DECRA Roofing Systems Celebrates 60 Years

DECRA Roofing Systems Inc., the company that invented the stone-coated steel roofing category, is celebrating 60 years of protecting residential and light commercial projects.

Since 1957, DECRA roofing products have combined durability with classic style and design versatility to withstand some of the harshest climates worldwide. DECRA panels feature an interlocking design to withstand high winds and to add strength.

“We’re proud to celebrate six decades since the first DECRA panel was installed on a roof,” says Bobby Bloom, president of DECRA Roofing Systems Americas. “In those 60 years, DECRA has delivered advancements in manufacturing and production to provide a product that meets the standard for sustainability, quality and innovative product design.”

2017 Brings Slew of Programs and Promotions

DECRA kicked off its 60th year with a focus on the roofing contractor. For example, the company’s JUMPSTART program gives contractors who are new to using DECRA up to $5,000 over three installations, just for trying the product.

DECRA recently hosted a group of contractors and distributors at the company’s Corona-based manufacturing facility to gather feedback directly from those on the front line.

“Customers are very clear with the subjects that concern them for the future and we want to provide solutions that sell more DECRA products, help them create more brand equity in the market and give them training for their crews,” says Chad Colton, vice president of Sales. “While the DECRA sales team has doubled in the past year, we wouldn’t have the growth we are experiencing without the assistance of distribution partners. We intend to provide them with better service, marketing and solutions.”

DECRA Roofing Systems is owned by Fletcher Building Products. DECRA products are manufactured in Corona “by a dedicated team of workers who take pride in their quality and know that each panel manufactured is being installed to protect homes and buildings of customers throughout North and South America,” Bloom states.

MRA Adds Two New Manufacturer Members

The Metal Roofing Alliance (MRA) has announced the addition of two new manufacturer members to the organization.  CertainTeed joins the MRA to promote a line of architectural metal roofing products.  Also joining the MRA is DECRA, an innovator and leader in the stone coated metal roofing market.

After more than 18 years of growth, the MRA has proven success as a market-building organization. With an initial investment of $24 million in marketing programs, the MRA has tripled the roofing market share, from three percent in 1998 to 11 percent today.

“CertainTeed recognizes the importance of partnering with industry associations that support its membership in the promotion of their products and services,” says Dale Walton, product manager for CertainTeed Roofing.  “For this reason we are pleased to join the Metal Roofing Alliance, and we look forward to participating with the MRA to further strengthen our presence and position in the metal roofing sector.”

The MRA was formed to educate both homeowners and roofing contractors on the many benefits of metal roofing.  For the past 18 years, the MRA has been able to more than triple metal roofing’s market share by offering investment grade product that provides decades of protection for homes

“In 2017, DECRA will celebrate its 60th anniversary and as the original stone coated metal roof tile manufacturer, it is critical that we have a voice in the industry. We are happy to be re-joining the MRA and look forward to assisting the market and industry in the years ahead,” states Bobby Bloom, president, DECRA Americas.

 “The addition of CertainTeed and DECRA is an important development for the MRA, as it adds two manufacturers of building and roofing materials to our organization,” states Bill Hippard, executive director of the Metal Roofing Alliance.  “Our goal is to reach 20 percent market share by 2020 and manufacturers such as CertainTeed and DECRA are going to help us reach that milestone.  All segments of the metal roofing supply chain can benefit from additional growth, from raw materials suppliers and coil coaters to manufacturers and contractors.”

As new manufacturer members, CertainTeed and DECRA will participate in the MRA’s national consumer and contractor education campaigns. In addition, CertainTeed and DECRA’s metal roofing contractors are now able to join the MRA and begin benefitting from the leads generated by the alliance’s national consumer marketing campaign.

Metal Construction Association Welcomes New Members

The Metal Construction Association welcomes five additional companies to its membership. Byrne Metals Corp., DECRA Roofing Systems, D.I. Roof Seamers, S-5! and TopHat Framing have joined the ranks of about 74 member companies with specialties in the metal construction industry.

Byrne Metals Corp. is a leader in the architectural metalwork industry and offers fabrication and installation of metal walls, roofing and accents for projects across the Southwest.

DECRA Roofing Systems has more than 50 years of experience manufacturing and marketing stone-coated steel roofing systems.

D.I. Roof Seamers is recognized as the largest dedicated Roof Seamer Manufacturer in the world. Jonathan Rider, D.I. Marketing Coordinator says, “Joining the MCA was an easy decision for us. DI Roof Seamers is very proud of our association with such an amazing group and we look forward to many years of working together with MCA. We feel that the mission and collective interest of the MCA are things that we passionately share.”

S-5! is recognized as an authority on attachment technology for metal roofs, producing unique attachment products for the metal roofing industry.

TopHat Framing provides advanced roofing retrofit framing solutions through innovative product lines. Tim Lane, President of TopHat says, “There is no better way to meet so many members of our industry than at an MCA meeting. But that was only one of my reasons for joining the association. I also look forward to engaging at the council level on issues specific to my business so together we can move the industry in a positive direction.”