PIMA Names Chairman of the Organization

During its annual meeting, the Polyisocyanurate Insulation Manufacturers Association (PIMA) announced that Helene Pierce, vice president of Technical Services, Codes and Industry Relations at GAF, assumed the chairmanship of the organization on Jan. 1, 2016. She succeeds Jim Whitton of Hunter Panels, who has served as the PIMA chairman for the last two years.

“Helene has extensive and deep technical understanding of the polyiso insulation industry and has served the association on numerous task groups and initiatives—she is the perfect choice to lead PIMA,” says Jared Blum, PIMA president. “We look forward to her leadership as the building, architecture and specifying communities continues to embrace and reiterate the value of building thermal performance.”

Pierce has spent more than 34 years in the roofing industry and has been very active in many of the industry’s organizations. She received the ASTM Award of Merit and title of Fellow from ASTM Committee D08, the James Q. McCawley award from the Midwest Roofing Contractors Association and the title of Fellow of the Institute from the Roof Consultants Institute.

Among the many groups in which she has been active include ARMA; ASTM International; CSI; the RCI Foundation; CEIR; SPRI; RCMA; PIMA; and the CRRC. Pierce has also authored and presented numerous papers for the roofing industry and is a frequent contributor to industry publications.

“PIMA represents North America’s insulation of choice and its diverse membership provides a truly collaborative environment for all of our members,” says Pierce. “Given the importance of energy efficiency in the building envelope, the demand for continuous high-performance insulation for the roof and walls continues to grow. As the voice for polyiso insulation used in the building envelope and through its many initiatives in education, building codes and standards, technical resources, and QualityMark, PIMA’s support of the polyiso industry will certainly continue to grow.”

Attended by more than 100 members—polyiso manufacturers and suppliers to the industry—PIMA’s two-day annual meeting featured an educational session, which presented perspectives on energy infrastructure issues impacting the industry. During the annual meeting, members heard from:

  • Lisa Jacobson, president, Business Counsel for Sustainable Energy
  • Brad Markell, executive director, AFL-CIO Industrial Union Council
  • Amy L. Duvall, senior director, Federal Affairs, American Chemistry Council
  • Sarah Brozena, senior director Regulatory and Technical Affairs, American Chemistry Council

“Energy efficiency remains a critical issue as illustrated during the recent COP21 meeting, where there was a palpable shift in the attitude of the business community towards energy-efficiency practices and policies,” adds Blum. “Our industry stands ready to support any agreement stemming from the COP21 meeting and our role as a trade association is to ensure our members have access to the resources they need.”

SOPREMA Joins the Polyisocyanurate Insulation Manufacturers Association

The Polyisocyanurate Insulation Manufacturers Association announced that SOPREMA has joined the group as a manufacturing member.

“The addition of SOPREMA to the polyiso industry and the PIMA family reflects the continuing growth of polyiso as North America’s insulation product of choice,” says Jared Blum, president PIMA. “SOPREMA’s construction industry leadership role is well acknowledged, and the PIMA Board of Directors looks forward to the active involvement of the company.”

SOPREMA joins PIMA’s six manufacturing members: Atlas Roofing, Firestone Building Products, GAF, Hunter Panels, Johns Manville and Rmax.

SOPREMA is an international manufacturer specializing in the development and production of innovative products for waterproofing, insulation, soundproofing and vegetated solutions for the roofing, building envelope and civil engineering sectors. Founded in 1908 in Strasbourg, France, SOPREMA now operates in more than 90 countries.

With its first polyisocyanurate insulation plant in North America, SOPREMA will expand its presence in the construction market by offering complete roofing solutions to its clients, while managing all production phases.

“SOPREMA is proud to join PIMA and contribute to the energy performance of buildings and the reduction of greenhouse gases as a manufacturer of high-performance insulation boards,” says Richard Voyer, executive vice president and CEO of SOPREMA North America.

A Permeable Pavement Patio Outside a Performance Space Features a Distinctive Musical Note Pattern

Since performing its first concert in 1939, the West Michigan Symphony, a professional orchestra in Muskegon, Mich., has been a vital part of the region’s cultural landscape. In spring 2013, the symphony decided it was time to expand its administrative and ticketing services. It moved into offices in the newly renovated Russell Block Building. Located in downtown Muskegon, a block away from the Frauenthal Theater where the orchestra performs its concerts, the historic Russell Block Building was constructed in 1890.

