RCMA Offers an Educational Presentation on Reflective Roof Coatings

The Roof Coatings Manufacturers Association (RCMA) has launched its Speakers Bureau program to offer an educational presentation on reflective roof coatings. RCMA’s Speakers Bureau consists of several RCMA members with expertise on the topic who have volunteered to deliver presentations throughout the country.

This presentation, titled “Reflective Roof Coatings: Cool Stories,” is approximately one hour in length, and discusses the key benefits and the environmental importance of reflective roof coatings used on low-slope roof systems. The science behind reflective roof coatings is presented in an easy-to-understand format and real-world case studies are presented to illustrate the information presented. The presentation content is intended to enable attendees to:

  • Understand the benefits that reflective roof coatings impart on low-slope roof systems.
  • Recognize why reflective roofs are environmentally important and comprehend the science behind how reflective roofs save energy.
  • Determine best practices for preparing a roof membrane and application methods for reflective roof coatings on low-slope roof systems.
  • Identify payback, energy savings, and other non-quantifiable benefits by evaluating several real-world roof-reflectivity case studies.

RCMA is an approved continuing education provider with the American Institute of Architects (AIA) and RCI Inc. By attending the course, attendees qualify to earn 1 AIA General Learning Unit Hour (1 LU Hour) as part of AIA’s Continuing Education System or 1 RCI Continuing Education Hour (CEH).

Groups interested in offering this presentation at an upcoming meeting or event should contact RCMA Staff Associate Cecily Alfonsi to participate.

METALCON Offers Education Sessions to Improve Techniques and Skills

For construction professionals in the field and those in the front office, METALCON 2015 has education sessions to improve their field techniques, management skills and business success. Each year METALCON attracts metal building, residential and roofing contractors, architects, engineers, developers, facility managers, fabricators and building owners from more than 52 countries who want to learn more about metal.

An impressive lineup of experts in metal, construction, leadership and business development will share their knowledge with these attendees at the 25th annual METALCON. This conference and exhibition takes place at the Tampa Convention Center in Tampa, Fla., from Wednesday, Oct. 14 through Friday, Oct. 16, 2015. It is the only event focused on the application of metal in residential, commercial, industrial, institutional and municipal construction.

Leading the group of experts at the 2015 METALCON is keynoter Clyde Fessler, retired vice president of business development for Harley-Davidson Motor Co. Fessler led the turnaround that brought the company back from the brink of disaster to its place as the leading motorcycle brand in the world. He will take attendees on an exciting journey of how he achieved this feat. He’ll share how the five P’s: People, Passion, Product, Price and Promotion can bring success to anyone in a competitive environment. His fascinating session takes place Wednesday, Oct. 14, from 10:15 to 11:45 a.m.

“We’re thrilled to have Clyde Fessler at METALCON. He has an amazing story to tell and his forward thinking philosophies fit perfectly with companies involved in our event. Since METALCON began in 1991, we have seen a continuous stream of product innovation and manufacturing development at this event. And the industry experts in the full conference program will add ideas about business development and field techniques to complete the cycle of knowledge,” notes Claire Kilcoyne, METALCON show manager.

Learning begins early at METALCON with special sessions on Tuesday, Oct. 13. General education programs run Wednesday through Friday mornings. The exhibit hall is open Wednesday and Thursday, Oct. 14 and 15, from noon to 6 p.m., and Friday, Oct. 16, from 10 a.m. to 2 p.m.

The round-up of programs on field techniques starts with the popular STUD University on Tuesday and Wednesday. This combines classroom and hands-on workshops that offer an easy-to-understand, yet comprehensive exploration of framing with cold-formed steel.

Returning popular programs include: Understanding Metal Roofing, the Devil is in the Details, and Successful Flashings for Standing Seam Roofs. New offerings give attendees insight on the newest benefits of retrofit roofing; what chemicals in metal construction products might be dangerous; and how recent research findings prove metal roofing’s long-term value.

This year’s schedule has an extensive offering of business topics, such as dealing with emerging trends, legal issues, leadership techniques, and business succession strategies. Some specific management topics are:

  • Learn How to Think Like Your Clients
  • How to Win More Customers and Contracts
  • How to Compete on Value in Any Marketplace for Greater Profitability
  • Change Your Business Strategy to include Retrofit Metal Roofing
  • Get Your Business to Work for You! 7 Steps to Earning More, Work Less & Living the Life You Want
  • Developing Today’s Managers and Tomorrow’s Senior Executives.

A unique group of specialists come together in the comprehensive, two-part A/E/C Emerging Leaders Workshop: Developing the Best Project Managers into the Best Principals.

Residential roofing contractors will learn new strategies in the two-part program on the 12 Easy Steps to Closing More Sales of Residential Metal Roofing.

