Help Homeowners Understand the Quality Proposition of a Tile Roof

Buying a home is the largest purchase most people ever make. Buyers work intensely to identify their needs and wants, assess the individual benefits of various choices and evaluate the long-term financial return to ensure they make a quality decision. Once living in that new home, kitchen remodels and reroofing can be the largest expenses faced by homeowners.

 In addition to increasing curb appeal, modern tile roofing systems and accessories offer an opportunity to improve the energy efficiency of a home.

In addition to increasing curb appeal, modern tile roofing systems and accessories offer an opportunity to improve the energy efficiency of
a home.

We all have firsthand, daily experience with our kitchen. We know what we like and what we don’t. Advertisements showing features and benefits of new appliances, more spacious cabinets and better lighting are appealing. Learning and planning for a new kitchen is fun and exciting. We know we will use it every day and we can show it off to our friends. We choose to do a kitchen remodel.

Reroofing is different. The process usually starts with a surprise—a roof leak a repairman fails to resolve. Then a second attempt, maybe a third, followed by an explanation that the system has reached the end of its useful and serviceable life. Reroofing becomes necessary to preserve the integrity of the home. It’s not fun and it’s not by choice. Compared to new stainless-steel appliances, soft-close drawers and a built-in wine cooler, it’s not exciting.

With little understanding of modern roofing, the first (and often only) question asked is, “How much is it going to cost?” If lowest initial cost was the only criteria for a roof, we would all have blue tarps overhead.

The true cost of roofing is defined by the life-cycle cost, which includes consideration of the initial cost, life expectancy, potential energy savings and potential insurance discounts.

A quality tile roof installation will set a home apart from neighboring homes now and will be a great investment to help the home garner the best sale price later. This is where a knowledgeable contractor can help a homeowner identify his or her needs and wants, assess the benefits of various choices and calculate the value of the given system.

1. IDENTIFY THE HOMEOWNER’S NEEDS AND WANTS

Residential roofing is a functional part of the building envelope. Its primary purpose is to protect the home and its contents from the elements. Residential roofing is also a largely visible part of a home’s curb appeal. A tile roof will increase the curb appeal of a house when compared to similar homes with less substantial roofing materials.

Concrete and clay roof tiles’ resistance to weathering, hail, high winds and UV means that look of quality will be consistent from the day the roof is installed until the day it helps the homeowner get the best return on his/her original investment by enhancing the home’s curb appeal when the house is sold. Without the excitement of center islands and granite counter- tops, the homeowner needs help to be informed about options and benefits a tile roof can provide.

2. ASSESS THE BENEFITS OF VARIOUS CHOICES

In addition to increasing curb appeal, modern tile roofing systems and accessories offer an opportunity to improve the energy efficiency of a home. The inherent insulation properties created by tile’s high thermal mass can be enhanced with above-sheathing ventilation, or ASV. These raised batten systems can “… offer a significant 50 percent reduction in the heat penetrating the conditioned space compared to direct nailed roof systems that are in direct contact with the roof deck,” says Dr. William Miller, Ph.D., P.E., Oak Ridge National Laboratory, Oak Ridge, Tenn.

The energy savings of ASV is recognized by the California Energy Commission, Sacramento, and included in the Title 24 Energy Code revisions for reroofing and alterations. (Learn more about ASV in “Details”, March/April 2015 issue, page 79.)

PHOTOS: Boral Roofing Products

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DaVinci Roofscapes Celebrates National Curb Appeal Month with Tips for an Impressive Roof

Can a roof affect the resale value and curb appeal of a home? Absolutely. That’s why DaVinci Roofscapes is celebrating National Curb Appeal Month in August by sharing information and tips on creating an impactful and impressive roof.

“The roof plays a major role in creating curb appeal because it can be up to 30 percent of what you see as you approach a home,” says Kate Smith, president of Sensational Color. “Homeowners should make a conscious effort to blend the color of their roofing material with other elements of the home exterior to create an overall cohesive look.”

Smith, who has authored the free online FRESH Home Exterior Colors and FRESH Color Schemes for Your Home Exterior guides, spends a good deal of her time advising homeowners, remodelers and builders on selecting the perfect colors for the exterior of the home.

“For curb appeal it’s all about creating ‘top down’ color by working from the roof down through the different elements of the exterior such as siding, windows, trim and doors,” says Smith. “For example, a colonial style home with a warm Autumn Blend polymer shake roof could be ideally matched with a home exterior in a neutral stone color. Then, for adding ‘pops of color’ for curb appeal, chocolate brown frames could be added on the vinyl windows, shutters and trim around the home. A stand-out color like pine green or marine blue could be added to the entry door to add personality to the exterior.

“However, it’s important to remember that it all starts on the roof. When you’re working ‘top down’ with unlimited color options from a company like DaVinci Roofscapes, a homeowner has an open palette for designing the perfect home exterior.”

How important is curb appeal to homeowners? More than three-quarters of U.S. homeowners* (78 percent) report that their home’s curb appeal is either “extremely” or “very” important to them.

According to the 2011 DaVinci Roofscapes’ Homeowners Exterior Preferences Study conducted online by Harris Interactive©, 61 percent of homeowners say that when house hunting or designing their home, the most attention-grabbing exterior feature was the style of the home, followed by how the house looked on the property (43 percent).

And, when it comes to adding curb appeal to a home, color counts. Fifty-nine percent of homeowners place a lot of emphasis on the role that color plays when they think about replacing major exterior home features. Color availability is so important to homeowners that a majority of them (54 percent) are influenced to buy a specific brand of product based on the color options available from that brand.

“This study shows us clearly that color influences homeowners’ buying patterns and decision processes when it comes to exterior home features,” says Smith. “People want their home to be appealing from the street and they’re looking for colorful key products — such as the roof, door, trim, siding and windows — that will help them create the impression they wish to convey on their home.”

While color is important to homeowners, don’t expect pink, orange or purple houses to pop up in neighborhoods anytime soon. According to the study, homeowners prefer neutral colors for their home’s exteriors.

“The majority of homeowners (67 percent) report that they prefer earthy, calm colors such as beige, tan, white, gray or brown as the dominant color on their home’s exteriors,” says Smith. “You’ll find these colors are very popular for sidings and in different combinations for roofs, while homeowners like to have ‘bursts of color’ on the outside of the home in smaller portions (such as on doors and trim) to add to the structure’s curb appeal.”

National Curb Appeal Month has been launched by Fypon® starting in August of 2014. The comprehensive and colorful online guides created by Smith are available for free download.

GAF Gives Away $13,545 to a Lucky Builder During IBS

GAF has announced that Frank Thompson of Sweetwater Builders Inc. located in Cranberry, Pa., is the winner of its $13,545 giveaway held at the February 2014 International Builders Show in Las Vegas. All builders attending the show were eligible to be scanned at the GAF booth for entry into the contest.

Why $13,545? A recent survey of the NATIONAL ASSOCIATION OF REALTORS, REALTOR appraisers estimated that GAF Timberline Lifetime Shingles can increase a home’s value by an average of 5 percent, compared to a roof using basic 3-tab shingles. With the average new home median price listed at $270,900 by the National Association of Home Builders as of November 2013, a 5 percent increase in home value from installing GAF Timberline Lifetime Shingles equates to $13,545

“With up to 40 percent or more of the curb appeal dominated by the roof, upgrading to a Timberline Lifetime shingle is a great way for a builder to differentiate their homes while increasing the value of the property,” states Emily Videtto, executive director of shingles and new product development at GAF.