IRE Draws Largest Crowd Since 2000

Industry professionals full of energy and excitement filled the halls of the Morial Convention Center in New Orleans to take part in three days of education, networking and a bustling trade-show floor at the 2015 International Roofing Expo. Taking place from Feb. 24-26, the annual trade show and conference drew a total attendance of 9,337 roofing construction professionals.

The International Roofing Expo, which took place in New Orleans in February, drew 9,337 roofing construction professionals.

The International Roofing Expo, which took place in New Orleans in February, drew 9,337 roofing construction professionals.

“The trade show floor was the largest since the 2000 show,” says Tracy Garcia, CEM, IRE show director. “Exhibitors enjoyed steady traffic as they introduced hundreds of new and innovative products to high-caliber decision-makers.”

Attendees represented all 50 states with the bulk of attendees from Florida, Georgia, Illinois, Louisiana, Mississippi, Ohio, Pennsylvania and Texas. The largest number of international attendees came from Canada; Mexico; and Seoul, Korea.

First-time registrants made up 42 percent of all attendees. “We had an awesome first year at the IRE. There were a lot of great vendors, great products and great people,” notes Cody Taylor of SupplyHog. “This is an exciting time to be in the industry, and we look forward to coming back next year!”

“This was my seventh year attending and I feel the IRE continues to improve yearly,” adds Robert Andreu of Hunter Warfield. “The location, vendors and show management each exceeded my expectations.”

EXHIBIT HALL

The trade-show floor was comprised of 1,178 booths, a 13 percent increase compared to the 2014 show. New, value-added services and innovative ideas in roofing materials and related products were displayed on the show floor, including metal, shingles, coatings/sealants/adhesives, flashing, waterproofing, underlayment, modified bitumen, bitumen/asphalt, gutters/roof drains and fasteners.

Exhibitors were pleased with the number of leads and inquiries generated during the show. “The IRE is the most important show of the year for us to engage our customers in person and showcase our new products and technologies,” observes Karen Edwards of EagleView Technologies. “We expect to see a great return on investment.”

Of the 465 exhibiting companies, 87 companies were first-time exhibitors. “We have attended many construction trade shows in the past and by far the IRE has been the most productive in terms of high attendance, which has generated a great source of leads to grow future business,” says Eric Velliquette of Lakeside Construction Fasteners. “If you haven’t attended or exhibited at the IRE, you should!”

“Business is strong within the roofing industry,” notes Bill Good, executive vice president of the Rosemont, Ill.-based National Roofing Contractors Association, the show’s official sponsor, which had an 800-square-foot booth at the event. “The enthusiasm was evident throughout the buying and selling activity on the show floor.”

EDUCATIONAL CONFERENCE

In addition to the show floor’s buying and selling activity, the show’s educational conference offered 44 educational sessions addressing a variety of industry issues. Educational tracks included technical and workplace-safety classes, as well as business-related sessions, including leadership/management, green building, legal/HR, money matters, sales/service and general business.

“I come to the IRE each year to reconnect with friends in the industry while getting the best roofing-specific education from an extensive list of seminars offered each morning,” states Rob Therrien of The Melanson Co. “Each afternoon, I visit the show floor to see the latest new innovations to come into our industry, from materials to safety, to help our team and our customers.”

“The IRE show is extremely valuable to our company because the seminars are packed full of useful information that we can apply immediately and improve our bottom line in 2015,” adds Steve Pike of White Stone 1998. “We are very busy with our business, but this is time well spent; with what we learned, we are positioned to become a market leader.”

SPECIAL EVENTS

On the show floor, attendees found new products and ideas at the Metal Marketplace that featured 70 booths; the Business & Technology Pavilion with 49 booths; and Exhibitor Product Clinics from OMG, Equipter and Tremco.

Education was available on the show floor through The Roofing Institute. Sponsored by Johns Manville, these condensed classes covered topics from business strategies and leadership to increasing profits and more.

At the Product Showcase, attendees were able to see, try and compare the latest products in the following categories: new, sustainable and Made in the USA. Based on innovation, productivity and cost-effectiveness, a panel of industry experts awarded Leister Technologies’ UNIROOF E 40 MM – 120V/15A as “Best New Product,” while Tie Down Engineering’s Roof Zone – RZ Guardrail was awarded “Best Sustainable Product.”

Attendees had the opportunity to find new products and meet new exhibitors by playing the Treasure Quest game. Wesley Stienecker of Nitro Roofing & Construction was the winner of $2,000 after his name was drawn from a pool of attendees who visited each of the 10 participating Treasure Quest sponsors.