The porous-paving material had to express the musical note motif the landscape architect envisioned for the patio. It is the quintessential design element for the entire rooftop project.

The porous-paving material had to express the musical note motif the landscape architect envisioned for the patio. It is the quintessential design element for the entire rooftop project.

“With the move, the symphony also realized a long-held dream: establishing a flexible space where we could expand educational offerings and stage smaller fine-arts performances,” explains Carla Hill, the symphony’s president and CEO.

Named The Block, the 1,800-square-foot space offers seating on two levels for up to 150. In addition to providing an intimate venue for a variety of arts performances, The Block is available for meetings and special events. The west-facing windows of The Block look out toward Muskegon Lake. However, there was a problem: Outside the windows, an unimproved and unappealing tar roof marred the view.

“In conversations with the symphony and Port City Construction & Development Services, which planned and managed the building renovation, we started envisioning the transformation of the unadorned roof into a rooftop patio and garden,” says Harry Wierenga, landscape architect, Fleis & VandenBrink Inc., Grand Rapids, Mich.

Wierenga designed a 900-square-foot green roof (including 380 square feet of vegetation and a 520-square-foot patio area) as an accessible and appealing outdoor space. His design invites patrons of The Block to the outdoors onto a landscaped rooftop patio.

First Things First

“The existing roof was a tar roof over a concrete deck. Some holes had been boarded over and patched with tar,” notes Gary Post, manager, Port City Construction & Development Services LLC, Muskegon. “If the rooftop patio and garden had not been incorporated into the project, we would not have replaced it. We had to reroof to support the new rooftop outdoor space.”

The Port City Construction & Development Services roofing crew removed the existing roof down to the concrete deck, which they repaired. Two new roof drains were added to improve drainage. A single-ply membrane was selected for the new roof. The crew fully adhered the new membrane to the deck. The crewmembers then installed a geotextile fabric to protect the membrane and rolled out a geotextile drain sheet atop the protection fabric. The drain sheet facilitates drainage to the existing and two added roof drains.

A new 40-inch-high wall around the perimeter shelters the space and enhances rooftop safety. The porous paving’s gray and black custom-color mix harmonizes with the color of the wall.

A new 40-inch-high wall around the perimeter shelters the space and enhances rooftop safety. The porous paving’s gray and black custom-color mix harmonizes with the color of the wall.

A new 40-inch-high wall around the perimeter was constructed to shelter the space and enhance rooftop safety. Preparations also included widening the opening out to the rooftop from the interior of The Block. Glass double doors would be installed to establish a generous and transparent transition from indoors to outdoors.

Permeable Pavement

The project team applied a multi-faceted set of factors in evaluating options and selecting a pavement material for the patio:

  • To eliminate standing water and allow excess stormwater to flow to the drains, the paving material had to be permeable.
  • The plan called for installing the patio and green-roof elements on top of the geotextile drain sheet. The paving material would have to work with the modular green roof selected for the project.
  • The paving material had to be lightweight. By regulation, the maximum static plus live load for the roof is 100 pounds per square foot.
  • For easy access and safety, the pavement had to be low profile to minimize the threshold at the entry into The Block.
  • To create visual interest within the rectangular shape of the roof, the design emphasizes irregular shapes with angles to break up the space. The paving material would have to be flexible to adapt to the design.
  • The musical-note motif Wierenga envisioned for the patio is the quintessential design element for the entire rooftop project. The paving material had to offer the versatility to express the design.
  • Finally, a green-building product was preferred.

The project team considered composite decking and pavers. However, these linear materials were not flexible enough to adapt to the shape of the patio or sufficiently versatile to convey the musical note design.

PHOTOS: Porous Pave Inc.

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GAF Honored with 12 American Inhouse Design Awards

GAF has been honored with 12 American Inhouse Design Awards from Graphic Design USA magazine. For more than 50 years, Graphic Design USA has sponsored competitions to spotlight areas of excellence for creative professionals. The American Inhouse Design Awards is considered to be the premier showcase for outstanding work by in-house designers.

