By day, my husband Bart is an ag lender, loaning money to farmers for land, equipment and livestock. By night, he co-owns a sports bar in the lake town in which we live. When we got engaged, he joked about the roles I would soon be playing in his business. I laughed then, but once we moved in together and were married, I more consistently heard about the stressors he was experiencing in the bar business. Obviously, I wanted to take some of this stress off of him and, consequently, have been helping publicize the bar’s events for the past 10 weeks.
I’m no marketer, but I’ve been sharing knowledge from my career in magazines. I’ve started weekly meetings with the owners and managers, which has helped everyone’s communication. I’ve expanded the bar’s social media presence. And I’ve brought in one of my own trusted partners, a graphic designer who now is creating fliers, promos and coupons for the bar. At this point, I’m not sure whether my efforts truly are making a difference—though the bar has been packed the past few weekends—but I do know my husband is grateful to have me more involved.
Relying on trusted partners also can have a positive effect on your roofing business. For example, Pete Mazzuca III, co-founder, executive vice president and sales manager for Cal-Vintage Roofing of Northern California, Sacramento, explains his partnership with Santa Rosa, Calif.-based Ygrene Energy Fund in “Business Sense”. Through the partnership, Mazzuca’s roofing company now can offer customers YgreneWorks PACE financing for energy-efficiency and resiliency upgrades, including roofing, on their homes or businesses. Ygrene considers the equity in the property, not the personal credit of the owner, unlocking finance doors for entire groups of customers. Consequently, the partnership with Ygrene Energy Fund has increased Mazzuca’s business by 20 percent.
Trusting a partner’s expertise can ensure roofing projects meet a building owner’s needs while being cost-effective. In our “Cover Story”, Atlanta-based Diamond Roofing Co., which has its own sheet-metal shop, opted to partner with a supplier to source prefabricated edge metal for the roofing project at Gordon Hospital, Calhoun, Ga. The prefabricated edge metal had been formally tested to meet or exceed the FM 1-105 criterion required by hospital officials. In addition, by ordering the large volume of edge metal the hospital project needed, Diamond Roofing saved time and labor costs.
Last but not least, Thomas W. Hutchinson, AIA, FRCI, RRC, CSI, RRP, principal of Hutchinson Design Group Ltd., Barrington, Ill., and a member of Roofing’s editorial advisory board, often regales us with stories from his in-the-field experiences. In “From the Hutchinson Files”, Hutch explains how to be a better partner when communicating and coordinating between trades—in this case, plumbing, steel and roof design during implementation of roof drains according to new energy code requirements. Because—as Hutch will tell you—it’s not enough to just be a partner and provide generic details; you should be the best partner you can be and really think through roof system design.