Elastomeric Acrylic Coating Dries Quickly

GAF RoofShield I.S. Fast-Dry Elastomeric Acrylic Coating is an acrylic polymer dispersion system that is designed to rapidly form a film that resists rainwater wash-off. It can be applied in a single coat (up to 60 wet mils) for fast, efficient installations and maintenance coats.

According to the manufacturer, RoofShield I.S. provides a fast dry-to-touch time with a one-coat application that saves time on the job versus traditional acrylic coatings. With RoofShield I.S., you can maintain an existing roof by adding an extra layer of protection quickly. It also has a highly-reflective white surface which can be beneficial to those looking for cool roofing solutions. 

For more information, visit www.gaf.com/instantset.

GAF Names Winner of IRE 2020 Truck Raffle

GAF announced that John Hackbarth of Arvada, Colorado, is the grand prize winner of the GAF Timberline Shingles by the Truckload Sweepstakes held during the 2020 International Roofing Expo. As the grand prize winner, John will take home a brand new 2020 Ford F-150 XLT truck loaded with 40 squares of Timberline HDZ Shingles.

He will be presented with the truck through a celebration event in his hometown in the coming weeks. 

For more information, visit www.GAF.com

NRCA Announces Recipient of 2020 Charlie Raymond Award

The National Roofing Contractors Association has announced GAF, Parsippany, New Jersey, is the winner of the Charlie Raymond Award. The award was presented at NRCA’s 133rd Annual Convention. 

The award is named in honor of former NRCA President and J.A. Piper Award recipient Charlie Raymond, who took on the role of NRCA Membership Committee chairman when the association had only 328 members. He recruited NRCA’s 1,000th member in 1973. The Charlie Raymond Award annually honors members for their efforts to recruit new members into NRCA. 

For more information about the Charlie Raymond Award, visit www.nrca.net/about/NRCA-awards/raymond. For more information about NRCA, visit www.nrca.net

GAF Introduces Community Matters Social Impact Initiative

GAF launched a new social impact initiative called GAF Community Matters to strengthen and support the communities it serves. GAF has renewed its partnerships with several non-profit organizations as a part of this effort, committing more than $6 million in financial and in-kind donations in 2020 to help neighbors, create disaster resiliency and build community — including materials to roof over 1,500 homes.

“GAF is committed to protecting what matters most, not only through our products, but as neighbors and partners in the communities where we live and work,” said Jim Schnepper, President of GAF. “Our partners within GAF’s new Community Matters initiative will help us amplify our collective impact together; bringing meaningful change to our communities in new and exciting ways.”

GAF is committing its expertise, products and financial resources to help power the potential of the communities in which it operates, and to aid people that are in need every day and during critical times of disaster. GAF is working in partnership with leading organizations, including the following:

  • Habitat for Humanity is a global nonprofit housing organization working in local communities across all 50 states in the U.S. and in more than 70 countries around the world. GAF has established a unique Community Contractor Program with Habitat that donates roofing materials and connects local Habitat organizations with independent contractors enrolled in GAF’s certified contractor program to address a critical need for safe, decent and affordable housing. Today, GAF is proud to be among Habitat’s generous partners, supporting the installation of over 2,000 roofs since 2011.
  • Team Rubicon serves communities by mobilizing veterans to continue their service, leveraging their skills and experience to help people prepare, respond, and recover from disasters and humanitarian crises. GAF aims to shorten the road to recovery for communities hit by disasters, particularly for low-attention disasters that do not receive significant resources, and will help train at least 100 GAF employees as volunteers for Team Rubicon deployment in 2020. To date, GAF has helped support nearly 4,000 volunteer disaster response deployments with Team Rubicon.
  • Good360 is a global leader in product philanthropy, and partners with socially responsible companies to source highly needed goods and distribute them through its network of diverse nonprofits that support people in need. GAF will donate roofing materials and other supplies to help Good360 address the long-term needs of communities recovering from disasters. In 2019, GAF provided 56 truckloads of roofing materials to Good360, which were distributed to approximately 20 non-profit partners nationwide to roof more than 600 properties.
  • Project for Public Spaces is dedicated to helping people create and sustain public spaces that build strong communities. GAF is investing in the development of physical spaces where community members can come together in areas that are home to GAF manufacturing operations. GAF will also continue working with Project for Public Spaces, GAF employees, service organizations and local governments to address the distinctive needs in communities where GAF’s plants and headquarters are located.

