CertainTeed Corp. Unveils Interactive Tool for Remodeling

CertainTeed Corporation unveils a marketing and reference tool that harnesses the power of the Apple iPad to deliver interactive content. Dubbed iDreamBook, interactive book enables contractors to help homeowners find the right combination of CertainTeed exterior products.

The CertainTeed iDreambook offers users an interactive experience. Individual chapters provide detail about the company’s complete line of siding, decorative trim, roofing, house wrap and outdoor living products (fence, decking, railing and porch). Each section incorporates videos, click-and-view images of exterior design ideas, and pop-up windows to drill down and learn more about specific products. Intuitive navigation allows the user to move from chapter to chapter.

“We wanted to enable contractors to use their MacBooks, iPads or other Apple portable devices to explore our line of exterior products with homeowners,” said Matt Gibson, marketing director for CertainTeed Siding. “The combination of video clips, photography and product detail gives our partners access to technology to showcase designs and product options available from CertainTeed.”

The Idea Gallery section will be valuable to contractors who specialize in complete exterior remodeling. This section highlights the trend toward mixing and matching various styles, colors and textures of siding and other exterior components. Each page features a gallery of photos with details on the specific style, color, etc.

The iDreambook also features information and links to CertainTeed’s interactive home remodeling visualization tools, including ColorView, ColorCoach and CurbAppeal. The company’s sustainability initiatives are also highlighted.

To download the iDreambook, visit the Apple iBooks Store at https://itunes.apple.com/us/book/certainteed-idreambook/id1099304022?mt=11

MCA Offers Metal Roofing Training

The market for residential metal roofing continues to grow rapidly as homeowners are learning of its many energy-saving, aesthetic and long-lasting benefits. Contractors wanting to capitalize on this expanding metal roofing market can find in-depth educational resources about metal roofing training for existing and incoming personnel on the MCA website.

On the website, visitors will find comprehensive training in the form of a Metal Roofing Installation Manual and an optional online exam. The manual is a free download, which includes 20 chapters and hundreds of pages and illustrations to help ensure industry best practices are used when installing metal roofs. The accompanying online exam was designed to confirm that installers and contractors have a full grasp of the best practices outlined in the manual.

The exam includes tests for each different chapter with 10 questions each. A “Save and Resume” feature is enabled for the participant’s convenience. Each question addresses the various topics of metal roof installation and related accessories and includes questions pertaining to both new construction reroofing and retrofit projects. A certificate of completion is sent electronically to successful participants. The exam is available for $100 from the association’s online store accessible at www.metalconstruction.org. Unsuccessful participants may retake the exam at no additional charge.

Both are valuable resources to educate new and experienced roofing installers and can help spur contractor growth in the expanding metal roofing market.

MCA is also involved with the Metal Roofing Alliance, a great resource for residential roofing information and promotion through its national consumer marketing program.

Roofing Industry Alliance for Progress Announces Additional Funding for Roofing Research

The Roofing Industry Alliance for Progress announces the addition of four members during 2016’s third quarter, adding $300,000 in funding for progressive roofing research that contributes to the ongoing advancement of the industry.

The Alliance’s newest members are:
Academy Roofing, Aurora, Colo., is one of Colorado’s premier roofing contractors providing commercial and residential roof system replacement and repair in addition to solar roofing, gutter installation and cleaning, new insulation and walkable deck systems. Academy Roofing joined the Alliance at the Governor level.

Bennett and Brosseau Roofing, Romeoville Ill., specializes in in low-slope, steep-slope, metal and green roof system design, construction and maintenance. As one of Chicago’s premier, full-service roofing contractors, Bennett and Brosseau Roofing has a commitment to sustainability and green building practices. Bennett and Brosseau Roofing joined the Alliance at the Governor level.

FiberTite Roofing Systems/Seaman Corp., Wooster, Ohio, manufactures an extensive line of membranes, systems and accessories. FiberTite Roofing Systems/Seaman joined the Alliance at the Regent level.

Georgia-Pacific Gypsum LLC, Atlanta, one of North America’s leading manufacturers of gypsum products and marketers of building products. GP Gypsum joined the Alliance at the Regent Level.

Through the generosity of its members, The Roofing Industry Alliance for Progress commits to the following:
Education and training — Develop programs and projects addressing current and future workplace issues ensuring a qualified and trained workforce for the roofing industry.

Technology — Engage collaborative industry segments to embrace innovation and use technology.

Sustainability — Advocate environmentally sustainable design.

Philanthropy — Enrich the well-being of the roofing community through scholarships, charitable gifts and endowments.

Alliance membership is reserved for those who commit their pledged amount during a three- to five-year period. All members are entitled to participate in the task forces established to guide the Alliance’s agenda, to attend the semiannual meeting of the full Alliance, and other Alliance activities scheduled throughout the year.

Drain Is Drop-in Ready

SpeedTite is installed from the rooftop so it will not disrupt building occupants. The drop in ready drain has a one-piece seamless body for strength and durability as well as a cast aluminum strainer dome and clamping ring.

SpeedTite is installed from the rooftop so it will not disrupt building occupants. The drop-in ready drain has a one-piece seamless body for strength and durability as well as a cast aluminum strainer dome and clamping ring.

OMG Roofing Products introduces the SpeedTite Roof Drain, a drop-in ready drain that can be installed in seconds in new or retrofit applications.

Contractors insert the drain stem into the existing drain leader and hand-tighten the mechanical seal to create a symmetrical watertight seal. Since no special tools are required, the SpeedTite Drain installs in half the time of other insert drains for enhanced contractor productivity. It is also faster than re-working a drain which can take up to two hours of time.