Giving back to the New Orleans community, a pre-show Community Service Day took place on Feb. 23, where 50 attendees and exhibitors enthusiastically volunteered to help renovate the homes of two families in need.

The show’s opening day featured a motivating Keynote Address by Ken Schmidt, the former brand visionary at Harley-Davidson, who shared his expertise on brand-building, corporate positioning and customer relations.

Attendees and exhibitors networked while enjoying complimentary hors d’oeuvres and drinks at the opening night Welcome Party on Tuesday, Feb. 24, at Generations Hall.

The 2016 International Roofing Expo will be held Feb. 17-19 at the Orange County Convention Center, Orlando, Fla. Housing reservations can be made online beginning in May 2015 and online attendee registration will open in September. For more information, visit the expo’s website or call (800) 684-5761.

IRE: Johns Manville Sponsors The Roofing Institute, Houzz Debuts as an Exhibitor

Adding another important component to the already strong line-up of show floor activities and educational offerings, Johns Manville will sponsor The Roofing Institute at the 2015 International Roofing Expo (IRE), Feb. 24 to 26, 2015, at the Morial Convention Center in New Orleans.

Held on the show floor in booth No. 1217, The Roofing Institute curriculum is built around 10 condensed classes held on the show floor that provide roofing professionals with the knowledge to sharpen and hone their business acumen. Free with all registration packages, seating is available for up to 40 people on a first-come, first-served basis.

“We are always looking for innovative ways to make our education program even more meaningful and rich,” says Tracy Garcia, CEM, show director of the IRE. “These Business 101 classes will help attendees increase the effectiveness and productivity of their businesses.”

“Johns Manville is known for our quality and commitment to excellence with our products,” says Jennifer Ford-Smith, director of marketing and single-ply systems at Johns Manville. “We will offer the same level of quality to these educational sessions.”

Of the 10 classes offered in The Roofing Institute, four will be presented by Johns Manville, while the other six will be led by forward-thinking industry experts.

Beginning on Tuesday, Feb. 24, classes include “Show Me the Money!”, “Leadership For Business Owners, Managers & Supervisors!” and “Get Your Construction Business to Grow & Profit!”. Johns Manville will present “Adhesive Application Considerations.”

Classes on Wednesday, Feb. 25 include “Building Future Leaders: The Evolution of Construction Management Education”, “What it Takes to Provide Professional Service” and “The ACTS of Leadership”. Johns Manville will present “Best Practices for TPO and Rhino Bond Installations.”

Concluding on Thursday, Feb. 26, “New Installation Techniques from a Proven Membrane—JM EPDM” and “SeamFree PMMA—Liquid Applied Advantages” will be led by Johns Manville.

“We are confident attendees will find The Roofing Institute a great addition to the 2015 International Roofing Expo,” says Bill Good, executive vice president of NRCA, the show’s official sponsor. “I encourage our members to attend these free classes to gain knowledge and excel in their businesses.”

In other news, Houzz, an online platform for home remodeling and design, will debut as an exhibitor at IRE.

Houzz will be exhibiting in booth No. 2513 on the show floor in the Business & Technology Pavilion. Visitors to the Houzz booth will receive one-on-one training on how to use Houzz to showcase their work to the more than 25 million monthly users who visit Houzz looking for home professionals, including roofers, for their next project. Houzz experts will be on hand to set up free Houzz profiles and create free websites for IRE attendees.

In addition to exhibiting, Houzz will also present a session as part of the IRE conference program. Taking place on Tuesday, Feb. 24, from 1 to 2 p.m., “Maximizing Your Exposure to Local Homeowners with Houzz” will teach roofing professionals the best practices for using Houzz to build their online presence.

“Houzz is a great addition to the 2015 International Roofing Expo as their platform offers business and networking opportunities that will benefit our attendees,” Garcia says. “In addition, their presence will bring a greater recognition to the growing roofing segments available through Houzz.”

“We’re thrilled to have the opportunity to promote Houzz to a worldwide audience of roofing professionals,” says David Mayer, director of industry marketing at Houzz. “By exhibiting, we hope to educate roofing pros on how to use Houzz to gain exposure for their business.”

The International Roofing Expo will offer roofing contractors of all sizes and specialties a comprehensive preview of the entire roofing construction and maintenance industry. The show brings all segments of the roofing construction and maintenance industry together for three days of face-to-face interaction, product review, education and networking.

Online registration is available on the IRE website, where information is accessible 24 hours a day, seven days a week. Registering in advance will save attendees not only money, but also time by not having to wait in long on-site registration lines.