Further expanding its commitment to these partners through the GAF Community Matters initiative builds on existing efforts to improve communities and connect experts with nonprofits who need their skills. As part of these efforts, employees will also have expanded opportunities to get involved from volunteer time off to connecting them with causes that are close to them, including an employee relief fund. For more information about GAF’s social impact efforts, please visit www.gaf.com/communitymatters.

IBHS Awards 15,000th FORTIFIED Home Designation

The Insurance Institute for Business & Home Safety (IBHS) recently awarded the 15,000th designation in its FORTIFIED Home program for resilient living to a home in Tuscaloosa, Alabama, which has a new roof funded by Strengthen Alabama Homes and installed by Habitat for Humanity Tuscaloosa. FORTIFIED is the national standard for construction that is resilient to severe weather and is part of a rapidly growing trend to build stronger homes across the country. Alabama currently leads the nation in FORTIFIED designated buildings and is home to nearly 80 percent of all FORTIFIED Homes.

“As homeowners across Alabama are keenly aware, severe weather disrupts lives, displaces families and drives financial loss,” said IBHS President and CEO Roy Wright. “For nearly three decades we’ve worked to identify solutions to help property owners prevent avoidable losses. In recent years, we’ve seen our FORTIFIED program and resilient building, in general, pick up momentum. The number of FORTIFIED Homes has more than doubled in the past two years, and Alabama’s Gulf Coast has been at the center of adopting these construction methods. With FORTIFIED now taking hold across the State it is fitting that the 15,000th home be dedicated here today.”

The State of Alabama first recognized IBHS’s building standards in 2009 by passing legislation requiring insurers to provide discounts for homes with a FORTIFIED designation. In 2016, Strengthen Alabama Homes began issuing grants to help homeowners retrofit roofs to the FORTIFIED standard. On Jan. 1, 2020, new state legislation became law ensuring every homeowner in Alabama is offered a FORTIFIED endorsement. Homeowners with this extra protection can now have their roof upgraded to FORTIFIED standards if it is being replaced due to a claim.

“For every home that is FORTIFIED, a family is safer, their lives are less disrupted from the effects of a destructive storm, a damaged roof is not filling up a landfill and the cost of wind insurance is lower,” said Alabama Insurance Commissioner Jim Ridling.  “Fortification keeps workers in their homes and at their jobs, allowing employers to maintain their productivity, thus reducing the storm’s impact on the local economy. Our collaboration with IBHS makes Alabama a safer place to live and work.”

Understanding the importance of helping people make their homes more resilient against severe weather, during the event State Farm announced a $150,000 contribution to support the Strengthen Alabama Homes program. According to State Farm’s counsel for Alabama, Steve Simkins, the company is excited to help Alabama homeowners gain the peace of mind that comes with a FORTIFIED Roof, and they are hopeful the donation will encourage other companies to support the program.

“FORTIFIED provides achievable property protection for any family,” stated Julie Shiyou-Woodard, President and CEO of Smart Home America. “Dedicated public-private partnerships between IBHS, State Farm, Smart Home America, Habitat for Humanity, the Department of Insurance, and many others, have allowed FORTIFIED to take root here (Alabama). Across the nation, we are all working to grow and integrate FORTIFIED and resilient construction at the community and state levels.”

Using the FORTIFIED Home standards as a guide, Habitat for Humanity has created its own resilience program for new construction and also partners with Strengthen Alabama Homes to retrofit homes, like the one designated today, to the FORTIFIED standards.

 “All of us at Habitat Tuscaloosa are excited about the opportunity to offer FORTIFIED Roofs to our homeowners,” added Habitat for Humanity of Tuscaloosa Executive Director Ellen Potts. “The additional safety and durability this adds to a home provides families with peace of mind. And, through discounts on their homeowners insurance, it will save them money over the long term.”

The 15,000th home in the FORTIFIED program was dedicated at a special ceremony held at the Tuscaloosa home. Jim Ridling, Commissioner, Alabama Department of Insurance; Brian Hastings, Director, Alabama Emergency Management Agency; Brian Powell, Director, Strengthen Alabama Homes; Steve Simkins, Counsel for Alabama, State Farm; Julie Shiyou-Woodard, President and CEO, Smart Home America; Ellen Potts, Executive Director, Habitat for Humanity of Tuscaloosa, were in attendance.

For more information about the Insurance Institute for Business & Home Safety or for tips and information about making your home more resilient visit www.disastersafety.org.

For more information, visitwww.fortifiedhome.org.

GAF Introduces Community Matters Social Impact Initiative

GAF launched a new social impact initiative called GAF Community Matters to strengthen and support the communities it serves. GAF has renewed its partnerships with several non-profit organizations as a part of this effort, committing more than $6 million in financial and in-kind donations in 2020 to help neighbors, create disaster resiliency and build community — including materials to roof over 1,500 homes.