The GAF team won awards for work on categories, including Advertising, Announcements and Invitations, Brochures + Collateral, Corporate Identity Programs, Multimedia + Interactive, Packaging, and Logos + Symbols. The competition included almost 10,000 entries from corporations, publishing houses, nonprofits, universities, and government agencies, and only 15 percent were recognized with a Certificate of Excellence.

“It is an honor to be awarded recognition from such a prestigious competition in not just one, but a variety of categories across the marketing spectrum,” states Ted Marcopolus, vice president of marketing services at GAF. “I am proud that our Creative Design Services team continues to meet the challenges of new media, remaining focused on creating innovative and exceptional concepts to advance the GAF brand in support of our valued customers.”

GAF Partners with Labor Sync to Offer Labor Management Solution

Continuing its efforts to help roofing contractors build their businesses, GAF announced an alliance with Labor Sync to offer industry executives a one-stop labor management solution. This technology helps business owners control costs and enhance profitability by managing their workforce more efficiently.

Labor Sync is a cloud-based labor management solution that allows roofing contractors to monitor the time and location of their workforce from their mobile device. Through a downloadable app, employees can clock-in and clock-out directly from their smartphones and the information is then delivered through customizable reports to the business owner. Benefits to contractors include streamlining payroll processes and facilitating real-time job costing. The platform also offers special features, including messaging, field notes and GPS location tracking.

GAF Master Elite and Certified Contractors throughout the U.S. and Canada enjoy a 20 percent discount on the Labor Sync management solution.

“Our contractors have been asking for a labor management solution,” says Jim Slauson, vice president certified program and services at GAF. “Labor Sync’s technology offers them the ability to run their businesses more efficiently and cost-effectively.”

Labor Sync Director of Sales Matthew Satalino states: “In addition to the tangible benefits we offer, roofing contractors utilizing Labor Sync will be able to quickly adapt to new market trends and outpace their competition by having concrete labor and project hour information. Labor Sync allows roofing contractors to bring their outside jobs inside and better manage their projects and work crews, which could ultimately result in higher profit margins.”

GAF Relaunches GAF Style Guide

GAF has relaunched its GAF Style Guide. The web page focuses on “bringing the indoors, outdoors”, a trend in home design today. The resource helps homeowners select shingles that best match their personal style with their exterior home portfolio. It features a streamlined design with a focus on visual images to help homeowners explore shingle colors and styles. The style guide also features expert advice from Nancy Fire, HGTV HOME design director and creative director and founder of Design Works International.

GAF Partners with HGTV HOME Design Director

Furthering its focus on connecting style and design elements with quality roofing materials, GAF has partnered with Nancy Fire, HGTV HOME design director, and creative director and founder of Design Works International.

As HGTV HOME Design Director, Fire provides industry insight into design, style and emerging trends. Fire has worked with a variety of companies, including the Metropolitan Museum of Art and Crate & Barrel, as well as serving on the Advisory Board for the Fashion Institute of Technology.

The partnership with Fire will allow the GAF internal innovation team to leverage her extensive background in design and emerging trends, ensuring that GAF continues to create products that excite homeowners and help them express their genuine style. GAF customers will also have the opportunity to garner insight from Fire on design and color trends on the GAF Style Guide at gaf.com starting in the fall of 2015.

“Nancy’s keen sense of style and extensive experience working with international brands and products, paired with her experience leading the helm for design at HGTV HOME, make her a perfect partner for GAF,” states Emily Videtto, vice president of residential products at GAF. “The roof makes up a significant portion of a home’s curb appeal and our customers are looking for ‘on-trend’ colors and styles to personalize their homes’ exteriors. Our partnership with Nancy Fire ensures that our customers are getting the most stylish roof on the market.”

Fire states: “In today’s world we have seen a major lifestyle shift in ‘bringing the indoors, outdoors’ so a paramount design decision like choosing the color and substrate of your roof is now being influenced by your lifestyle. Color, as well as texture, are two factors to consider while making this important decision and I am thrilled to be working with such an innovative company as GAF.”