RCI International Convention & Trade Show Features More than 25 Hours of Educational Seminars and Live Product Demonstrations

The 30th RCI International Convention & Trade Show will be held March 20‐25, 2015, at the Grand Hyatt San Antonio and San Antonio Convention Center in San Antonio.

The annual event will feature more than 25 hours of educational seminars, live product demonstrations and a two‐day trade show with more than 130 exhibitors. Educational programs are approved to yield continuing education credits for members of RCI and the American Institute of Architects. “It’s a great opportunity to earn a full year’s worth of continuing education credit at one event,” says William Myers, RCI’s marketing director. “RCI’s consultant members will visit the trade show to discover the latest products for designing and repairing today’s building envelopes.”

RCI is an international association of building envelope consultants whose members specialize in design, investigation, repair and management of roofing, exterior wall and waterproofing systems. More than 1,300 attendees are expected at this year’s event.
In addition, RCI regularly hosts education programs designed to demystify and explain the application of roofing, waterproofing and exterior wall technologies.

IRE Boasts Multi-track Educational Program

Roofing professionals seeking a multi-track educational conference program to enrich their business development should register to attend the 2015 International Roofing Expo, Feb. 24-26, 2015, at the Morial Convention Center in New Orleans.

Taking place Tuesday through Thursday, 44 in-depth sessions will cover topics designed especially for contractors, owners, CEOs, general managers, building owners, facility managers, foremen, superintendents, architects, engineers, consultants, estimators, salesmen, manufacturers and suppliers.

“Education is an essential component of the International Roofing Expo experience,” said Tracy Garcia, CEM, Director of the IRE. “The conference program is specifically tailored to give roofing professionals the specialized knowledge and training to win more bids and work more profitably.”

With 90% new topics, sessions will cover code revisions, TPO membranes, OSHA updates, technology tools, sustainability requirements and ratings, successful leadership practices, marketing strategies, employee compensation plans, and much more. 40% of the sessions are applicable for spouses who help manage and grow their businesses.

Sessions are 90 minutes in length, allowing attendees to schedule their time to derive the most value from the event and ample time on the show floor to find new products, services, technologies and innovations.

Sessions cover eight educational tracks addressing key roofing segments including technical, workplace safety, leadership/management, green building, legal/HR, money matters, sales/service and general business.

All courses have been approved for RCI, Inc. [RCI] continuing education hours [CEHs] and 22 courses have been approved by Florida’s Department of Business and Professional Regulation and the Construction Industry Licensing Board [DBPR/CILB] [Education Provider No. 0003200].

“The International Roofing Expo’s idea-generating educational sessions cover all facets of the roofing construction and maintenance industry,” said Bill Good, Executive Vice President of NRCA, the show’s official sponsor. “I encourage all our members to register today to gain the knowledge that will help them advance their careers.”

All educational sessions are ticketed events and require registration. Advanced pricing of conference registration packages range from $370 to $410 for a Super Pass, $220 to $270 for a Day Pass and $270 for a Spouse Pass. All conference packages include free admission to the Expo, the Keynote by Ken Schmidt and the Welcome Party at Generations Hall. NRCA members receive a discount on all packages. Space in sessions is limited and available on a first-come, first-served basis. Online registration is available 24-hours a day, seven days a week.

‘Copper in Architecture’ Webinar Scheduled for Dec. 19

The Copper Development Association (CDA) is hosting a “Copper in Architecture” webinar for design professionals on Dec. 19. Attendees have the opportunity to gain continuing education credit through the American Institute of Architects (AIA) while learning how copper, brass and bronze are used in building and construction.

The webinar, conducted in conjunction with Green CE/RBA, examines copper design basics, architectural uses, finishes and service-life. Larry Peters, CDA Project Manager & Architectural Applications Specialist, will lead the hour-long discussion.

“Copper and copper alloys are popular materials for architectural applications,” said Peters. “The webinar teaches architects how to use copper in different ways, employing proven techniques to enhance their own designs.”

The course also covers copper sources, energy efficiency, architectural design practices, common mistakes and sustainability. Recent copper projects provide examples of how copper/copper alloys are used for roofing, wall cladding and ornamental systems. A questions and answer session concludes the program.

“We want the building and construction community to know that CDA serves as a resource for architects, contractors and engineers seeking technical information and assistance on the use of copper and copper alloys,” said Peters. “This webinar provides a timely and more cost-effective way to reach design professionals who may otherwise not be able to attend a seminar in-person.”

The webinar is scheduled from 12 to 1 p.m. on December 19. Attendees qualify for one Continuing Education Unit and one Health, Safety and Wellness learning unit. Register for the Webinar.