“GAF is committed to protecting what matters most, not only through our products, but as neighbors and partners in the communities where we live and work,” said Jim Schnepper, President of GAF. “Our partners within GAF’s new Community Matters initiative will help us amplify our collective impact together; bringing meaningful change to our communities in new and exciting ways.”

According to the company, GAF is committing its expertise, products and financial resources to help power the potential of the communities in which it operates, and to aid people that are in need every day and during critical times of disaster. GAF is working in partnership with leading organizations, including the following:

  • Habitat for Humanity is a global nonprofit housing organization working in local communities across all 50 states in the U.S. and in more than 70 countries around the world. GAF has established a unique Community Contractor Program with Habitat that donates roofing materials and connects local Habitat organizations with independent contractors enrolled in GAF’s certified contractor program to address a critical need for safe, decent and affordable housing. Today, GAF is proud to be among Habitat’s generous partners, supporting the installation of over 2,000 roofs since 2011.
  • Team Rubicon serves communities by mobilizing veterans to continue their service, leveraging their skills and experience to help people prepare, respond, and recover from disasters and humanitarian crises. GAF aims to shorten the road to recovery for communities hit by disasters, particularly for low-attention disasters that do not receive significant resources, and will help train at least 100 GAF employees as volunteers for Team Rubicon deployment in 2020. To date, GAF has helped support nearly 4,000 volunteer disaster response deployments with Team Rubicon.
  • Good360 is a global leader in product philanthropy, and partners with socially responsible companies to source highly needed goods and distribute them through its network of diverse nonprofits that support people in need. GAF will donate roofing materials and other supplies to help Good360 address the long-term needs of communities recovering from disasters. In 2019, GAF provided 56 truckloads of roofing materials to Good360, which were distributed to approximately 20 non-profit partners nationwide to roof more than 600 properties.
  • Project for Public Spaces is dedicated to helping people create and sustain public spaces that build strong communities. GAF is investing in the development of physical spaces where community members can come together in areas that are home to GAF manufacturing operations. GAF will also continue working with Project for Public Spaces, GAF employees, service organizations and local governments to address the distinctive needs in communities where GAF’s plants and headquarters are located.

Further expanding its commitment to these partners through the GAF Community Matters initiative builds on existing efforts to improve communities and connect experts with nonprofits who need their skills. As part of these efforts, employees will also have expanded opportunities to get involved from volunteer time off to connecting them with causes that are close to them, including an employee relief fund. 

For more information about GAF’s social impact efforts, please visit www.gaf.com/communitymatters.

Roofers Can Bring About the Solar Revolution in ‘Sunshine’ States and Beyond

Photos: GAF Energy

Pennsylvania, Illinois, and Florida are not often the first states that come to mind when discussing the future of solar energy. Many would think of California, the Golden State, with its sunny weather, mild climate, and new regulation mandating solar on all new construction starting in 2020. But at GAF Energy, a remarkable 50 percent of our growing sales opportunities currently come from Pennsylvania, Illinois, and Florida. While these states lag behind the likes of California, New York, and Arizona in installed solar capacity, they — and states like them —could stand to be some of the most critical players in the next growth phase of solar adoption.

California currently boasts over six million solar homes, demonstrating that there is a clear market for residential rooftop solar in the United States. California’s success serves as a harbinger for other states, even ones not known for their sunshine or progressive energy policies. It comes down to pure economics: the price of solar panels has dropped 99 percent in the last four decades. As solar energy becomes more and more affordable, more and more homeowners across the country are considering the financial and social benefits it can provide. Even residents of the South and Midwest — where electricity is cheap and solar rooftops are few and far between — are starting to show signs of embracing solar as a viable energy source for homes and businesses.

The state of Illinois, for example, is setting some aggressive renewable energy standards to boost solar adoption. More than 40 percent of the state’s electricity comes from coal today. The state plans to sunset many coal plants over the next two to five years, in many cases turning to solar instead. In 2017 the state implemented the Future Energy Jobs Act (FEJA), which infused $230 million into solar power and mandated that 25 percent of electric power come from renewable sources by 2025.

By including solar as an offering, roofing contractors can increase customer satisfaction as they boost their bottom line.