More specialty programs highlight the newest practices and equipment in roll forming for the metal construction industry; copper installation techniques and procedures; IAS accreditation and an AC478 workshop. For steel industry insiders the Focus on Steel Conference on Tuesday evening provides market intelligence and vital, targeted information that attendees can use in making thoughtful business decisions.

The education continues in the exhibit hall where attendees can learn about the latest products from the companies who make them. Attendees can also delve into a wide spectrum of topics at Learning Zones, mini-theaters located throughout the exhibit hall. These free 15-minute sessions focus on subjects such as roof details, field techniques and product applications.

Contractors can also apply their skills in the popular MCA Metal Roofing Championship Games. In this Battle by the Bay feature, contractors sign up each day to compete for $100 prizes in a number of different challenges. This year’s games will allow three individuals or teams of two people to compete in each of five games. The games will be held each of the three show days during exhibit hall hours. This year’s expanded game line up is:

  • Triangle Fastener’s Screw Gun Challenge (three individual competitors)
  • Roof Hugger’s Retrofit Challenge (three competing teams)
  • New Tech Machinery’s Standing Seam Install with DI Metal Works’ Panel Seaming Challenge (three competing teams)
  • The S-5 Snow Retention System Install Challenge (three competing teams)
  • Triangle Fastener’s “JJ’s Give it a Boot” Challenge (three individual competitors)

These games are great to watch and even better to participate in and win. Judges for the competition will be members of the local Florida chapter of the Metal Building Contractors and Erectors Association (MBCEA).

METALCON is sponsored by the Metal Construction Association and produced by PSMJ Resources Inc. It is supported by 60 participating associations and 20 media partners.

NRCA to Hold Southern Regional Conference April 29

The National Roofing Contractors Association (NRCA) will hold its semi-annual regional conference April 29 at the Soprema Pompano Beach Regional Office and Training Facilities, Pompano Beach, Fla. The conference will highlight roofing industry issues.

Roofing professionals from across the Southeast and southern states are encouraged to participate in this one-day event. The conference will provide in-depth information about the most critical safety, risk management, technical, building code and legislative issues affecting roofing contractors.

Attendees also will hear from fellow roofing professionals about current issues, trends and challenges facing the industry.

NRCA members and non-members are encouraged to attend. View more information or register online.

The Roofing Industry Alliance for Progress Secures the Future Excellence of the Roofing Industry

Maya Angelou once said, “To make a difference is not a matter of accident, a matter of casual occurrence of the tides. People choose to make a difference.” Since its inception, The Roofing Industry Alliance for Progress, Rosemont, Ill., has not only made a difference within the roofing community, it has funded a number of critical industry initiatives, core programs and projects, and meaningful research that have contributed to securing the future excellence of the roofing industry.

At 144 members strong, the Alliance is a diverse and dedicated forum of roofing contractors, manufacturers, suppliers and industry professionals who have united to help preserve and enhance the performance of the U.S. roofing industry to support three primary objectives:

  • Supporting high-quality education programs.
  • Ensuring timely and forward-thinking industry responses to major economic and technological issues.
  • Enhancing the long-term viability and attractiveness of the roofing industry to current and future workers.

More than 105 members of the Alliance are professional roofing contractors and, with the help of more than 35 manufacturers and suppliers, the Alliance members have raised more than $11.5 million for a unique industry endowment fund in support of programs and research in four key areas: education and training, technology, sustainability and philanthropy.

During the past year alone, The Roofing Industry Alliance for Progress developed partnerships with three of the leading schools of construction management; embarked on an innovative workforce program to create cultural and leadership training programs to educate Latino workers; and continued work on important roofing industry research projects, including RoofPoint, the Washington, D.C.-based Center for Environmental Innovation in Roofing’s comprehensive roof rating system for the assessment and selection of sustainable roof systems, and air retarder testing.

MEET THE ALLIANCE

The The Roofing Industry Alliance for Progress was established in 1996 by the National Roofing Contractors Association, Rosemont, under the operations of the National Roofing Foundation, a 501(c)3 charitable organization. A 16-member board of trustees manages the Alliance, overseeing existing projects and considering funding for projects addressing critical industry issues. The Alliance holds two member meetings each year, including its annual meeting, which will be held April 16-19 in San Francisco, and another held during NRCA’s Fall Committee Meetings.

Robert McNamara, president of F.J.A. Christiansen Roofing Co. Inc., a Tecta America company, Milwaukee, is the Alliance’s 2014-15 president; Ken Farrish, president of Atlas Roofing Corp., Atlanta, is vice president; and Jim Barr, president of Barr Roofing, Abilene, Texas, is secretary/treasurer.

