DaVinci Roofscapes Lowers Price of Roofing Products

Efficiencies at its Kansas facility in 2016 has permitted DaVinci Roofscapes to lower pricing on the company’s roofing products. Price reductions went into effect during the fourth quarter of 2016 and range from 11 percent to 16 percent on several of the company’s synthetic shake and slate product lines.
           
“Adding more workers and line equipment at our plant along with other advances have enabled us to leverage our operational efficiencies and pass the savings on to our distributors,” says Ray Rosewall, president and CEO for DaVinci Roofscapes. “We’re going outside of the box by sharing our cost savings to make our composite roofing products even more accessible to roofers and owners across the country.”
           
“We’re conscious of what the market is telling us versus what our competitors are doing. For us, it’s all about advancing the growth of our customer’s business.”
           
“When DaVinci started manufacturing synthetic roofing tiles about two decades ago they were considered specialty products. Now, thanks to technological advancements our slate and shake tiles are seen more as main stream products. This means we’re very comfortable competing against products like slate, real cedar, asphalt and other materials. From an aesthetic, performance and cost standpoint synthetic roofing products are competitive.”
           
“Most importantly, we’ve heard from distributors, roofers and builders that our products are becoming preferred to the natural roofing products. People want the expected look of shake and slate, but they want the benefits that a manmade product offers. We’ve achieved that goal by creating realistic-looking products with additional features.”
           
New molds allowed DaVinci to enhance the look of all of its slate profiles in 2016. The thicker profiles replicate the quarried look of slate at a cost less than natural slate. Thanks to recent price reductions, pricing for the company’s Bellaforté Shake tiles falls below pricing of many real cedar shingles, but with the added benefit of resistance to fire, splitting, curling, mold and algae.
           
The team members at DaVinci Roofscapes develop and manufacture polymer slate and shake roofing systems with an authentic look and performance. DaVinci offers a selection of colors, tile thickness and tile width variety. The company’s products have a limited lifetime warranty and are 100 percent recyclable. All DaVinci roofing products are made in America where the company is a member of the National Association of Home Builders, the National Association of Roofing Contractors, the Cool Roof Rating Council and the U.S. Green Building Council.

Drexel Metals Inc. Is a Cool Roof Rating Council Licensed Seller

Drexel Metals Inc. becomes a Cool Roof Rating Council Licensed Seller. As a CRRC Licensed Seller, Drexel Metals is eligible to rate its products to be listed in the CRRC Directory. The CRRC is a non-profit educational organization to implement and communicate a radiative energy performance rating system for roof surfaces, support research and serve as an educational resource for information on roofing. The CRRC was created in 1998 to develop methods for evaluating and labeling the solar reflectance and thermal emittance of roofing products and to disseminate the information to all interested parties.

“This is the first step toward getting our products listed in the Cool Roof Rating Council Directory,” says Brian Partyka, president of Drexel Metals. “The CRRC Directory is where code bodies, architects, building owners and specifiers visit for product rating information.”

Upon completion of the rating program, products from Drexel Metals will be listed in the CRRC Directory and may use the CRRC Product Label on its product materials.

New Polymer Roof Options Receive CRRC Approval

Four new DaVinci EcoBlend options are approved by the Cool Roof Rating Council to reflect sunlight and heat away from a home or commercial structure.

Four new DaVinci EcoBlend options are approved by the Cool Roof Rating Council to reflect sunlight and heat away from a home or commercial structure.

DaVinci Roofscapes, a leader in polymer roof colors, launches four new DaVinci EcoBlend options approved by the Cool Roof Rating Council (CRRC) to reflect sunlight and heat away from a home or commercial structure. The new color blends all meet Title 24 requirements for California.

Newly introduced color blends for EcoBlend polymer shake and slate roofs include:
– Tahoe-EcoBlend: Light Tahoe, Medium Light Tahoe and Medium Tahoe blend
– Mountain-EcoBlend: Light Mountain, Medium Mountain and Dark Mountain blend
– Brownstone-EcoBlend: Light Brown, Dark Stone and Dark Tan blend
– Slate Gray-EcoBlend: Slate Gray

EcoBlend color blends previously accessible from DaVinci Roofscapes that meet the stringent requirements to receive ENERGY STAR designations and still available from the company include:
– Weathered Gray-EcoBlend: Light Weathered Gray, Medium Weathered Gray and Dark Weathered Gray blend
– Castle Gray-EcoBlend: Light Gray, Medium Gray and Dark Gray

Four new color blends for EcoBlend polymer shake and slate roofs include Tahoe, Mountain, Brownstone, and Slate Gray.

Four new color blends for EcoBlend polymer shake and slate roofs include Tahoe, Mountain, Brownstone, and Slate Gray.