In Pennsylvania, solar power is up 47-fold in the past decade, and wind energy has increased by more than 230 percent in that same time frame. And there are now more than 90,000 clean energy jobs across the state, up 60 percent in just five years. Moreover, a two-year planning process called “Finding Pennsylvania’s Solar Future” is just getting off the ground and aims to shift 10 percent of the state’s energy from non-renewables to in-state solar by 2030. Pennsylvania also ranked as one of the locations that offered the highest solar premiums when you are ready to sell your home, increasing the median home value 4.9 percent, or $8,589, when you compare a home with solar to one without. 

Finally, Florida is a prime solar environment: it is the “Sunshine State,” after all. As hardware costs have plummeted, financial tools that have helped grow solar in California and Arizona, like solar leases and power purchase agreements, have been prohibited under a law that forbids entities other than a utility from selling power in the state. Last year, however, the Public Service Commission approved the use of residential solar leases in the state on a limited basis, signaling that Florida homeowners could more readily and affordably elect to install solar on their rooftops. Florida locations like Miami have started to more seriously consider the need for climate mitigation and adaptation; renewable energy increasingly seems like a better idea as the city finds itself spending more and more money to battle sea-level rise each year.

Bring in the Roofers

Despite all this great growth in the industry, at the end of the day, no one really needs to put solar on their rooftop, unless, say, they live far off the grid. You can easily and painlessly get power from the grid via your electric company. Humans are creatures of inertia and habit; even many of those inclined to do the right thing and/or save money with solar will put it off indefinitely.

However, every homeowner will need to replace their roof at some point. Turns out, the best time to install rooftop solar is when you are replacing your roof. If you have a roofer install the solar, it becomes one project, one crew, one warranty — and the solar can even help pay for itself, and the roof, over time. How? Homeowners can save money on electric bills by generating clean, renewable energy on their roof. Any excess electricity produced is sent back into the electrical grid for a bill credit, meaning solar can be even more financially rewarding in states with net metering policies. Given all of these benefits, going solar during a re-roofing project just makes sense.

For a roofer, including a solar offering with every new roof will create opportunities to capture a wider set of clients, even in states where solar hasn’t traditionally flourished. By offering solar to those who may have been shopping only for solar but could benefit from a bundled offer, roofers introduce an attractive financial concept to the homeowner, on that also benefits communities and the planet to boot. Furthermore, not only will a roofer make their customers happier by including solar as an offering, but they can also boost their bottom line. A solar attachment rate of just one in four new roofing jobs could increase a roofer’s top and bottom lines by 20-25 percent.

Roofing and solar are at a convergence point: roofers are now able to offer a comprehensive solar roofing product and are the best equipped to sell and install it on a home. By bringing roofers into the equation now, we’re ensuring the same person already on the roof to install shingles is the one installing solar, genuinely protecting what matters most inside the home.

Changing the conversation between roofer and homeowner about what a re-roof means requires changing the entire game, and the impacts have the potential to be immense. Roofers will future-proof their businesses by adding an in-demand product that saves their customers money. The benefits of solar should be front and center in any sales appointment — one project, where roofing installation experts are the ones helping customers save money.

Energy From Every Roof

Solar economics and policy are changing across the country, opening new markets and expanding business opportunities, and the roofing industry must correspondingly adapt. Rooftop solar should be a roofer’s domain. By growing with the solar market and offering bundled re-roof plus solar packages, roofers can bring the benefits of solar to homeowners in states that not only have solar mandates, such as California, but also nontraditional states such as Florida, Pennsylvania, and Illinois. Roof replacement is the perfect time to go solar, and now is the perfect time to start integrating solar with roof replacements. By seizing this opportunity, roofers can begin powering homes across the country, one roof at a time. 

About the author: Martin DeBono is the President of GAF Energy. He previously headed SunPower’s residential North American business and global commercial business and served as President of SunPower Capital. He has held sales and marketing positions at various high technology companies including Cisco, Siebel, Insightful and Pure Networks. DeBono is a decorated naval submarine officer and holds degrees from the University of North Carolina (BS) and Harvard University (MBA).

GAF Introduces Roofing Shingle Warranty With No Wind Limit

On January 10, GAF officially announced the nationwide launch of Timberline HDZ shingles featuring LayerLock technology, which mechanically fuses the common bond in to offer a larger nailing area. The company also announced that roofing contractors can now also offer homeowners a GAF WindProven limited wind warranty, the first wind warranty for roofing shingles with no maximum wind speed limit, when installing GAF shingles with LayerLock technology and four qualifying GAF accessories.

“Roofing contractors have been asking for new ways to help accelerate and grow their business, and we’re excited to introduce technology that can make their jobs faster and easier with Timberline HDZ shingles,” said Jim Schnepper, president of GAF. “This represents some of the most exciting innovation in the roofing industry today, backed by the quality and reliability homeowners have trusted for more than 130 years with GAF.” 

