The color pigments were originally designed for Military applications. The reduction in surface temperatures provided stealth capabilities against thermographic heat seeking radars to military vehicles and structures. This same technology is now available in ColorActiv Technology pigments for most any of Nationwide Protective Coating Manufacturers Inc., paint or coatings from concrete stains to wall and roof coatings.
Touch the roof or walls of a home or business when it’s been out in the sun for a while, and you will feel it’s hot. In fact, some dark colored roofing can attain a temperature of 190 degrees fahrenheit or more. These materials absorb a portion of the infrared radiation from the sun. This heat buildup transfers inside the structure, increasing cooling costs. ColorActiv Technology now allows for dark colors to have more reflectivity. This lowers the surface temperatures thus lowering heat transfer into the structure. The reflective coatings come in a variety of colors and custom color matching is also available. Depending on your color choice these coatings provide a reflectivity from 23% to 77%.