Created in 1998, the Cool Roof Rating Council develops accurate and credible methods for evaluating and labeling the solar reflectance and thermal emittance (radiative properties) of roofing products. The company shares this information with architects, specifiers, builders and all other interested parties.

The experienced team members at DaVinci Roofscapes develop and manufacture polymer roof systems with an authentic look and superior performance. DaVinci leads the industry in selection of colors, tile thickness and tile width variety. The company’s products have a limited lifetime warranty and are 100 percent recyclable. All DaVinci roofing products are proudly made in America where the company is a member of the National Association of Home Builders, the National Association of Roofing Contractors, the Cool Roof Rating Council and the U.S. Green Building Council.

CertainTeed Metal Roofing Exceeds Industry Standards

Roof specifiers and installers can now achieve project goals in fire resistance and solar reflectance more easily with CertainTeed Presidio Metal Roofing as a result of testing to the latest editions of industry performance test standards. Introduced last year, the line of steel roofing products blends the look of classic roofing materials with the exceptional wind/hail resistance and solar reflectance of metal roofing.

Specifiers now can achieve Class A fire rating with Presidio applied over a layer of a specific fire-resistant roofing membrane product paired with a single layer of select CertainTeed underlayments – a barrier board is no longer needed. Further, the Presidio metal roofing products now earn a Class B fire rating when applied over a single layer of a variety of CertainTeed roofing underlayments.

In regards to solar reflectance, seven colors from the Presidio roofing product line have recently been listed for solar reflectance and thermal emittance by the Cool Roof Rating Council (CRRC). Presidio Tile colors English Toffee, Nutmeg, Speckled Bronze and Terra Cotta, and Presidio Shake colors Ash, Sand Dune and Weathered Wood are listed by CRRC with initial solar reflectance values ranging from 0.26 to 0.34.

“Sustainability and providing customers with products that help ensure the safety of homeowners have long been top priorities at CertainTeed,” says Dale Walton, residential products manager for CertainTeed Roofing. “And, the recent ratings from Intertek and the CRRC serve as proof of this commitment. With Presidio, specifiers and contractors will have the peace of mind to install the highest quality energy-efficient, fire- and weather-resistant roof, all while more easily meeting project certification goals.”

Each easy to install Presidio panel has overlaps that conceal the joints and create a seamless appearance. Presidio Tile embodies the same Mediterranean magnetism of traditional clay, but weighs hundreds of pounds less, and at a fraction of the cost. Presidio Shake is pre-weathered, aged and distressed to recreate the look of wood. Lastly, Presidio Slate showcases the natural beauty of stone in a lightweight, fully recyclable, energy-efficient material.

GAF Offers Products That Meet Green Building Code and Title 24 Guidelines

In response to recent changes in local code and increased demands for asphalt shingles featuring higher reflectivity levels, GAF offers several products and colors that meet the new Los Angeles Green Building Code and California Title 24 guidelines.

The Los Angeles Green Building Code reflectivity requirement for a residential asphalt shingle is a minimum three-year aged solar reflectance of 0.20, a minimum thermal emittance of 0.75, OR a SRI (solar reflectance index) of 16.

In accordance with this new code, GAF has 11 products that have been tested and listed with the Cool Roof Rating Council for sale in the city of Los Angeles and all other areas covered by California Title 24:

    Timberline Cool Series

  • Antique Slate
  • Weathered Wood
  • Barkwood
    Timberline Ultra HD

  • Birchwood
    Timberline HD

  • Birchwood
  • Copper Canyon
  • Golden Amber
    Timberline American Harvest

  • Amber Wheat
    Timberline Natural Shadow

  • Arctic White
    Royal Sovereign

  • White
  • Desert Sand

“GAF remains dedicated to sustainability and will continue to invest in products and technologies focused on energy savings,” states Dan Witte, steep-slope product manager. “We fully support green building initiatives and are committed to manufacturing eco-friendly products.”

Clay and Concrete Roof Tiles Offered in More ‘Cool’ Colors

Boral Roofing LLC now offers a complete listing of 50 colors on ENERGY STAR and 150 tile colors on the Cool Roof Rating Council.

Boral Roofing LLC now offers a complete listing of 50 colors on ENERGY STAR and 150 tile colors on the Cool Roof Rating Council.

Boral Roofing LLC now offers a complete listing of 50 colors on ENERGY STAR and 150 tile colors on the Cool Roof Rating Council. Boral Roofing Cool Roof Colors are available across multiple profiles to complement a spectrum of architectural styles. According to CRRC, Boral Roofing Clay and Concrete Cool Roof Tiles reflect up to 75 percent of the sun’s solar energy. Boral Roofing Cool Roof Colors are covered under an exclusive and limited product warranty, offering peace-of-mind to homeowners in a long roof lifespan.