According to the company, LayerLock technology mechanically fuses the common bond to offer a new StrikeZone nailing area is up to 600 percent larger than that of Timberline HD shingles, resulting in increased nailing accuracy and faster installation versus Timberline HD. Timberline HDZ offersdual-phase shingle-to-shingle seal with Dura Grip sealant and an asphalt-to-asphalt monolithic bond for durability, strength and powerful wind uplift performance. The product is also fully compatible with Timberline HD roofing shingles.

According to David Ellis, Vice President of Residential at GAF, third-party time and motion studies comparing HD and HDZ installation show that HDZ installs 30 percent faster with up to 99.9 percent nailing accuracy. “The takeaways here are accuracy and productivity,” Ellis noted. “Those are the two things that contractors care about the most. With the WindProven warranty, it speaks to the homeowner about the things they care most about: strength, durability and wind performance. You put those things together and you have a great product that contractors and homeowners are going to love.”

According to Ellis, the product has been installed since March in a pilot market in the Southeast, and feedback has been overwhelmingly positive. “HDZ and LayerLock are engineered for performance, and we have done it in a very elegant way,” Ellis said. “It makes sense to the contractors. They get it, and they now have a different value proposition in the home with LayerLock and the WindProven warranty that others can’t offer.”

GAF Timberline HDZ shingles will be on display for a national audience for the first time at the 2020 International Roofing Expo from February 4-6 in Dallas, Texas. For more information, visit www.gaf.com/layerlock

Shingles Feature Mechanically Fused Common Bond, Larger Nailing Area

GAF launches Timberline HDZ shingles, powered by new and innovative LayerLock technology. According to the manufacturer, LayerLock technology mechanically fuses the common bond in Timberline HDZ shingles to offer: 

  • Up to 99.9 percent nailing accuracy thanks to the new StrikeZone nailing area, which is up to 600 percent larger vs. Timberline HD shingles
  • Up to 30 percent faster nail fastening during installation vs. Timberline HD shingles 
  • Dual-phase shingle-to-shingle seal with Dura Grip sealant and StrikeZone nailing area, and an asphalt-to-asphalt monolithic bond for durability, strength and powerful wind uplift performance 
  • Compatibility with Timberline HD roofing shingles

 “Roofing contractors have been asking for new ways to help accelerate and grow their business, and we’re excited to introduce technology that can make their jobs faster and easier with Timberline HDZ shingles,” said Jim Schnepper, President of GAF. “This represents some of the most exciting innovation in the roofing industry today, backed by the quality and reliability homeowners have trusted for more than 130 years with GAF.” 

Roofing contractors can now also offer homeowners a GAF WindProven limited wind warranty, the first wind warranty for roofing shingles with no maximum wind speed limit, when installing GAF shingles with LayerLock technology and four qualifying GAF accessories. For information on qualifying GAF roofing accessories, please visit www.gaf.com/LRS

GAF Timberline HDZ shingles will be on display for a national audience for the first time at the 2020 International Roofing Expo from February 4-6 in Dallas, Texas. Conference attendees can visit GAF at booth 4404 and the neighboring GAF CARE Corner for live demonstrations, or go online at www.gaf.com/layerlock to learn more. 

For more information, visit www.gaf.com

GAF Announces Plans to Open New Plant in Pennsylvania

GAF announced plans to open a new polyisocyanurate manufacturing plant in New Columbia, Pennsylvania, that is expected to create at least 35 skilled manufacturing and office jobs. This will be GAF’s fourth ISO plant, joining Cedar City, Utah; Gainseville, Texas; and Statesboro, Georgia. The targeted date for production to begin is 2021.

The new plant will exclusively manufacture polyisocyanurate, a rigid foam board insulation. EnergyGuard Polyiso Insulation board is made of glass fiber-reinforced cellulosic felt facers bonded to a core of isocyanurate foam. According to the manufacturer, EnergyGuard Polyiso Roof Insulation is lighter than most other insulating products offering comparable thermal resistance; it is as much as five times lighter in weight than many other materials with the same R-value.

Across the United States, GAF strives to positively impact the communities where employees and contractors live and work. GAF chose to build a second plant in the New Columbia area because of the talented workforce, excellent rail service, proximity to an interstate highway and its customer base in the Northeast. Adding the fourth ISO plant is part of the company’s larger efforts to create a brighter, more sustainable future for its consumers and associates.

For more information, visit www.GAF.com