SpeedTite is installed from the rooftop so it will not disrupt building occupants. The drop in ready drain has a one-piece seamless body for strength and durability as well as a cast aluminum strainer dome and clamping ring. The 10-inch long drain stem accommodates most existing conditions and can be field if needed or obtained in longer lengths. An extra large flange allows positive attachment of roof flashing membrane, and flanges are also available with TPO or PVC coatings for direct hot-air welding.

Headquartered in Agawam, Mass., OMG Roofing Products features specialty fasteners, insulation adhesives, drains, pipe supports, emergency repair tape, edge metal systems and productivity tools. The company’s focus is delivering products and services that improve contractor productivity and enhance roof system performance.

SOPREMA Inc. is Hosting Regional Building Envelope Clinic

SOPREMA Inc. will be hosting a regional Building Envelope Clinic, in Portland, Oregon, on July 13, 2016, for architects, consultants and contractors looking to further their knowledge, network and earn continuing education units. The clinic will be held at Hotel Vintage Portland, located at 422 SW Broadway, Portland, Oregon.

The Building Envelope Clinic will begin at 9:00 a.m. and conclude at 3:15 p.m. with a cocktail reception and prize raffle.

“We’re proud to be offering these clinics regionally to help support our consultants, contractors and architects,” said Sara Jonas, SOPREMA. “These courses continue to bring education to the forefront for our current partners, as well as those new to SOPREMA, while helping them to achieve credits to keep their accreditations.”

Courses offered during the Building Envelope Clinic include:
• SBS-Modified Bitumen Technology–AIA/RCI Presentation
• PVC Roof Membrane Overview
• Wall Systems and Design–AIA/RCI Presentation
• PMMA/PMA Liquid Applied Membranes
• Vegetated Roofing–AIA/RCI Presentation

For more information, visit www.soprema.us. To RSVP, email jkendrick@soprema.us.

Drexel Metals ARM Program Offers Metal Roofing Contractors Support

Metal roofing contractors can expect all the support they need to make life better from the Drexel Metals Association of Regional Manufacturers (DM-ARM) program. Contractors who are part of DM-ARM can offer their customers metal roofing systems that are fully tested and engineered. Contractors are installing a system with a Never Worry Warranty that certifies manufacturing as well as the installed metal roofing system.

“Our ARM members are great at installing even the most complicated metal roofing systems,” says Brian Partyka, president of Drexel Metals. “What they get from membership is a system backed by testing and engineering; they have access to technical support, on-site training and machine maintenance. These are just some of the things we are dedicated to help with.”

Drexel Metals offers its ARM members custom shop drawings, code compliant systems, technical support, on-site training, machine maintenance and a quality assurance program. ARM metal roofing contractors can offer custom or standard trim, as well as curved roofing panels. A popular component to the ARM program is the company’s Metal Roofing on Demand, delivering standard material within days. Other benefits of ARM membership include help with improving a website or building a new company site and assistance with marketing.

ABC Supply Acquires Assets of Western Roofing Supply

Building products distributor ABC Supply Co. Inc. has acquired the assets of Western Roofing Supply Co. Inc., a roofing supply distributor in Minneapolis, Minn.

Founded in 1923, Western Roofing Supply has a single location, at 2727 26th Ave. S. It will become the newest ABC Supply branch and the company’s fifth in the Twin Cities metropolitan area.

The store supplies area contractors with a wide selection of roofing materials for residential, commercial and industrial applications. That offering will soon be expanded to include windows, siding and gutters, says Jim Welch, vice president of ABC Supply’s Midwest Region.

Located midway between the downtown areas of Minneapolis and St. Paul, the new branch complements ABC Supply’s existing facility in St. Paul.

“It will allow us to provide more seamless service to contractors working in the central part of the metropolitan area, giving them convenient access to the products and support they need,” Welch says.

ABC Supply’s other Twin Cities-area branches are in Coon Rapids, Maple Plain and Savage.

Does a Low Price Mean Good Value or Bad Quality?

Why can’t roofing industry professionals understand that old technology and outdated products that have outlived their usefulness are no longer really considered competition but are a target for replacement? Higher-performing and technically advanced products replace outdated and underperforming products all the time. They don’t try to compete with them on price. That doesn’t always seem to be the case in the roofing industry.

The bar has to be set higher—not lower—when dealing with all types of products in the roofing industry; I tend to notice this disconnect when it comes to woven synthetic underlayments because of my line of business. However, test standards and inspection compliance should reflect the quality of all products in the industry. Today’s consumer is not demanding lower-performing products at lower prices with the intention that the materials on their house or business will not last and will not endure the weather and heat from the sun.

In addition, the roofing industry’s practice of selling the customer a 40- to 50-year or lifetime-warrantied roof with an underlayment that is warrantied for five or 10 years should be discontinued because this concept is not in the best interest of the customer. This is especially true when those products are used in a way that is in conflict with the restrictions placed on price-oriented imported products. Buyers, including roofing contractors, builders, distributors and homeowners, need to read the data and instruction materials to fully understand what they are buying.

Cheaper is not better! Better is better! There is no getting around it. If suppliers and manufacturers are going to employ salesmen and women, they ought to be able to sell the products in their charge and be able to give the buyer reasons why they should buy their product. For example, do you really think the consumer who is buying the higher-end asphalt shingle product wants a lower-end synthetic underlayment? You’re supposed to be replacing poor-quality products, not competing with them.

Using poor-quality cheap products is yesterday’s thinking. You’re not serving the public’s needs with that thought process. Quality and proven performance levels are being demanded in today’s marketplace, and price has nothing to do with it.

Why can’t the roofing industry understand this and stop this race to the bottom?