Snowstorm in the Gym

I was recently introduced to Mike Pickel, co-founder of Texas Traditions Roofing in Georgetown, Texas. We were busy preparing case studies for our education issue, so I asked him if he’d worked on any interesting school projects lately. He replied, “Well, I did just get a call about a snowstorm in the gym.”

It took a second to wrap my head around that statement. A snowstorm. In the gym. In July. In Texas.

Now, that got my attention. I must admit, that wasn’t at all what I was thinking about when I asked about projects for our education issue. Our case studies usually put the spotlight on marquee projects like the new basketball arena at Ole Miss or the new indoor football practice facility at Liberty University covered in this issue. We were also following stories about a metal roof on a new construction project in Texas, a large hot-mopped modified bitumen re-roofing project in New Jersey, and a solar installation on a school in North Carolina.

But a snowstorm in the gym—I had to hear more about that. Talking with Mike Pickel reminded me that trophy projects are one thing, but there are a lot of less glamorous but no less important tasks that can make up the typical day in the life of a roofing contractor.

Texas Traditions had helped out at Summit Christian Academy in Cedar Park, Texas, before, solving some tricky leaks in the mechanical wells over the classrooms that had puzzled other contractors for years. “They started saying we were miracle workers,” Pickel recalls. “I said, ‘No, we’re just roofers, ma’am.’ But they just loved us from that day forward.”

So, it was natural that school administrators called Texas Traditions when an unusual problem revealed itself in the gym. “They called us and said, ‘We’ve got a problem out here. We don’t know what’s going on. It looks like it’s snowing in the gym.’”

Pickel doubted it was a roof leak, but he went out and took a look. “It did look just like snow,” he says.

Luckily, Pickel had seen this once before. Years ago, he had a residential customer with the same problem—army ants. “Sure enough, army ants were up there just eating away at that iso, and it was falling down like snow through any crevices or cracks.”

Working with the private school to handle small problems is just part of the job, notes Pickel. So is helping administrators manage their budget to prepare for necessary re-roofing projects. “In some cases, we have to patch these roofs and nurse them along until they have the money for a roof replacement,” he says. “You do what you have to do to help a client. So, now we’re a pest control guy as well.”

Replacing a roof is something building owners might do just once in their lives, so explaining what’s involved is critical, notes Pickel. “You’ve got to educate the owner,” he says. “You’ve got to go out and craft a custom solution for each client. That’s what we tell our residential roof advisors all the time: Stop selling and listen to the client. That’s key for us. We excel at listening to the client and problem solving.”

Listen to clients and come up with a plan to meet their specific needs. That’s great advice no matter what line of work you’re in.

FlashCo Hires Sales and Support Representative

Jenny Aguiar is the new sales and support representative for FlashCo.

Jenny Aguiar is the new sales and support representative for FlashCo.

FlashCo is pleased to announce Jenny Aguiar as the new sales and support representative. Working out of FlashCo’s Southern California location, Jenny will be responsible for driving sales in the Los Angeles area and providing customer support services.

“We are excited to have Jenny on-board,” says Bill Bartell, director of sales at FlashCo. “Jenny brings experience and knowledge about the roofing industry, as well as a wide range of skills to our sales and customer service teams. She will be a resource for our customers as we grow our business in the Southern California area.”

Jenny is an adept customer service and sales professional with over 15 years of experience. In her most recent position with ICS Group, Jenny was responsible for coordinating international sales with roofing contractors throughout Latin America and the Caribbean. In addition, Jenny has experience with logistics services, including warehouse distribution, ocean and air freight forwarding, origin consolidation, and supply chain management. Jenny’s strong customer service background includes managing and training customer service teams to achieve both domestic and international sales and professional goals.

Jenny is excited to join the team, stating, “I am thrilled about the growth possibilities that are available at FlashCo. I believe that my experience and dedication will help me build a positive relationship with FlashCo’s customers as we help them to achieve ongoing success.”

OMG Roofing Products Announces Regional Sales Manager Promotion

OMG Roofing Products promotes Greg Lord to regional sales manager.

OMG Roofing Products promotes Greg Lord to regional sales manager.

OMG Roofing Products has promoted Greg Lord to the position of regional sales manager, responsible for the Southwest Region.

In his new role, Greg will manage the day-to-day sales activities for the region, including monthly planning, on-going customer support as well as managing the territory managers covering Texas, Oklahoma, Louisiana and Mississippi. He will report to Brian Wroblesky, national sales manager.

Greg started with OMG Roofing Products in 2014 as a field sales representative. Since then, he has demonstrated the ability to perform against targets, make adjustments necessary to accomplish goals, maintain good customer service and support various product and customer initiatives. Earlier he held positions with National Reprographic Inc. and Go Big Recruiting.