Petersen Aluminum Celebrates 50 Years of Serving the Construction Industry

Petersen Aluminum Corp. is celebrating its 50th anniversary by honoring the first five decades of company history as it prepares for a bright future. Maurice “Maury” Petersen founded the company on Feb. 15, 1965 as an aluminum distributor in Chicago, then worked with his son Mike as the company grew to become one of the construction industry’s architectural metals manufacturers.

“Fifty years in business is a noteworthy milestone, and we’re thrilled to not only still be in business, but to be thriving,” says Mike Petersen, CEO. “Our ability to identify, plan for and adapt to a myriad of market opportunities has been a big reason for our success. I am proud to have taken the reins from my father and help build on the foundation he laid 50 years ago. This is an exciting time for Petersen Aluminum, and I think we’re in good position to tackle the next 50 years.”

The main key to the company’s success is the hard work of dedicated employees in every position at Petersen Aluminum. Petersen notes the importance of the company’s vast supply of institutional knowledge, with a management team that averages 34 years of employment and includes many who worked with Maury, who passed away in 1996.

Dedication and longevity can be found at the company’s five locations, too, where it is common to meet people who have worked for the company for 15, 20 and 30 years or more. Providing employees with a corporate culture that fosters professional development, personal accountability and an enjoyable environment is important at Petersen Aluminum. “We take pride in giving our personnel a chance to develop their skills in an entrepreneurial environment. I am proud of how many people have chosen to devote their careers to PAC,” he adds.

Customers, partners and industry friends wanting to acknowledge Petersen Aluminum’s 50th anniversary are encouraged to leave a message on Petersen Aluminum’s Facebook page.

Management’s Perspective

Members of Petersen Aluminum’s executive management team average more than 30 years working at the company, and all are deeply invested in its success. President John Palesny has the longest tenure at 45 years, and cites several reasons for the company’s endurance.

“The financial strength of the company is a prime reason for our longevity,” says Palesny. “Maury Petersen, the founder of our company, had a mantra that he repeated often: pay down your debt. Maury grew up during the Depression and it had a life-long impact on his thinking about financial responsibility. While he was a risk taker when it came to business opportunities, he also believed in paying down debt whenever the opportunity arose. That attitude has been a part of PAC’s culture throughout the years.

“PAC has always given its people wide latitude in pursuing their objectives. We believe in local initiative and give managers free rein as to how they meet their goals,” Palesny continues. “We have excellent internal communications that are focused on how we can better serve our customers. Our people are confident in their abilities while keeping their egos well in check. Among my colleagues at Petersen Aluminum there is a closeness that few other organizations can match. Most of us have been here for a number of years and wouldn’t dream of working anywhere else. I think that says a lot about the management philosophy of Maury and Mike Petersen.”

Jon Snyder, vice president, also believes in the value of good people and their contribution to the success of Petersen Aluminum. “Maury believed that every employee is a salesperson for the company, and to keep your employees and customers happy. Maury always preached, ‘have fun, work hard and no politics,’” Snyder remembers. “Our company was built on a strong, professional sales-minded approach. We have found our niches along the way and worked hard to succeed within them, but have always been willing to change when necessary.”

Snyder adds that while Petersen Aluminum can be conservative and strives to operate without debt, the company isn’t afraid to take necessary risks, and when those efforts are financially rewarded, “We pour the rewards back into our business and our people.”

Vice President Mike Palesny recalls the company’s respect for and attention to the customer. “We may not be the lowest price in the marketplace, but we are always competitive in terms of customer service levels. And we pay attention to what the market wants. For example, at our early stages in the architectural marketplace, our focus was on anodized finishes. We recognized in the late ’70s that Kynar was the future and successfully made that tack. In the late ’80s and early ’90s we recognized the call for factory-formed roofing panels and dove in. Now we’re seeing the company focus on the entire building envelope, and of particular interest the exterior walls. I think our wall panel business will be a source of real growth for the company in the next 10 years,” Palesny says.

Mike Palesny hopes to see the business continue to grow and diversify both geographically and possibly through additional product lines. “We are a conservatively managed company and I think our future is bright. We’ve adapted to market shifts by paying attention to our balance sheet, paying off our debts and listening to our customers, which we will continue to do,” he notes.

Tom Bell, vice president, adds, “Of all the things that make Petersen Aluminum such a great company, none is more important than the talent and dedication of our employees day after day, for after all this is the only truly sustainable competitive advantage any company can process in this marketplace.”

Adapting, Investing in Quality

Adaptation is a critical skill for any business to possess, as Petersen Aluminum has demonstrated for 50 years. As technology changes the way construction professionals communicate and process information to meet critical project timelines, Petersen Aluminum continues to adapt to meet the needs of those professionals. For example, the company’s website provides e-tools that include everything required to shop for, specify, bid, purchase and install its metal products, as well as apps for tablets and smartphones that accomplish the same goals on whichever operating platform a professional might need.