GAF Awarded ‘Brand Leader’ Title for Ridge Vent Systems

GAF was awarded the title of “Brand Leader” by the 2015 Remodeling Brand Use Study in all four categories for ridge vent systems.

Readers were asked to rank the industry’s foremost material suppliers to determine who is a true “Brand Leader” and GAF ranked No. 1 for ridge vent systems in the categories of:

  • Brand Familiarity
  • Brand Used in the Past Two Years
  • Brand Used the Most
  • Highest Quality Brand

“We are thrilled to be recognized as a ‘Brand Leader’ in all categories for our ridge vent systems. We focus on the importance of ventilation and always strive to make high-quality products, so this honor serves as support for our efforts,” states Ted Marcopolus, vice president of marketing services at GAF.

The 2015 Remodeling Brand Use Study was conducted by the Farnsworth Group to profile brands used by remodelers in specific areas. Readers were asked about their familiarity, use and opinions about brands in 58 product categories, as well as the importance of factors influencing brand selection within each product category. Seven hundred and twenty-one surveys were completed online with professionals classified as “Remodelers, General Contractors, or Replacement Contractors” whose work consists of at least 50 percent repair/remodel. Another 274 professionals answered at least some of the questions.

GAF Acquires Quest Construction Products

GAF announced it has completed the acquisition of Quest Construction Products (QCP), a former division of Quest Specialty Chemicals and a supplier of fluid-applied roofing systems and roof-coating products in North America. The transaction, which also provides GAF with a strong presence in coating solutions for pavement and vertical surfaces, is expected to accelerate the robust growth of GAF’s commercial business.

QCP brings excellent brands and product lines to GAF including the Hydro-Stop family of liquid membrane products, the United Coatings line of coating solutions, and the StreetBond pavement coatings. The acquisition instantly gives GAF a position in a high-tech, environmentally friendly, and economically efficient segment of the commercial roofing business.

QCP’s strategically positioned geographic footprint and unique technical expertise in the field will provide GAF with additional solutions to bring to its customers. QCP’s products have gained rapid acceptance in the marketplace due largely to their reflectivity, ease of application, and energy-efficiency. These highly practical and effective products will complement GAF’s existing offerings of roofing technologies and commercial solar solutions.

“This acquisition combines a North American manufacturer and marketer of roofing products with a producer of fluid-applied solutions,” says Bob Tafaro, president and CEO of GAF. “We have acquired excellent brands and will provide an enhanced platform for their growth. QCP’s differentiated and innovative products will also boost our commercial business’s competitive advantage by offering a broader range of solutions to the market. We are empowering our contractors with the products they need to grow their businesses while strengthening our relationships with strategic building owners.”

“This acquisition demonstrates GAF’s ongoing commitment to growth and leadership in the commercial roofing industry. It is in keeping with the extraordinary investments we have made and continue to make to add capacity and gain share in commercial solutions such as insulation (ISO), TPO, and PVC single-ply membranes. We know that the QCP team will further enrich our culture of achievement, and we look forward to working together on a smooth integration.”

GAF Partners with SLATOR to Make Working on Steep Roofs Safer

GAF announced an alliance with SLATOR, creator of a new safety device helping contractors to make the dangerous business of working on steep roofs safer and more efficient.

Falls are the leading cause of death for construction workers, with 39 percent from roof falls, according to the U.S. Department of Labor. Fall protection is also the most frequently cited OSHA violation, which carries hefty fines. SLATOR helps to avoid these situations by offering an easier, faster and safer way to make roof repairs on asphalt or slate shingle roofs. The sturdy metal bracket bolts to a roof to serve as a secure ladder clamp and harness anchor point.

The red SLATOR Roof Bracket is ANSI certified and OSHA compliant, with the ability to hold up to 5,000 pounds—roughly the weight of a rhino or small truck—from a rooftop. The blue SLATOR-Mini is a smaller ladder clamp without the anchor feature.

“We invented the SLATOR to help us work better, work safer and work faster on steep slate and asphalt shingle roofs,” says SLATOR inventor Ronny Roseveare, a 20-year roofer and remodeler. “We’re very excited about our alliance with GAF and look forward to offering enhanced fall protection to GAF Master Elite, Master Select, Certified and Master Contractors across the country.”