Since June, the Alliance has welcomed eight new members: AAA Roofing Co. Inc., Indianapolis; Anderson and Shah Roofing Inc., Joliet, Ill.; Adler Roofing & Sheet Metal Inc., Joliet; Blue’s Roofing Co., Milpitas, Calif.; Bone Dry Roofing Co., Bogart, Ga.; EagleView Technologies, Bothell, Wash.; Polyglass U.S.A. Inc., Deerfield Beach, Fla.; and Roofing Solutions LLC, Prairieville, La. View a list of all Alliance members on the Alliance’s website.

The Roofing Industry Alliance for Progress offers different levels of membership to encourage small-, medium- and large-sized firms to join and have a voice in determining the roofing industry’s future. Commitments to the Alliance can be pledged for three- to five-year periods. Public recognition is given in accordance with donors’ wishes and levels of commitment and include national public acknowledgement during NRCA’s annual convention and other special events and programs. Alliance members also are invited to participate in the project task forces established to guide the Alliance’s agenda and are invited to the semiannual meetings of the full Alliance.

“We decided to join the Alliance this year to support the industry at a higher level,” states Chad Collins, president of Bone Dry Roofing Co. “We have never measured the value of membership in dollars, so the financial commitment to support the Alliance was not perceived as an obstacle but rather as an opportunity. The enhanced avenues to further develop relationships and be a part of the advancements in this great industry moving forward are exciting.”

EDUCATIONAL PARTNERSHIPS

In 2014, The Roofing Industry Alliance for Progress formed educational partnerships with the Department of Construction Management at Colorado State University, Fort Collins; McWhorter School of Building Science at Auburn University, Auburn, Ala.; and M.E. Rinker Sr. School of Building Construction at the University of Florida, Gainesville. The partnerships enhance college students’ experiences by exposing them academically and experientially to roofing as a career choice.

Through the partnerships, the universities have agreed to a three-pronged approach that includes incorporating more roofing-specific information and case studies into existing curricula; providing scholarships for construction management students and faculty; and developing industry internship programs with roofing contracting companies, manufacturers and distributors.

Three faculty members received scholarships of $5,000 each and were asked to collaborate as they developed their recommendations; the outcomes will serve as a model that can be used in other construction management schools throughout the U.S. Ultimately, the plan is to have roofing-specific materials incorporated in the construction management departments beginning in the fall of 2015.

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Heyco Metals’ Blog Will Educate about Copper’s Architectural Applications

Heyco Metals of Reading, Pa., introduces Copperology, its new blog for CopperPlus, an educational resource for roofers, architects, contractors and specifiers.

Copperology.com will be used to educate readers about the benefits and architectural applications of copper and copper-clad stainless steel.

Copperology will address a wide range of educational topics relative to metal and copper roofing. Topics include “What Architects Should Know About Copper Clad Stainless Steel,” “Metal Roofs for High Winds,” and “Cost Effective Alternative to Copper Roofing.”

CopperPlus is a copper-clad stainless steel ASTM B 506-09 roofing material featuring two outer layers of 100% copper metallurgically bonded to a core of Type 430 Stainless Steel. The product was first introduced in the 1960’s, and is used in a wide range of commercial and residential roofing and architectural metal applications requiring high strength, durability and economy.

Heyco Metals, Inc. is a producer of precision rolled stainless steel and copper coil for the architectural, automotive and electronics markets.

The NRCA ProForeman Certificate Program Helps Roofing Contractors Invest in Their Foremen

High Life Speedboats was experiencing a problem with its newest model speedboat engine, which, when hitting top speeds, would frequently cut out. This resulted in boats that were traveling 60 mph to be almost dead in the water within seconds. More than once, someone had been seriously injured by being thrown off balance, crashing into onboard components or being thrown overboard.

Panache Speedboats also was trying to improve its engines. The company had been in business for two decades and was known for building reliable boats. With operations systematized and production running in turnkey mode, company engineers wanted to explore the possibilities of building a higher-performance engine and securing Panache a spot in the elite racing market.

There are two equal and opposite drives for improvement in both of these cases. High Life needs to improve; its product is unreliable and the company will ultimately go out of business—not to mention people may be hurt and killed if steps are not taken. Panache wants to improve; it has a reliable product but it’s not as good as it could be.

So, now you may be asking, “How does this relate to the roofing industry?”

Most reputable roofing contractors are not like High Life. Their roof systems don’t fail outright, causing damage and ruining companies’ reputations. Most roofing contractors are Panache engines. They are reliable and their roof systems serve customers well.

But if you have the itch, like Panache, to increase performance, then you have a drive to improve for the best reason— because you want to be better. You are not panicking. You are planning. You want to see whether you can shape your company to become an elite contracting company, known for its excellence.

Thoughtful contractors will consider what investments will yield the most significant returns for their companies. New equipment? A better facility? Increasing the types of systems they install?

Consider the following statement from Ethan Cowles of Raleigh, N.C.-based management consultant FMI: “World-class contractors all have incredible talent at the foremen level. That is not to say company leadership, business strategy, project management, etc., are not important, but operations without great foremen always struggle to achieve anything but mediocrity.”