Petersen Aluminum also is committed to quality products and service, and can prove it. In 2006, along with its corporate partners Valspar and Precoat Metals, a formal quality control program was initiated. The QC program that was developed has greatly enhanced the quality and consistency of the product Petersen Aluminum brings to market. “As a result of this ongoing program, the product that goes out the door is as good or better than anything available in the commercial market, and field issues with our product have become practically nonexistent,” Mike Petersen says.

Petersen Aluminum keeps its focus on the future, including how to address external market forces that are sure to include sustainable construction, material supplies and prices, competition for materials, construction workforce shifts, regulation, consolidation and others. “We’ve been successfully navigating market shifts and challenges through our history and we will continue to do so,” Petersen says.

Company History

In February 1965, Maurice Petersen began operation of Petersen Aluminum as an aluminum distributor in Chicago. The concept was to distribute aluminum mill products for aluminum producers not having a distributor organization or outlets for their products. Two manufacturers of truck cabs and printing plates promised support in the new venture.

Business began in a pie-shaped office rented for $75 a month. The lists of partners and customers grew as did revenue. Early on, the company moved frequently as business grew. By 1967, the company owned a truck, a 60-inch cut-to-length line, a shear and a saw. An unofficial company motto evolved: work hard, have fun, no politics.

In July 1972, Petersen Aluminum relocated to Schiller Park, Ill., and acquired an aluminum anodizing line, a decision that launched the company into the architectural metals arena. The company continues to maintain an anodizing line today. During that period, the company developed its PAC-CLAD product line beginning with prefinished Kynar 500 aluminum and later adding prefinished PAC-CLAD steel. During the next two and a half decades, Petersen Aluminum grew its revenue and product line while expanding geographically, until 1994 when the company constructed and moved into its headquarters in Elk Grove Village, Ill., where it remains today. The architectural metals manufacturer also operates facilities in four branch locations including Acworth, Ga.; Tyler, Texas; Annapolis Junction, Md.; and Fridley, Minn.

Petersen Aluminum strives to provide high-quality products within reliable, dependable lead times. Its strong national sales base allows it to maintain large inventories and provide cost economies to its customers. The product line now includes architectural and structural roofing, metal wall panels, soffit, composite panels, edge metals, aluminum and steel coil, and flat sheet in painted, anodized and mill finish.

Long-recognized as an industry manufacturer of metal standing seam roofing products, Petersen also offers exposed fastener panels, flush panels, composite wall panels and column covers. All provide the well-known Petersen quality and are available in PAC-CLAD Kynar 500 finish in 38 standard colors on steel and 37 aluminum. Most colors meet LEED, ENERGY STAR and Cool Roof Rating Council certification requirements.

Quest Construction Products Is Trademark Licensee of Kynar Aquatec Coating Technology

Arkema Inc. is pleased to announce that Quest Construction Products is now a trademark licensee of Kynar Aquatec high-performance coating technology in North America. Quest Construction Products uses Kynar Aquatec technology as the basis for its Kymax brand of protective coatings for new or existing roof surfaces.

“While we have a long history of partnering with Quest Construction Products on their high-quality Kymax coatings, it gives us great pleasure to welcome them as an official licensee of Kynar Aquatec,” said Vince Casmirri, marketing manager of architectural coatings at Arkema Inc. “Our licensing program is a key component of our strategy to provide customers the support and innovative technology they need to succeed, and we are pleased with the outstanding recognition that Kymax coatings has achieved in the cool white roof market.”

Kynar Aquatec is an innovative platform of emulsions for producing premium water-based coatings with low VOC levels below 100 grams/liter. Coatings formulated with these emulsions can provide the durability and performance of traditional Kynar 500 resin-based coatings and can easily be applied to a variety of substrates, including metals, plastics, wood, concrete, textiles and previously painted surfaces. Given their low-VOC waterborne character, excellent durability and weatherability, and ability to be formulated with IR reflective pigments for lasting building efficiency, the Kynar Aquatec emulsions offer sustainable coating solutions for a wide variety of building requirements.

“We are extremely pleased to have been selected as an official trademark licensee of Kynar Aquatec latex,” said Michelle Carlin, product manager at Quest Construction Products. “This program provides a growth platform for strong brand owners in the architectural roof coatings market by capitalizing on the proven success of Kynar Aquatec technology by Arkema.”

Kymax coatings are manufactured using Kynar Aquatec emulsions to deliver the proven durability and performance of traditional Kynar PVDF coatings. However, rather than requiring high-temperature baking, they are air-dry finishes that cure at ambient temperatures. Designed as a liquid applied roofing product over new or existing roofs, Kymax provides the ultimate in reflectivity, color stability, algae resistance and weatherability. It is also certified to meet ENERGY STAR, Cool Roof Rating Council (CRRC), LEED and California Title 24 reflectance and emissivity criteria.