CertainTeed Launches Academy of Continuing Education

Strengthening its long-standing reputation as a leading resource for Building Knowledge, CertainTeed Corp. has launched the Academy of Continuing Education, a new dynamic resource for professional training and technical information created to inform and inspire. The academy features the industry’s most extensive and engaging collection of Continuing Education Unit courses and provides access to unparalleled applied building science expertise through CertainTeed’s subject matter experts and live events.

“For nearly 20 years, CertainTeed has been educating architects and design professionals on the latest trends, building and product innovations,” said Jill Betters, manager, commercial and architectural programs for CertainTeed Corporation. “The Academy of Continuing Education takes education delivery to a whole new level by making it easy and efficient for busy professionals who need more dynamic ways of learning in their ever-changing professions.”

Developed in conjunction with McGraw Hill Construction, the Academy of Continuing Education features intuitive navigation of the company’s CEU courses, helping to establish a clear connection between current industry topics and relevant products and solutions from CertainTeed. The courses are designed by experts with hand-on experience to address the ever-changing issues faced by today’s building professionals. A few of the most recent courses cover topics including “Understanding and Improving Indoor Air Quality,” “Understanding LEED 2009 vs. LEED Version 4: Driving Transparency in the Marketplace,” and “Creating Superior Acoustic Environments in Schools with Evidence-Based Design.”

All CEU courses available through the Academy are accredited by the American Institute of Architects (AIA) and many are certified by the Green Building Certification Institute (GBCI), giving professionals the credits they need and the product and system knowledge to specify smarter. And the online academy helps users easily organize and keep track of their completed courses and earned credits.

Online content is accessible 24/7 via multiple platforms and devices, giving users the ability to choose how and when they want to learn—whether by attending scheduled seminars or taking an online self-guided course. In addition to the Academy of Continuing Education, CertainTeed also connects with architects through in-person learning opportunities at national trade shows, architect symposiums and plant tours.

“Years of building science and construction expertise make CertainTeed an acknowledged leader in educating building professionals, and sharing what we know is an essential part of our company purpose,” said Eric Nilsson, vice president of corporate marketing for CertainTeed Corporation. “The launch of the Academy of Continuing Education takes CertainTeed to the next level in being a trusted and innovative resource for up-to-date, unbiased information that helps architects put sound building principles to work for their clients, and for their business.”

Copper Development Association Offers AIA-accredited Introductory Course on Copper

The Copper Development Association (CDA) has received accreditation from the American Institute of Architects (AIA) for its introductory course on copper and its unique properties. The course, which covers mining, processing, material properties and typical uses of copper, will earn students one Learning Unit Credit from the AIA.

The course was launched as part of a new informational tool, the Copper Learning Center, that has been developed by the CDA. This virtual classroom provides students and industry professionals easy access to extensive information on copper and its many applications.

CDA has gathered information from industry experts in order to provide the most accurate information on copper usage in industry and manufacturing. The courses will be organized into concise, engaging and affordable modules that can be accessed on-demand. Future courses will be developed specifically for experienced professionals, and will focus on copper applications in building and construction, as well as sustainable energy.

“We feel that the Copper Learning Center will be a great resource for students and industry professionals alike, because it will provide an extensive, mobile-friendly and self-paced learning network,” said CDA Vice President Robert Weed.

“This learning center will continue to grow, and will provide a platform for other educational opportunities, including online webinars and access to a community of experts that can help users develop as professionals,” said Weed. “We are also working toward offering more Continuing Education credits for these courses, and will be constantly evolving the site to add even more resources for our users.”

If your organization would like to enroll multiple employees in the classes, please contact the CDA and they will work with you to establish an organizational discount. You may reach out to Kyle Sexton, Program Coordinator for CDA, at kyle.sexton@copperalliance.us.

For more information about the Copper Learning Center, watch this informational video, or click here to register for the course.

SnoBlox-SnoJax Releases AIA-accredited Course

SnoBlox-SnoJax has just released its first training course for the snow retention and metal roof industry. With a combined 80 years of snow retention experience, the four course instructors have created the most comprehensive course on the subject. Pad style, bar systems, roof clamps, methods of attachment and layout theory are the basis of this 1.5 hour course.

The course is free of charge and open for all design professionals, contractors, homeowners or anyone interested in learning more about the basics of snow retention and layout design. “Modern Snow Retention Products & Installation Methods” has been accredited by AIA and numerous other organizations for 1.5 CE credit hours. However, it is also a great basic foundation for anyone wanting to learn more about snow retention products and techniques.

The course covers the history of snow retention, modern product designs, layout theory, and discusses various types of failures and how to avoid them. The course is also loaded with photos that complement the easy-to-understand content.