Ashland Reveals New Corporate Identity and Organizational Culture

Ashland took another step in its plan for the future, revealing its “Always Solving” corporate identity and unveiling the organizational culture that will continue to differentiate the company as it continues its mission.

“We’ve been on a journey since announcing plans to separate Valvoline and Ashland into two standalone companies,” says Bill Wulfsohn, Ashland chairman and chief executive officer. “Today, both companies are positioned for bright futures.”

Along with his leadership team, Wulfsohn developed a strategy which empowers each of Ashland’s chemical businesses to develop its own strategic approach as to where to compete and how to win in their marketplace. Each will employ its own core competencies in problem-solving that brings value to customers. Together as one global team, Ashland will build an organization focused on innovation, operations, and capital deployment. Its foundation will continue to be built on operations. Ashland will continue fostering growth through innovations and sales opportunities, and continue capturing value delivered to customers while driving cost competitiveness.

The most public facing element of the evolution of Ashland, is its new corporate identity – Always Solving – which reflects the company’s positioning and people across diverse industries as broad as pharmaceuticals to automotive, personal care to paints, adhesives to biofunctionals, and more.

“Now is the time for Ashland to communicate the nature of who we are and what sets our employees apart. We’re a company of solvers who develop solutions to complex problems in applied chemistry, pushing the boundaries of what’s possible, and advancing the competitiveness of our customers across industries,” states Carolmarie Brown, Ashland director global marketing and business communications.

The positioning illustrates how Ashland acts as a partner to its customers, providing solutions that bring value to its business partners. In particular, the company is focused on innovations for growing market positions in segments such as pharmaceuticals, personal care and paints and coatings.

Today and moving forward, Ashland embodies how its people are distinguished by their ability to apply specialized chemistry with a disciplined approach that increases the efficacy, refines the usability, adds to the allure, ensures the integrity, and improves the profitability of their customers’ products and applications. Each of these qualities are manifested in different ways for different industries, and together, its people around the globe are always solving, to improve customers’ products. “In Ashland we bring together different backgrounds, different disciplines, different points of view, and we operate as one team with a sense of purpose,” said Luis Fernandez-Moreno, senior vice president of Ashland and president of the Chemicals Group.

Along with its strategy and identity is the articulation and implementation of a collective Ashland Way, its corporate culture, which is “to respect, protect, and advance the people we work with, companies we serve, shareholders who invest in our future, communities we’re a part of, and the planet we share.”

The Ashland Way will drive business growth and shape an organization of which employees will want to be a part. Values of safety, integrity, partnership and passion will guide behavior each day.

“We have a common understanding of how we operate, think, manage, encourage and act in order to build an organization and improve the world through solutions based on the application of specialty ingredients and materials,” Wulfsohn says.

Ashland has a focus on operations and has been committed to doing business with integrity and respect for all people and the world. The company has made formal commitments to improve the environmental, health, safety and security performance for facilities, processes and products throughout the entire operating system. Forty-six Ashland sites have received Responsible Care certification, including three facilities earlier this year.

Hiring to Meet Our Corporate Culture Keeps Our Business Growing and Expanding

Saratoga Roofing & Construction, a family-owned commercial roofing and construction contractor based in Oklahoma City, is raising the bar in the industry by being unique in how it does business. Not only is the company family-owned, but it also is a faith-based company and the entire organization is built around that philosophy.

We hire only the best and brightest in the industry, but we make sure they are a “good fit” with the culture of our company. You won’t find many commercial roofing and construction companies that have the same kind of “team” concept as we do.

Ultimately, corporate culture is the most important factor in our entire organization. Whether we are challenged within our administration or face difficult obstacles on the roof, at Saratoga Roofing & Construction everyone must be eager to help. Corporate culture can also be a constantly changing variable, so when we look at hiring new employees we search wholeheartedly for the next positive culture transition and hire an individual who fits that approach with their core values, hard work ethic and desire for team excellence.

We look for individuals with the ability to troubleshoot unforeseeable occurrences. Team members must find logical, effective and efficient means of resolution without constantly requiring help from others. We focus on finding individuals with the following attributes:

  • High personal values, morals and ethics.
  • Strong, team-inspiring personal abilities.
  • Extreme positivity and determination.
  • A “can-do” mindset.
  • Real life skills, attributes and experience that cater to the variables in which Saratoga Roofing & Construction operates on a daily basis.

Achieving this has meant not always hiring the people with the most experience, but hiring people that fit the culture of the company and then investing in industry training to help them become the most knowledgeable. What that means for Saratoga Roofing & Construction is we hire employees that offer only the best customer service. Customer satisfaction is key to staying in business.

