resides in the York, Pennsylvania area. When not working, she enjoys traveling, relaxing on a beach, partaking in good food and wine, taking long walks and yoga.

For more information, visit www.rt3thinktank.com.

 

Petersen Aluminum Hires Director of Communications

Petersen Aluminum has named Rob Heselbarth as director of communications. Heselbarth will be responsible for overall marketing communications including public and media relations, promotional material, social media, website content, and print and online advertising.

Heselbarth has significant experience in the construction industry in both the residential and commercial markets. He most recently was editorial director at Cygnus Business Media where he oversaw Qualified Remodeler and Residential Design + Build magazines and their online properties covering home design, construction and remodeling. Prior to this, he was with the Refrigeration Service Engineers Society’s RSES Journal and Reed Business Information’s Contractor magazine covering the commercial, industrial and residential plumbing and mechanical industries.

Petersen Aluminum CEO Mike Petersen said, “Our marketing program has reached the point where we need an individual whose sole responsibility is to manage and direct our communication efforts, and we’re glad to have Rob join our team.”

Petersen Aluminum’s longtime media relations facilitator Larry McLane will continue to work with the company writing case studies and communicating with industry editors.

Atlas Roofing Hires New Marketing and Communications Manager

Atlas Roofing Corp. continues to expand its sales and marketing efforts across all divisions of the company, including enhancements to manufacturing and production. To support this growth, Nisha George has been named marketing and communications manager at the company’s corporate headquarters in Atlanta.

George, who was previously marketing coordinator at Sto Corp.—a producer of versatile cladding and coating systems for building construction, maintenance and restoration—is in charge of creating and implementing marketing and communications plans for all four Atlas Residential and Commercial divisions.

“The expansion of our team further strengthens our ability to meet the needs of our Field Sales Reps, and ultimately our customers,” says Rick Gelatka, director of Marketing Services at Atlas
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George’s expertise started in event marketing and over the years has included communications, media relations, brand management, and social media. She began her career in the agency world, working as a Marketing Associate for Leap Forward Group—a full-service marketing firm. She was also an International Business Consultant in Latin America for Media Plus, Ltd.—an international media company.

An alumna of Emory University, George is currently pursuing her MBA in Marketing Management at Goizueta Business School and resides in Atlanta.