NRCA Announces First Partner Member

The National Roofing Contractors Association (NRCA) has announced that FiberTite Roofing Systems Seaman Corp., Wooster, Ohio, has become the first manufacturer to upgrade its associate membership to partner member.

In February, NRCA launched its One Voice initiative aimed at collectively recognizing threats to the industry and the opportunities they may present. To do so, NRCA has undertaken a campaign to unite the roofing industry and speak with one voice on matters of industry importance. To ensure all industry sectors are given an opportunity to participate, NRCA amended its bylaws to allow manufacturers, distributors, architects, engineers and consultants that choose to participate to become full members of the association, meaning they will be granted voting rights and eligible for leadership roles within the association. Previously, such rights were reserved only for contractor members.

“Our chances for success in many areas improve when we row in the same direction, and I saw this firsthand during my time in Congress,” says NRCA CEO Reid Ribble. “Industries that spoke with a single voice in Washington were more effective at moving legislation in their direction, and I believe we can accomplish the same when we foster relationships that are more inclusive and collaborative.”

FiberTite is the first company to commit to NRCA’s One Voice initiative, which initially will focus on developing a national worker training and certification program, legislative efforts and advocacy.

“Clearly, it is important to stakeholders throughout the roofing industry that we align ourselves around the challenges affecting the growth of our business,” says FiberTite Vice President and General Manager Scott Gipson. “Channeling the breadth of NRCA members in speaking with one voice provides clarity to policy makers who may otherwise guide decisions critical to our success. It was an easy decision for us to get on board with this initiative.”

For more information about NRCA and its One Voice initiative, go to the website.

Roofing Industry Alliance for Progress Announces Additional Funding for Roofing Research

The Roofing Industry Alliance for Progress announces the addition of four members during 2016’s third quarter, adding $300,000 in funding for progressive roofing research that contributes to the ongoing advancement of the industry.

The Alliance’s newest members are:
Academy Roofing, Aurora, Colo., is one of Colorado’s premier roofing contractors providing commercial and residential roof system replacement and repair in addition to solar roofing, gutter installation and cleaning, new insulation and walkable deck systems. Academy Roofing joined the Alliance at the Governor level.

Bennett and Brosseau Roofing, Romeoville Ill., specializes in in low-slope, steep-slope, metal and green roof system design, construction and maintenance. As one of Chicago’s premier, full-service roofing contractors, Bennett and Brosseau Roofing has a commitment to sustainability and green building practices. Bennett and Brosseau Roofing joined the Alliance at the Governor level.

FiberTite Roofing Systems/Seaman Corp., Wooster, Ohio, manufactures an extensive line of membranes, systems and accessories. FiberTite Roofing Systems/Seaman joined the Alliance at the Regent level.

Georgia-Pacific Gypsum LLC, Atlanta, one of North America’s leading manufacturers of gypsum products and marketers of building products. GP Gypsum joined the Alliance at the Regent Level.

Through the generosity of its members, The Roofing Industry Alliance for Progress commits to the following:
Education and training — Develop programs and projects addressing current and future workplace issues ensuring a qualified and trained workforce for the roofing industry.

Technology — Engage collaborative industry segments to embrace innovation and use technology.

Sustainability — Advocate environmentally sustainable design.

Philanthropy — Enrich the well-being of the roofing community through scholarships, charitable gifts and endowments.

Alliance membership is reserved for those who commit their pledged amount during a three- to five-year period. All members are entitled to participate in the task forces established to guide the Alliance’s agenda, to attend the semiannual meeting of the full Alliance, and other Alliance activities scheduled throughout the year.

FiberTite Roofing Systems Launches Redesigned Website

FiberTite Roofing Systems, manufactured by Seaman Corp., launches its newly redesigned website.

“The overhaul of the FiberTite website allows for increased functionality and capability,” says Nick Kesslering, director of FiberTite sales. “Seaman Corp. is focused first and foremost on the needs of our customers. This new site will position us for future growth, giving our customers and salesforce the tools they need to access information on their time.”

The new website is designed to be user friendly, and to attract, engage, and inform customers.

“The launch of the FiberTite site is part of a grander plan of improving our engagement with our online audience,” reports Michelle Miller, Seaman Corp.’s marketing manager. “People rely on the internet more than ever to access documents and information instantaneously. As we continue to focus on our customers’needs, it became apparent that we strengthen our online presence.”

Seaman Corp. selected SyncShow Interactive, a Cleveland-based digital marketing firm, as a partner in the redesign and launch. SyncShow specializes in helping business-to-business clients improve their sales and lead generation strategies through digital marketing.

The companies started their partnership in early 2015 and launched a new corporate website in June. They will continue their partnership as they work to redevelop two additional sites that showcase Seaman Corp.’s additional main product lines, including XR Geomembranes and Shelter-Rite fabrics for architectural structure applications. Both sites are scheduled to launch yet this year.

Seaman Corp., manufacturer of FiberTite Roofing Systems, has been a worldwide manufacturer of innovative, high-performance coated fabrics since 1949. Using a unique, four-layer technology providing puncture, UV, chemical and ponding water resistance, FiberTite is the original Elvaloy KEE membrane with a 35-plus year history of performance.