GAF announces that it was voted No. 1 in “Quality Ratings” and as the “Brand Used the Most” in the 2015 BUILDER Brand Use Study in the category of “Roofing: Asphalt/Fiberglass Shingles.” This marks the 9th year out of the past 10 that the company has topped the rankings for highest quality.
“The Builder Brand Use Survey is an annual benchmark that provides extensive insight across the largest spectrum of products used by today’s builders,” notes Paul Tourbaf, group president of Hanley Wood‘s Residential New Construction division. In addition to providing brand familiarity and product use data, the study also captures the market sentiment when it comes to what’s driving product consideration and buying decisions. “There is a clear connection in the 2014 results that highlights a potent combination of product performance and features ahead of cost which drove decisions in the past,” adds Tourbaf. “Innovative brands like GAF that are committed to demonstrating continual advances in design and durability while they communicate unique attributes of their brand will continue gain builder attention and market share.”
“With our continued focus on producing high quality products at GAF, it is a true honor to rank highest in quality with builders yet again, and to know that GAF is the brand used by them most often,” states Paul Bromfield, senior vice president of marketing and business development at GAF.
GAF maintains a focus on quality in all of its products, and incorporates its proprietary Advanced Protection Technology into all its laminated roofing shingles. This results in improved performance, including superior durability and wind resistance, while reducing the use of precious natural resources. All GAF Lifetime Shingles also pass ASTM’s two toughest wind tests—ASTM D3161 Class F 110 mph and ASTM D7158 Class H 150 mph—and carry GAF’s Lifetime limited warranty.
For more than 20 years, the BUILDER Brand Use Study has proved to be an industry resource for trends and information. This year’s study was conducted in collaboration with Farnsworth Research and represents a survey response of 1,128 builders, builder/developers and general contractors.