HIGH-PERFORMANCE FOREMEN

Cowles’ quote resonates with what the Rosemont, Ill.-based National Roofing Contractors Association (NRCA) has heard from its contractor members, as well. Tom Shanahan, NRCA’s associate executive director of risk management, states that after asking hundreds of contractors over the years how much of each dollar flowing through a company is affected directly by foremen, he has safely landed on 85 cents. Eighty-five cents of every dollar.

Foremen drive your trucks, use your equipment, manage your labor, direct quality control, affect insurance rates and often are the face of your company for customers.

EIGHTY-FIVE CENTS OF EVERY DOLLAR.

It makes you want to ensure your foremen are high-performance engines, doesn’t it?

NRCA has been focused for years on providing education for roofing foremen. Recognizing that most foremen are promoted into their positions because of their roofing skills and work ethic, rather than for their leadership prowess, For Foremen Only has provided a venue for training thousands of foremen about leadership and communication during the past 15 years. Now, packaged within this larger ProForeman initiative, the classes provide a cornerstone for a well-rounded experience aimed at helping roofing-contractor operations to achieve world-class excellence.

Foremen need to be leaders, not just crew managers; therefore, they need to understand the whole picture—the process of selling and installing roof systems, their role in keeping employees safe, outside forces that necessitate compliance and more—if they are to understand the importance of their role.

The ProForeman program is designed to help roofing foremen shift their perspectives of their role from being roofing installation managers to company leaders. As leaders, the burden of responsibility is greater and, when understood, frees them to think differently about how to work with their crews and their supervisors.

The ProForeman program comprises six main topics:

    • General education
    • Roofing technology
    • Construction/business practices
    • Leadership
    • Safety
    • Training others

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NRCA Is Accepting Applications for Its Future Executives Institute

The National Roofing Contractors Association (NRCA) now is accepting applications for its Future Executives Institute (FEI), a comprehensive, powerful three-year program focused on leading and managing a successful roofing business. FEI’s first session is slated to be held Sept. 28 — Oct. 1. Classes will take place at Northwestern University’s Kellogg School of Management campus in Chicago.

FEI, which is taught by Kellogg professors, industry leaders and field experts, offers participants an in-depth look at management theory and practice. Those who attend also benefit from unique industry networking opportunities while developing their leadership and communication skills.

“It is rare to have access to such accomplished and insightful minds in such a focused setting,” says 2013 FEI graduate, Marc Farrell, manager at A.W. Farrell & Son Inc., Salisbury, N.C. “NRCA has done an excellent job providing us with the opportunity to make improvements to ourselves, our companies and our industry.”

FEI provides basic business information, current industry topics, leadership and personal development opportunities, and team building exercises. Class size is limited to 30 roofing professionals to allow for in-depth conversations and class relationships during the three-year program.

The deadline for early-bird applications is June 1, 2014. Those who apply by this time will receive notice if they are accepted by June 16. The regular application deadline is Aug. 1.

Learn more about FEI or apply for the program.

Atlas Roofing to Host Contractor Meetings across the U.S.

Following the positive reception to last year’s Innovations Roadtrip events, Atlas Roofing will again be offering a series of informative contractor meetings in several cities across the U.S.

This year’s events, referred to as “The House Always Wins”, begin in March and will carry through to October, with eight cities slated in between. Atlas representatives and executives will speak at each one to detail the many ways Atlas designs with the contractor in mind. Attendees will get in-depth and hands-on introductions to new Atlas products, technology tools and incentive promotions.

Presentations are scheduled during the Atlas “House Always Wins” events for the latest shingle and underlayment technology, including the power of Pristine Shingles featuring Scotchgard Protector. There will also be demonstrations on the free iPad ProAPP for contractors. Using Cloud-based technology, this app allows contractors to create, calculate, and manage projects directly from an iPad. Demonstrations will also be given on the benefits of using Eagleview Aerial Roof Measurement Reports, which are included on the ProAPP, to enhance the estimating process.

Contractors will learn how to earn unlimited cash rewards through the new “4 Of A Kind” Contractor Rebate Program.

Every registered attendee at each event will have a chance to win an iPad, Yeti Cooler and other great prizes. A free catered buffet lunch will be served and each attendee will receive Atlas product samples, literature and a goodie bag.

Contractors must RSVP to attend. Continue to watch this website for updates on times and locations.

House Always Wins 2014 Roadshow:
• Canton, Ohio: Thursday, March 13
• Buffalo, N.Y.: Wednesday, April 2
• Minneapolis: TBD
• Houston: TBD
• Nashville, Tenn.: TBD
• Oklahoma City: TBD
• Raleigh, N.C.: TBD
• Washington, D.C.: TBD