Our customers are the reason we get to come to work every day. We believe that hiring for customer service is critical for creating and maintaining a powerful, encouraging workplace. Many times, hiring for different attributes results in a person not properly learning the methods and procedures that this company is specifically crafted around. It can cause other employees to be influenced by negative mentalities, which does not give customer service and success a fighting chance. It makes a world of difference to hire employees who, by natural order, can adhere comfortably to our culture and choose to embrace such culture as a determined key player for our team.

Saratoga Roofing & Construction has faced some changes to our business over the years—going from residential to commercial and expanding across the country. One thing that has stayed consistent is our corporate culture and dedication to customer service and hiring team members that have a “whatever it takes” attitude. This has allowed us the success we have had and the ability to keep growing and expanding our business.

Staying true to our beliefs has paid off. As we entered our 16th year in business in 2015, Saratoga Roofing & Construction was ranked No. 50 on the Inc. 500 list of fastest-growing companies and the fastest-growing privately owned construction company in the U.S. Saratoga Roofing & Construction also has been in the top two of the Metro 50 in Oklahoma City for the past two years. The Metro 50, which is an award given by the Greater Oklahoma City Chamber, acknowledges companies that demonstrate positive growth in revenues; growth in the number of employees; creativity/entrepreneurship; and business development through the expansion of facilities, customer base or markets.

Nationally, Saratoga Roofing & Construction employs 485 people, has completed projects in 28 states and is working on more than 70 projects nationwide. We are continuing to grow and expand our business—and there is no plan to slow down anytime soon. We know we’ll continue to achieve success as long as we remain true to our values.

CentiMark Corp. Has a Culture of Giving

Although roofing is Canonsburg, Pa.-based CentiMark Corp.’s business, giving back to the community is the company’s commitment. Dedicated to helping people in need, CentiMark offers volunteer or financial support to hundreds of charities across North America that serve the hungry, homeless, at-risk children and families, domestic-violence victims, veterans and senior citizens.

CentiMark corporate associates deliver Back-to-School, Christmas, and Easter food and gifts to families in need and non-profit organizations.

CentiMark corporate associates deliver Back-to-School, Christmas, and Easter food and gifts to families in need and non-profit organizations.

Edward B. Dunlap, founder, chairman and CEO of the 46-year-old roofing company, leads by example in business and philanthropy. Since the early days of the company, Dunlap supported those in need in his community and encouraged volunteerism from his associates. “Giving back to the community has not shaped the CentiMark culture; it is the CentiMark culture,” says Timothy M. Dunlap, CentiMark’s president and chief operating officer. “The culture of giving back and volunteering has been ingrained in us for years. Now, as our company grows, we have more resources to help people.”

For example, in July 2014, 60 of CentiMark’s 80 offices throughout North America held food drives and made financial donations to food banks in their respective communities as part of National Roofing Week, sponsored by NRCA. They did the same thing last Thanksgiving, and they will do it again this Thanksgiving.

As part of their regular Friday routine, CentiMark corporate associates take turns delivering Meals on Wheels, a program near and dear to the heart of Edward Dunlap. “We are committed to the senior citizens in our community who need our help,” he states. Last summer, in the middle of a heat wave in western Pennsylvania, Dunlap instructed his associates to purchase and install air conditioners and fans in the homes of the seniors on the Meals on Wheels route who did not have the cooling appliances.

The company especially is committed to children and families. CentiMark associates teach Junior Achievement and host field trips at their corporate offices to show students how a business works. CentiMark Foundation Executive Director John Rudzik continues to teach Junior Achievement after 35 years. He remembers, “Even when I was a busy CFO and thought I didn’t have time to teach, Ed Dunlap told me I did have the time.” In addition, CentiMark associates regularly stuff backpacks for Blessings in a Backpack programs to provide meals for children on the weekends.

CentiMark participates in "Take Our Kids to Work Day".

CentiMark participates in “Take Our Kids to Work Day” to teach kids about how a business works.

Each year, CentiMark corporate associates deliver Back-to-School, Christmas, and Easter food and gifts to families in need and non-profit organizations. “When you give a child a book bag, school supplies, school clothes and shoes, you not only make their
day, but you reinforce the importance of education,” Edward Dunlap notes. “Plus the peer pressure is so great for children who do not have the latest book bag or school shoes. We try to help the parents who cannot afford all the back-to-school or holiday items.”

“Our non-profit partners tell us: ‘This was the first Easter basket that this child has received’, ” Rudzik adds. “Parents tell us: ‘There would not have been Christmas at our house without your help’. ”

“At CentiMark, we walk, run, bike and golf for charity; we teach school students; we deliver meals; we shop for winter coats; we place Christmas wreaths on veterans’ graves; we support people in need; and we give of our time,” Tim Dunlap says. “We take great pride in our success as a roofing company because our success enables us to increase our charitable and volunteer endeavors.”